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How to Know if You’re Sending Too Many Emails

By Tom Ruwitch

After sending my daily email yesterday (subject line: “I didn’t punch Chad in the face, but his email tempted me” — which you can read here) I received a reply from a surprised-to-be-happy subscriber named Kimberly. When she signed up for my list earlier this month, she was hesitant. Daily emails? Not her thing, she thought. …

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Why Home is Better Than Oz to Build Your Business

By Tom Ruwitch

Last weekend, I watched The Wizard of Oz for the zillionth time. The first time I watched it, I was terrified. You know, the flying monkeys and all.  But this time I wasn’t scared. I was inspired.  Dorothy dished out some inspiring wisdom right before she clicked her heels and returned to Kansas. “If I ever go…

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How to Consistently Create Never-boring Content

By Tom Ruwitch

In case you missed, I sent an email yesterday that was bursting with dick jokes. Vance Morris dared me to do it (“…use “oversize reproductive assemblage” in an email to your audience,” he said). And I rose to the challenge.  There’s a big lesson in that email (you can read the archived email for that)… …but there’s…

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R-rated Lessons Enclosed. I Dare You to Read On.

By Tom Ruwitch

It’s not every day that someone triple-dog-dares you… …but that’s exactly what my friend Vance Morris did yesterday. I’ll get to that story in a moment. But first, a warning: When I turn this email into a movie, The Motion Picture Association of America will give it an R rating. So if you’re the G…

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A Cautionary Tale About a Marketer’s Trust-busting Email…

By Tom Ruwitch

I got an eye-roll-inducing email yesterday from a marketer named Stephanie. I signed up for her list a few months ago. So technically, this wasn’t SPAM… …but it sure felt like it.  Here’s what it said:  Hi there Tom, I wanted to send you a special note, but I don’t have your mailing address 🙂…

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I Missed the Holiday. Here’s a Pot o’ Gold to Make up For It…

By Tom Ruwitch

Happy Belated World Storytelling Day. The big day was Sunday. I can’t believe I missed it. 🙁 I usually round up a bunch of my storytelling pals, head down to the corner tavern, and get drunk on green beer… …um…check that… Different holiday.  World Storytelling Day? I don’t have any special alcohol-soaked traditions.  In fact, I…

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Why That Email Signup Raffle Will Backfire

By Tom Ruwitch

I spotted the following this morning on one of my favorite online marketing forums: “I have a trade show coming up. I want to take advantage of the traffic and grow my email list. The best thing I can think of is an email sign up raffle…What is the best way to approach this?”  …

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The Dirty Little Secret About the “Best Content Money Can Buy”

By Tom Ruwitch

A couple of days ago, I told you about a sad-sack business owner who decided “email doesn’t work” because it hasn’t worked for her. She was hunting for a content delivery channel that works.  I wrote to her and said the problem might be her content, not the delivery channel.  I’ve been doing this for…

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Master Copywriters’ Simple Formula to Captivate Prospects…

By Tom Ruwitch

I read some great advice last week from my friend Jack Turk, “The World’s Fastest Copywriter.” If you want prospects to pay attention to you — your webinar, your sales letter, your landing page, your emails —  you must do as the great Dan Kennedy does… Say interesting things in interesting ways.  That sums up…

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Ashamed to Sell? Nuh-uh. Here’s the Key…

By Tom Ruwitch

There’s this bloke down under named Daniel Throssell who fills my inbox with entertaining (and informative) story-powered emails every day. I’d like to tell you about a pair of emails he sent last month… …because they’re so spot on… …and so relevant to anyone who has ever struggled with selling their services. Last month, Daniel…

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