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Why Simple Words Sell More Than Big Ones

By Tom Ruwitch / June 17, 2021 /

Have you ever been in a conversation with someone who peppers their speech with big, fancy words — just to show the world how smart they are? Yeah. I run into that person a lot. And, I have to admit (gulp!) I used to be that guy. I used to love big, fancy words —…

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How Do You Get People to Open Your Emails?

By Tom Ruwitch / June 10, 2021 /

Last month, I sent an email encouraging subscribers to answer a few questions: Why do you subscribe to my list and open these emails? What do you hope to learn/accomplish here? Any marketing questions/challenges you’d like me to address in future emails? I got a ton of great feedback and questions, including this one from…

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How Tim Ferriss Named “The 4-Hour Workweek”

By Tom Ruwitch / May 25, 2021 /

After his book The 4-Hour Workweek became an international bestseller, Tim Ferriss told an interviewer that he wanted to name the book The 3-Hour Workweek… …But, Ferriss quipped, “My publisher thought ‘3-Hour Workweek’ was unrealistic.” Ha! I’ve read the The 4-Hour Workweek a few times. It’s loaded with valuable lessons. But the most valuable lesson is one not even in…

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How I Evolved From Procrastinator to Implementer

By Tom Ruwitch / May 20, 2021 /

I recently noticed a new signature section at the bottom of emails from Dave Dee, one of my favorite marketing experts. The section described several ways prospective clients can connect and do business with him. Not a hard pitch, just a short catalog of available opportunities. I liked it so I asked Dave about it…

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Her Email Was Great. So I Swiped It.

By Tom Ruwitch / May 18, 2021 /

Last week, I subscribed to a great email newsletter by Ann Handley. I immediately received a thank you email from Ann that’s so good, I swiped it for my own biz. In that email she: Thanked me for subscribing. Told me what she will send and when. Shared some examples of archived emails. Shared simple instructions to…

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Priceless Marketing Lessons From Soggy Sweat

By Tom Ruwitch / May 11, 2021 /

Here’s a fun fact that could win you a bar bet: Mississippi was the one-and-only state to continue prohibiting alcohol after the 18th Amendment repealed federal prohibition in 1933. Prohibition continued in “The Magnolia State” until 1966. Another fun fact: A guy named Noah “Soggy” Sweat (you can’t make this stuff up) delivered the most…

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Why do Prospects Hire You?

By Tom Ruwitch / May 4, 2021 /

Before he became a famous and wealthy editor of Ladies’ Home Journal, Edward Bok was just another depression-era kid trying to scrape together some money for his ill mother. He was standing outside of a bakery, watching as the baker put cakes and cookies in the window display. The baker asked young Edward, “Don’t they look…

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How My Hungry Dog Can Help Your Business Grow

By Tom Ruwitch / April 29, 2021 /

My dog, Moose, likes to spend most of his time standing still as a statue, staring at the treetops. That’s where the squirrels are. In the treetops. Moose stands in the backyard. Staring and staring and staring. Waiting for one squirrel, just one, to fall from a tree so he can pounce. I’ve never seen…

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How to Tell the Difference Between a Winning and Losing Headline

By Tom Ruwitch / April 27, 2021 /

In the 1920’s, a copywriter named Max Sackheim wrote an advertisement for a book entitled, “How to Master Good English in 15 Minutes a Day,” by Sherwin Cody. It was one of the most successful direct response advertisements ever written. The publisher hired other copywriters to try and outdo Sackheim’s. But every time they tested…

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Marketing Lessons From a Lovesick Teenager

By Tom Ruwitch / April 13, 2021 /

When I was a lovesick teenage boy, I listened to one song more than any other: “Don’t Let Me Be Misunderstood” by the Animals. It usually worked like this: I had a crush on a girl. She didn’t have a crush on me. That made me sad. I’d come home from school, close my bedroom…

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