Mindset – Inner Game

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Cautionary Tale: How to Waste Money and Repel Prospects

By Tom Ruwitch

I came across this quote from Bill Gates the other day that makes a ton of sense: The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. For 19…

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How Yoga Can Help You Become a Better Storyteller

By Tom Ruwitch

I attended a yoga class last week. First time ever. I worked muscles and tendons that hadn’t stretched since the Reagan administration. Some of those muscles protested mildly. Others screamed, “You’ve got to be kidding me!” Our instructor, Jessica, asked us to bend at the waist and touch the ground. She spotted me in my…

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I Met a Remarkable Woman

By Tom Ruwitch

I met a remarkable woman yesterday. Her name is Sarah Walugembe. She lives in Uganda. Her mom left her when she was two months old. Her dad died a few years later. She married when she was 14. She thought marriage was her ticket to a better life. But her husband was a bad man.…

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My Birthday & My Dad

By Tom Ruwitch

I don’t usually write to you on Sundays. But I’m making an exception today because it’s my birthday, and I’d like to tell you a story… …about my dad.  His name was Wally Ruwitch. When he was 50 years old he was diagnosed with Stage 4 colon cancer. I was 24 then, working as a school…

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Dr. Seuss Inspired This…

By Tom Ruwitch

Theodor Geisel was born on this day in 1904. You know him as Dr. Seuss.   In honor of his birthday, I wrote a little something. Not as good as he used to do, but maybe worth a minute of your reading time… When I earned a diploma,  I got many a gift. A watch. And a…

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Which of These Are You?

By Tom Ruwitch

In yesterday’s Monday Mash-Up, I shared this this article about the director Chloé Zhao.  Her new movie, Nomadland, is getting a lot of Oscar buzz. And she’s getting lots of attention.  Well deserved, I believe.   The article has several great business lessons. Here’s one… Zhao met her husband, cinematographer Joshua James Richards, when they were film students at…

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Would You Pass on a Dollar to Save a Nickel?

By Tom Ruwitch

A business coach called me because she wanted to find a better lead generation service.  She helps clients find connections on LinkedIn and turn those connections into customers.   She’d been using a third-party service that worked well…  TOO well, she said.   One of her clients had to pause the service because it generated more leads…

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How Eddie Murphy’s Fear Can Make You Better

By Tom Ruwitch

I used to think Eddie Murphy was fearless.  I mean think of him at his peak… He was a badass. A comedy legend. Full of bluster. The coolest cat in town.  This guy:  Fearful? No way!  Then, I saw him on a 2019 episode of Jerry Seinfeld’s Comedians in Cars Getting Coffee and… Eddie said…

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Henry Aaron. Immortal. Inspiration.

By Tom Ruwitch

I was 9 years old when Henry Aaron broke Babe Ruth’s career home run record. I watched him hit number 715 on TV with my brother and my dad. We celebrated the feat. I didn’t have a clue what he’d gone through.  Even some of his teammates now say they didn’t know… …He received tons…

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Al Franken Messed With My Mind and Then I Got Over It

By Tom Ruwitch

When I was a younger business person, I never thought much about mindset.  Meditation? Not for me. Visualization? No, thanks. Self-affirmation? Not a chance.  I think it was Stuart Smalley’s fault.  Remember him? He was a recurring character on Saturday Night Live in the 1990s. Al Franken played the part before he left SNL to…

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