Recommended Resources
One of the reasons I’m hosting a free masterclass about lead magnets (Thursday, Dec. 7 2 p.m. — registerĀ here)… …I want you to learn from my lead-magnet mistakes. An example of one of my lead magnet failures from the early days: Soon after I started my email marketing software company, MarketVolt, in 2001, I attended…
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You’re Invited Ā How to Create Prospect-Attracting Lead Magnets AND Business-Generating Follow-Ups — Quickly & Easily With the right lead magnet (free giveaway), you can attract ideal prospects. With smart, automated follow-up, you can engage those prospects and inspire them to buy. In this free masterclass, I’ll reveal: ā Quick, easy ways to create a powerful,…
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It’s not everyday that a marketing legend applauds you for doing something that would “make Oprah proud.” But chalk one up for Ted Prodromou and me. That happened earlier this month when the great Brian Kurtz wroteĀ this postĀ about the Mastermind Book Club. If you’ve never attended a Book Club meeting, today’s your chance. 2:30 p.m.…
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Recommended Article Ā Donāt Mistake Audience Size for Revenue Potential Which metrics matter? Neil Patel answers in this must-readĀ article. It reveals how to avoid the “vanity metrics” trap and measure what really matters. Recommended Resource Ā Pabbly – A Great Alternative to Zapier Like Zapier, Pabbly is an online platform to build marketing automations. I’ve used Zapier…
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Recommended Podcast “Experts Speak” with Michael DeLon (and his special guest… ME) My friend Michael DeLon (a.k.a. “The Paperback Expert”) hosts a great podcast which I’ve recommended before. Last week, he released a new episode featuring yours truly (my second time on the show). Here’s the big twist: We discuss the new marketing technology software I…
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Recommended Podcast Episode Ā Diana Nyad on Cal Fussman’s Big Questions In 1978, when she was 28, Diana Nyad attempted to become the first person to swim the 111-mile stretch between Cuba and Key West Florida without a shark cage. She failed. She tried again and again and again and failed each time. Then, on her…
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Recommended Book Ā They Ask You Answer This month’s selection for the Mastermind Book Club: “They Ask, You Answer” by Marcus Sheridan. From the author’s website: “They Ask, You Answer” is a business philosophy which, when embraced fully, will make you the most trusted voice within your industry. “And it begins with an obsession of understanding…
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Reason #473 to attend today’s free masterclass (How to Use AI Wisely š” to Save Time ā±ļø & Produce Great Content š — Without Sacrificing Your Sparkling Personality š¤© and Humanity)ā¦ GPT-powered-robots are dirty, rotten, liars. I’m going to show you how NOT TO GET BURNED by their dirty, rotten, lying ways. I know. Them’s…
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Tomorrow, I’m hosting a free I’m hosting a free masterclass: How to Use AI Wisely š” to Save Time ā±ļø & Produce Great Content š — Without Sacrificing Your Sparkling Personality š¤© and Humanity There are 3,273 reasons () you could benefit from this event. Here’s one: AI-robots relieve writer’s block — if you ask…
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Happy Halloween.Ā Ā Ā It’s Melissa’s favorite holiday… …so the halls are decked with witches, skeletons, and things just too gruesome to describe in writing. And then there’s the candy. Mountains of Reese’s and Snickers and Almond Joys and Yorks. 36.3 pounds of candy. Enough chocolate to feed a zombie brigade. In a few hours the neighborhood…
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