storypower
A shout-out to my friend Bill Mueller — a storytelling standout who wrote a great email yesterday about showing up as human. In recent emails, Bill has shared ways to “tell a story in an email without telling a story.” Yesterday, he wrote about why that matters: “(These tips) all exist to make your reader…
My granfather Joseph F. Ruwitch was born on this day (October 3) in 1911. Happy Birthday, Gramp! Here’s one of my favorite stories about him, ripped from the pages of my bestselling book, Story Power Marketing: Soon after I began dating Melissa, she met my paternal grandfather, Joe. The first thing Gramp asked her: āSo, Melissa,…
I bumped into a bummed-out business owner on Reddit this week who has given up email marketing. His reasons: 1) “I just get way, way too many emails. So I feel worried about annoying my customers.” 2) “It takes me about 3 hours or so to create an email campaign.” (Ouch!) 3) “I feel like…
A few days ago, when I offered website mini-makeovers to the first five people who requested them, I got an email from a subscriber who wanted my helpā¦ ā¦but needed, first, to point out for her siteās “shortcomings.” She wrote: āMy caveat…we are a small organization and pay an independent web designer to do our…