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Top Gun Marketing Tips – How to Pilot Your Business to Soaring Success

By Tom Ruwitch

“It’s not the plane…It’s the pilot.” So says Capt. Pete “Maverick” Mitchell (Tom Cruise) in the new movie Top Gun: Maverick.  I saw it over the weekend, and I liked it.  That quote about planes and pilots keeps knocking around in my noggin. Maybe it’s because I’ve seen so many business people get it backwards.  They…

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How to Identify Ideal Prospects? Here’s a Hint…

By Tom Ruwitch

A curious subscriber named Cynthia asked me last week: “If I want to create a business based on my expertise, how do I begin to identify my prospects?” Great question… …because most business people think they’ve identified their prospects well, but most get it (somewhat or totally) wrong.  So most waste time and money on marketing…

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Are You Stuffing Chocolates Down Your Shirt Like Lucy Ricardo?

By Tom Ruwitch

A few days ago, I watched the old I Love Lucy episode where Lucy and Ethel take a job at the chocolate factory… …and can’t keep pace with the assembly line. It might be the funniest scene in television history.  Classic slapstick comedy… …that also has me thinking about business systems. Assembly lines and other automations are…

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How to Rise Above The Dime-a-dozen

By Tom Ruwitch

I got a GREAT email last week from world-class marketer Dave Dee. Dave told about a conversation he had with a lawyer who thought creative, personalized marketing was below him.  “I didn’t go to law school to be seen as a celebrity,” the lawyer told Dave.  I hear the same from some coaches, consultants, and…

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Ripped From the Headlines: Wacky News Stories that Make Great Emails

By Ryan Dolotallas

Every so often, my buddy Adam sends me a link with a challenge to “email this.” Sometimes it’s a link to a crazy discussion thread on Reddit. Often, it’s a random, funny news story.  My favorite “email this” challenge was a news story about status-hungry Chinese big-shots and strippers (more on that in a moment). …

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The Most Important Holiday You’ve Never Heard Of

By Tom Ruwitch

Happy Get to Know Your Customers Day. Let the confetti fly! Do you have any big celebrations planned?  A confession: I didn’t know there was such a holiday until a few days back when I consulted my calendar of strange holidays.  Strange holidays make great hooks for emails so I check the calendar often.  Some are…

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Why Hunting For a Better Marketing Tool is a Waste of Time

By Tom Ruwitch

Breaking news: If you want to convert leads to clients… Email doesn’t work.  Neither does text.  Same goes for video So says a frustrated consultant who posted a cry for help on Facebook “​​20 years in business, I don’t remember ever it being this hard to connect with prospects. Text and email, videos, and articles…

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The Second-Greatest Thing I’ve Ever Done in the Shower…

By Tom Ruwitch

Remember that time you were in the shower… …and a great idea popped into your head… …and by the time you stepped out of the shower… …the idea was GONE! That used to happen to me all the time. But no longer.  Earlier this week, I got me some AquaNotes! (Thanks, Todd Cherches, for telling…

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Why the World Needs Another Friggin Podcast

By Tom Ruwitch

A few weeks before I launched my podcast, The Story Power Marketing Show, I shared some of the details with my pal Adam and asked for his feedback.  He liked the podcast graphic, introduction, and other details. And then he wrote (with a wink and a smile), “Because…just what the world needs…another friggin’ podcast!”  Yeah, I used…

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How This One Little Question 3x’d Sales

By Tom Ruwitch

Over the weekend, I went to one of those big-box stores that camps a “greeter” by the front door. As I marched past him, he barely lifted his eyes from his phone as he mumbled, “‘mornin.” Some greeting! Made me think of the great marketing consultant Jay Abraham and a story he told about a…

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