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The Most Common And Clichéd Opening Is…

By Tom Ruwitch

Is it just me, or has “I hope this email finds you well?” become the single most-overused, cliched, and meaningless opening on the interwebs? Big question. So I turned to a big, AI-powered brain for answers — my GPT-powered copywriting robot, “B-9?” Our conversation — word-for-word — below… 🤖 🤖 🤖 MeHey, “B-9?” What is…

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My Priceless Advice for a Copywriter Called “Lice”

By Tom Ruwitch

I got an email this morning from a pitchy, pesty subscriber who offered to help me with my copywriting. To protect the “innocent,” I’ll call her “Lice.” Lice signed up for my list 17 days ago and claims she read all my emails since. She offered a 21-day trial period where she would work with…

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Why I celebrate opt-outs

By Tom Ruwitch

Another day, another opt-out. This morning it was Louise. Yesterday, Julius quit my list. Anna on Sunday, Vanessa on Saturday. And so on. Once upon a time, I would have mourned each and every opt-out. Today, I celebrate! Here’s the story… Earlier this month, I participated in Virginia Muzquiz’s Six Figure Success Giveaway. I was one…

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Why I Never Suffer From Writer’s Block…

By Tom Ruwitch

One of the reasons I write week-daily emails without suffering writer’s block: I have a system to find email-worthy content ideas. I regularly mine for content gold — or ask my assistants to dig for me — in 15 places. Just last week… I dug up a story from the “On This Day” calendar of…

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Why Your Life Stories Repel Prospects — and What to Do About It…

By Tom Ruwitch

I bumped into a frustrated storyteller/marketer this morning in an online forum who wrote: “The problem I had was choosing a really interesting topic for storytelling. Because nobody cares about your everyday life except you and your team. I wrote sincerely, and in the end I got so few hits.”  Ahhhh… A tale as old…

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Writer’s Block – Myth or Reality? You can Choose.

By Tom Ruwitch

I woke this morning to a LinkedIn post from copywriting legend John Carlton who wrote… “Writer’s block ain’t real.” My initial reaction: “Whatchu talkin’ about, Carlton?!”    Writer’s block ain’t real!? Tell that to all the people who sit in front of a blank screen — hoping to write an email, social post, or other content — while…

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“Email Does Not Build Rapport!?” Inconceivable!

By Tom Ruwitch

I had a Princess Bride moment yesterday. Here’s the story… I was a guest expert (discussing email marketing) at an online mastermind meeting. Co-host (and Story Power email subscriber) Lesley Nase shared some great tips about how to use email to build rapport with followers.  Then we entered the Zoom breakout room where a naysayer proclaimed: “You can’t…

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Why This Email Gives You a “Serious Competitive Edge”

By Tom Ruwitch

I’ve been thinking a bunch about how happy doctors diagnose better (see yesterday’s email)… …and how, as Shawn Achor, wrote… “Even the smallest shots of positivity can give someone a serious competitive edge.” Makes me wonder about my emails. Each weekday I serve you some marketing nourishment — seasoned with personality and sweet humor.  I add…

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Laura Belgray Made Me do This (Which Will Be Good For You in The End)…

By Tom Ruwitch

I thought I was (all but) finished creating my new program, “Email Marketing Power.” But I’m not. And I blame Laura Belgray.  Here’s the story… I recently saw Laura walk through the “thank you” emails she sends after people download a freebie.  In one those emails she promotes a paid service — her 60-Minute Makeover.  But…

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Here’s What Happens When a Robot Writes Your Story…

By Tom Ruwitch

Sad story… My AI copywriting robot thinks I’m cool, but not that cool.  It all started when I asked my rented robot, B-9?, to write a story about me. Today is National Write Down Your Story Day. So I figured I’d write down my story and send it to you. But I’m just back from vacation. I’m…

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