Recommended Resources
Every time I book an expert to be a guest on my podcast, I ask, “What’s your plan to turn listeners into leads?” Some have a plan, some don’t. Those who don’t make me wonder why they spend time (and often money) on booking agencies to get on my “stage.” At the end of the…
I’m re-reading The 4-Hour Workweek. Did you know Tim Ferriss almost called it something else? His working title was Drug Dealing for Fun and Profit. It was an inside joke. Ferriss gave guest lectures at Princeton about building his supplement company, and that’s what he called the talk. His publisher wasn’t amused. Neither were potential…
I heard a great band the other day at The Sheldon Concert Hall. Bela Fleck and My Bluegrass Heart. Heard it. Didn’t see it. That’s because I was sitting behind a guy with the single largest head I’d ever seen on a human being. No neck. Just head and shoulders. A HUUUGE head with elephant-sized…
Recommended Reading Why Tourists Fly Across the World for 1949 Sneakers and Nobody Crosses Town for You There’s a line outside a shoe store in Tokyo. Tourists now put an Onitsuka Tiger store on the must-see list, next to Senso-ji temple and the Shibuya crossing. They pay about $100 a pair for a sneaker whose…
Our burglar alarm broke on May 16, 2025 when an EF3 tornado slammed into our house. Melissa and I moved back in last month, but the alarm system was still disabled… …until Friday when it was finally back on line. Melissa is sleeping better now. Which reminds me of a story I tell in my…
I’m still Sleepless in St. Louis. In case you missed last week’s email, the federal government now requires trains to blare the horns at every crossing in my fair city… …because the city failed to bring the crossings up to safety standards. The feds sent trainloads of emails to city officials, directing them to act,…
Podcast (The Story Power Marketing Show) How To Get Curious About Yourself Before You Get Critical (with Antoine Wooten Jr.) Antoine Wooten Jr. is a coach and educator. In his coaching and in his book, It’s More Than Winning for You, he helps people see who they are beyond what they produce and how they…
Five down. Five to go. Yesterday I offered a free content review to the first 10 people who asked for one. Five of you replied. So I still have five spots open. Here’s how it works: 1. You reply and type “I want the review.” 2. After I confirm you’re in, you tell me what…
Today is National Silent Movie Day. Which got me thinking about my favorite dialog-free ad. It’s Apple’s “Bounce,” a 2019 ad for AirPods. Watch it here: A young man drags himself out of bed. He dreads the day ahead. He forces a smile onto his frowning face and trudges out the door, shoulders slumped. Then…
Podcast (The Story Power Marketing Show) How To Write A Book You Don’t Have Time To Write (with Jamie Dykstra) Jamie Dykstra is a nonfiction ghostwriter and book coach. She works with executives and entrepreneurs who have “so many thoughts” and helps them shape those thoughts into one clear message and a book they can…