Email Away — as Long as You Don’t Drop Boredom Bombs

reading emails

I spoke yesterday to a business owner who doesn’t like getting emails…

…so she doesn’t want to send them.

“I’ll be honest about email lists or subscriptions,” she said. “I don’t really like being on them. because I always feel like I’m being bombarded by emails…So I’m only intending to send (email) out once a month.”

I get it. I’ve heard it before. I’ve felt it, too – that sensation of being bombarded with boring, “blah-blah-blah” emails, over and over and over again. 

Here’s the thing though…

Your emails don’t have to be boredom bombs. 

If you deliver captivating, informative, entertaining emails, subscribers will welcome them. Many will devour them. Very, very few will feel “bombarded” by them. 

I advised her to focus on creating captivating, story-powered content and sending more than one per month. 

“I’m not suggesting that you send daily emails,” I said. “But I am saying you (should) send emails that are captivating and interesting. When you get to that point, sending more than one a month is critical. If you can’t get to a point where you’re sending interesting and captivating emails, then don’t even send once a month, once a quarter, once a year.” 

The bottom line: 

If you’re sending interesting, captivating, entertaining emails, you can send a lot. Sure, you can send just once a month. But you’ll sell more if you send more. 

Subscribers will look forward to your emails. They may not read every one, but they won’t resent you for sending them. 

If you’re sending boring “blah, blah, blah,” information-only emails, you’re wasting time — yours and your subscribers’. They’ll tune out and move on. Then you’re stuck.

It doesn’t matter whether you send one or 1,000. Boring is boring. Spare yourself and your subscribers the pain. 

Speaking of one or 1,000…
how’s your list-building going? 

All those captivating, informative, entertaining emails will be worthless to you if you don’t grow a list of eager subscribers. 

The bigger your list, the more you’ll earn.

I repeat: The bigger your list, the more you’ll earn.

How do you grow your list? Market to the maybes!

Interact with those who may be interested. Give them a chance to raise their hands. Follow-up with captivating emails (more than once a month!)

The best marketers know how to do that authentically and effectively. 

How do YOU market to the maybes authentically and effectively? 

That’s what I’ll cover
in a a free workshop
I’m hosting TODAY: 

Still time to register

✓ What: How to Market to the Maybes to Attract More and Better Prospects and Inspire Them to Buy

✓ When: Friday, September 23, 12 p.m. EDT, 11 a.m. CDT

✓ Where: Zoom. Click the button below to register.

p.s. I help coaches, consultants, and business leaders discover and deliver powerful stories that captivate prospects and inspire them to act. Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.