Good Examples
Greetings from Connecticut, where I’m attending the “TXL Live” event hosted by Brian Kurtz. Brian is a marketing legend who refers to the people in his email database not as his “list,” but as his “online family.” He means it. I swiped that term from him. I mean it, too. Here’s something Brian said in…
Helping is listening hard enough to learn what a prospect really needs. It wins clients who stay. Hunting is chasing the yes, high-fiving the kill… then watching the client walk three months later. Here’s a good example (and why it matters).
Short and to the point today. Recently, a consultant hired my team and me to help him build and implement his marketing system. I first met him in 2009. He attended a seminar I hosted and joined my email list. Then… nothing. For 17 years, I never heard from him. Not a peep. But he…
Fun fact about NBC: The National Broadcasting Company was created not because its founders thought “content” would make them rich. It was created to sell radios. One hundred years ago today — September 9, 1926 — RCA filed the paperwork to establish NBC. RCA was a radio manufacturer (The Radio Corporation of America). And it…
While scrolling my feed recently, I came across this news I can’t use: “Moldy Foods You Can Still Eat (and Some You Can).” I skipped it. I suppose someone might find that useful. But I can’t imagine pulling some veggies from the fridge, spotting mold on them, and saying, “Reader’s Digest said this is edible…
I had a rough day yesterday. One of those days when everything feels hard. When I’m up against it like that, I think about my great-great-grandfather, Joseph Ruwitch. It usually makes me feel better. Stronger. Ready to face whatever’s in front of me. Here’s his story. Joseph was born in 1852, in a place we’d…
When I begin a discovery call with a prospect, I always open with a question like this: “{First Name}, tell me what’s going on with you and your business that made this hour feel worth it.” Then I shut up and listen. Part of the inspiration and strategy for this comes from Jay Abraham and…
Ripped from the headlines: Last week, courts cleared the way for a wave of lawsuits against Meta, Google, and TikTok. The most popular social platforms are under siege. The ground is shifting. Will your go-to platform be here in two years? Work the same? Cost the same? Nobody knows. And that’s the problem. Because you…
Legend has it Ernest Hemingway was having lunch in the 1920s with a few of his literary pals when he boasted he could write a complete, emotionally powerful story with just six words. His lunch mates bet he couldn’t, and they each put $10 on the table to back the wager. Hemingway grabbed a cocktail…
Jon Benson told me something about AI yesterday that blew my mind. In case you don’t know, Jon is a marketing legend. He’s the guy who invented the “VSL” (the video sales letter). And he built BNSN, an AI platform trained only on VSLs and other content that generated millions in sales. I interviewed Jon…