Good Examples
I met yesterday with an author who’s frustrated because his new Amazon bestseller isn’t generating business. On his website’s front page: A blurb about the book, an image of the cover, and a link to buy on Amazon. With this approach, a lot has to happen for the book to generate business. A website visitor…
Read MoreI’ve noticed something interesting about the emails I get from marketing master (and Story Power email subscriber) Dave Dee. They now include this message at the bottom: One more thing… If you found this DEEmail helpful, forward it to a fellow professional or friend who’d appreciate it. It only takes a second. Creating it took…
Read MoreLet’s raise a glass to the police in Derbyshire, England who busted a bunch of bad actors by enticing them with free beer. The target: Dozens of alleged criminals who had evaded arrest — including some charged with burglary, robbery and sexual assault. The tactic: Send a letter to suspects from a fake marketing company. Offer a…
Read MorePrincess Buttercup is 59 today… More specifically, Robin Wright, the actress who played the Princess, is celebrating her 59th birthday today. I love the movie The Princess Bride — and I love its lead female. Here’s why… Buttercup is no action hero. She doesn’t swing a sword or storm the castle. She grieves. She struggles. She suffers.…
Read MoreWhen I was a kid, I’d travel every year to visit my grandparents who lived just across the Hudson River from Manhattan. My favorite thing to do in Manhattan: Go to the old Madison Square Garden to see Barnum & Bailey’s Circus. P.T. Barnum and his partners launched the circus on this day (March 28)…
Read MoreI have a new favorite saying. But first, the backstory… On Tuesday, my beloved St. Louis Blues hockey club destroyed the Montreal Canadiens… …and I mean DEEEE-stroyed. Final score 6-1. And it wasn’t even THAT close. The two teams were the hottest in the National Hockey League going into the game so this was supposed…
Read MoreA few years ago, when she was a guest on my podcast, the brilliant sales consultant Lynn Whitbeck offered a free gift to those who tuned in: A free masterclass called “How to Leverage Guest Podcasting to Grow Your Business.” Holy practice-what-you-preach, Batman! That’s how it’s done. Land some gigs as a podcast guest. Share…
Read MoreA group of business leaders were talking yesterday about EMPATHY. All of us agreed: Empathy is a critical ingredient to market and sell well. Then the conversation turned to an interesting question: Is empathy an innate trait? Are you born one way or another — empathetic or not? Here’s how Aleasha Bahr answered: All human…
Read MoreI heard this story from a business owner named Chris who lost a little money before making a lot. The story begins with paid advertising and a low-cost product. Chris invested in ads to drive cold leads to a page where he sold a low-cost product. The results: For every $1000 he spent on advertising,…
Read MoreTrue story… A British guy created a fake restaurant listing on Trip Advisor… …and got a bunch of friends to post reviews. He soon was the proud owner of the site’s #1 restaurant in London. He fielded hundreds of calls daily from real people who wanted to reserve a table. That story proves a lot…
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