Persuasion
About five minutes into the online training I was running last night… …I realized I was using the wrong slide deck. I’d opened an old version of my presentation — totally different than the one I intended to deliver. (Uh oh!) š® I muddled through — winging it the rest of the way. Doing my…
Four words that make my blood boil: “Hurry! Sale ends in…” So many fake sales with fake deadlines. Over the summer, I bought some shirts from an online store for $74.99 each. Last week, I received an email from the same store, offering the same shirts for the low, low price of… …wait for it……
I’m about to board a Southwest Airlines flight to Florida to spend a few days at a small-group mastermind meeting run by Dave Dee. Dave is an A+ marketer who recently hosted a workshop called “Present, Persuade, & Profit.” He likes to teach by doing. Dave told us he would break down the workshop we…
A peek behind the curtain into my email laboratory… Yesterday, I broke down some of my emails for VIP members of my Content Transformation Academy… …to reveal a few of my content creation strategies and tactics… …to help them become email marketing masters. One of the emails:Ā The Dirty Little Secret Newspaper Publishers Donāt Want You to…
I met yesterday with a friend whoās feeling down in the dumps. His business is struggling and so is he. And even though heās a brilliant mindset coach, he now questions everything heās doing ā including all things marketing. āI donāt like marketing,ā he told me. āItās the use of psychology to deceive people into…
Once in a while, I share with you stories about the wrong way to market your business. Like thisĀ story about a marketer who pretended sheād sent me a personal noteĀ when it was, actually, a message sent to everyone on her list.Ā Or thisĀ story about a marketer who sent me a sales pitch disguised as a…
Hereās a quick story that reveals how a single word can make you more persuasive. That word: Because A Harvard social psychologist Ellen Langer sent researchers to a copy store near campus to study how powerful that word can be. Researchers, posing as customers, visited the store multiple times and asked if they could skip…
I fired a client last month. It felt great. I should have done it several months ago, but I balked. This client didnāt return emails, voicemails or texts. Didnāt complete work they promised. Didnāt meet deadlines for work they delivered. Then, they would pop up out of the blue and bark some command at me,…
I nearly no-showed for a meeting with a new LinkedIn connection last week. The connection, Terri, sent me a message to tell me she was waiting in the Zoom room. I had forgotten our meeting. I was eating lunch, oblivious, when Terriās message arrived. I joined the Zoom room, tail between my legs, apologizing, embarrassed.…
I gotta hand it to President Donald J. Trump. Love him or hate him, El Presidente just did many of us a favor. He shut up the āTikTok-is-the-Next-Big-Marketing-Thingā crowd. (Search for ātiktok marketing next big thing,ā and youāll find them). On Friday, he issued an executive order banning TikTok in the USA, effective next month. …