Recommended Resources
Back when he was a star catcher for the New York Yankees, Yogi Berra told a young teammate, “90% of the game is half mental.” OK, maybe Yogi wasn’t as good at math as he was at catching, throwing, and hitting. But he had a point. To succeed in baseball, you need mental focus and…
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Ogilvy on Advertising + “The Moment with Brian Koppelman” + An Ogilvy Cheat-Sheet + Why You Shouldn’t Worry About Open Rates + My Favorite David Ogilvy Quote
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I launched my new podcast, The Story Power Marketing Show, back in July. We’re up to eight episodes. Last week’s is a good one. It’s all about being HUMAN. The episode title: “Act Like a Human, Not a Humorless Robot (with Dr. Heather Walker)” The more human you are in your business, the more HUMAN…
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Making “Intentional Connections” in a Remote Working World + What We Can Learn from Introverts + Decisive by the Heath + 5 Storytelling Secerts + Wise Words from the Guy Who Built THE Chocolate Factory
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I usually don’t send emails on Saturday’s. But I make an exception today. In addition to Story Power Marketing, I run a thing called (ware)HOUSE Concerts — a venue in St. Louis where (before the virus) we would host intimate concerts in a space that can best be described as a warehouse turned into an oversized living…
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Major League Baseball inducted three players into the Hall of Fame yesterday — including one of my childhood heroes Ted Simmons. So yesterday seemed like a good day for me to release my new e-book that features …5 legendary ads from the Storytelling Hall of Fame. The e-book title: 5 Storytelling Secretsto Help You Captivate Prospectsand…
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Sign up for Daniel Throssell’s Emails + Why you think you’re right — even if you’re wrong + (ware)HOUSE Concerts Song of the Day + The Difference Between Simple and Easy + Antoine de St. Exupery, author of The Little Prince, said…
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I met last week with a business owner who was hungry to get new leads. As I dove deeper with him, I learned he has NO idea how to nurture those leads. His plan: Pitch them immediately and pitch them hard. He’s one of those “Pleased to meet you. Will you marry me?” types. The…
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How Tim Ferriss Faces His Fear to Thrive in High-Stress Environments + Lessons from a Guy Who Had a Drunk Bartender Point a Gun at Him… + Kobe Bryant: Storytelling and the Awareness of Fear + The Marketoonist on Brand Loyalty + Seneca on the Stories we Tell Ourselves
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I rarely send promotions on behalf of other marketers (I see too many others pitching stuff that they don’t even seem to vet). But I’m making an exception for my friend Michael DeLon, who’s the real deal. He’s offering a great training that I recommend. I recommend it only because I know it will help……
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