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“Flabergasting” Marketing Flubs And How to Avoid Them…

By Ryan Dolotallas

I’m on the train from Paris to Frankfurt, winding down my vacation and catching up on email… …and wondering what I’m going to send you and my other subscriber friends today. Lo and behold, the very first email I read contains a little gem of a story that’s just the kind of tale worth sharing…

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Guy With a Million Followers Braces for Twitter Meltdown. Lessons For All…

By Tom Ruwitch

Close your eyes and imagine you’ve built your entire social media following on Twitter. Go on, imagine it.  Pretty scary, huh!?  Where will you and your followers be in a few months after the dust settles from the Elon Musk earthquake.  For those not following the news: Elon Musk (the guy who runs Tesla and…

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The Secret to Motivate Prospects to Buy

By Tom Ruwitch

On his 50th birthday, Jack Turk marched into his boss’s office at Microsoft and quit his job as a game writer and project manager. So began his career as a… …party magician.  (Holy Pay Cut, Batman!) Now, instead of getting a regular paycheck from Bill Gates, Jack was clawing for gigs, fighting to earn a…

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You Won’t Profit Unless You Do This…

By Tom Ruwitch

Greetings from Baltimore, MD, USA where Vance Morris is about to kick off his DBOS 2022 Live conference. More on that in a moment. But first, a flashback to last evening when my friend and client Richard Terry and DBOS master of ceremonies Michael DeLon were enjoying Happy Hour at Mother’s Grille. Over crab cakes…

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A Request Inspired by Meg Ryan and Billy Crystal

By Tom Ruwitch

You opened this email. And, unless you’re a brand new subscriber, this isn’t the first one you’ve opened. So…questions and a request:  Why do you read my emails?  Would you recommend my emails to others?  If so, why?  The request: Reply to this email and let me know.  I may publish what you say as…

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The Best Car Repair Experience Ever — and What it Means for Your Biz…

By Tom Ruwitch

Yesterday, I was scheduled to have a minor repair on my car. The driver’s side sun visor needed to be replaced because the mirror was cracked. Once upon a time, that would have meant a 20-minute drive to the dealership – over traffic-clogged highways, through a driving rainstorm.   I would have stood in line…

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Creative Inspiration from Pablo Picasso

By Tom Ruwitch

It’s Pablo Picasso’s birthday today (Oct. 25)… …which reminds me of something he said: “Every child is an artist. The problem is how to remain an artist once he grows up.”  Chew on that for a while – especially if you’ve ever thought you’re not “creative.” A lot of business people tell me they’re not…

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How a Tabloid Rag Drew More Readers Than The Bible

By Tom Ruwitch

Back in the 1980s, copywriting legend Gary Halbert once claimed: “More people read any single issue of The (National) Enquirer than have read The Bible since it was first printed!” (Zoinks!) Halbert did not share the “sickening statistic” (his words) to bash The Bible.  He was heaping praise on The Enquirer whose writers were, according to Halbert, “among the best…

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How a Legendary Marketer Overcame Writer’s Block

By Tom Ruwitch

Before he stood out as one of the world’s great copywriters, Gary Bencivenga was stuck. So he enrolled in a course called “Overcoming Writer’s Block.” Turns out the course was a bust. The instructor “didn’t have a clue how to cure this problem.” And his classmates turned each day’s class into a whine-and-moan session. Lots…

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Ditch The Meet-and-pitch Routine on Social. Here’s Why…

By Tom Ruwitch

A few months ago, my friend Nora called to tell me about the new client she landed. He called me “out of the blue,” she said. “We met the next week, and he signed a contract that day.”  The quickest, easiest sale ever, right!? Well, here’s the thing… That “out of the blue” client was…

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