Recommended Resources

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Monday Mash-Up ~ 2022.05.23

By Tom Ruwitch

Recommended ReadingSeth Godin on Quality vs. Quantity Here’s another short blog post from Seth Godin that packs a big punch. Here’s a bit from the post… “The media and our culture push us to build something for everyone, to sand off the edges and to invest in infrastructure toward scale. But it turns out that quality, magic…

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Monday Mash-Up ~ 2022.05.16

By Tom Ruwitch

Recommended ReadingCreative Thinking – What’s Holding You Back? Brian Clark was serving up great, creative content before “content marketing” was a thing. He created Copyblogger, one of my favorite sites for marketing tips. Here’s a post by Brian from last year that I especially like.  I say this often: Every one can deliver content that…

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How I Broke my Monstrous Cookie Habit

By Tom Ruwitch

Three days after the Girl Scout cookies arrived, I couldn’t find them. I searched all over the kitchen.  In the snack cabinet? Nope. The freezer? Not there.  That tiny never-used space above the fridge that requires a step ladder to reach? Not there, either.  As I stepped down from the ladder, I yelled for my…

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Monday Mash-Up ~ 2022.05.09

By Tom Ruwitch

Free WorkshopMonday Morning Live Event Starting Soon Here’s a good way to start the week: Discover… How to Build Emotional Bondswith Prospects So They’llChoose to Buy from You That’s the title of the one-hour workshop I’m hosting today… …and it starts soon — 10:30 a.m. CDT, 8:30 a.m. PDT. You may still have time to…

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Monday Mash-Up ~ 2022.05.02

By Tom Ruwitch

Les “The Time Lord” Watson + How to Outsource to a Virtual Assistant + Dan Ariely re: Irrational Humans and Pricing Strategy + The Marketoonist re: Loyalty Programs + DaVinci re: the “Urgency of Doing”

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You’re Invited…

By Tom Ruwitch

Tomorrow, I’m hosting a live workshop (on Zoom) called… How to Harness the Power of Storytelling to Boost Sales — without Pitching and Prodding When: Friday, 4/29, 11:30-12:30 p.m. EDT, 10:30-11:30 a.m. CDT. Where: Zoom. Click the button below to reserve your spot Here’s a sneak peek… I’ll share the story of a business owner who was…

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Monday Mash-Up ~ 2022.04.25

By Tom Ruwitch

A Customer Support Horror Story + A Unique Way to Deal with a Writing Deadline + Aretha Reinvents a Legendary Song + Two Comedy Greats Discuss Great Comedians + re: Babe Ruth’s Homruns and Strikeouts

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Monday Mash-Up ~ 2022.04.18

By Tom Ruwitch

Rewriting the Stories We Tell Ourselves + Is This Syndrome Sinking Your Sales? + Picking the Brain of an Egyptian Scientist + A Deep Track by The Monkees + Conan O’Brien on Worst Fears Realized

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The One Word That Can Make You More Persuasive

By Tom Ruwitch

Here’s a quick story that reveals how a single word can make you more persuasive. That word: Because A Harvard social psychologist Ellen Langer sent researchers to a copy store near campus to study how powerful that word can be.  Researchers, posing as customers, visited the store multiple times and asked if they could skip…

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Monday Mash-Up ~ 2022.04.04

By Tom Ruwitch

Organize All Your Shift + Brian Kurtz’s Tribute to Joe Sugarman + The Last Days of Ptolemy Grey + “Coming Home” by Drew and Ellie Holcomb + re: Procrastination

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