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Delighted, Repeat Customers Begin With This…

By Tom Ruwitch

I had the displeasure of traveling to and fro on a US airline this week. The thing that struck me most: How miserable all the employees seemed. From the check-in clerk to the flight attendants, not one seemed happy to serve us. Their rotten morale didn’t make my journeys worse. But those grumpy employees didn’t…

The 5% Tweak That Doubles Profits

By Tom Ruwitch

Here’s a stat that got my attention: A 5 percent improvement in customer retention rates will yield a 25 to 100 percent increase in profits. So says Joey Coleman in his book Never Lose a Customer Again. Most business owners understand the idea. But very few have systems designed to delight and retain customers. That’s…

RecomMONDAYtions ~ 2026.05.25

By Tom Ruwitch

The Meaning of This Holiday Memorial Day: Honoring the Fallen This short video from The Wounded Warriors Project describes what Memorial Day is all about. Recommended Event The No BS Ai Summit If you haven’t done it already, you can still register for the No BS AI Summit. They just announced the fourth speaker: Alicia…

Surrounded by Rattlesnakes. What Now?!

By Tom Ruwitch

Greetings from the Methow Valley. North-Central Washington on the eastern slope of the North Cascades mountain range. My office chair this morning is a comfy Adirondack on the back porch, facing south, overlooking the valley. Hillsides covered with sagebrush and dotted with ponderosa pines fall below, infinite shades of green and gold lit up by…

Cringey AI or Clever AI? You Choose…

By Tom Ruwitch

Speaking of cringey ways to use AI, get this… In China, some of the broken-hearted are creating AI-powered “digital replicas” of their exes so they can continue to chat like a happy couple, long after the break-up. To make your very own AI-Ex, take some chat transcripts, old emails, social media posts, and photos. Mix…

RecomMONDAYtions ~ 2026.05.18

By Tom Ruwitch

Recommended Podcast Combining Strategy, Tech, and Team to Scale Your Coaching Business! I love Marc Mawhinney’s “Natural Born Coaches” podcast. So it’s always an honor and pleasure to be his guest. We unpacked the framework I use to help coaches scale without drowning in software, half-finished funnels, or AI slop that sounds like everyone else.…

Paul Cézanne, Dan Kennedy, and You: A Cure for Commoditization

By Tom Ruwitch

Paris, France. 1863. The most powerful art institution in Europe, Salon de Paris, has rejected more than two-thirds of that year’s submissions… …because they don’t fit the mold. So, on this day (May 15) that year, a bunch of rebel artists open their own exhibition and call it Salon des Refusés (The Exhibition of Rejects).…

🤩 A Rare Chance to Hang Out With Dan Kennedy… For Free

By Tom Ruwitch

Dan Kennedy doesn’t do email… …or free events. For 30+ years, if you wanted to reach the most influential direct response marketer alive, you sent him a fax. He’d fax you back. Or mail you a typed letter. He’s the guy who trained Russell Brunson, Frank Kern, and most every name you’d recognize in direct…

I Bought John’s Book (5X). Here’s Why…

By Tom Ruwitch

A few days ago, my friend John Bejakovic sent an email to his list that was so good I immediately replied to him and asked if I could share it with my online family. John said “yes,” and here it is… Subject Line: Prediction about the world by the end of 2027 Last night, as…

Lemme Know if You Like This Limerick…

By Tom Ruwitch

It’s National Limerick Day. 🥳 To celebrate, I’m giving away a free video e-course called “7 Secrets to Write Emails That Sell.” 7 videos, loaded with business-building tips, delivered to your inbox over 7 days. Poetic details below… If your emails fall flat as the floor, And your readers just snore and ignore, There’s a fix…