Productivity
Remember that time you were in the shower… …and a great idea popped into your head… …and by the time you stepped out of the shower… …the idea was GONE! That used to happen to me all the time. But no longer. Earlier this week, I got me some AquaNotes! (Thanks, Todd Cherches, for telling…
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A few weeks before I launched my podcast, The Story Power Marketing Show, I shared some of the details with my pal Adam and asked for his feedback. He liked the podcast graphic, introduction, and other details. And then he wrote (with a wink and a smile), “Because…just what the world needs…another friggin’ podcast!” Yeah, I used…
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Over the weekend, I went to one of those big-box stores that camps a “greeter” by the front door. As I marched past him, he barely lifted his eyes from his phone as he mumbled, “‘mornin.” Some greeting! Made me think of the great marketing consultant Jay Abraham and a story he told about a…
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If you had the best product in the world, how would you market it? I spotted that question on a marketing forum last week… …and I was sad — but not surprised — to see the responses. Every single response focused on tools and tactics. “I would personally advertise it through Google advertisements, PPC. I…
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I just returned from a week in southern Wyoming where I gathered with high school buddies for some R&R and fishing. The first day on the North Platte River I stood knee-deep in the icy water. The only sounds: The rolling river, the occasional screech of a red-tailed hawk, and the “chirp-chirp” of grasshoppers… …and…
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My friend Caren Libby posted a beautiful photograph on LinkedIn last week — a meadow with Black-Eyed Susans in full bloom. (That’s the photo above.) In her post, Caren wrote, “I stumbled across this lovely burst of blossoms in the John F. Kennedy trail in Forest Park.” I loved the post, and I shared it.…
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I met last week with a business owner who was hungry to get new leads. As I dove deeper with him, I learned he has NO idea how to nurture those leads. His plan: Pitch them immediately and pitch them hard. He’s one of those “Pleased to meet you. Will you marry me?” types. The…
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In a recent Monday Mash-Up, I told you about the author Cheryl Strayed and the advice columns she wrote under the pen name “Sugar.” Her friend and fellow author Steve Almond described Strayed’s Sugar columns as “radical empathy.” I can’t get that phrase out of my mind. Radical empathy. Powerful business storytelling is all about radical…
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In 2017, I jumped from an airplane 15,000 feet above New Zealand… …on purpose. Here’s a picture at the moment of truth. Those are MY legs, hanging out of the airplane, 2.84 miles above Lake Wanaka. Here’s another picture… …after I jumped, freefalling at about 200 feet per second. The plan: Freefall for 60 seconds,…
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Last month, a burger joint in Toronto added a new section to its Ubereats and Doordash delivery menus… …with items named after office supplies. You can order a “Basic Steel Stapler” (actually a Fortune Burger). Throw in a side of “Braided HDMI Cable” (Classic Fries). Want parmesan on those fries? Then order the “USB Wired…
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