Monday Mash-Up 2022.08.01


Recommended Viewing
Sam’s Philosophy for a Happy Life

Thanks to Tim Ferriss for introducing me to this extraordinary TED talk video, featuring Sam Berns. Sam delivered this talk in December 2013, about one month before he passed away. He was 17.

When he was 2, he was diagnosed with Progeria, a rare, rapid aging disease.

In spite of this disease (or maybe because of it?) Sam achieved highest academic honors at Foxboro (MA) High School, was a percussion in the school marching band, and achieved the rank of Eagle Scout in the Boy Scouts of America. 

And when he was asked by an NPR reporter to share the one thing people should know about him, Sam said, “I have a very happy life.” 

This video is spectacular. 

If you like what you see, you can dive deeper with the HBO documentary, Life According to Sam. I’ve to seen in yet. But it’s at the top of my to-do list. 

Recommended Viewing / Listening
How to Refer Better and Be More Referable

In the latest episode of the Story Power Marketing Show, my guest is Michael Roderick, who helps thoughtful givers become thought leaders by making their brands referable,

In this episode, we discuss: 

  • How to make sure people you refer click with the people you connect them with.
  • How to make yourself more referable so you can find more prospects with less effort and land more clients.
  • Why empathy and active listening are critical relationship and business-building skills.
  • Tools to make you a better referrer and more referable.

Here’s an excerpt video

Full episode video and audio: here. You also can find the podcast by searching for “The Story Power Marketing Show” wherever you find your favorite podcast.

Recommended Reading
“The Human Team” by Jeanet Wade

I recently met Jeanet Wade thanks to our mutual friend Dixie Gillaspie. And, as Dixie predicted, we hit it off. Jeanet will be a guest on my podcast in a few weeks. Before then, I’m going to finish reading her book, The Human Team. 

My half-way through review: So far, so great. 

Here’s a brief summary from Jeanet’s website:

While our people are the greatest source of triumph, more leaders struggle with what to do when our people are the source of our frustration. How do we ensure productivity? How do we sustain employee engagement? There’s no one way to manage human nature, but leaders who approach their role from a human-centric perspective will eventually find their way to improvement and a better “return-on-individuals.

This book is about humans connecting with humans. Critical for leaders to build stronger teams. And, as I so often stress, critical for marketers to build stronger connections with prospects.

Learn more about The Human Team here

Recommended Listening
Mel Brooks on Fresh Air

I love Mel Brooks! Here’s a great interview he did with Terry Gross on her NPR show, Fresh Air. 

Wise Words…
…from Bill Russell

Basketball great Bill Russell died yesterday. Here’s something he said that has me thinking…

““What distinguishes a great player is his presence. When he goes on to the court, his presence dominates the atmosphere.”

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.