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“17 Steps” Really!? 😖

By Tom Ruwitch

I visited an online marketing forum this morning and saw this headline: “My 17-step process for writing really good blog posts that people will ACTUALLY read.” Wow! 1 – 2 – 3 – 4 – 5 – 6 – 7 – 8 – 9 – 10 – 11 – 12 – 13 – 14 –…

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Your Robot has Learned Biz-busting Habits. Here’s a Fix…

By Tom Ruwitch

Last month, my Tesla Model 3 (I call her “Iris”) sent me a message to tell me she had evolved. Iris does that frequently. She connects to the internet… …downloads a software update to upgrade her brain… …and tells me all the things she can do now that she couldn’t do before. Cool. I’m used…

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The #1 Thing to Know Before You Prompt Your Robot

By Tom Ruwitch

I remember the first time I attended an “AI Training” following the 2022 release of ChatGPT. The expert shared a mountain of prompts… …prompts to write an email… …prompts to generate content ideas… …prompts to create a Facebook ad… …even prompts to write a job application. Everyone in the room dutifully wrote down all the…

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How to Keep the Content-idea Well Flowing Forever

By Tom Ruwitch

“Oily242” wants to throw in the towel. Writer’s block has wrecked him. He creates a “ton of content” for a startup — a blog/article each day, five LinkedIn posts per week, one weekly post on X, and a bi-weekly email newsletter. And now the well runs dry. In an online forum, Oily242 said, “I’m drawing…

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You Don’t Have to be a Genius to Generate “Genius” Content

By Tom Ruwitch

Earlier this week, a happy reader replied to one of my emails and called it “genius.” I have a love/hate relationship with notes like that. On one hand, I’m delighted she’s delighted. When I send an email, I aim to captivate and delight readers. On the other hand, I don’t like readers to think I’M…

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Better Than S*X Sale Copy

By Tom Ruwitch

I estimate I’ve eaten 37,238 cookies this month — give or take. Chocolate chip cookies like Granny used to make. Peanut butter cookies topped with Hershey’s Kisses. Santa-shaped sugar cookies with red sprinkles. Reindeer-shaped shortbread cookies with green icing. I’m sick of cookies. So, of course… …I spent a chunk of yesterday reading about… …cookies.…

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The Most Common And Clichéd Opening Is…

By Tom Ruwitch

Is it just me, or has “I hope this email finds you well?” become the single most-overused, cliched, and meaningless opening on the interwebs? Big question. So I turned to a big, AI-powered brain for answers — my GPT-powered copywriting robot, “B-9?” Our conversation — word-for-word — below… 🤖 🤖 🤖 MeHey, “B-9?” What is…

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My Priceless Advice for a Copywriter Called “Lice”

By Tom Ruwitch

I got an email this morning from a pitchy, pesty subscriber who offered to help me with my copywriting. To protect the “innocent,” I’ll call her “Lice.” Lice signed up for my list 17 days ago and claims she read all my emails since. She offered a 21-day trial period where she would work with…

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Why I celebrate opt-outs

By Tom Ruwitch

Another day, another opt-out. This morning it was Louise. Yesterday, Julius quit my list. Anna on Sunday, Vanessa on Saturday. And so on. Once upon a time, I would have mourned each and every opt-out. Today, I celebrate! Here’s the story… Earlier this month, I participated in Virginia Muzquiz’s Six Figure Success Giveaway. I was one…

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Why I Never Suffer From Writer’s Block…

By Tom Ruwitch

One of the reasons I write week-daily emails without suffering writer’s block: I have a system to find email-worthy content ideas. I regularly mine for content gold — or ask my assistants to dig for me — in 15 places. Just last week… I dug up a story from the “On This Day” calendar of…

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