Bad Examples

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Friendly PR Guy or Satan? You Decide…

By Tom Ruwitch

I met a “PR guy” named mark at an online networking event last month. He seemed like a nice guy.  (Spoiler-Hint: Remember Al Pacino in The Devil’s Advocate, Robert De Nero in Angel Heart, or Jack Nicholson in The Witches of Eastwick? At first, they seemed like nice guys, too).  So I was happy to hear from Mark…

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Avoid This Storytelling Advice at All Costs

By Tom Ruwitch

A few weeks back, I stumbled across an article by a so-called “storytelling expert” who droned on and on about something called Freytag’s Storytelling Pyramid. Freytag was a 19th-century German playwright. And, unless you’re a glutton for punishment, I have good news for you:  You don’t have to know anything about Freytag or his pyramid…

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If This is Your Mindset, Get a Job at Amazon

By Tom Ruwitch

Every so often, I hear from a sad-sack marketer who plays the “easy for you to say” card… …as in “Write story-powered emails that captivate prospects? Easy for you to say, Tom. You’re a storytelling genius.” (Sigh!) I heard from someone yesterday who griped about my list-building advice.  In yesterday’s email, I encouraged you to…

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Why Your “Why” May Miss The Mark — And What You Can do About It

By Tom Ruwitch

I touched a nerve yesterday. In my Monday Mash-Up yesterday, I shared an article that called “B.S.” on Simon Sinek’s “start with why.” I received lots of replies from subscribers who agreed. No one defended Sinek. Sinek’s big idea from his 2010 TED talk, “People don’t buy what you do; they buy why you do it.”  That…

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I Wanted to “Murder” the Prosecutor in This Murder Trial. Here’s the Story…

By Tom Ruwitch

As jury selection entered its second hour, with no end in sight, the prosecutor strolled slowly to his table, grabbed his notes, paged through them, paused, paged through them some more, took a deep breath, and then asked, “Have any of you ever had a negative encounter with a prosecutor that would prevent you from…

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Entertainment vs. Sales — Which Matters More? (Hint: It’s a Trick Question)

By Tom Ruwitch

I was up past my bedtime last night watching the NHL playoffs (St. Louis Blues 4, Colorado Avalanche 1. Woo-hoo!) And I had to rush downtown this morning to report for jury duty. So I’m sitting here, sleep-deprived, in the St. Louis Municipal Courts jury waiting room (quite possibly the dreariest place in the galaxy). The…

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I Didn’t Punch Chad in The Face, But his Email Tempted Me

By Tom Ruwitch

I woke this morning to an email from a guy named Chad who claimed his appointment-setting firm could  add “an extra 20K to 40K” to my monthly recurring revenue. Wow! What a promise.  The email contained a video. And in the video, Chad said this:  “We have a system that allows us to harvest anywhere…

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This Braggy Bigshot is Full of BS, so I Dumped Him

By Tom Ruwitch

A few months back, I saw a video on Facebook by a marketer named Victory. The video begins with a camera panning across his well-appointed bedroom. Victory strolls into the frame, sits on his king size bed, ties his fashionable shoes, and then marches from his room down the stairs and out the front-door of…

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Why I Died of Boredom and How to Keep from Killing Your Prospects

By Tom Ruwitch

Yesterday, I was minding my own business, scrolling through a news feed, when I came across an article that preached storytelling. And, mercy me, that article was…. …BORING! I read the first sentence and quickly began to tune out. My eyelids were heavy. My head began to bob.  Then I got to the part that…

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The Wreck Wasn’t My Fault, But This Was…

By Tom Ruwitch

Yesterday, I shared the story of how a hit-and-run driver wrecked my car. I was stopped at an intersection. The truck driver cut a left turn too tightly and slammed their trailer into my car.  I didn’t get the driver’s license plate. No company logos or other identifying info on the truck or trailer. No recording…

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