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How Musicians And Marketers Become Masters

By Tom Ruwitch

Last month, I saw Richard Thompson at the Sheldon Concert Hall in St. Louis. He’s one of my favorites. A great singer and songwriter and — maybe — the best guitarist I’ve ever heard. During the concert, I turned to my friend John and said: “Close your eyes and listen. It sounds like he has a separate…

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The #1 Quality That Helps Hockey Pros and A-List Copywriters Succeed

By Tom Ruwitch

I’m about to tell you a story about a hockey game. Not a hockey fan? No worries. Stick with me. The story is not really about sports. It’s about marketing and mindset.  Last night, I went with my son, Jake, to a hockey game.  Here in St. Louis, we love the St. Louis Blues.  The…

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A-List Copywriter: How to Create Great Content Without Getting Stuck

By Tom Ruwitch

Yesterday, I interviewed A-List copywriter Jack Turk for an upcoming episode of my podcast, The Story Power Marketing Show. Wow! Jack delivered the goods! So many gold nuggets about how to create great, client-attracting content without getting stuck.  I’ll let you know when the episode goes live (later this week).  For now, a sneak peek… We…

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How C.S. Lewis & J.R.R. Tolkien Collaborated Despite Conflict

By Tom Ruwitch

I just started reading a book called “Bandersnatch.” It’s about the writers C.S. Lewis and J.R.R. Tolkien and their relationship as colleagues and competitors. In the 1930s and 40s, Lewis and Tolkien were members of a literary club called The Inklings at Oxford University.  Members critiqued one another’s works-in-progress.  “Bandersnatch” explores how Lewis and Tolkien…

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Business-Building Wisdom from The Youngest Baseball Manager

By Tom Ruwitch

I live in St. Louis, Missouri, USA where baseball is a big deal. Earlier this week, the St. Louis Cardinals tapped Oliver “OIi” Marmol to manage the club. He’s 35. That makes him the youngest manager in Major League Baseball. He’s younger than a few of the players he’ll manage. So, naturally, reporters asked Oli…

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Maya Angelou’s Priceless Marketing Wisdom

By Tom Ruwitch

Maya Angelou once said, “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” She was a civil rights activist and poet — not a marketing consultant. She didn’t say that to help you and me grow our businesses. But take her words…

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Why You Should Implement the Proven Thing, Not Chase the “Next Big Thing”

By Tom Ruwitch

Soon after I began the shelter-from-home thing back in 2020, a friend invited me to join Clubhouse. It was a new app that allowed people to converse in audio chat rooms. He said it was THE NEXT BIG THING. I didn’t sign up right away. But I kept hearing the Clubhouse BUZZ… ….The usual stuff…

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You Won’t Believe What This Top Executive is Willing to Do For The Team…

By Tom Ruwitch

Last week, I toured EPCOT at Walt Disney World with my friend Vance Morris who used to work there and now is the planet’s leading expert on how to “Disnify” your business. As a surprise, Vance invited his pal Dave to share some insider secrets about how Disney World operates today. Dave is a top-dog at Disney.…

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Cautionary Tale: How to Waste Money and Repel Prospects

By Tom Ruwitch

I came across this quote from Bill Gates the other day that makes a ton of sense: The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. For 19…

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How an Impulse Buy Led to a Legendary Business

By Tom Ruwitch

While on vacation in 1986, a future legend bought a coat in Jackson, Wyoming that changed his life. John wasn’t a legend yet. He was a sales consultant, vacationing in cowboy country. The coat was a full-length “duster.” The kind of coat real cowboys wear. John saw the coat, hanging in the back of Schaefer…

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