Recommended Resources
A few years back, I heard Dan Kennedy tell this story… He was booked to speak in a very small town. The night before the gig, he unpacked his suitcase at the motel and discovered he’d forgotten his cuff links. No problem. He’d buy some. But the motel had no gift shop. So he asked…
Ripped from the headlines in China: An entrepreneur in Shenzhen rakes in $30,000 a month scratching people’s itches. He got the idea when he watched a viral video of a wife scratching her husband’s back. People in the comments said they’d pay for that. So Zhang Xiaoqiao spent four months developing a unique back-scratching process.…
I was on the ballot yesterday. So were you. Today, too. And tomorrow. And the day after. Your ideal prospects are out there casting votes. Every day. And when they vote for your competitors, there’s usually a simple explanation. Pundits call it the “ground game.” Turn on your TV, and you’ll hear about “ground game”…
Podcast (The Story Power Marketing Show) How to Claim Your Authority So You Become The Obvious Choice (with Bob Graham) You know your stuff. So when a prospect asks a question, you explain. And explain some more. Then the call ends, and they couldn’t repeat what you told them if they tried. Bob Graham calls…
I spent a couple of days last week at Brian Kurtz’s TXL Live event with some of the best marketers and copywriters in the galaxy. We talked a lot about AI. (No surprise) But we also talked a lot about “going analog.” Step out of the all-digital, automated, artificial world. Step into a place of…
Recommended Reading Is Email Marketing Dead? No, But… Every few months somebody declares email marketing dead. Megan Braverman says the people asking are grading email on the wrong test. They expect a newsletter to close deals on its own. When it doesn’t, they call it a failure. But in professional services, people hire you after…
Have you heard the one about the expert who attracts leads only to watch them fade away? Visitors go to the expert’s website, give their email to get a free resource, and receive a message that says, “Thanks for downloading! Here’s your link.” Then nothing. Or a week later, a pitch. Those hard-won leads move…
Recommended Reading Answer the Worry Before You Answer the Question Somebody types a question into Google. Ann Handley wants you to think about what’s going on in that person’s head while they type. Her example is a buyer searching for software. The query is about features. The moment behind it is about the fear of…
Every time I book an expert to be a guest on my podcast, I ask, “What’s your plan to turn listeners into leads?” Some have a plan, some don’t. Those who don’t make me wonder why they spend time (and often money) on booking agencies to get on my “stage.” At the end of the…
I’m re-reading The 4-Hour Workweek. Did you know Tim Ferriss almost called it something else? His working title was Drug Dealing for Fun and Profit. It was an inside joke. Ferriss gave guest lectures at Princeton about building his supplement company, and that’s what he called the talk. His publisher wasn’t amused. Neither were potential…