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I Feel Like Bill Murray (And it Doesn’t Feel Good)

By Tom Ruwitch

Now I know how Bill Murray’s character felt in Groundhog Day. I’m living the same nightmare, day after day after day. It started a few weeks ago, when I researched one of those AI assistants that you wear all day so you can record and organize everything you say. I didn’t get the gizmo, but…

You Choose: Rent-a-Bro or Gather with Like-Minded Leaders

By Tom Ruwitch

It’s hard to go it alone. Everybody needs company sometimes. Somebody you can share a meal with. Converse. Compare notes. Two ways to do it. Way #1: Rent-a-Bro for a Few Rubles In Russia, you can hire someone to hang out with you. Nothing illegal. Just a dude who can prep the grill, cook some…

RecomMONDAYtions ~ 2026.08.31

By Tom Ruwitch

Recommended Listen Jerry Seinfeld: Systems, Routines & the Work Nobody Sees Waiting for inspiration to strike is the most expensive habit in creative work. Ask Jerry Seinfeld. In a long, wide-ranging sit-down with Tim Ferriss, one of the most successful comedians alive barely mentions talent. He talks about systems. Writing on a schedule whether the…

No BS AI Summit is Wednesday

By Tom Ruwitch

Stephanie Wandke sat down for one session at June’s No BS AI Summit. She walked out with an AI skill and used it to build a story repository. It took her about 40 minutes. Later, she pulled a story from the repository to beef up a proposal she’d drafted. The client approved the proposal for…

Wow… Just Wow

By Tom Ruwitch

My one-word review for yesterday’s Mastermind Book Club meeting: WOW! Our session yesterday with Susan Trivers was one of the best hours we’ve had in that room. Ever. Susan wrote Stop Leaving Money on the Table, and yesterday she showed us how to build incomparable offers that no competitor can undercut and no prospect can…

Happening Today (You’re Invited)

By Tom Ruwitch

Busy day around here. I’m hosting two live events today, and you’re invited to both. 2:30 p.m. ET (11:30 a.m. PT) — The Mastermind Book Club Susan Trivers joins Ted Prodromou and me to discuss her book, STOP Leaving Money on the Table. She’ll show you how to ditch hourly billing, price on outcomes, and…

Are Your Payment Terms Costing You?

By Tom Ruwitch

Your payment terms might be quietly telling clients you won’t finish the job. A CPA told Susan Trivers his firm required 50% due on completion. Standard stuff. Everybody does it. Susan asked him what that policy actually signals to a client. He thought about it for a moment and then realized the cold, hard truth:…

He Focused on The Wrong Thing… No Wonder Profits Lagged

By Tom Ruwitch

I spoke yesterday to a frustrated author – let’s call him August – who has written two books, paid marketing firms more than $12,000 to help him sell them, and hasn’t come close to recouping his investment. “What was your goal for that marketing program?” I asked. “I don’t want to have boxes of books…

RecomMONDAYtions ~ 2026.08.24

By Tom Ruwitch

Recommended Read Do Less – Finish More Quick question: is your to-do list actually a plan, or just a pile? Dan Rockwell says most of them are piles. Everything you might do, dumped in one place, sorted by nothing. No wonder the day gets away from you. His fix is almost aggressively simple. Cap the…

Escape The Hourly Billing Trap

By Tom Ruwitch

My favorite story in Susan Trivers’ STOP Leaving Money on the Table unfolds in the opening pages. A VP at an aerospace firm looks at Susan and asks the question she has never liked answering: “What do you charge?” For years, Susan has answered that the way she always has… with an hourly rate. Not…