Monday Mash-Up ~ 2022.0926


Recommended Viewing
Tim Ferriss and Neil Strauss re: Writing and Creativity

Watch the first two minutes of this video. You’ll hear a brilliant insight about how to develop a productive writing habit.

Then keep going. The YouTube video description: “…best-selling author and entrepreneur Tim Ferriss sat down with his friend and fellow writer Neil Strauss. Ferriss and Strauss, both wildly successful writers, riffed on writing tips, creativity techniques and invaluable life lessons.”

Recommended Viewing / Listening
How to Get Prospects to See and Choose You

New on The Story Power Marketing Show podcast:

Tonya Eberhart and Michael Carr are passionate about unveiling inner stars. Their mantra is “People don’t do business with a logo. They do business with a person.”

They say: “Great branding doesn’t just change the way others see you. It changes the way you see yourself.”

Tonya and Michael are international bestselling authors, coaches, speakers, hosts of the Be Bold Branding Podcast, and partners in BrandFace.

They have helped and inspired authors, podcasters, coaches, sales professionals, and business owners in 5 countries and 43 US states to become an authority, out-market, and out-sell their competitors through

the power of personal branding.


  • How to define your ideal customer using the H.E.A.P code.
  • The 3-D Formula to build a BOLD and unbeatable personal brand.
  • The difference between branding and marketing – and why it matters.

Here’s an excerpt video.

Full episode video and audio: here. You also can find the podcast by searching for “The Story Power Marketing Show” wherever you find your favorite podcast.

Recommended Reading
How Bland Language Kills Sales

Great article by on by product launch specialist Alyson Dutch: Marketing Faux Pas: On Bland Language 

Most business people I know make one or more of the mistakes outlined in this article. Valuable tips whether you sell products or services — or both.

Recommended Viewing
3 Tips to Keep Your Audience’s Attention

Excellent lessons from Fred Miller from No Sweat Public Speaking. From the YouTube description: “One of the challenges a speaker has is keeping the attention of the audience. We have the attention span of a gnat! If you lose the audience, they’re never gonna get your message. Here’s Three Ways to combat that.”

Wise Words…
…from Ivan Pavlov

Psychology pioneer Ivan Pavlov (the guy with the slobbering dogs) was born on this day (September 26) in 1849. He said this…

“While you are experimenting, do not remain content with the surface of things.”

Quick Correction
…re: the difference between William Golding and J. R. R. Tolkien

Last week, I shared a quote from William Golding. I said he wrote, Lord of the Ring and noted it “was one of the first novels I ever read.”


Golding wrote Lord of the Flies. THAT was the book I was describing (I read it when I was 10). A few readers noticed my mental hiccup. (Thanks to them). 

In case you missed it, here’s the Golding quote I shared. 

“Words may, through the devotion, the skill, the passion and the luck of writers, prove to be the most powerful thing in the world.”

p.s. I help coaches, consultants, and business leaders discover and deliver powerful stories that captivate prospects and inspire them to act. Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.