Monday Mash-Up 2022.10.10

tom and rj

Recommended Viewing
Seth Godin on the Difference Between a Brand and a Logo

“Companies spend way too much time on their logo.” So says Seth Godin who then explains what really makes a brand. 

Important stuff whether you’re running a multinational corporation or a one-person shop. 

Watch the video here.


Recommended Viewing / Listening
How to Create Interactive Experiences that Delight and Sell

New on The Story Power Marketing Show podcast:

The extraordinary RJ Redden.

She is the founder and human-in-charge at Black Belt Bots.

Coaches hire RJ to skyrocket their engagement, because their events, communities and courses are either dead (or full of zombies).

RJ creates epic engagement experiences that motivate people to click that button, connect with you, and enroll like crazy.

Discussed in this Episode:

  • How to create automated, interactive experiences that delight prospects and donā€™t feel inauthentic and robotic.
  • Why itā€™s critical that your prospects feel ā€œseen and heardā€ when they visit your site ā€“ and how to make that happen.
  • The business-building power of Ninja-Niches.
  • Why prospects hate ā€œknowledge basesā€ and better options that you can offer to engage website visitors

Here’s an excerpt video

Full episode video and audio: here. You also can find the podcast by searching for “The Story Power Marketing Show” wherever you find your favorite podcast.


Recommended Viewing
The Power of “Sheer Ignorance”

Orson Welles died on this day (Oct. 10) in 1985 when he was 70.

He was 25 when he made Citizen Kane. He’d never made a movie before. And he had no training as a filmmaker.

Many consider Citizen Kane the greatest movie ever made. No one questions its impact on filmmaking.

In this video, he speaks about the making of Citizen Kane and how his ignorance gave him the freedom to innovate. 

Watch just the first minute of this clip (from 6:27 to 7:22). Then watch it again — before you watch the full video. So many powerful lessons in just that one minute. 


Recommended Reading
A Reality Check from John Carlton

John Carlton is a copywriting legend and one of the great teachers of the craft.

In this brilliant blog post, Carlton says: “In order to persuade large groups of people to buy, act now, or even just begin to see your side of thingsā€¦ you have to see the world as it is. Not as you wish it was. Not as you believe it should be. Not as you were told it was. As it is. The stark, cold reality of how things actually work, and how people actually behave.”

(Yes!) 

And then Carlton offers five rules to help you do as he suggests.

Rules to live by if you want to be a better marketer and salesperson. 

Read the post here


Words to Ponder…
…from Orson Welles

ā€œI much prefer people who rock the boat to people who jump out.ā€

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.

2) Watch theĀ free, 7-minute Micro-Training: ā€œThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā€

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā€¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iā€™ll contact you with more details.

4) Work with me one-on-one: If youā€™re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to ā€œSpeaking Engagement.ā€ Iā€™ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.