CAPTIVATE PROSPECTS + INSPIRE THEM TO BUY

That's what powerful stories can do for your business. Coaches, consultants, and thought-leaders choose Story Power Marketing and Tom Ruwitch so they can discover and deliver stories that attract prospects and drive sales.

TOm Ruwitch - Storytelling Standout

Fed up with prospects who tune out and move on?

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If your story is weak, prospects will tune out.

Craving prospects who say 'I get it' and 'I want it'?

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POWER UP your stories to inspire powerful responses.

Tired of 'can't-miss' marketing that misfires?

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The best tactics will fail if your stories lack POWER.

Wishing you could celebrate more success?

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Powerful stories attract more leads and close more sales.

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How to Harness the Magnetic Power of Stories to Captivate Prospects and Inspire Them to Buy

IF YOU WANT TO CAPTIVATE PROSPECTS AND INSPIRE THEM TO ACT SO YOU CAN GET MORE CLIENTS, QUICKLY AND EASILY...

YOU NEED STORY POWER

THAT'S WHAT WE DELIVER
HERE'S HOW...

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HIRE US AND WE'LL LEAD THE WAY AS YOU DISCOVER

HOW TO CREATE POWERFUL STORIES THAT LEAD PROSPECTS TO ACT

Our unique process empowers you to clarify your prospects’ needs and craft stories that captivate them. They'll say, “You're talking to me! I can relate. I get it.” Prospects will lean in, pay closer attention and ask, “How do you do it?” They're itching to know more about your products and services.

A Proven, Simple Process to Connect with Prospects Who Will Be EAGER to Do Business With You

Imagine that… Your prospects will open their minds and hope that you tell them more. They'll be eager to hear you describe your products and services.

No longer will you think, "I don't know how to explain what we do." Telling your story will become easy and natural. You'll market your business with less confusion and greater clarity.

You will face WAY LESS resistance and far fewer objections.

No prospects who say, “I don’t get it.” Many more prospects who say, "I want it." 

Prospects will like you more (because you’ve put them at the center of your story). You've demonstrated that you get them. They'll act with less hesitation. 

How Does It Work? 

Here's the Story Power process. (You can plow through all four levels to generate ultimate power. Or you can stop -- and carry on yourself -- after any of the levels.)...

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STORY DISCOVERY

We've created a simple process to discover what makes your prospects tick and what emotional hot-buttons grab their attention. This gives you the clarity you need to craft business stories with ease. With our guidance, you will develop a Story Overview that becomes the foundation for all your marketing. It's like a treasure chest with all the building-blocks you need to assemble stories that captivate prospects and inspire them to act. After this, the rest is much more clear and easy.

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DEEP DIAGNOSIS

We build on STORY DISCOVERY to diagnose your content. You choose what we diagnose, and we examine it using your Story Overview as the lens. We deliver detailed recommendations about how to deliver more compelling stories.

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POWER-UP

With the diagnosis, you can power up your story yourself. But if you want our help, we can do it for you. We will adjust the content in the channels we diagnosed to maximize the power. Now prospects and customers will tune in and act!

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CONTINUOUS POWER

To keep prospects and customers tuned in, you need to create and deliver new content -- emails, social posts, blogs, sales letters, search listings and ads, a new and improved website, and all that other marketing stuff. You name it, and we can help you plan and create it. And since we helped you tune up your business story, you know the content that follows will get the job done.

OUR STORY - WHAT MAKES US BETTER

Hello, I'm Tom.

For nearly a quarter-century, I've helped businesses attract leads, engage prospects, close sales, and maximize relationships. For the last 20 years, I've done this while running MarketVolt, the email marketing software and services firm I founded in 2001.

I know lots of great marketing tactics, but I started STORY POWER MARKETING because...

Great "Tactics" Do NOT Guarantee Marketing Success

Here's what my team and I have seen over the years: Businesses invest in great tools and technology. They hire smart people. They employ cool tactics. They make all the right moves to deliver their business story, and then...

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"SPLAT!"

That's the sound a marketing campaign makes when it crashes.

Money spins down the drain.

And the business people wonder, "What the heck happened!?"

Sound familiar?

Why Feeble Stories Ruin Marketing Campaigns

Here's what happened...

...Their business story was feeble.

It was out of tune with prospects' desires and fears. It didn't speak to them.

It didn't make them say, "Yeah! I can relate!"

It didn't inspire them to say, "Tell me more!"

It lacked any POWER.

And here's the big lesson: When your business story is not POWERFUL, your marketing stalls.

If you don't get your story just right...

...if your story is not POWERFUL...

...your marketing will go...

"KERPLUNK!"

...No matter how great the tool or how clever the tactic.

If You Want More Victories, Start with Your Story

The story is the nucleus -- the core -- of all of your marketing. If that core doesn't have enough power, nothing else will work.

That's why we start with the story. That's what makes us different.

We've honed our approach over the decades. And we now have a unique, proven process to discover your business story, diagnose the weaknesses, power-up your messages, and keep the power running.

With STORY POWER, you will inspire prospects and customers to tune in, stay tuned, and act.

You'll inspire them to...

...open your emails...

...engage on social media...

...read your blog posts...

...tune in to your sales copy.

You'll inspire them to say...

"WOW! I GET IT! TELL ME MORE! SIGN ME UP! I LIKE IT! I WANT IT!"

The Power to Make it Easier

You don't have to power up your story. But if you do, the rest of your marketing becomes SO much easier...

...and more effective.

Get the power to inspire prospects and customers to notice you, tune in, stay tuned, and act.

That's what we generate, but...

...don't take our word for it. See what those who know our work have to say...

TESTIMONIALS

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Adam Kreitman

Words That Click

"Story Power has an incredible ability to quickly put its finger on what makes a company unique and, more importantly, how to convey that uniqueness in a compelling story that gets attention and showcases how truly special the company is.

It's clear from the first time you talk with him, Tom understands marketing at a higher level than most. Having worked with him both in the role of client and colleague for around 10 years, I know I can always count on him to deliver top-notch work and advice with a level of clarity, candor and professionalism that is exceedingly rare these days. I cannot recommend him more highly.

There are some marketers I've come across over the years who know what they're doing. Then there are the precious few who are on another level than the rest. Ones who I trust completely and have no reservations about referring clients to or reaching out to for help on my own marketing. Tom has well earned a spot at the top of that very short list.”

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Neal Albritton

Albritton Financial Services

"Story Power's approach was a breath of fresh air. In a marketplace crowded full of gimmicks, Tom and his team got to the substance to help us rediscover our unique, powerful story.  It’s reenergized our team, attracted ideal prospects, and strengthened our client relationships.  We couldn’t imagine growing our business without having our story as the foundation of every marketing decision.”

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Mary Kutheis

MCK Coaching

"Being crystal clear about who your target is and how they think, is the cornerstone for developing a brand and a message that stands out and gets results. But it's much more complex than it sounds... unless you're working with Story Power. Tom has a unique talent for getting to the very core of the message you want to convey so your prospects see that you 'get' them. Story Power uses a thoughtful process - honed over decades - to extract and develop an insightful, meaningful approach to attract your ideal customer or client.”

BLOG

The #1 Quality That Helps Hockey Pros and A-List Copywriters Succeed

By Tom Ruwitch | November 23, 2021

I’m about to tell you a story about a hockey game. Not a hockey fan? No worries. Stick with me. The story is not really about sports. It’s about marketing and mindset.  Last night, I went with my son, Jake, to a hockey game.  Here in St. Louis, we love the St. Louis Blues.  The…

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Monday Mash-Up ~ Vol. 2, Ep. 42

By Tom Ruwitch | November 22, 2021

Dan Sullivan Dispenses Marketing Wisdom + Ted Prodromou and Brian Kurtz + Marketing Lessons from Mark Twain + How a Minor Leaguer Became MVP of the NHL All-Star Game + Dan Sullivan

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The Surprising Truth About Pickle-flavored Lip Balm

By Tom Ruwitch | November 19, 2021

Looking for the perfect stocking-stuffer for a loved one who has everything? Here’s an idea:  Pickle Lip Balm.  Yeah, you heard me right.  Pickle Lip Balm is a real thing.  You can buy a gherkin-sized tube of Mr. Pickle’s World-Famous Pickle Lip Balm on Amazon for the low, low price of $11.95.  Warning: You may not like…

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A-List Copywriter: How to Create Great Content Without Getting Stuck

By Tom Ruwitch | November 16, 2021

Yesterday, I interviewed A-List copywriter Jack Turk for an upcoming episode of my podcast, The Story Power Marketing Show. Wow! Jack delivered the goods! So many gold nuggets about how to create great, client-attracting content without getting stuck.  I’ll let you know when the episode goes live (later this week).  For now, a sneak peek… We…

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Fwd: Monday Mash-Up ~ Vol. 2, Ep. 41

By Tom Ruwitch | November 15, 2021

Recommended ListeningGuy Kawasaki and Seth Godin Guy Kawasaki and Seth Godin are two of my marketing heroes. And in this episode of Kawasaki’s “Remarkable People” podcast, they’re together talking about the current state of marketing. This is one of those podcast episodes that I’ll replay many times. Recommended ViewingA Familiar and Funny Customer Service Nightmare Here’s…

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If You Had The Best Product In The World…

By Tom Ruwitch | November 12, 2021

If you had the best product in the world, how would you market it?  I spotted that question on a marketing forum last week… …and I was sad — but not surprised — to see the responses. Every single response focused on tools and tactics.  “I would personally advertise it through Google advertisements, PPC. I…

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How C.S. Lewis & J.R.R. Tolkien Collaborated Despite Conflict

By Tom Ruwitch | November 9, 2021

I just started reading a book called “Bandersnatch.” It’s about the writers C.S. Lewis and J.R.R. Tolkien and their relationship as colleagues and competitors. In the 1930s and 40s, Lewis and Tolkien were members of a literary club called The Inklings at Oxford University.  Members critiqued one another’s works-in-progress.  “Bandersnatch” explores how Lewis and Tolkien…

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Monday Mash-Up ~ Vol. 2, Ep. 40

By Tom Ruwitch | November 8, 2021

Ann Handley re: Inviting Subscribers to Share Your Stuff + Mind-Mapping to Get Unstuck + A Better Way to Write a Cold Email + Glen Campbell’s Farewell Tour and Battle with Alzheimer’s + Try a Little Kindness

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I Got This Super-creepy Email. Here Are Some Lessons…

By Tom Ruwitch | November 4, 2021

Wow… Sometimes I can’t believe the garbage that lands in my inbox. I got this one last week from a guy named Joon: Hey Tom, I don’t want to sound weird, but I was creeping your LinkedIn profile and wanted to reach out. Thought I’d see if you’re open to hopping on a call. Put…

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How to Cure Writer’s Block to Create Client-Attracting Content

By Tom Ruwitch | November 2, 2021

A small business owner asked me recently if I could help her cure writer’s block. She wanted to create client-attracting stories. But every time she sat at her computer to write an email, blog, or social post, she’d freeze.  She’d stare at that blinking cursor and think, “Now what!?”  She was frustrated. She was confused.…

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