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Recommended Reading Ā On quantity and quality by Austin KleonI love this short blog post from Austin Kleon and the quantity vs. quality paradox. This is aĀ must-readĀ if you ever procrastinate or get stuck releasing your work. Note: You’ll have free access to the first half of the post (which covers the key point). If you’d like…
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I’m feeling grateful. Grateful for this: I get to wake up every morning, pour a cup of French Roast, and write an info-taining (I hope) email. The process is interesting. It’s fun. I like waking up each morning, eager to hop out of bed and interact with you. Speaking of which, I’m… Grateful for you: Thank you…
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December 26, 2023 TO: Santa ClausFROM: Tom RuwitchRE: Next Time I don’t mean to sound ungrateful… …but next time… …I sure would appreciate it if you could stuff one of those new fangled Wearable Beanbags in my stocking. Don’t get me wrong. The new socks are great. I’ll wear them often. But socks is socks.…
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Happy Thanksgiving. My wish for you: You spend this day (and many others) around a crowded table, filled with people you love. Thereās a song called āCrowded Table.ā It captures the wish. Before Covid, I produced monthly concerts as a side gig. A hobby business. A labor of love. I built a big email list.…
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Last night, I saw Jeff Tweedy at the Sheldon Concert Hall in St. Louis. He’s one of my favorite singer / songwriters. And he’s the lead singer of one of my favorite bands, Wilco. Great concert — even though halfway through, he f’d-up it. Here’s how that went down… He told us he wanted to…
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Today is National Speak in Sentences Day. (Silly holiday.) The Sentence Police who invented this holiday say, “No fragments allowed! Incomplete sentences are incoherent.” My take: Fragments are OK. Not always. But sometimes. My GPT-powered copywriting robot, B-9(?), agrees. I asked him to write a blog post to explain why this holiday is NOT necessary. And…
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Good morning, Tom I bumped into a guy named Alex in an online forum yesterday. He had this to say about content marketing: The most frustrating part of the content creation process for me is when I get stuck on what to write next. I’ll have an idea in my head of what I want…
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A short one today because I’m about to spend the next two days working on my business with 15 mastermind partners. But before that gavel drops on that, a question… If an email sign-up form requires you to share your mobile phone number, what would you do? ļ¼Enter your number and opt-in? ļ¼Refuse to opt-in? ļ¼It depends…
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I’d like to send you a gift. It’s a short video called The Story Behind The Story. I break down one of my emails and reveal the story of how I created it — including strategies and tactics that you can apply to your own marketing. Interested? If so, click the button for instant access (no…
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So… I intended to email you yesterday. But I spent most of the day curled in the fetal position… …when I wasn’t rushing to the bathroom… …again and again and again. (Stuck inside of Mexico with belly blues again). I was supposed to hop a plane yesterday morning from Leon, MX to Dallas and then…
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