Fire up prospects and inspire them to hire you with story-powered content that's simple to create. I'll show you how.

Story-powered content captivates prospects and inspires them to act. Most coaches, consultants, and other experts dish out the same old boring content, put prospects to sleep, and then feel stuck and frustrated.

Story Power helps you transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable. 

TOm Ruwitch - Storytelling Standout

Fed up with prospects who tune out and move on?

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If your story is weak, prospects will tune out.

Craving prospects who say 'I get it' and 'I want it'?

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POWER UP your stories to inspire powerful responses.

Tired of 'can't-miss' marketing that misfires?

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The best tactics will fail if your stories lack POWER.

Wishing you could celebrate more success?

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Powerful stories attract more leads and close more sales.

Free 7-Minute Video Training

The 3 Most Important Storytelling Keys to Captivate Prospects & Inspire Them to Buy... Without Pitching and Prodding

IF YOU WANT TO CAPTIVATE PROSPECTS AND INSPIRE THEM TO ACT SO YOU CAN GET MORE CLIENTS, QUICKLY AND EASILY...

YOU NEED STORY POWER

THAT'S WHAT WE DELIVER
HERE'S HOW...

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HIRE US AND WE'LL LEAD THE WAY AS YOU DISCOVER

HOW TO CREATE POWERFUL STORIES THAT LEAD PROSPECTS TO ACT

Our unique process empowers you to clarify your prospects’ needs and craft stories that captivate them. They'll say, “You're talking to me! I can relate. I get it.” Prospects will lean in, pay closer attention and ask, “How do you do it?” They're itching to know more about your products and services.

A Proven, Simple Process to Connect with Prospects Who Will Be EAGER to Do Business With You

Imagine that… Your prospects will open their minds and hope that you tell them more. They'll be eager to hear you describe your products and services.

No longer will you think, "I don't know how to explain what we do." Telling your story will become easy and natural. You'll market your business with less confusion and greater clarity.

You will face WAY LESS resistance and far fewer objections.

No prospects who say, “I don’t get it.” Many more prospects who say, "I want it." 

Prospects will like you more (because you’ve put them at the center of your story). You've demonstrated that you get them. They'll act with less hesitation. 

How Does It Work? 

Here's the Story Power process. (You can plow through all four levels to generate ultimate power. Or you can stop -- and carry on yourself -- after any of the levels.)...

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STORY DISCOVERY

We've created a simple process to discover what makes your prospects tick and what emotional hot-buttons grab their attention. This gives you the clarity you need to craft business stories with ease. With our guidance, you will develop a Story Overview that becomes the foundation for all your marketing. It's like a treasure chest with all the building-blocks you need to assemble stories that captivate prospects and inspire them to act. After this, the rest is much more clear and easy.

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DEEP DIAGNOSIS

We build on STORY DISCOVERY to diagnose your content. You choose what we diagnose, and we examine it using your Story Overview as the lens. We deliver detailed recommendations about how to deliver more compelling stories.

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POWER-UP

With the diagnosis, you can power up your story yourself. But if you want our help, we can do it for you. We will adjust the content in the channels we diagnosed to maximize the power. Now prospects and customers will tune in and act!

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CONTINUOUS POWER

To keep prospects and customers tuned in, you need to create and deliver new content -- emails, social posts, blogs, sales letters, search listings and ads, a new and improved website, and all that other marketing stuff. You name it, and we can help you plan and create it. And since we helped you tune up your business story, you know the content that follows will get the job done.

OUR STORY - WHAT MAKES US BETTER

Hello, I'm Tom.

For nearly a quarter-century, I've helped businesses attract leads, engage prospects, close sales, and maximize relationships. For the last 20 years, I've done this while running MarketVolt, the email marketing software and services firm I founded in 2001.

I know lots of great marketing tactics, but I started STORY POWER MARKETING because...

Great "Tactics" Do NOT Guarantee Marketing Success

Here's what my team and I have seen over the years: Businesses invest in great tools and technology. They hire smart people. They employ cool tactics. They make all the right moves to deliver their business story, and then...

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"SPLAT!"

That's the sound a marketing campaign makes when it crashes.

Money spins down the drain.

And the business people wonder, "What the heck happened!?"

Sound familiar?

Why Feeble Stories Ruin Marketing Campaigns

Here's what happened...

...Their business story was feeble.

It was out of tune with prospects' desires and fears. It didn't speak to them.

It didn't make them say, "Yeah! I can relate!"

It didn't inspire them to say, "Tell me more!"

It lacked any POWER.

And here's the big lesson: When your business story is not POWERFUL, your marketing stalls.

If you don't get your story just right...

...if your story is not POWERFUL...

...your marketing will go...

"KERPLUNK!"

...No matter how great the tool or how clever the tactic.

If You Want More Victories, Start with Your Story

The story is the nucleus -- the core -- of all of your marketing. If that core doesn't have enough power, nothing else will work.

That's why we start with the story. That's what makes us different.

We've honed our approach over the decades. And we now have a unique, proven process to discover your business story, diagnose the weaknesses, power-up your messages, and keep the power running.

With STORY POWER, you will inspire prospects and customers to tune in, stay tuned, and act.

You'll inspire them to...

...open your emails...

...engage on social media...

...read your blog posts...

...tune in to your sales copy.

You'll inspire them to say...

"WOW! I GET IT! TELL ME MORE! SIGN ME UP! I LIKE IT! I WANT IT!"

The Power to Make it Easier

You don't have to power up your story. But if you do, the rest of your marketing becomes SO much easier...

...and more effective.

Get the power to inspire prospects and customers to notice you, tune in, stay tuned, and act.

That's what we generate, but...

...don't take our word for it. See what those who know our work have to say...

TESTIMONIALS

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Adam Kreitman

Words That Click

"Story Power has an incredible ability to quickly put its finger on what makes a company unique and, more importantly, how to convey that uniqueness in a compelling story that gets attention and showcases how truly special the company is.

It's clear from the first time you talk with him, Tom understands marketing at a higher level than most. Having worked with him both in the role of client and colleague for around 10 years, I know I can always count on him to deliver top-notch work and advice with a level of clarity, candor and professionalism that is exceedingly rare these days. I cannot recommend him more highly.

There are some marketers I've come across over the years who know what they're doing. Then there are the precious few who are on another level than the rest. Ones who I trust completely and have no reservations about referring clients to or reaching out to for help on my own marketing. Tom has well earned a spot at the top of that very short list.”

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Neal Albritton

Albritton Financial Services

"Story Power's approach was a breath of fresh air. In a marketplace crowded full of gimmicks, Tom and his team got to the substance to help us rediscover our unique, powerful story.  It’s reenergized our team, attracted ideal prospects, and strengthened our client relationships.  We couldn’t imagine growing our business without having our story as the foundation of every marketing decision.”

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Mary Kutheis

MCK Coaching

"Being crystal clear about who your target is and how they think, is the cornerstone for developing a brand and a message that stands out and gets results. But it's much more complex than it sounds... unless you're working with Story Power. Tom has a unique talent for getting to the very core of the message you want to convey so your prospects see that you 'get' them. Story Power uses a thoughtful process - honed over decades - to extract and develop an insightful, meaningful approach to attract your ideal customer or client.”

BLOG

Monday Mash-Up ~ 2023.03.20

By Tom Ruwitch | March 20, 2023

You’re InvitedTwo Great Events on Thursday Join me this Thursday, March 23 for back-to-back, business-building events.  Mastermind Book Club: 2:30 pm ET, 1:30 CT Ted Prodromou and I will lead a conversation about this month’s Book Club selection — “Magic Words” by Jonah Berger. You don’t have to read the book to join the conversation. Join…

Read More >>

My GPT-powered Robot is a Liar. I Caught Him. Here’s The Story…

By Tom Ruwitch | March 17, 2023

My AI copywriting robot is full of feces   Before I explain with a story, two things you must know:  1) This is IMPORTANT for anyone who uses ChatGPT or other AI-powered content-generators. Yes, this email is long. But I encourage you to read it top-to-bottom. I don’t use all-caps often. When I say IMPORTANT, I mean…

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My Stupid Robot Confessed His Stupid-ness. Here’s the Story…

By Tom Ruwitch | March 16, 2023

My rented AI copywriting robot, B-9?, read my email yesterday about tracking the mood of your market (read it here in case you missed it)… …and he offered to help.  “You know, Tom, if you want to understand your prospects’ ever-changing moods, just ask me,” he said. “I’m you’re all-in-one market research tool.”  So I asked:…

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Why This Marketing Legend And I Dig Deeper…

By Tom Ruwitch | March 15, 2023

A peek behind the curtain… …as internet marketing legend Jeff Walker prepares to launch a new workshop: Jeff is the guy who created The Product Launch Formula — a program that redefined how businesses market new products or services online.  So when Jeff launches, I listen.  Last week, he released a 6-minute video describing his preparation for the workshop…

Read More >>

Here’s What Happens When a Robot Writes Your Story…

By Tom Ruwitch | March 14, 2023

Sad story… My AI copywriting robot thinks I’m cool, but not that cool.  It all started when I asked my rented robot, B-9?, to write a story about me. Today is National Write Down Your Story Day. So I figured I’d write down my story and send it to you. But I’m just back from vacation. I’m…

Read More >>

Monday Mash-Up ~ 2023.03.13

By Tom Ruwitch | March 13, 2023

Recommended ReadingSeth Godin on the Power of “I Don’t Know”  Another quick read from Seth Godin’s blog. Well worth the <1 minute it will take you to read it. Why it’s OK (or better) to say, “I don’t know.” Recommended ReadingBrian Kurtz: How Life Imitates Direct Marketing Baseball season is here. Spring training is in full…

Read More >>

The Oscar’s Champagne Problem (A Cautionary Tale)…

By Tom Ruwitch | March 11, 2023

I invented a new drinking game called “Red Carpet Roulette.” Details and rules below.  But first, the backstory.  The Einsteins who run The Academy Awards decided they have to “reimagine the Oscars’ red carpet aesthetic and guest experience.”  (Because, everyone knows: The #1 gripe about The Oscars is the red carpet aesthetic.) So they hired…

Read More >>

Business Lessons From a Jazz Master

By Tom Ruwitch | March 10, 2023

Before the pandemic, I attended a workshop called The Hidden Jazz of Teams.  It revealed how artistic pursuits, such as playing and composing jazz, reflect and instruct business pursuits, such as team-building and creating.   Dan Rubright — a jazz guitarist, composer, and teacher — ran the workshop with his partner Leslie Peters.  I loved that workshop…

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“One of the greatest jobs of marketing that the universe has ever seen is…”

By Tom Ruwitch | March 9, 2023

I came across an old video of Steve Jobs talking about marketing… …and dishing out high praise for Nike. He said… “One of the greatest jobs of marketing that the universe has ever seen is Nike.”   And then he explained:  “Nike sells a commodity. They sell shoes. And yet, when you think of Nike, you feel something…

Read More >>

The Worst Reason Not to Email

By Tom Ruwitch | March 8, 2023

I know a business coach who’s great at what she does but struggles to sell it.  We’re in a mastermind group together, and during our last meeting she asked how to promote her new program.  Ideas flew around the Zoom room — mostly about ways to get new leads.  “Try Pinterest,” someone suggested.  And then…

Read More >>

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