Productivity

A couple of years ago, I encouraged a lawyer, let’s call her “Lucy,” to give away her book to attract leads. She thought that was a TERRIBLE idea. She told me she didn’t want to “leave money on the table.” Then we did the math. Every time she sells a book, Lucy gets $5. Amazon…

Yesterday I asked you and the rest of my online family to share the most pressing question you have about your book. The most common answer, by far: “How do I get my book in front of the right people?” When Melanie replied yesterday with that question, I asked her, “What have you been doing…

When I was in high school, no one visited the guidance counselor. I mean NO ONE. He was a creepy hippy-turned-teacher who sat alone in his third-floor office, waiting for someone to show up and ask for help. Asking for help felt like surrender, sign of weakness, an admission that you didn’t have it all…

Today is National Apple Day which has me thinking about the saddest apple in the bin: The Red Delicious. The last time I bit into one, I thought, “Red? Yes. Delicious? Not so much.” It was mealy. It was mushy. The skin was thick, kind of chewy, and very, very bitter. All beauty. No substance.…

In honor of National Poetry Day, behold… Ode to a Book That Hasn’t Brought Clients (Yet) You wrote the book. You hit publish. You beamed.The clients would follow. At least, so it seemed.Your mother bought three. Your neighbor bought one.Then came the silence. The crickets. The none. The book isn’t broken. It opened the door.But…

Sleepless in St. Louis. That’s me. The nights have turned cool here, so the bedroom windows are open. And hour after hour, night after night, train horns blare from every corner of the city. When you hear a train horn, way off in the distance, it sounds almost romantic. But when those horns blare from…

Yesterday, as the Mastermind Book Club discussed with Aleric Heck his book “Video Authority,” Theresa asked about AI clones. Should we use them in our videos or not? For those who haven’t noticed, you can now use AI to create videos in which you clone yourself. No camera required. Just feed the script to the…

Last year, I met a business coach who wrote an excellent book… …but was struggling to profit from it. He sells the book ($20, plus shipping) on the front page of his website. “How many books have you sold from your site?” I asked. “Not too many,” he said. “Most of my sales come from…

Yesterday afternoon, after I invited everyone on my list to meet my new AI robot, “Raymond” replied with this nasty-gram: “No thanks! I still believe in real humans and the human race!” Holy identity crisis, Batman! One minute I’m trying to help my fellow humans market their businesses better. The next minute some Justice League…

Yesterday, I shared a couple of stories about marketing experts who use social media to build their lists and emails to drive sales. I promised I would share ways to implement this strategy without working your tail off. Here’s one way: Get someone to implement the strategy for you. What if you had a trusted…