COACHES, CONSULTANTS, AND BUSINESS LEADERS CHOOSE US TO POWER UP THEIR STORIES SO THEY CAN CAPTIVATE PROSPECTS, INSPIRE THEM TO ACT, AND GET MORE CLIENTS WITH LESS HEADACHE AND HASSLE

Fed up with prospects who tune out and move on?

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If your story is weak, prospects will tune out.

Craving prospects who say 'I get it' and 'I want it'?

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POWER UP your stories to inspire powerful responses.

Tired of 'can't-miss' marketing that misfires?

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The best tactics will fail if your stories lack POWER.

Wishing you could celebrate more success?

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Powerful stories attract more leads and close more sales.

IF YOU WANT PROSPECTS TO
TUNE IN, STAY TUNED, AND ACT...

YOU NEED STORY POWER

THAT'S WHAT WE DELIVER
HERE'S HOW...

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HIRE US AND WE'LL LEAD THE WAY AS YOU DISCOVER

HOW TO CREATE POWERFUL STORIES THAT LEAD PROSPECTS TO ACT

Our unique process empowers you to reimagine your prospects’ needs and craft stories that lead them to say, “You're talking to me! I can relate. I get it.” The outcomes and transformations your powerful stories promise will attract prospects who will ask, “How do you do that? How can I make it happen?” They're itching to know more about your products and services.

A Proven Process to Connect with Prospects Who Will Be EAGER to Do Business With You

Imagine that… Your prospects will open their minds and hope that you tell them more. They'll be eager to hear you describe your products and services.

No longer will you think, "I don't know how to explain what we do." Telling your story will become easy and natural. 

You will face WAY LESS resistance and far fewer objections.

No prospects who say, “I don’t get it.” Many more prospects who say, "I want it." 

Prospects will like you more (because you’ve put them at the center of your story). You've demonstrated that you get them. They'll act with less hesitation. 

How Does It Work? 

Here's the Story Power process. (You can plow through all four levels to generate ultimate power. Or you can stop -- and carry on yourself -- after any of the levels.)...

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STORY DISCOVERY

We work with you to discover your ideal business stories and develop a Story Overview that becomes the foundation for all your marketing. After this, the rest is so much easier.

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DEEP DIAGNOSIS

We build on STORY DISCOVERY to diagnose your content. You choose what we diagnose, and we examine it using your Story Overview as the lens. We deliver detailed recommendations about how to deliver more compelling stories.

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POWER-UP

With the diagnosis, you can power up your story yourself. But if you want our help, we can do it for you. We will adjust the content in the channels we diagnosed to maximize the power. Now prospects and customers will tune in and act!

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CONTINUOUS POWER

To keep prospects and customers tuned in, you need to create and deliver new content -- emails, social posts, blogs, sales letters, search listings and ads, a new and improved website, and all that other marketing stuff. You name it, and we can help you plan and create it. And since we helped you tune up your business story, you know the content that follows will get the job done.

OUR STORY - WHAT MAKES US BETTER

Hello, I'm Tom.

For nearly a quarter-century, I've helped businesses attract leads, engage prospects, close sales, and maximize relationships. For the last 20 years, I've done this while running MarketVolt, the email marketing software and services firm I founded in 2001.

I know lots of great marketing tactics, but I started STORY POWER MARKETING because...

Great "Tactics" Do NOT Guarantee Marketing Success

Here's what my team and I have seen over the years: Businesses invest in great tools and technology. They hire smart people. They employ cool tactics. They make all the right moves to deliver their business story, and then...

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"SPLAT!"

That's the sound a marketing campaign makes when it crashes.

Money spins down the drain.

And the business people wonder, "What the heck happened!?"

Sound familiar?

Why Feeble Stories Ruin Marketing Campaigns

Here's what happened...

...Their business story was feeble.

It was out of tune with prospects' desires and fears. It didn't speak to them.

It didn't make them say, "Yeah! I can relate!"

It didn't inspire them to say, "Tell me more!"

It lacked any POWER.

And here's the big lesson: When your business story is not POWERFUL, your marketing stalls.

If you don't get your story just right...

...if your story is not POWERFUL...

...your marketing will go...

"KERPLUNK!"

...No matter how great the tool or how clever the tactic.

If You Want More Victories, Start with Your Story

The story is the nucleus -- the core -- of all of your marketing. If that core doesn't have enough power, nothing else will work.

That's why we start with the story. That's what makes us different.

We've honed our approach over the decades. And we now have a unique, proven process to discover your business story, diagnose the weaknesses, power-up your messages, and keep the power running.

With STORY POWER, you will inspire prospects and customers to tune in, stay tuned, and act.

You'll inspire them to...

...open your emails...

...engage on social media...

...read your blog posts...

...tune in to your sales copy.

You'll inspire them to say...

"WOW! I GET IT! TELL ME MORE! SIGN ME UP! I LIKE IT! I WANT IT!"

The Power to Make it Easier

You don't have to power up your story. But if you do, the rest of your marketing becomes SO much easier...

...and more effective.

Get the power to inspire prospects and customers to notice you, tune in, stay tuned, and act.

That's what we generate, but...

...don't take our word for it. See what those who know our work have to say...

TESTIMONIALS

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Adam Kreitman

Words That Click

"Story Power has an incredible ability to quickly put its finger on what makes a company unique and, more importantly, how to convey that uniqueness in a compelling story that gets attention and showcases how truly special the company is.

It's clear from the first time you talk with him, Tom understands marketing at a higher level than most. Having worked with him both in the role of client and colleague for around 10 years, I know I can always count on him to deliver top-notch work and advice with a level of clarity, candor and professionalism that is exceedingly rare these days. I cannot recommend him more highly.

There are some marketers I've come across over the years who know what they're doing. Then there are the precious few who are on another level than the rest. Ones who I trust completely and have no reservations about referring clients to or reaching out to for help on my own marketing. Tom has well earned a spot at the top of that very short list.”

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Neal Albritton

Albritton Financial Services

"Story Power's approach was a breath of fresh air. In a marketplace crowded full of gimmicks, Tom and his team got to the substance to help us rediscover our unique, powerful story.  It’s reenergized our team, attracted ideal prospects, and strengthened our client relationships.  We couldn’t imagine growing our business without having our story as the foundation of every marketing decision.”

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Mary Kutheis

MCK Coaching

"Being crystal clear about who your target is and how they think, is the cornerstone for developing a brand and a message that stands out and gets results. But it's much more complex than it sounds... unless you're working with Story Power. Tom has a unique talent for getting to the very core of the message you want to convey so your prospects see that you 'get' them. Story Power uses a thoughtful process - honed over decades - to extract and develop an insightful, meaningful approach to attract your ideal customer or client.”

BLOG

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By Tom Ruwitch | April 6, 2021

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By Tom Ruwitch | April 1, 2021

When a top-notch copywriter forwards to me an example of great marketing, I pay attention. My buddy Adam is one of the best copywriters I know. And yesterday, he forwarded to me a subject line that caught his eye. The subject line: “MIT Device Cuts Power Bills By 65%” Adam said, “That’s about as good…

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Monday Mash-Up ~ Vol. 2, Ep. 11

By Tom Ruwitch | March 29, 2021

Recommended ViewingThe Making of a Masterpiece Advertisement Last week, I wrote about Apple’s great “Bounce” advertisement and how it’s an example of great visual storytelling. Here’s a great video about how the ad was made. Recommended ReadingGet Busy Living or Get Busy Dying My friend Scott Ginsberg has a great new business and website called Prolific. I recommend many posts…

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How Apple Captivates Prospects and How You Can, Too

By Tom Ruwitch | March 25, 2021

In the most recent Monday Mash-Up, I shared with you this ad from Apple which I love:  Great visual storytelling. Great special effects.  But as great as the “Jump” ad is, it’s not the greatest I’ve seen from Apple. This one, named “Bounce,” is even better:   When Apple released this ad in 2019, I showed the ad…

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Computers Are Smart But They Can’t Beat You At This…

By Tom Ruwitch | March 23, 2021

In 1987, world chess champion Garry Kasparov declared, “No computer can ever beat me.”   That was the year I graduated from college, ready to make my mark. I was cocky as Kasparov. Supremely confident in my abilities. A problem solver. A go-getter.   Ten years later, an IBM super-computer called “Deep Blue” whipped Kasparov in a…

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Monday Mash-Up ~ Vol. 2, Ep. 10

By Tom Ruwitch | March 22, 2021

Recommended ReadingWhy Facts Tell and Stories Sell … A link to this fantastic post landed in my email box yesterday.  It’s by Daniel Levis, a great marketing expert who has helped me put together my online Story Power Marketing VIP Membership Program. Daniel’s been around the block a few times. So if you’re still wondering about this…

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This Made Me Laugh…

By Tom Ruwitch | March 18, 2021

Last month, a burger joint in Toronto added a new section to its Ubereats and Doordash delivery menus…  …with items named after office supplies.  You can order a “Basic Steel Stapler” (actually a Fortune Burger).  Throw in a side of “Braided HDMI Cable” (Classic Fries).  Want parmesan on those fries? Then order the “USB Wired…

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You’re Invited…

By Tom Ruwitch | March 16, 2021

You’re Invited… I’m hosting a free, online training on Thursday.   How to Harness The Magnetic Power of Storytelling to Captivate Prospects and Inspire Them to Act… So You Can Get More Clients Quickly and Easily  I dug an old pair of shoes out of the attic and shot a new video to tell you all about it. …

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