Cautionary Tales

I like inspirational stories. Here’s one… On November 23, 1942, Poon Lim was working as a steward on the British cargo ship SS Benlomond when a German sub torpedoed it to oblivion. The ship sank minutes after the torpedoes hit, and Lim was left floating in the south Atlantic. A weak swimmer, Lim clung to a wooden…

For many decades, a painting called Portrait of a Young Woman hung in the Allentown Art Museum. Curators thought an unknown artist — a disciple of Rembrandt’s — created the portrait. It resembled the Dutch master’s work, but it wasn’t Rembrandt’s… …or so they thought. When Allentown curators sent the painting to be cleaned, conservators at New…

At next week’s masterclass (How to Put Personality in Your Content…), I’ll share ways I use AI to help me produce more content with less time and and effort. (More on that below) We’re going to have a big crowd for the masterclass… How to Put Personality In Your Content So You Stand Out, Attract Raving…

It’s time for another episode of “Email Rescue — Cautionary Tales from Tom’s Spam Folder” I salvage junk from the folder and share the don’ts-and-don’ts it contains… …so YOU can learn from the spammer’s mistakes… …and create more captivating, less irritating content. The email I’m salvaging landed yesterday at 10:58 a.m. with the subject line…

A while back, I created a free e-book: Hall of Fame Ads Reveal… 5 Storytelling Secrets to Help You Captivate Prospects and Inspire Them to Buy. One of those Hall of Fame ads is one Listerine ran 100 years ago(!) that transformed the company from a small family-run outfit into a corporate giant. You can…

This is NOT a joke: Federal government killjoys have declared: Jokes are hazardous to our health. But in my home state, Missouri, bureaucrats are taking a stand against federal tyranny. Here’s the story… In December, the Federal Highway Administration released the 11th edition of the “Manual on Uniform Traffic Control Devices for Streets and Highways”…

When I read Professor Lucifer Gorgonzola Butts was born on this day 95 years ago… …I knew I’d have to write an email about him. Maybe I could joke that Lucifer Gorgonzola Butts is the guy who was kicked off an American Airlines flight this month for excessive, gorgonzola-esque farting. (That story was all over my news feed this…

Holy cliffhanger, Batman! It was on this day in 1966 that the Caped Crusader and his sidekick, Robin, debuted on ABC television with an episode — called “Hi Diddle Riddle.” The episode ended like this: This was all the Riddler’s fault. His henchman slipped a mickey in Batman’s orange juice at the “What a Way…

Here’s a story for your don’t-try-this-at-home file… Last year, a guy in Belgium faked his death and then showed up at his funeral to teach his family a lesson. As mourners gathered and waited for the outdoor ceremony to begin, a helicopter landed nearby. I’m-Not-Really-Dead Guy hopped from the copter with a camera crew behind…

A cautionary tale about trust-busting marketing tricks… Yesterday, I heard about a company offering a $400 discount on its lifetime software license — $97, instead of $497. Tempting. So I visited the site and saw this… “Deal Ends Today….!?” That set my hair on fire.  “I better act fast,” I thought. So I checked out some…