Bad Examples

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Robotic Marketer Proves my Point About Robotic Marketing

By Tom Ruwitch

Here’s a story oozing with irony… …about robotic marketing gone wrong.  In December, I hosted a LinkedIn event called “Human vs. Machine Marketing.” One of the lessons we promised in the event description:  “Why set-it-and-forget it robotic marketing backfires.”  Fast forward to yesterday when – two months after the event ended – a LinkedIn member…

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Relationship-building For Dummies (A Cautionary Tale)

By Tom Ruwitch

Wrap your head around this story… A business owner delegates LinkedIn to an assistant.  The assistant gets an AI-powered robot to help him.  He gives the robot the URL of a LinkedIn post. The robot “reads” the content. Then the robot composes and submits a comment under the owner’s name.  The marketing assistant loves the…

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How I Overcame an Empty Brain to Produce This Email…

By Tom Ruwitch

This was one of those mornings when I woke with an empty brain. Not a single email idea buzzing about. So I fired up Notion.so (highly recommended) and opened my “Email Stories” idea file. I came across  a note titled:  “Bad Email” The note contained an email that landed in my spam folder on December 22, 2021.…

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Lazy Marketing. Lousy Results. (A Sad, But Humorous Cautionary Tale)

By Tom Ruwitch

Here’s a cautionary tale for you to tuck in your “how-not-to-network” file. The saga began last week, when Barry sent me a LinkedIn message asking to meet. Barry used to run an agency in St. Louis that competed with the email marketing firm I founded and ran, MarketVolt. We crossed paths occasionally back then so…

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Why I Shut Down This Pitchy Pest — Despite His Enthusiasm

By Tom Ruwitch

Yesterday, I showed up on Zoom to lead a complimentary strategy session and discovered, instead, that I was attending an unsolicited pitch-fest. Dan scheduled the strategy session a few weeks ago during a presentation I delivered at an online summit. I invited my audience to sign up for a free one-on-one session… …if they were…

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The Secret to Terminate Mice AND Marketing Frustration

By Tom Ruwitch

The mouse was mocking me. He crawled from his hiding place under the dishwasher, skittered toward the fridge, and then paused to stare at me – as if to pose.  I could have sworn I heard him squeak,  “Look at me, sucker!Catch me if you can. Ha! Ha! Ha!”  And then, cool as a cuke, he…

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Oops! I Did It Again…

By Tom Ruwitch

Oh no! I swallowed some Ryan Deiss click-bait… …only to discover I’d been fooled again.  The subject line said, “Re: Refund Request.”  Maybe I’m still in a post-vacation haze. Maybe the morning coffee hadn’t kicked in.  Whatever my excuse, my lizard brain told me to open the email  so I could see the status of…

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More Stinky, Rotten Tactics to Avoid — if you Want to Build Valuable, Long-lasting Client Relationships

By Tom Ruwitch

Greetings from my temporary home in Châteauneuf-du-Pape, France, where I’m staying in a 600-year-old house, along a back alley that reminds me of Diagon Alley. I got lots of great feedback regarding my email last week about rotten marketing tricksters who “swim in the shallow end of the tactical gene pool.”  Like this reply from subscriber Gill who…

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Are you Swimming in The Shallow End of The Tactical Gene Pool?

By Tom Ruwitch

Yesterday, I heard Troy Broussard dish some dirt on marketing jackasses who resort to stupid tricks… …such as ending mass emails with “Sent from my iPhone.” Those cunning tricksters want you to think they’ve sent a personal email, composed one thumb-tap at a time, just for you. Troy said, as I often say: You don’t…

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The Big Email Marketing Lie: Why Open Rates Are for Suckers

By Tom Ruwitch

On Thursday, Dean Isaacs and I will host a 5in25 training: Metrics that Matter – 5 Things to Measure in Your Marketing and Sales… …and (spoiler alert): Email open rate is not a metric that matters. A story to clarify:  A few years back, I attended a conference where an “email marketing expert” spoke.  He described a…

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