Story Power Blog
Monday Mash-Up ~ 2022.09.12
Recommended ViewingPreferences and Beliefs Are Often Assembled Two questions that get at the same idea — but are actually very different: What age do you expect to live to? What age do you expect to die by? Researchers gathered a random group of subjects and asked half of them the “live to…” question and half the…
Screening Prospects? Why Harsh is Good…
Last month, I met with a VIP member of my Content Transformation Academy to help her tune-up her sales funnel. Sarah worried she might be turning away good prospects. Sheās a business coach who offers a free discovery session to prospects. They have to complete a form to schedule that session. And that form asks…
Lingo-lovers Lose. A Cautionary Tale…
A quiet morning in St. Louis, MO, USA. Your friendly neighborhood storytelling expert sits at his desk, peacefully interacting with some new connections on LinkedIn whenā¦ ā¦the alarm soundsā¦ ā¦The Lingo Alarm. Hereās the LinkedIn post that triggers itā¦ (Our company) delivers expertise, market experience and a proven track record in bio-based composite manufacturing (masterbatch,…
Biz Tips Inspired by Batman, French Verbs, and The Quest for World Peace
In case you missed the news yesterday: Iām hosting a complimentary content planning workshop… How to Generate a Constant Flow of Content Ideas — Without Suffering from Writer’s Block Tomorrow at 1 p.m. EDT, 12 p.m. CDT. If you want to attend, reply to this email with “give me the workshop details.” I’ll send you…
If You Ever Feel Stuck Coming Up With Content Ideas, This is For You…
Hi — I was planning last month to host a complimentary content planning workshop… …How to Generate a Constant Flow of Content Ideas — Without Suffering from Writer’s Block… …but I postponed when a flash flood destroyed my dining room. I’ve rescheduled it for this Thursday at 1 p.m. EDT, 12 p.m. CDT. If you…
Why Faster and Shorter Isn’t Always Better
Storytelling standout Bill Mueller shared a tale recently about a critic who told him āI donāt read emails with long copy.ā Said the critic: ā98% of the people who open email give you 3 seconds of their time.ā That caught my eyeā¦ ā¦because I writeā¦ ā¦ummmā¦ ā¦you know. Still with me? Depending on your reading…
A 929-word Recipe to Cook up More Persuasive Copy
A gift for you todayā¦ A .pdf copy of Scientific Advertising ā the groundbreaking book by advertising pioneer Claude C. Hopkins. Grab it here: tommail.me/sa And then read Chapter 7: Being Specific. Last week, I sent an email about the Great Moon Hoax (Marketing lessons from horny man-bats and two-legged beavers), archived here: tommail.me/moon. Readers fell for the hoax, in…
The Dirty Little Secret Newspaper Publishers Don’t Want You to Know…
A sequel to the email I sent yesterday re: Dan Kennedy and direct response marketing (archived here in case you missed it) I worked in the newspaper industry for most of the 1990s. By 1996, I was working on the online side. Most newspaper display advertising was (and still is) paid brand awareness. No calls-to-action. No tracking. …
Why This Marketing Legend Never Bought a Blimp
I heard Dan Kennedy say this yesterdayā¦ āI believe in brand. I have brands of my own that I relied on my entire career ā starting with āNo BSā¦ā But I’ve never spent a nickel trying to BUY awareness for that brandā¦Instead of spending money, figure out ways to get paid to build a valuable…
Monday Mash-Up ~ 2022.08.29
Recommended ViewingPerspective is Everything Rory Sutherland is Vice Chairman at the giant ad agency Ogilvy UK. In this 2011 TED talk, he says several profound and powerful things, including: “Things are not what they are; they are what we think they are.” and “The circumstances of our lives may actually matter less to our happiness…
Why an All-time Fail-er Belongs in the Hall-of-Fame
Earlier this week, I watched Albert Pujols fail ā twice. Major League Baseball at Wrigley Field in Chicago. Pujols and the St. Louis Cardinals against the Chicago Cubs. First failure: Top of the 4th inning, runner on first base with no one out. Pujols grounds into a double-play. One swing. Two outs. Nothing doing for…
Marketing Lessons From Horny Man-bats and Two-legged Beavers
Imagine pouring your first cup of coffee, grabbing the morning paper, and reading the news: Thereās life on the moon. So it went on this day (August 25) in 1835 for readers of the New York Sun. In a series of six articles published over one week, the paper reported that English astronomer John Herschel built…
How Often Should You sell in Emails? The Answer May Surprise You…
Got this question from a client the other day: āTom, how often should I sell in my emails?ā He told me heād read an article that suggested a 1:4 sales:storytelling ratio ā one āsales emailā for every four āstorytelling emails.ā āIs that the right ratio?ā he asked. I hear that question oftenā¦ ā¦and mama always…
Why Your Rags-to-riches Story Will Fall Flat
Raise your hand if you feel an emotional connection with Amazon because youāre drawn to founder Jeff Bezosās origin story. (Me neither) Why do I ask? Because I read yet another article about storytelling in one of those big-time business magazines that dished out rotten advice. The article saidā¦ āOnline shopping behemoth Amazon is another…
Monday Mash-Up ~ 2022.08.22
Recommended ViewingThis Video Will Help You Turn Content From Boring to Brilliant Mary K. Sloane and I had a great conversation last week on her Inspirational Influencer News show. If you want to know how to harness the power of storytelling to captivate prospects and inspire them to hire you… …this is a great crash place to…
This Show-must-go-on Story Blew Me Away
Weāve all heard the expression, āThe show must go on.ā Hereās a āshow must go onā story that blew me away. It was a Thursday afternoon last month in St. Louis, MO, USA. Three days earlier, record-breaking rainfall ā 9+ inches in less than 10 hours ā flooded the town (I told that storyĀ here).Ā Another…
Dr. Oz’s Grocery Gaffe — and Why it Matters to Marketers
We interrupt this program to bring you breaking news from Pennsylvaniaā¦ Dr. Mehmet Oz went shopping at the grocery store because ā in his words ā his wife wants āsome vegetables for cruditĆ©.ā GASP! Dr. Oz said ācruditĆ©ā (From Websterās: cruditĆ©s ~cruĀ·ādiĀ·ātĆ©s ĖkrĆ¼-di-ĖtÄ krįµ«-dÄ-ĖtÄ : pieces of raw vegetables ā such as celery or carrot…
You’re in This Business — Whether You Know It or Not
I spoke the other day with a business owner who said, āIām too busy serving my clients to spend time marketing my business.ā I hear that occasionally. Maybe youāve thought that yourself. I responded by citing the great Dan Kennedy who taught me long ago: All who run a business are in the marketing business. …
Warning: Funny Stuff Enclosed…
My friend Mike walked into his bossās office last week and said, āI know the economyās a little shaky right now. But I have three companies after me, and Iāve come to ask for a raise.ā He and his boss haggled for a few minutes before agreeing that Mike would get a 5% raise. As…
Monday Mash-Up 2022.08.14
Recommended ViewingSpeaking with Confidence and Selling with Authority My friend Jane M. Powers is a public speaking master who knows how to sell from stage. I learn valuable business-building strategies and tactics every time I hear her speak and talk to her. Here’s a great interview she did with SalesPOP! — a digital magazine that…
Why Knowledge Alone Will Get You Nowhere
Hereās the sad tale of a trivia master I knew back in college. His name was Noah Lott Doolittle. When we played the game Trivial Pursuit, Noah always won. What is the scientific name for a rabbit’s tail? Noah knew. (Scut) Before Hollywood, which New Jersey town was a center for the motion picture industry?…
Leonardo DaVinci and I Share This Problem…
A few months ago, I was working on a new version of a 60-minute storytelling presentation. I was tinkering and tweaking, adding and adjusting. I wanted to make it ājust right,ā and that was holding me back. My friend Susan, who was helping me with the presentation, had seen enough. Gently but firmly, she said,…
[Quick hit video] Close More Sales with Less Pitching and Prodding
A new thing today… A quick-hit video with Michael DeLon and me. I was in a meeting with Michael yesterday afternoon, and he said something really smart. I planned to write an email about it. But later yesterday, Michael and I decided to shoot a video about it. It’s all about how to build personal connections and rapport with prospects BEFORE…
Why I Keep Reading This Book Over and Over and Over
Legend has it that in 1912 Dale āCarnageyā urged the Y.M.C.A in New York to pay him $2/night to teach public speaking to business peopleā¦ ā¦and the Y.M.C.A. told him to get lost. The Y had offered such courses before, and they always flopped. But he was ambitious, and he had a vision. So he…
Monday Mash-Up ~ 2022.08.08
Recommended Viewing4 (Stoic) Secrets To The Good Life Here’s anotherĀ great videoĀ from Ryan Holiday, author ofĀ “The Daily Stoic” and several other great books. Here’s the video description from Ryan’s YouTube channel: Virtue is one of those words that contains multitudes. If you think about it, being virtuous is not doing one thing all the time, or…
D’oh! I Forgot To. Tell You About the $400 Discount
Yesterday, when I told you about Vance Morris and his DBOS 2022 Live Bootcamp (November 2-4 in Baltimore), I forgot to mention three critical things: DBOS stands for “The Definitive Business Operating System.” The system Vance will share at the event is the same one he has implemented for his own business. This system transformed…
How to Thrive, Not Just Survive, During These Crazy days…
Last week, my friend Vance Morris told me about all the great stuff that will happen at his upcoming business-building bootcamp, and then he dropped this bombshell: āIām getting away from being the āDisney Guy.āā Holy Richter-scale, Batman. That shook my world. Vance Morris is a former Disney executive who is the worldās leading authority…
The Problem With “Look at Me…” Origin Stories
I read an article this morning in one of those big-time business magazines about āhow to create an unforgettable origin story.ā It was kinda forgettable. It contained lots of dos and donātsā¦ ā¦be honestā¦ ā¦donāt just list a chronology of eventsā¦ ā¦include specific detailsā¦ ā¦describe a vivid momentā¦ ā¦and so on, and so forth. But…
Why I’m a Shameless Self-promoter (And Why You Should be, Too)
A self-proclaimed ārespectfulā reader reacts to yesterdayās email about Bill Russell and dominating presenceā¦. āThis one was a bit self-serving – donāt you think?ā Hereās what I thinkā¦ Oh no! The jig is up.Iāve been exposed.My evil scheme is foiled. Oh waitā¦ ā¦check thatā¦ Thatās not what MEthinks. Thatās what HE thinks.Ā Turns out he…
You Can Be a Dominating Marketing Presence. Here’s How…
When basketball great Bill Russell died on Sunday, I spent a couple of hours reading about him, watching videos, and searching for his quotes. He said lots of memorable things. But hereās the quote that stood out, the one I included in yesterdayās Monday Mash-Up: āWhat distinguishes a great player is his presence. When he…
Monday Mash-Up 2022.08.01
Recommended ViewingSam’s Philosophy for a Happy Life Thanks to Tim Ferriss for introducing me to this extraordinary TED talk video, featuring Sam Berns. Sam delivered this talk in December 2013, about one month before he passed away. He was 17. When he was 2, he was diagnosed with Progeria, a rare, rapid aging disease. In…
Do Not Read This If You Dislike “Bad Grammar”
Funny story I heard from Laura Belgrayā¦. (Sheās an email marketing master who writes copy oozing with personality.) In her email this morning, Laura told us about her run-in with a grammar cop. Officer Grammar Grump is a lawyer who objected to a phrase in Lauraās previous email. Lauraās offending phrase: āLooking forward to seeing…
I Curse the Friggin Water But I Ain’t Gonna Drown…
When Melissa and I moved into a century-old house 25 years ago, my father-in-law offered this unsolicited advice: āItās all about the water. If you control the water, everything will be OK.ā I had no idea what he was talking about. Now, I know. Friggin water. I hate friggin water. I wrote the other day…
The Trap That Killed a King. A Cautionary Tale
Back in the 1980s, Micropolis Corporation was the computer disc king. They sold more 8-inch āportableā discs than anyone. But trouble loomed. Competitors introduced a better product ā the 5-inch floppy disc. Less expensive. Easier to use. Simpler. CEO Stuart Mabon understood the threat and directed his manufacturing team to switch focus from 8-inch to…
Noah Knew… Business Lessons From a Biblical Rain Fall
I usually send my emails first thing in the morning. But not today. Iāve been busyā¦ ā¦building an arky, arky andā¦ ā¦helping the animals come in by twosies, twosies. Actually, it’s too late for that. Itās raining here in St. Louis, MO, USA. Big rain. Record-setting rain. Biblical rain. Nine inches and counting ā in…
Monday Mash-Up ~ 2022.07.25
Recommended ReadingThe Power of Authentic, Human-to-Human Contact I love thisĀ blog postĀ from the great Mike Weinberg. Mike trains sales managers and sales people and is the author of three great books — including one of my favorites,Ā New Sales Simplified.Ā In thisĀ post, Mike discusses the power of HUMAN prospecting — and why it’s more effective than the…
Why a Would-be Subscriber Transformed from Hesitant to Happy
The meeting with my new friend, Erica, was rollinā, rollinā, rollinā along. We agreed to promote each otherās businesses. We discussed ways we might work together. We hit it off. But when I asked Erica if sheād like to join my daily(ish) email listā¦ ā¦we went from rollinā to reelinā. We went from āYes!…
Why Cassette-loving Radicals are Raging Against the Machine…or Not
On my 14th birthday, Mom and Dad gave me two 10-packs of Maxell XLII-S cassette tapes. Yes!!!!!!!!!! Greatest birthday gift ever. Back in the early 80s, before CDs or MP3s were a thing, cassettes were THE thing. Affordable. Portable. Swappable. Indispensable. High-fidelity cool I raided my friendsā record collections and taped my favorite albums. I…
Cautionary Tale: Don’t Cast Your Net Unless You’re Ready to Process the Catch
My son Jacob makes his living as a commercial fisherman in southwest Alaska. Sockeye salmon in Bristol Bay. This year, the salmon run will shatter records. Average sockeye run (2001-2020): 41.3 million fish. 2021 sockeye run: 66.1 million fish (a record). This year: 74 million and counting. And the season continues through July! What a…
Better Call Saul vs. Breaking Bad — and a Lode of Storytelling Lessons
Hereās a question sure to prompt furious debate: Which show is better:Breaking Bad orBetter Call Saul? If you donāt know these shows, stick with me. Thereās a heaping helping of storytelling how-to below… …and you don’t need to know diddly about the shows to dig in. If you do know the shows, cast your vote. Which…
Monday Mash-Up ~ 2022.07.18
Recommended ListeningSmashing the Plateau I’ve began listening to David Shriner-Cahn’s podcast,Ā Smashing the Plateau,Ā since soon after I met him earlier this year. I think David and his podcast are great!Ā I was honored to be his guest recently, and theĀ episodeĀ dropped this morning. We discussed:Ā Why I started Story Power Marketing Why I decided to focus on…
Why Your Beautiful Website Might be a Bust
A few days ago, when I offered website mini-makeovers to the first five people who requested them, I got an email from a subscriber who wanted my helpā¦ ā¦but needed, first, to point out for her siteās “shortcomings.” She wrote: āMy caveat…we are a small organization and pay an independent web designer to do our…
Shark Bites not Severe? This Story Paints a Different Picture…ļæ¼
Shark-attack stories are in the news. East coast. West coast. Sharks are attacking from sea to shining sea. Two attacks off the same Long Island beach yesterday. And earlier this summer, a swimmer in California nearly died. He described what happened on the morning news: āI was bitten ferociously by a shark right across my…
Reply Quickly if You Want a Better Website
Yesterday, I conducted a website makeover for a VIP member of my Content Transformation Academy. 30 minutes to transform his front page from āblahā to brilliant, prospect-repelling to prospect-attracting. In a week or two, after he launches the transformed site, Iāll put the URL in a bookmarks folder called, āWebsites – Good Examples.ā I also have…
How a Slobbering Rat-dog Inspired me to Fight Crime
I witnessed a crime yesterdayā¦ ā¦and I did nothing to stop it. Melissa, Maddie, and I were enjoying a quiet dinner on the patio at Saigon Cafe in St. Louis when we were interrupted by a high-pitched āYip, yip, yip.ā Startled, I dropped my chopsticks in my bowl of Bun Tom Heo Nuong Cha Gio, turned…
Monday Mash-Up ~ 2022.07.11
Recommended Listening/ReadingHow to Make B2B Content Less Boring “People want to do business with people, and also people that they trust. Those people have the same motivations and desires and emotions and challenges, just like the rest of us.” So says content marketing expert Julie Revelant during a recent episode of the Marketing Smarts podcast. This episode…
Why This Legendary TV Character Would be a Rotten Marketer…
Remember Eddie Haskell? He was the guy on Leave it to Beaver (a TV classic!) who oozed insincerity. āHello, Mr. and Mrs. Cleaver. Isnāt it a lovely day,ā heād say to Beaverās parents. And then, when the adults left the room, Eddie would wreak havoc. The sweet-talking devil. I had an Eddie Haskell flashback the other day. …
Reply Requested: Finish This Sentence…
Finish this sentence I get my best content ideas from… Please reply to this email with your thoughts. If you’re not sure how to answer… …if you’re having trouble completing that sentence, please reply and let me know that. BTW, if you’re having trouble, you’re not alone. I used to have no ideahow to generatea consistent flowof…
The Sad Tale of a Guy Who Failed at Content Creation
Back when I ran an email marketing company, a client named Mike asked me to help him build a list. He ran a roofing company, and he wanted to send weekly emails. My advice: āBefore you build a list, write two or three practice emails. Make sure you have your content creation game down. Confirm…
You’ve Got to See This Rotten, Robot-generated Email I Received…
I got an email from an artificial-intelligence robot this morningā¦ ā¦thatās so bad I had to share it with you and break it down. Here it is (display images to see it): I knew something was wrong when I read the first line: “We hope things are looking nice at Story Power Marketing.” Looking nice…
The Difference Between Editing and Proofreading — and Why I Focus on The Former…
Rumor has it that some crafty marketers sprinkle typos and misspellings into their emails on purpose. The reason: Emails with typos and misspellings seem more personal and authentic — or so some claim. I get the idea. Typos and misspellings ARE common in āpersonalā emails. But Iām not into the fake-authenticity thing. When you see…
My Ancestor’s Incredible Journey and How it Instructs Yours…
My great-great grandfather Joseph Ruwitch was born in 1852 in a place known today as Ukraine. Back then it was part of Russia ā an area called the Pale of Settlement. It was a massive place created by Tzar Catherine the Great. It was a place the government set aside for Jews… …a place to…
Here’s What Really Sets Apple Apart
Fifteen years ago today (June 29, 2007), Apple released the first iPhone. The rest is… …you know. Here’s the thing about Apple: The company makes great technology, but what really sets it apart is the storytelling. So many great, story-powered ads. My favorite? One called “Bounce” — a 2019 ad for AirPods (ear phones). I…
Top Gun Marketing Tips – How to Pilot Your Business to Soaring Success
āItās not the planeā¦Itās the pilot.ā So says Capt. Pete “Maverick” Mitchell (Tom Cruise) in the new movie Top Gun: Maverick. I saw it over the weekend, and I liked it. That quote about planes and pilots keeps knocking around in my noggin. Maybe itās because Iāve seen so many business people get it backwards. They…
Monday Mash-Up ~ 2022.06.27
Recommended ReadingHow to Stay Relevant — The Beatles and George Carlin Way In past Monday Mash-Ups, I’ve recommended the documentaries “George Carlin’s American Dream” (HBO) and “The Beatles: Get Back” (Apple TV). Here’s aĀ great articleĀ by Brian Kurtz that is loaded with lessons about how the best creators evolve to stay relevant (and then some).Ā And…
The Greatest News Ever
Hello and welcome. We’ve introduced new security protocols here at Story Power Marketing. So before you read any further, you must complete a “simple” CAPTCHA puzzle to prove that you are not a robot, alien, aardvark, or orangutan. And by “simple,” I mean: “Isn’t it amazing how SIMPLE it is to turn a perfectly calm human…
How to Make Your Content More Readable
Notice anything different? A quick story to help you solve the riddle… Last night, I was going through my inbox when I came across an email from a talented coach named Kim. I wanted to read Kim’s email but I didn’t… …because the font was too small. My aging eyes struggled to read it —…
Friendly PR Guy or Satan? You Decide…
I met a “PR guy” named Mark at an online networking event last month. He seemed like a nice guy. (Spoiler-Hint: Remember Al Pacino inĀ The Devil’s Advocate, Robert De Nero inĀ Angel Heart, or Jack Nicholson inĀ The Witches of Eastwick? At first, they seemed like nice guys, too). So I was happy to hear from Mark…
How to Identify Ideal Prospects? Here’s a Hint…
A curious subscriber named Cynthia asked me last week: āIf I want to create a business based on my expertise, how do I begin to identify my prospects?ā Great questionā¦ ā¦because most business people think theyāve identified their prospects well, but most get it (somewhat or totally) wrong. So most waste time and money on marketing…
Monday Mash-Up ~ 2022.06.20
InvitationAsk Tom Anything You’re invited to a special live Zoom event called “Ask Tom Anything.” When: This Wednesday, June 22, 4 p.m. EDT, 3 p.m. CDT. Where: Zoom. Registration: Click the blue button below Anything on your mind now? Ask away asap. If you reply to this email and ask a question right away, I’ll answer it at the beginning…
Avoid This Storytelling Advice at All Costs
A few weeks back, I stumbled across an article by a so-called “storytelling expert” who droned on and on about something called Freytag’s Storytelling Pyramid. Freytag was a 19th-century German playwright. And, unless you’re a glutton for punishment, I have good news for you: You don’t have to know anything about Freytag or his pyramid…
Any Questions?
Next week, I’m going to host a special live Zoom event called “Ask Tom Anything.” You’ll be invited (keep an eye out for an email with the details). Anything on your mind now? Ask away asap. If you reply to this email and ask a question right away, I’ll answer it at the beginning of…
Don’t Market Like This Booger-eating Blowhard
Back in the early 1970s, I was still a wee lad playing kick ball on the blacktop at Conway Schoolā¦ ā¦when I heard the rumor. Cathy Summers eats her own boogers. (GASP!) I donāt remember who started the rumor, and I have no idea if it was true. But I know the booger-rumor stuck. And…
Are You Stuffing Chocolates Down Your Shirt Like Lucy Ricardo?
A few days ago, I watched the old I Love Lucy episode where Lucy and Ethel take a job at the chocolate factoryā¦ ā¦and canāt keep pace with the assembly line. It might be the funniest scene in television history.Ā Classic slapstick comedyā¦ ā¦that also has me thinking about business systems. Assembly lines and other automations are…
Monday Mash-Up ~ 2022.06.13
Recommended ListeningRichard Koch on the Tim Ferriss Show Richard Koch is an entrepreneur, investor, former strategy consultant, and author of several books on business and ideas, including four on how to apply the 80/20 principle in all walks of life. In September 2020, Koch was a guest on Tim Ferriss’ podcast. This conversationĀ is a beauty…
Dave Letterman Dissed Us, But We’re Not Gonna Take It
A few days ago, I was watching David Letterman on the living room flat screen. He was interviewing the singer/songwriter Billie Eilish, and he said this: āI have seen your concertsā¦And the commanding power that emanates from you and the music is stunning. Do you remember the first time you recognizedā¦ā Dave paused for a…
If This is Your Mindset, Get a Job at Amazonļæ¼
Every so often, I hear from a sad-sack marketer who plays the āeasy for you to sayā cardā¦ ā¦as in āWrite story-powered emails that captivate prospects? Easy for you to say, Tom. Youāre a storytelling genius.ā (Sigh!) I heard from someone yesterday who griped about my list-building advice. In yesterdayās email, I encouraged you to…
The Surprisingly Simple Way to Build Your Email List
How can I build my email list? That was the question I got yesterday from a member of my Content Transformation Academy during our weekly group meeting. He has transformed his emails from boring to brilliant. Now he wants to share his content with a larger audience and reap the rewards. My answer: Just ask. …
Why Your “Why” May Miss The Mark — And What You Can do About It
I touched a nerve yesterday. In myĀ Monday Mash-UpĀ yesterday, I shared an article that called āB.S.ā on Simon Sinekās āstart with why.ā I received lots of replies from subscribers who agreed. No one defended Sinek. Sinekās big idea from his 2010 TED talk, āPeople donāt buy what you do; they buy why you do it.ā That…
Monday Mash-Up ~ 2022.06.06
Recommended ReadingWhy āKnow Your Whyā Isnāt Great Content Marketing Advice I say this often: Storytelling for business is not about fashioning your origin story. It’s about discovering your prospects’ stories. That’s why I loveĀ this articleĀ by Robert Rose. So many marketers “start with why,” thanks to Simon Sinek who touted the idea in his TED talk…
Do Toddlers Write Better Emails? You may be Surprised…
Yesterday, while I was walking Moose around the block (actually, Moose was walking me) I heard this gem from marketing master Justin Blackman: āWant your writing to sound more natural? Make zero effort to sound smart. That’s it…Sentences are short, and my vocabulary is on par with a toddler. And no big words. I just…
Today’s Email From Me
Quick question: Why did you open this email? Really, itās not a trick question. Please shoot me a quick reply and let me know. You can do that now (the rest of this email can wait). ā¦ ā¦ ā¦ Soā¦back to the question at handā¦ Whyād you open the email? It couldnāt have been the…
Why I Called B.S. on my Friend Who Said All Marketers are Liars
I met yesterday with a friend whoās feeling down in the dumps. His business is struggling and so is he. And even though heās a brilliant mindset coach, he now questions everything heās doing ā including all things marketing. āI donāt like marketing,ā he told me. āItās the use of psychology to deceive people into…
Invitation: Stand Out Above the Trash-generating Crowd
The email from longtime subscriber āScott Hā landed in my inbox last week with a āthudā It flashed as a notification on my iPhoneās home screen, revealing just the first lineā¦ āI have a problem with yourā¦emails…ā āUh-oh!ā I thought. I took a deep breath, sat up straight, and clicked the notification to open the…
Monday Mash-Up ~ 2022.05.30
Memorial Day ViewingHonoring Soldiers on Both Sides of the Battlefield Memorial Day. Every year around this time, I re-watch Flags of Our Fathers and Letters from Iwo Jima — a pair of films directed by Clint Eastwood and released in 2006. Both tell the story of the Battle of Iwo Jima — “Flags…” from the perspective of the Americans and…
Storytelling Lessons From a Good Song by Taylor Swiftļæ¼
Driving yesterday from St. Louis to Kansas City, Melissa and I listened to one of my favorite podcasts called āGood Songs.ā The singer/songwriter Peter Himmelman and his son Isaac pick a song they love and discuss it briefly. As we drove through Kingdom City, MO, we listened to the episode about Taylor Swiftās song āTis…
How to Rise Above The Dime-a-dozen
I got a GREAT email last week from world-class marketer Dave Dee. Dave told about a conversation he had with a lawyer who thought creative, personalized marketing was below him. “I didn’t go to law school to be seen as a celebrity,” the lawyer told Dave. I hear the same from some coaches, consultants, and…
The Difference Between “Motion” and “Action” — and Why it Matters
In the Mastermind Book Club this month, we’re discussing Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear. You’re invited to join us tomorrow for our monthly meeting (Thursday 5/26, 1 p.m. EDT, 10 a.m. PDT). You can join the ClubĀ hereĀ (it’s free).Ā Club members will discuss lessons learned…
I Wanted to “Murder” the Prosecutor in This Murder Trial. Here’s the Story…
As jury selection entered its second hour, with no end in sight, the prosecutor strolled slowly to his table, grabbed his notes, paged through them, paused, paged through them some more, took a deep breath, and then asked, āHave any of you ever had a negative encounter with a prosecutor that would prevent you from…
Monday Mash-Up ~ 2022.05.23
Recommended ReadingSeth Godin on Quality vs. Quantity Here’s anotherĀ short blog postĀ from Seth Godin that packs a big punch. Here’s a bit from the post… “The media and our culture push us to build something for everyone, to sand off the edges and to invest in infrastructure toward scale. But it turns out that quality, magic…
Entertainment vs. Sales — Which Matters More? (Hint: It’s a Trick Question)
I was up past my bedtime last night watching the NHL playoffs (St. Louis Blues 4, Colorado Avalanche 1. Woo-hoo!) And I had to rush downtown this morning to report for jury duty. So I’m sitting here, sleep-deprived, in the St. Louis Municipal Courts jury waiting room (quite possibly the dreariest place in the galaxy). The…
How to Know if You’re Sending Too Many Emails
After sending my daily email yesterday (subject line: “I didn’t punch Chad in the face, but his email tempted me” — which you canĀ read here) I received a reply from a surprised-to-be-happy subscriber named Kimberly. When she signed up for my list earlier this month, she was hesitant. Daily emails? Not her thing, she thought. …
I Didn’t Punch Chad in The Face, But his Email Tempted Me
I woke this morning to an email from a guy named Chad who claimed his appointment-setting firm could add āan extra 20K to 40Kā to my monthly recurring revenue. Wow! What a promise. The email contained a video. And in the video, Chad said this: āWe have a system that allows us to harvest anywhere…
The tragic Tale of Sweetie and The Prince of Joy
Sana met āPrince of Joyā in an online chat room after she grew tired of her husband, Adnan. She called herself āSweetieā in the chat room, and she poured her heart out to Prince of Joy. Prince poured back. They had so much in common. Both from Bosnia. Both in loveless marriages. Both looking for…
Monday Mash-Up ~ 2022.05.16
Recommended ReadingCreative Thinking – What’s Holding You Back? Brian Clark was serving up great, creative content before “content marketing” was a thing. He created Copyblogger, one of my favorite sites for marketing tips. Here’s a post by Brian from last year that I especially like. I say this often: Every one can deliver content that…
Ripped From the Headlines: Wacky News Stories that Make Great Emails
Every so often, my buddy Adam sends me a link with a challenge to āemail this.ā Sometimes itās a link to a crazy discussion thread on Reddit. Often, itās a random, funny news story. My favorite āemail thisā challenge was a news story about status-hungry Chinese big-shots and strippers (more on that in a moment). …
The Power of Scratch-between-the-ears Marketing
Moose is jealous. For those of you just tuning in, Moose is my dog (Melissa claims him, too). Heās big and brown, with floppy ears, like a moose, and heās usually the only dog around. But thereās a new dog in town. His name is Cooper, named after a place called Cooperās Landing in Alaska…
How I Broke my Monstrous Cookie Habit
Three days after the Girl Scout cookies arrived, I couldnāt find them. I searched all over the kitchen. In the snack cabinet? Nope. The freezer? Not there. That tiny never-used space above the fridge that requires a step ladder to reach? Not there, either. As I stepped down from the ladder, I yelled for my…
This Braggy Bigshot is Full of BS, so I Dumped Him
A few months back, I saw a video on Facebook by a marketer named Victory. The video begins with a camera panning across his well-appointed bedroom. Victory strolls into the frame, sits on his king size bed, ties his fashionable shoes, and then marches from his room down the stairs and out the front-door of…
Monday Mash-Up ~ 2022.05.09
Free WorkshopMonday Morning Live Event Starting Soon Here’s a good way to start the week: Discover… How to Build Emotional Bondswith Prospects So They’llChoose to Buy from You That’s the title of the one-hour workshop I’m hosting today… …and it starts soon — 10:30 a.m. CDT, 8:30 a.m. PDT. You may still have time to…
Lessons From a World-class Marketer Who Loved my Email
I got lots of great feedback from subscribers after sending an email yesterday aboutĀ my humiliatingĀ Cinco de MayoĀ mishap.Ā My favorite response came from the greatĀ Michael DeLonĀ — America’s Foremost Authority on Credibility Marketing — who said:Ā “Well done! I could just picture being at the table, drinking margaritas with you… and telling you, ‘You have salsa on…
Ai yi yi! This was Embarrassing…
When Dr. Ruth Allan asked me during a podcast interview to, ātell us about an embarrassing thing that happened to you,ā I didnāt hesitate. Iāve deposited piles of embarrassments in my memory bank. But Ruth was interviewing me during the first week in May, so I had to trot out the story of… My humiliating Cinco…
A Simpler Way to Ensure the (Storytelling) Force Is With You
Yo! Itās Star Wars Day. May the fourth be with you! (Get it!?) So dust off your Chewbacca costume. Fire up your lightsaber. And let the celebration begin! One thingā¦ ā¦I wonāt be joining you. I have nothing against the Star Wars movies. Itās not my favorite sci-fi (that honor goes to Battlestar Galactica, the 2004-09 edition), but…
How Richard Transformed an Email from Boring to Brilliant
Hereās a content transformation story starring my client Richard Terry. Richard runs Accolade Kitchen and Bath in my hometown, St. Louis, MO, USA. Richardās promise: Help clients take their outdated kitchens, bathrooms, and closets and transform them into Gourmet Playgrounds, Spa-Like Retreats, and Personal Sanctuaries. Promise kept for Melissa and me. Richard transformed our kitchen…
Monday Mash-Up ~ 2022.05.02
Les “The Time Lord” Watson + How to Outsource to a Virtual Assistant + Dan Ariely re: Irrational Humans and Pricing Strategy + The Marketoonist re: Loyalty Programs + DaVinci re: the “Urgency of Doing”
Why I Died of Boredom and How to Keep from Killing Your Prospects
Yesterday, I was minding my own business, scrolling through a news feed, when I came across an article that preached storytelling. And, mercy me, that article wasā¦. ā¦BORING! I read the first sentence and quickly began to tune out. My eyelids were heavy. My head began to bob. Then I got to the part that…
You’re Invited…
Tomorrow, I’m hosting a live workshop (on Zoom) called… How to Harness the Power of Storytelling to Boost Sales — without Pitching and Prodding When: Friday, 4/29, 11:30-12:30 p.m. EDT, 10:30-11:30 a.m. CDT. Where: Zoom. Click the button below to reserve your spot Here’s a sneak peek… I’ll share the story of a business owner who was…
? Why I’m Focused on Habit-formation
A few days back, I was seeing double. Not in the metaphorical, mad-as-hell kind of way. No, I was literally seeing double. On Saturday, I began wearing glasses with progressive lenses. Iāve used reading glasses for the last few years. But I canāt wear those while driving or at a hockey game or watching…
A Marketing Legend’s Wise Take on Storytelling
I love it when the legends praise āstory power.ā It happened again yesterday. An email from Drayton Bird. Heās a living legend ā among the most influential and successful marketers and copywriters alive. And in his email he broke down a century old ad for a mail-order business course. The ad tells āthe story of…
