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Today is National Speak in Sentences Day. (Silly holiday.) The Sentence Police who invented this holiday say, “No fragments allowed! Incomplete sentences are incoherent.” My take: Fragments are OK. Not always. But sometimes. My GPT-powered copywriting robot, B-9(?), agrees. I asked him to write a blog post to explain why this holiday is NOT necessary. And…
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Good morning, Tom I bumped into a guy named Alex in an online forum yesterday. He had this to say about content marketing: The most frustrating part of the content creation process for me is when I get stuck on what to write next. I’ll have an idea in my head of what I want…
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A short one today because I’m about to spend the next two days working on my business with 15 mastermind partners. But before that gavel drops on that, a question… If an email sign-up form requires you to share your mobile phone number, what would you do? ？Enter your number and opt-in? ？Refuse to opt-in? ？It depends…
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I’d like to send you a gift. It’s a short video called The Story Behind The Story. I break down one of my emails and reveal the story of how I created it — including strategies and tactics that you can apply to your own marketing. Interested? If so, click the button for instant access (no…
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So… I intended to email you yesterday. But I spent most of the day curled in the fetal position… …when I wasn’t rushing to the bathroom… …again and again and again. (Stuck inside of Mexico with belly blues again). I was supposed to hop a plane yesterday morning from Leon, MX to Dallas and then…
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I’m having a deja-deja-deja-vu… …thanks to some copycat marketers who filled my inbox with promotions for an upcoming summit. This story is tricky to tell because some of the copycats are my marketing pals who get my emails. I worry they may read this and ask me to return the holiday fruit cake they sent…
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Greetings from the south of France where it’s sunny 300 days a year… …and it rained cats and dogs yesterday. Melissa and I flew over on Friday to meet up with daughter Maddie who’s been traveling across Europe for the last few months. Here, in one of the most beautiful places on earth, the gray, rainy…
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Recommended TrainingGenerate a Stream of Ideal Prospects Through Referrals When it comes to building your business through referrals, there’s no one better — and no one I trust more — than Virginia Muzquiz. (I don’t promote other people’s stuff often, but I’m promoting Virginia’s.) Today, Virginia kicks off her Referral Alchemy® Bootcamp, and you still…
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A few days ago, when I offered website mini-makeovers to the first five people who requested them, I got an email from a subscriber who wanted my help… …but needed, first, to point out for her site’s “shortcomings.” She wrote: “My caveat…we are a small organization and pay an independent web designer to do our…
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Beth subscribes to my email list, and yesterday she signed up for my upcoming How-to-Generate-Content-Ideas workshop. She wants some help. When she registered for the workshop, I asked, “How do you come up with content ideas now?” Beth’s reply: LOL… is this a trick question?!?!? I sprint from a dead stop into a chain link…
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