Recommended Resources

Recommended ViewingThe Making of a Masterpiece Advertisement Last week, I wrote about Apple’s great “Bounce” advertisement and how it’s an example of great visual storytelling. Here’s a great video about how the ad was made. Recommended ReadingGet Busy Living or Get Busy Dying My friend Scott Ginsberg has a great new business and website called Prolific. I recommend many posts…

Recommended ReadingWhy Facts Tell and Stories Sell … A link to this fantastic post landed in my email box yesterday.  It’s by Daniel Levis, a great marketing expert who has helped me put together my online Story Power Marketing VIP Membership Program. Daniel’s been around the block a few times. So if you’re still wondering about this…

Recommended ReadingMost Powerful Marketing Advice Nobody Wants to Hear  I love this post.   And yes…it includes advice you may not want to hear. But if you follow this advice, you can create more powerful content that attracts better prospects and generates more sales. 

Recommended ReadingJohn David Mann’s “How to Write Good”  John David Mann is the author or co-author of dozens of books I love, including all The Go-Giver books.  So when I read in this blog post that he was giving away an e-booked called “How to Write (Or At Least Gooder),” I jumped at the chance and got a free copy…

Recommended PodcastMichael DeLon and Me Michael DeLon is the go-to guy if you want to establish your credibility in the marketplace. It was an honor and a blast to dive deep with Michael on his “Experts Speak” podcast.  Below is a short nugget from our conversation — how stories improve not only your marketing, but also…

Recommended ReadingLet’s Work on Our Connections After posting on LinkedIn last week about all the cold-call connection requests I get, I heard from Scott Kolbe who co-owns a marketing agency with his wife, Lauren. He shared this post that Lauren published on the Kolbeco blog about people posting happy birthday wishes on the Facebook feed of a…

Tips for Producing Better Content I thought this article from Marketing Insider Group had some great tips about how to create better content: Is It Really Possible to Create 10x Content Anymore? How?  One of the tips: Write content that creates an “emotional response.”  I agree. That’s where storytelling comes in. Stories create an emotional response…

Marian Brickner’s 100-Page Book My friend Marian Brickner is a great photographer. Flora and fauna. Wild and domestic.   She will soon publish a book with one glorious photograph after another.   On her Facebook page, she’s been posting sneak peeks. New photos from the book every day.   These photos keep me coming back to Facebook even though…