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Why I Dumped This Rotten Trickster…

By Tom Ruwitch

I got an email the other day with the subject line that said, “Receipt for P’pal payment…” It came from a marketer named Victory Akpos. I bought software from him last month. I couldn’t understand why Victory sent a receipt now, weeks after my purchase. I worried that, maybe, I accidentally signed up for something…

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Cartoon of Pickup Artist

This LinkedIn Pickup Line Fell Flat

By Tom Ruwitch

My brother, Mike, got a LinkedIn request the other day from a guy who wrote this: “Love to Connect. I just got a radar that detects high-performance humans. Damn thing won’t stop going off since I saw your profile.” That’s some fancy-schmancy, make-believe radar. Mike wasn’t impressed. No connection for you, Radar Man. I shared…

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Warning: Don’t Do This Unless You Want to Damage Your Brand

By Tom Ruwitch

My friend Ted Prodromou reached out to an old friend on LinkedIn the other day. He just wanted to say, “Hello” and catch up. The friend replied instantly… …with an automated message… …that said, “Subscribe to my YouTube channel.” That’s it. Nothing else. No “Glad to hear from you, Ted.” No personal comments. Just an…

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The Right and Wrong Way to Win Prospects’ Trust

By Tom Ruwitch

Stephanie Michelle was hunting for a job, and she wanted an edge. So she dished out $29.95 for a 7.5 ml vial of “Liquid Trust.” The product description on Amazon says Liquid Trust “can help people gain the trust of others.” Great for sales people, job hunters, and anyone else who wants others to “feel…

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How to Keep Avengers from Attacking You

By Tom Ruwitch

I’ve been thinking about revenge. A movie made me think it. A movie called “Promising Young Woman” that I saw last weekend. It tells the story of a 30-year-old Cassie, who exacts revenge on men who mistreat women. I won’t give away the details. I’ll say only that the movie made me cringe and laugh…

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Man fleeing...

How to Make LinkedIn Cold-Callers Flee

By Tom Ruwitch

I get slammed by cold-call LinkedIn connection requests.  They usually start with something like this… “I visited your website and was really impressed…” or  “I read your profile, and we seem to have a lot in common…” or “It looks like you do some great work…”  My favorites are the ones that make it seem…

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Bill Murray Hates This and So Do Your Prospects…

By Tom Ruwitch

Happy (Belated) Groundhog Day. Silly holiday.  GREAT movie.  I love the scenes with Ned Ryerson.  He’s the insurance salesman who went to high school with Phil (Bill Murray’s character).  Groundhog Day after Groundhog Day (see the movie if you don’t know what I mean), Ned accosts Phil on the street and pitches insurance.  “Have you…

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Why Happy Customers Don’t Show You The Love

By Tom Ruwitch

For the last few months, my wife and I have skipped trips to the store and ordered groceries for home delivery.  You know… the pandemic and all.  Here in St. Louis, Missouri, USA, we have several options. We prefer one called Shipt.  Why? Because the shoppers communicate well with us and consistently delight us.  We…

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This Milkshake Mishap Reveals Mucho About Marketing…

By Tom Ruwitch

When my daughter suggested last night that we order delivery from Shake Shack…  …rather than have yet another night of leftover turkey for dinner…  …I thought, “That’s the greatest idea EVER!”   Red meat, topped with bacon and orange cheese. Yum.   But what really had my mouth watering was the thought of that shake…  …that sweet,…

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This Email Made Me Laugh — For The Wrong Reasons…

By Tom Ruwitch

Every so often, I browse my junk email folder to see what the spammers are up to.  I always come across something that makes me roll my eyes and chuckle…  …like this one from a lender:   Subject line: Equipment Financing That’s it.  No website address. No call to action. No benefits. No story. No nothing…

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