Good Examples

Categories

Biz Lessons From the World’s Ugliest Lawn

By Tom Ruwitch

Ripped from the headlines… An Australian woman now holds the prize for owning “The World’s Ugliest Lawn” thanks to a global competition hosted by a water-thirsty municipality in Sweden. Gotland, Sweden’s government launched the contest after a draught nearly left the island municipality without water. Organizers thought they might inspire water conservation if they made…

Read More

Batman Rules for Business and Life

By Tom Ruwitch

In Friday’s email, I promised to share Batman Rules — business and life lessons from the greatest television show ever. There are too many Batman Rules to count. I don’t have time or space to share them all here, but I can share five of my favorites. If you follow these rules, you’ll be well on…

Read More

Lessons from the Game of Business

By Tom Ruwitch

Yesterday was “Games Day” — one of those random, made-up holidays that started in the United Kingdom. At a live networking event I attended yesterday, we had a Games Day-inspired ice-breaker. We broke into small groups, revealed our favorite games, and discussed lessons we’ve learned from them — especially lessons we apply to business. Fun…

Read More

The Perfect Gift for the Entrepreneur who has Everything?

By Tom Ruwitch

True story: In 2016, KFC introduced ‘Finger Lickin’ Good’ edible nail polish. Two flavors: Hot & Spicy (peppery red) and Original Recipe (beige). Slather it on. Wait for it to dry. Lick your fingers. Yum! Other true stories: Doritos has partnered with a distiller to sell Nacho Cheese flavored liquor (94 proof). You can buy…

Read More

If You Want to Progress, Quit Staring at The Summit

By Tom Ruwitch

My hometown hockey team fired its coach last night. His name is Craig Berube, and he led the St. Louis Blues to the Stanley Cup Championship in 2019. During that 2019 playoff run, I wrote an email about Berube. To honor and thank him, I dust it off and share it here… 🏒 🏒 🏒…

Read More

Rudolph the Red-Nosed Lead Magnet

By Tom Ruwitch

Now that we’re finished gobbling Turkey, let the holly, jolly season begin. And nothing says “Holly, Jolly” better than the stop-motion animated movie “Rudolph the Red-Nosed Reindeer.” I watched it earlier this week for the 38-gazillionth time. The made-for-TV movie first aired in 1964, 25 years after a copywriter named Robert L. May wrote the…

Read More

Why “You’re Not Alone…” Marketing Works

By Tom Ruwitch

Earlier this week, I met with a business coach who wants her followers to know it’s OK not to feel OK. My client (let’s call her Emily) planned to write a blog post describing her own emotional ups and downs — how she, too, has times when she feels dejected and doesn’t feel grateful. Quite…

Read More

“The Most Important Advertising Question”

By Tom Ruwitch

n 2004, on the eve of his retirement, when he was no longer accepting clients, “America’s best copywriter” began to share his most powerful trade secrets by email. His name was Gary Bencivenga and he called the emails “Marketing Bullets.” I’ve been reading Bencivenga’s Bullets again lately, inspired by Brian Kurtz and his book “Overdeliver.”…

Read More

Picasso’s Priceless Advice…

By Tom Ruwitch

Pablo Picasso was born on this day (Oct. 25) in 1881. Before he painted like this ⬇ … …Picasso painted like this ⬇ Makes sense that Picasso said: “Learn the rules like a pro so you can break them like an artist.” What’s good for Picasso is good for us marketers. That quote (also attributed…

Read More

Did I Just Dream The Next Big Thing?

By Tom Ruwitch

Last night, I had the craziest dream. I invented a wi-fi-enabled blender with a vertical video screen built into the side of the container… …so you can watch TikTok videos while making smoothies.  Brilliant!  …or so I thought… …until I asked my GPT-powered copywriting robot, B-9(?), for his opinion. He said the younger, “tech-savvy” crowd…

Read More