Fire up prospects and inspire them to hire you with story-powered content that's simple to create. I'll show you how.

Story-powered content captivates prospects and inspires them to act. Most coaches, consultants, and other experts dish out the same old boring content, put prospects to sleep, and then feel stuck and frustrated.

Story Power helps you transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable. 

TOm Ruwitch - Storytelling Standout

Fed up with prospects who tune out and move on?

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If your story is weak, prospects will tune out.

Craving prospects who say 'I get it' and 'I want it'?

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POWER UP your stories to inspire powerful responses.

Tired of 'can't-miss' marketing that misfires?

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The best tactics will fail if your stories lack POWER.

Wishing you could celebrate more success?

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Powerful stories attract more leads and close more sales.

Free 7-Minute Video Training

The 3 Most Important Storytelling Keys to Captivate Prospects & Inspire Them to Buy... Without Pitching and Prodding

IF YOU WANT TO CAPTIVATE PROSPECTS AND INSPIRE THEM TO ACT SO YOU CAN GET MORE CLIENTS, QUICKLY AND EASILY...

YOU NEED STORY POWER

THAT'S WHAT WE DELIVER
HERE'S HOW...

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HIRE US AND WE'LL LEAD THE WAY AS YOU DISCOVER

HOW TO CREATE POWERFUL STORIES THAT LEAD PROSPECTS TO ACT

Our unique process empowers you to clarify your prospects’ needs and craft stories that captivate them. They'll say, “You're talking to me! I can relate. I get it.” Prospects will lean in, pay closer attention and ask, “How do you do it?” They're itching to know more about your products and services.

A Proven, Simple Process to Connect with Prospects Who Will Be EAGER to Do Business With You

Imagine that… Your prospects will open their minds and hope that you tell them more. They'll be eager to hear you describe your products and services.

No longer will you think, "I don't know how to explain what we do." Telling your story will become easy and natural. You'll market your business with less confusion and greater clarity.

You will face WAY LESS resistance and far fewer objections.

No prospects who say, “I don’t get it.” Many more prospects who say, "I want it." 

Prospects will like you more (because you’ve put them at the center of your story). You've demonstrated that you get them. They'll act with less hesitation. 

How Does It Work? 

Here's the Story Power process. (You can plow through all four levels to generate ultimate power. Or you can stop -- and carry on yourself -- after any of the levels.)...

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STORY DISCOVERY

We've created a simple process to discover what makes your prospects tick and what emotional hot-buttons grab their attention. This gives you the clarity you need to craft business stories with ease. With our guidance, you will develop a Story Overview that becomes the foundation for all your marketing. It's like a treasure chest with all the building-blocks you need to assemble stories that captivate prospects and inspire them to act. After this, the rest is much more clear and easy.

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DEEP DIAGNOSIS

We build on STORY DISCOVERY to diagnose your content. You choose what we diagnose, and we examine it using your Story Overview as the lens. We deliver detailed recommendations about how to deliver more compelling stories.

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POWER-UP

With the diagnosis, you can power up your story yourself. But if you want our help, we can do it for you. We will adjust the content in the channels we diagnosed to maximize the power. Now prospects and customers will tune in and act!

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CONTINUOUS POWER

To keep prospects and customers tuned in, you need to create and deliver new content -- emails, social posts, blogs, sales letters, search listings and ads, a new and improved website, and all that other marketing stuff. You name it, and we can help you plan and create it. And since we helped you tune up your business story, you know the content that follows will get the job done.

OUR STORY - WHAT MAKES US BETTER

Hello, I'm Tom.

For nearly a quarter-century, I've helped businesses attract leads, engage prospects, close sales, and maximize relationships. For the last 20 years, I've done this while running MarketVolt, the email marketing software and services firm I founded in 2001.

I know lots of great marketing tactics, but I started STORY POWER MARKETING because...

Great "Tactics" Do NOT Guarantee Marketing Success

Here's what my team and I have seen over the years: Businesses invest in great tools and technology. They hire smart people. They employ cool tactics. They make all the right moves to deliver their business story, and then...

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"SPLAT!"

That's the sound a marketing campaign makes when it crashes.

Money spins down the drain.

And the business people wonder, "What the heck happened!?"

Sound familiar?

Why Feeble Stories Ruin Marketing Campaigns

Here's what happened...

...Their business story was feeble.

It was out of tune with prospects' desires and fears. It didn't speak to them.

It didn't make them say, "Yeah! I can relate!"

It didn't inspire them to say, "Tell me more!"

It lacked any POWER.

And here's the big lesson: When your business story is not POWERFUL, your marketing stalls.

If you don't get your story just right...

...if your story is not POWERFUL...

...your marketing will go...

"KERPLUNK!"

...No matter how great the tool or how clever the tactic.

If You Want More Victories, Start with Your Story

The story is the nucleus -- the core -- of all of your marketing. If that core doesn't have enough power, nothing else will work.

That's why we start with the story. That's what makes us different.

We've honed our approach over the decades. And we now have a unique, proven process to discover your business story, diagnose the weaknesses, power-up your messages, and keep the power running.

With STORY POWER, you will inspire prospects and customers to tune in, stay tuned, and act.

You'll inspire them to...

...open your emails...

...engage on social media...

...read your blog posts...

...tune in to your sales copy.

You'll inspire them to say...

"WOW! I GET IT! TELL ME MORE! SIGN ME UP! I LIKE IT! I WANT IT!"

The Power to Make it Easier

You don't have to power up your story. But if you do, the rest of your marketing becomes SO much easier...

...and more effective.

Get the power to inspire prospects and customers to notice you, tune in, stay tuned, and act.

That's what we generate, but...

...don't take our word for it. See what those who know our work have to say...

TESTIMONIALS

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Adam Kreitman

Words That Click

"Story Power has an incredible ability to quickly put its finger on what makes a company unique and, more importantly, how to convey that uniqueness in a compelling story that gets attention and showcases how truly special the company is.

It's clear from the first time you talk with him, Tom understands marketing at a higher level than most. Having worked with him both in the role of client and colleague for around 10 years, I know I can always count on him to deliver top-notch work and advice with a level of clarity, candor and professionalism that is exceedingly rare these days. I cannot recommend him more highly.

There are some marketers I've come across over the years who know what they're doing. Then there are the precious few who are on another level than the rest. Ones who I trust completely and have no reservations about referring clients to or reaching out to for help on my own marketing. Tom has well earned a spot at the top of that very short list.”

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Neal Albritton

Albritton Financial Services

"Story Power's approach was a breath of fresh air. In a marketplace crowded full of gimmicks, Tom and his team got to the substance to help us rediscover our unique, powerful story.  It’s reenergized our team, attracted ideal prospects, and strengthened our client relationships.  We couldn’t imagine growing our business without having our story as the foundation of every marketing decision.”

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Mary Kutheis

MCK Coaching

"Being crystal clear about who your target is and how they think, is the cornerstone for developing a brand and a message that stands out and gets results. But it's much more complex than it sounds... unless you're working with Story Power. Tom has a unique talent for getting to the very core of the message you want to convey so your prospects see that you 'get' them. Story Power uses a thoughtful process - honed over decades - to extract and develop an insightful, meaningful approach to attract your ideal customer or client.”

BLOG

Why Great Storytellers Are More “Batman” Than “Superman”

By Tom Ruwitch | February 7, 2023

Someone asked me recently which superhero I like best. No contest, I said. It’s Batman.  Here’s why… He didn’t drop in from planet Krypton with the power to leap tall buildings in a single bound. He wasn’t bitten by a radioactive spider. He’s merely a man named Bruce Wayne… …who mourned the murder of his…

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Monday Mash-Up ~ 2023.02.06

By Ryan Dolotallas | February 7, 2023

What’s In It For Them? + How to Find Attention, Mindfulness, and Creativity in the Ordinary + Jason Segal as David Foster Wallace + How to Achieve Business Success Without Getting in Your Own Way + …from Karen Lamb

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Critical Advice… In Case You’ve Stripped For Work…

By Tom Ruwitch | February 3, 2023

It’s the first Friday in February which means just one thing… It’s Work Naked Day!  Really. It is. I wouldn’t make this up.  I don’t partake.  So I asked my rented copywriting robot, “B-9?” to advise those in the holiday spirit.  Me: Do you have any tips for people who choose to work naked? B-9?:You can…

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Robotic Marketer Proves my Point About Robotic Marketing

By Tom Ruwitch | February 2, 2023

Here’s a story oozing with irony… …about robotic marketing gone wrong.  In December, I hosted a LinkedIn event called “Human vs. Machine Marketing.” One of the lessons we promised in the event description:  “Why set-it-and-forget it robotic marketing backfires.”  Fast forward to yesterday when – two months after the event ended – a LinkedIn member…

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The Onion Rings Marketing Method. Let Me Explain…

By Tom Ruwitch | February 2, 2023

A priceless story and lesson from marketing legend Dan Kennedy… When he broke in as a speaker, he loaded his speeches with as much information as time allowed. He bragged he delivered more “meat per minute” than other speakers. He said so in advertisements.  And then he learned better.  Says Dan in his book, Make ‘Em…

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Why Jesse James Could Have Been a Great Marketer

By Tom Ruwitch | January 31, 2023

A true story about Jesse James.  149 years ago today, 125 miles from where I sit… …the James-Younger gang rode into Gads Hill, Missouri, robbed the general store, and held the townspeople hostage.  Then they waited for The Arkansas Express to roll into town.  They lit a bonfire on the tracks, hopped aboard the train…

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Monday Mash-Up ~ 2023.01.30

By Tom Ruwitch | January 30, 2023

Recommended ViewingCreation Lessons from a Master Architect I saw this yesterday on CBS Sunday Morning —  the story of architect Steven Holl.   Holl paints every day, mostly in a small notebook, for his own entertainment and creative inspiration. Creation without a specific business project in mind, sometimes sparking a business idea later. Holl says: I’ve come at architecture through…

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Bob Dylan’s Secret To Create Stand-out Stuff

By Tom Ruwitch | January 27, 2023

I rummaged through my attic yesterday to double-check whether I have any classified documents stashed away. (All clear on that front… I think.) I did find a treasure, though. A vintage Zenith radio that belonged to my dad. He grew up before TV dominated, when radio was king. His favorite “shows” were on the radio…

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Relationship-building For Dummies (A Cautionary Tale)

By Tom Ruwitch | January 26, 2023

Wrap your head around this story… A business owner delegates LinkedIn to an assistant.  The assistant gets an AI-powered robot to help him.  He gives the robot the URL of a LinkedIn post. The robot “reads” the content. Then the robot composes and submits a comment under the owner’s name.  The marketing assistant loves the…

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Is My Robot Covering up for Napoleon Hill?

By Tom Ruwitch | January 25, 2023

There’s something fishy about Napoleon Hill. I’m trying to get to the bottom of this.  But I fear there may be a GIANT CONSPIRACY to cover up the truth. And my AI copywriting robot and his robot masters may be in on it.  Here’s the backstory… On Thursday, Ted Prodromou and I will host the…

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