Mindset – Inner Game

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Why I Won’t Treat You How This Truck Driver Treated Me…

By Tom Ruwitch

A few hours before leaving on my family vacation last week, I was running errands around town when this happened… I was in my car, idling in the intersection turn lane, waiting for the left-turn arrow, turning the radio to another station. Not a care in the world… …and then the airbag exploded in my…

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Why Home is Better Than Oz to Build Your Business

By Tom Ruwitch

Last weekend, I watched The Wizard of Oz for the zillionth time. The first time I watched it, I was terrified. You know, the flying monkeys and all.  But this time I wasn’t scared. I was inspired.  Dorothy dished out some inspiring wisdom right before she clicked her heels and returned to Kansas. “If I ever go…

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How my Client Overcame a Dreaded, Business-Crushing Disease

By Tom Ruwitch

“I don’t have an interesting story,” Elizabeth said. Her shoulders slumped. She stared at her shoes.  Elizabeth was a client. We’d discussed how storytelling captivates prospects and inspires them to act. She understood and agreed. But then she told me she didn’t have what it takes.  “There’s nothing about me worth telling. My story is…

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The Great Peanut Fiasco and What it Reveals for Your Business

By Tom Ruwitch

All I wanted was a friggin’ bag of peanuts! Last night, at the NHL hockey game between (my beloved) St. Louis Blues and the Pittsburgh Penguins, I had a hankering for some salt and crunch. Peanuts in the shell. Some water to wash ‘em down.  It was between the first and second periods so the…

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Image of gold medals

The Mindset You Need to Build a Gold-Medal Business

By Tom Ruwitch

Last night, I stayed up late to watch women’s Olympic hockey – the gold medal match between the USA and Canada. Canada won 3-2, powered by two goals from captain Marie-Philip Poulin.  This was Poulin’s fourth Olympic gold-medal game. She’s the only hockey player ever (woman or man) to score in four Olympic gold-medal games.…

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How a Thriving Copywriter Went From Easy Street to Skid Row

By Tom Ruwitch

Sad story… I crossed paths recently with a full time copywriter who’s stuck on skid row. His top client accounted for 80% of the copywriter’s revenue. And then the top client opted for a cheaper option. Poof! There went 80% of the copywriter’s revenue. Now the copywriter is posting to public forums, saying he can’t…

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Cautionary Tale: How to Waste Money and Repel Prospects

By Tom Ruwitch

I came across this quote from Bill Gates the other day that makes a ton of sense: The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. For 19…

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How Yoga Can Help You Become a Better Storyteller

By Tom Ruwitch

I attended a yoga class last week. First time ever. I worked muscles and tendons that hadn’t stretched since the Reagan administration. Some of those muscles protested mildly. Others screamed, “You’ve got to be kidding me!” Our instructor, Jessica, asked us to bend at the waist and touch the ground. She spotted me in my…

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I Met a Remarkable Woman

By Tom Ruwitch

I met a remarkable woman yesterday. Her name is Sarah Walugembe. She lives in Uganda. Her mom left her when she was two months old. Her dad died a few years later. She married when she was 14. She thought marriage was her ticket to a better life. But her husband was a bad man.…

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My Birthday & My Dad

By Tom Ruwitch

I don’t usually write to you on Sundays. But I’m making an exception today because it’s my birthday, and I’d like to tell you a story… …about my dad. His name was Wally Ruwitch. When he was 50 years old he was diagnosed with Stage 4 colon cancer. I was 24 then, working as a…

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