Recommended Resources
Recommended Video Bond Halbert Discusses His Dad, Gary Halbert Last Friday, June 12, legendary copywriter Gary Halbert would have turned 88. He’s no longer with us, but his writings are, including his book The Boron Letters. The book is a collection of letters Halbert wrote from prison (that’s a long story) to his son, Bond.…
Yesterday, I vented about some dirty-trick marketers who signed me up for their webinars (without my consent) and added the events to my online calendar with “thanks for registering” notes attached. (Artist’s rendering of me: š¤) One of the things that got me really steamed about that: They gave one of my favorite marketing tactics…
I’m steamed. Now I’m gonna vent… …all about the latest stupid marketing trick. It works like this: Step 1: Set up an online event (webinar, workshop, whatever) on Zoom. Step 2: Set Zoom to automatically send registrants a “thanks for registering” email and an invitation that lands in their calendar software as a scheduled booking.…
Recommended Video A Plan is Not a Strategy Most people think confidence comes first and action follows. Kat Cole says it’s the other way around. In this short TED Talk, the CEO of AG1 shares a simple practice she calls the “Hot Shot Rule.” Imagine someone you admire stepping into your role tomorrow. What’s the…
Quick story. Kim Krause Schwalm once added more than a million dollars in revenue to a sales page without changing a single word on the page. How? She wrote one email. Not a fancy one. A single page. But it was built on an angle sheād dug up doing the kind of deep research most…
On Monday I promised you a story and a link. Hereās both. My friend Kim Krause Schwalm has been threatening to retire for years. Iād believe it for a week. Then sheād land another control, launch another training, or mentor another copywriter to a breakout year. The retirement talk would quietly disappear. This time itās…
Breaking News Legendary Copywriter Plans to Open Her Vault My friend Kim Schwalm is one of the best direct-response copywriters alive. She has beaten the legends. She has written controls that ran for a decade. She has quietly helped generate close to a billion dollars for the companies smart enough to hire her. And after…
Here’s the big idea in Joey Coleman’s book Never Lose a Customer Again: “The typical business does a great job of getting the attention of the customer and persuading them to buy, but then does very little to create a meaningful or remarkable experience for them after the sale. “There are many reasons why customers leave,…
I had the displeasure of traveling to and fro on a US airline this week. The thing that struck me most: How miserable all the employees seemed. From the check-in clerk to the flight attendants, not one seemed happy to serve us. Their rotten morale didn’t make my journeys worse. But those grumpy employees didn’t…
Here’s a stat that got my attention: A 5 percent improvement in customer retention rates will yield a 25 to 100 percent increase in profits. So says Joey Coleman in his book Never Lose a Customer Again. Most business owners understand the idea. But very few have systems designed to delight and retain customers. That’s…