Why I Keep Reading This Book Over and Over and Over

reading a book

Legend has it that in 1912 Dale “Carnagey” urged the Y.M.C.A in New York to pay him $2/night to teach public speaking to business people…

…and the Y.M.C.A. told him to get lost.

The Y had offered such courses before, and they always flopped. 

But he was ambitious, and he had a vision. 

So he persisted and pitched a new offer to the YMCA. 

He would work on commission. Eighty percent of profits for him – if there were profits – and the balance for the Y. 

Within three years, Dale was earning big bucks. 

I’ve read conflicting accounts. One says he earned $30/week by 1914. Another says it was closer to $500/week. 

Whatever he earned, it was way more than the $2/day he first asked for. 

Dale was on his way. 

He published his first book in 1915. 

In 1916, a sellout crowd swarmed Carnegie Hall to hear him speak. 

Three years later he changed his name to “Carnegie.” 

And in 1936, he published How to Win Friends & Influence People. 

That book has sold more than 30 million copies worldwide.

Count me among the 30 million.

I’ve owned a copy for more than 25 years. I’ve read it more times than I can count. 

And I’m reading it again now because…

How to Win Friends & Influence People is the August selection for the Mastermind Book Club.


Because it’s just as relevant today as it was in 1936. Maybe more so. 

The book is loaded with lessons that can help you in your business and beyond. 

This little story I told about Dale “Carnagey” is loaded with lessons…

…about vision, persistence, savvy, and so much more. 

What’s the Mastermind Book Club? 

Ted Prodromou started the Club as a place for like-minded people to gather and share business-building insights. 

Every month, Ted and I choose a book for club members to discuss. The club is free to join. Here’s a link to join

You can read the book – but only IF YOU WANT TO. 

In the MBC community, members will share short videos, blog posts, and other conversation-starters. 

You can comment and participate in any conversation you choose…

…or you can start your post/conversation. 

And on the fourth Thursday each month, we gather as a group live to discuss the book and compare notes on how we’re implementing. 

The idea: 

Share insights drawn from the book.

Discuss how to apply those insights to improve your business.

Celebrate success as you or other members implement 

The key word above: IMPLEMENT.

p.s. Coaches, consultants and other business leaders turn to me to power-up their stories because most dish out the same old boring, "blah, blah, blah" content, turn off prospects and then feel frustrated and stuck. So I help them transform content from boring to brilliant, turn the marketing process from frustrating to fun, and convert results from pitiful to profitable. Bottom line, you can fire up prospects and inspire them to hire you with story-powered content that's simple to create. I'll show you how. Whenever you're ready, here are several ways I can help you land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.