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Don’t take my word for it, but believe this…

By Tom Ruwitch / April 8, 2021 /

First a music recommendation and then a business lesson… I’m a big fan of Aaron Lee Tasjan. I recommend all of his albums, including his new one “Tasjan! Tasjan! Tasjan!”Maybe you’ve heard of him. Maybe you haven’t.Maybe my recommendation influences you. Maybe it doesn’t. But don’t take my word for it. Check this out… That’s this…

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How they got 28x return selling a pile of junk

By Tom Ruwitch / April 6, 2021 /

Joshua and Rob bought 100 little thrift store objects because they wanted to prove a point. They wanted to show that one person’s thrift store junk is another person’s treasure… …if you can attach emotional significance to the object. So, Joshua Glenn and Rob Walker enlisted 100 creative writers, assigned one of the objects to…

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The one word that can be the difference between success and failure

By Tom Ruwitch / March 30, 2021 /

I nearly no-showed for a meeting with a new LinkedIn connection last week. The connection, Terri, sent me a message to tell me she was waiting in the Zoom room. I had forgotten our meeting. I was eating lunch, oblivious, when Terri’s message arrived. I joined the Zoom room, tail between my legs, apologizing, embarrassed.…

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How Apple Captivates Prospects and How You Can, Too

By Tom Ruwitch / March 25, 2021 /

In the most recent Monday Mash-Up, I shared with you this ad from Apple which I love:  Great visual storytelling. Great special effects.  But as great as the “Jump” ad is, it’s not the greatest I’ve seen from Apple. This one, named “Bounce,” is even better:   When Apple released this ad in 2019, I showed the ad…

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This Made Me Laugh…

By Tom Ruwitch / March 18, 2021 /

Last month, a burger joint in Toronto added a new section to its Ubereats and Doordash delivery menus…  …with items named after office supplies.  You can order a “Basic Steel Stapler” (actually a Fortune Burger).  Throw in a side of “Braided HDMI Cable” (Classic Fries).  Want parmesan on those fries? Then order the “USB Wired…

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How Hardcore Conservatives and Hippies Found Common Ground

By Tom Ruwitch / March 11, 2021 /

This is a story about how hardcore, ultra-conservatives found common ground with a bunch of hippies.  I know that seems unlikely these days, but it happened not that long ago. And this happening is loaded with business lessons. Our story begins soon after the turn of the millennium, in 2002, when the Internet was just…

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How a Hotel Discovered the Story to Skyrocket Sales

By Tom Ruwitch / March 4, 2021 /

I heard a great story the other day about a hotel owner who raked in more revenue by thinking differently about what he sells.   This story is not just for bigwigs with hotels on Boardwalk and Park Place.   This applies to YOU and me and anyone else who wants to…  …delight customers…  ….forge stronger relationships…

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Dr. Seuss Inspired This…

By Tom Ruwitch / March 2, 2021 /

Theodor Geisel was born on this day in 1904. You know him as Dr. Seuss.   In honor of his birthday, I wrote a little something. Not as good as he used to do, but maybe worth a minute of your reading time… When I earned a diploma,  I got many a gift. A watch. And a…

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How Meg Ryan’s Most Famous Scene Can Help You Sell

By Tom Ruwitch / February 25, 2021 /

Remember the famous, “I can tell if she’s faking…” scene in When Harry Met Sally?   Harry (Billy Crystal) insists his partners have never…ummm…faked it.   Sally (Meg Ryan) says women fake it all the time.   Harry’s not buying it.   So Sally proves the point by…  …putting down her turkey sandwich and…  …well…  …faking it…  …enthusiastically…  …right there…

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How Huck Finn Can Help You Grow Your Business

By Tom Ruwitch / February 18, 2021 /

I was thinking this morning about Huck Finn and his friend Jim, the runaway slave.   Mark Twain published The Adventures of Huckleberry Finn on this day in 1885. I first read it ialmost 100 years later when I was a junior in high school.  And for two years after college, I was an English teacher who taught…

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