Mindset – Inner Game

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Social Platforms are Cracking Down. What Now?

By Tom Ruwitch

The word on the street: LinkedIn and other social platforms are cracking down on AI-generated content. They won’t tell you when they bury your robotic junk. You may not even notice… …until you realize no one is responding to your posts, and your social media mountain-climb has done nothing to elevate your business. (Holy Sisyphus,…

Should They Sue AI For Malpractice?

By Tom Ruwitch

Here’s the story of a Swedish researcher who punked AI… Her name is Almira Osmanovic Thunström, and she invented a completely fake eye condition called “Bixonimania.” She wrote a bunch of bogus research studies and posted them online with obvious clues that screamed, “THIS IS FAKE.” Within weeks, the most popular AI tools were telling…

“The Most Important Ingredient in Selling…”

By Tom Ruwitch

My favorite sentence in The Most Powerful Sentence of All Time is the very last one: The most important ingredient in selling is not your prospect’s belief in your offer but your own.” I can’t wait to discuss that later today with the author, Neil Gordon. Today, at 2:30 p.m. ET, Neil will be our…

Farm-living Ain’t The Place for You

By Tom Ruwitch

“Ever got to the stage with marketing when you just want to quit it all and live on a farm?” So asked “Jason” on Reddit last week. And the crowd went wild. There are a lot of frustrated marketers out there, ready to trade in their laptops and online real estate for hoes and green…

Superstition Ain’t the Way to Grow a Business

By Tom Ruwitch

It’s Friday the 13th. (Uh-oh!) Are you afraid? Franklin D. Roosevelt would be. He suffered from a bad case of paraskevidekatriaphobia. That’s a big Greek word for fear (phobia) of Friday (paraskevi) the 13th (dekatre). Ol’ FDR preferred not to travel on Fridays or on the 13th. He also refused to attend a party with…

You Don’t Have to be a “Killer” to Grow Your Business

By Tom Ruwitch

A few years back, I met with a prospect about a massive project. The meeting went well. I remember thinking as the meeting moved along, “I’m CRUSHING it.” Before I left, they committed to hire me. I returned to the office, shared the news with my team, and slapped high fives all around. “Way to…

Joe Turned Trash to Treasure and Built an Empire

By Tom Ruwitch

From a seaside cafe, Miami Beach, Florida… Melissa and I had a spectacular dinner last night at Joe’s Stone Crab — a legendary restaurant in the heart of Miami’s South Beach neighborhood. Before Joe’s, stone crabs weren’t a thing. I mean they existed, scuttling along the sea floor and such. But humans didn’t want to catch, cook,…

He Paid HOW Much? For a NOTEBOOK?!?

By Tom Ruwitch

On this day in 1994, Bill Gates paid $30,800,000 for a notebook. Granted, this wasn’t just any notebook. This was Leonardo daVinci’s “Codex Leicester.” But still. $30 million!?!? Nice work if you can spend it, Mr. Gates. You had some big ideas in your day. You implemented, and you cashed in. And then you bought…

Wow! Cool! But will it work?

By Tom Ruwitch

The beautiful blonde “actress” strolls toward the camera and declares, “This video was created by AI.” Strolling at her side, a furry, white creature who looks like the abominable snowman from the Rudolph the Red-Nosed Reindeer cartoon — only this is a hyper-realistic video, not a cartoon. Then she’s… ….tapping on her laptop — while…

[Invitation] Learn Life Lessons From the Philly Playground

By Tom Ruwitch

When the Chicago Bulls three-peated as NBA champions in 1996, 1997, and 1998, Michael Jordan was the star — the guy who scored more points, the one who sank the last second shots. The unsung hero was Dennis Rodman — the guy who grabbed the rebounds. When his teammates missed a shot, Rodman grabbed the…