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My Birthday & My Dad

By Tom Ruwitch / March 7, 2021 /

I don’t usually write to you on Sundays. But I’m making an exception today because it’s my birthday, and I’d like to tell you a story… …about my dad.  His name was Wally Ruwitch. When he was 50 years old he was diagnosed with Stage 4 colon cancer. I was 24 then, working as a school…

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Dr. Seuss Inspired This…

By Tom Ruwitch / March 2, 2021 /

Theodor Geisel was born on this day in 1904. You know him as Dr. Seuss.   In honor of his birthday, I wrote a little something. Not as good as he used to do, but maybe worth a minute of your reading time… When I earned a diploma,  I got many a gift. A watch. And a…

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Which of These Are You?

By Tom Ruwitch / February 23, 2021 /

In yesterday’s Monday Mash-Up, I shared this this article about the director Chloé Zhao.  Her new movie, Nomadland, is getting a lot of Oscar buzz. And she’s getting lots of attention.  Well deserved, I believe.   The article has several great business lessons. Here’s one… Zhao met her husband, cinematographer Joshua James Richards, when they were film students at…

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Would you pass on a dollar to save a nickel?

By Tom Ruwitch / February 11, 2021 /

A business coach called me because she wanted to find a better lead generation service.  She helps clients find connections on LinkedIn and turn those connections into customers.   She’d been using a third-party service that worked well…  TOO well, she said.   One of her clients had to pause the service because it generated more leads…

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How Eddie Murphy’s Fear Can Make You Better

By Tom Ruwitch / February 2, 2021 /

I used to think Eddie Murphy was fearless.  I mean think of him at his peak… He was a badass. A comedy legend. Full of bluster. The coolest cat in town.  This guy:  Fearful? No way!  Then, I saw him on a 2019 episode of Jerry Seinfeld’s Comedians in Cars Getting Coffee and… Eddie said…

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Henry Aaron. Immortal. Inspiration.

By Tom Ruwitch / January 26, 2021 /

I was 9 years old when Henry Aaron broke Babe Ruth’s career home run record. I watched him hit number 715 on TV with my brother and my dad. We celebrated the feat. I didn’t have a clue what he’d gone through.  Even some of his teammates now say they didn’t know… …He received tons…

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Al Franken Messed With My Mind and Then I Got Over It

By Tom Ruwitch / January 19, 2021 /

When I was a younger business person, I never thought much about mindset.  Meditation? Not for me. Visualization? No, thanks. Self-affirmation? Not a chance.  I think it was Stuart Smalley’s fault.  Remember him? He was a recurring character on Saturday Night Live in the 1990s. Al Franken played the part before he left SNL to…

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Hard Times Come Again No More

By Tom Ruwitch / January 1, 2021 /

Back in April, I made a Spotify playlist for my 23-year-old daughter, Maddie. She lived on High Street in Denver. I named the playlist “Shelter in Place on High Street – Volume 1.”  In the letter I sent with the playlist, I wrote, “…sharing music is sharing love. It’s about connecting.”  I imagined she and…

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Here’s why Google outage didn’t crush my spirit…

By Tom Ruwitch / December 15, 2020 /

I woke yesterday at 5 a.m. because I had to finish a proposal that I’d promised to send to a prospect by start-of-business Monday.  I was knocking it out steadily when… …Google broke.  You probably heard the news: Around 5:30 a.m. CST, Google suffered a worldwide outage.  Google Drive stalled. Gmail gave out. YouTube tanked. …

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The #1 Quality That All Great Marketers Have

By Tom Ruwitch / December 10, 2020 /

My business is growing so I’m hiring.  Last night I posted a job opening for a software developer to assist with several projects.  I described the projects, but only in vague terms.  Applications flooded my inbox. Most applicants told me they had EVERYTHING it takes to tackle the projects.  One applicant, Noah, said this: “Let’s discuss more…

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