Recommended Resources
I sat in the Zoom room yesterday and thought, “Wow! I’m lucky to be alive. And I’m even luckier to be in the room with these people, hearing these stories.” Keep reading because — lucky you! — we recorded the meeting… …and if you’re a serious student of marketing (meaning you’re serious about discovering ways…
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Today’s the day: The meeting of the Mastermind Book Club where we’ll discuss “The Boron Letters” by Gary Halbert. 2:30 p.m. ET. One-click registration here. A true story, ripped from the pages of “The Boron Letters:” Once upon a time, a beer company did a survey to find out which of their products customers preferred. You…
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You’re invited to attend tomorrow’s meeting of the Mastermind Book Club where we’ll discuss “The Boron Letters” by Gary Halbert. Thursday, 2:30 p.m. ET. One-click registration here. I’m reading the book for the zillionth time (give or take) and loving it as much as ever. I’m about to share a nugget from Chapter 5 where Halbert…
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While serving time in the Boron Federal Prison Camp in 1984, Gary Halbert sent letters to his son Bond with lessons about business and life. Lots of the the letters encouraged Bond to exercize and eat well. I don’t disagree. But that advice doesn’t rock my world. This advice — dispensed in a letter Gary…
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Recommended Viewing OpenAI’s Sam Altman Talks ChatGPT, AI Agents and Superintelligence The AI age is here, and OpenAI’s CEO, Sam Altman, may be the most important player in the AI space. Earlier this month, Altman sat down for a wide-ranging conversation at TED2025 to discuss the future of artificial intelligence — from creative tools like…
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Here’s the one-click, instant registration (no form required) for the Business Roundtable I’m hosting today (12:30 p.m. ET): The Problem with AI and How to Fix It. A quick story to demonstrate one of the BIG problems and how I’ve solved it… Remember a few months back when news broke about a new Chinese AI model called…
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My AI-powered robot, B-9(?), has been itching to help me promote the small-group roundtable I’m hosting on Friday (12:30 p.m. ET). It’s called “The Problem with AI and How to Fix It.” AI is kind of like a wild horse that will take you to places you don’t want to go — unless you control…
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I’m hosting a special roundtable for business leaders on Friday (12:30 p.m. ET) called “The Problem with AI and How to Fix It.” If you want in, click here (instant registration, no form to fill out). If you want to learn more about why I’m doing this (and whether it’s for you), read on for a cautionary…
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A business owner asked me recently, why I create so much content. I sent him this passage from Chapter 1 of my book Story Power Marketing: I have an old pair of brown shoes I nearly tossed in the trash. I didn’t dump them, though. I kept them. They still sit today on a dusty shelf…
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Recommended Viewing If You Hate Marketing, Watch This I love this short video. Jeff Walker reframes marketing as a sacred act of service, not sleazy salesmanship. He shares how even wildly successful authors often feel uncomfortable with marketing, but the key is to see it as telling the story of your client’s future transformation. \If…
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