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Cautionary Tale: How to Waste Money and Repel Prospects

By Tom Ruwitch

I came across this quote from Bill Gates the other day that makes a ton of sense: The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. For 19…

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How an Impulse Buy Led to a Legendary Business

By Tom Ruwitch

While on vacation in 1986, a future legend bought a coat in Jackson, Wyoming that changed his life. John wasn’t a legend yet. He was a sales consultant, vacationing in cowboy country. The coat was a full-length “duster.” The kind of coat real cowboys wear. John saw the coat, hanging in the back of Schaefer…

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How to Turn a Claim from Questionable to Rock-Solid Believable

By Tom Ruwitch

I’ve been helping one of my coaching clients Richard polish a print advertisement for his kitchen and bath remodeling business. Here’s the last line of the ad: “That’s why our average review on Facebook and Google is 4.92 stars out of 5.” You may be wondering… ”Why 4.92?” Here’s why: Because 4.92 is the EXACT…

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“The Most Profound Advice…” From a Bestselling Author

By Tom Ruwitch

In a recent Monday Mash-Up, I shared Tim Ferriss’ podcast interview with Annie Lamott. Her book Bird by Bird is one of my favorites about writing. In the interview, Annie tells Tim how she came up with the book title. This story alone is a priceless lesson for writers — especially those struggling to get it…

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Do This to Delight and Connect With Your Audience…

By Tom Ruwitch

I heard a speechwriter describe why her boss — the First Lady of the United States — connected so well with audiences. “She would have things that she’d want to tell the audience,” the speechwriter said. “She wanted to make sure that she was honoring their stories. She’s always wants to learn about her audiences (“What…

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Why Great Creators Noodle, Doodle, and Jot

By Tom Ruwitch

I listened recently to my friend Dan Rubright describe how he created a song. Dan’s a great jazz guitarist and composer who appeared on the Songs Out Loud podcast and dissected his tune “Prepare for Departure.” This podcast blew me away — not just because I love great music… …but because I love to create… …and I help…

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How Yoga Can Help You Become a Better Storyteller

By Tom Ruwitch

I attended a yoga class last week. First time ever. I worked muscles and tendons that hadn’t stretched since the Reagan administration. Some of those muscles protested mildly. Others screamed, “You’ve got to be kidding me!” Our instructor, Jessica, asked us to bend at the waist and touch the ground. She spotted me in my…

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Why Simple Words Sell More Than Big Ones

By Tom Ruwitch

Have you ever been in a conversation with someone who peppers their speech with big, fancy words — just to show the world how smart they are? Yeah. I run into that person a lot. And, I have to admit (gulp!) I used to be that guy. I used to love big, fancy words —…

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How Do You Get People to Open Your Emails?

By Tom Ruwitch

Last month, I sent an email encouraging subscribers to answer a few questions: Why do you subscribe to my list and open these emails? What do you hope to learn/accomplish here? Any marketing questions/challenges you’d like me to address in future emails? I got a ton of great feedback and questions, including this one from…

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How Tim Ferriss Named “The 4-Hour Workweek”

By Tom Ruwitch

After his book The 4-Hour Workweek became an international bestseller, Tim Ferriss told an interviewer he wanted to name the book The 3-Hour Workweek… …But, Ferriss quipped, “My publisher thought ‘3-Hour Workweek’ was unrealistic.” Ha! I’ve read the The 4-Hour Workweek a few times. It’s loaded with valuable lessons. But the most valuable lesson is one not even in the…

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