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Why You Should Implement the Proven Thing, Not Chase the “Next Big Thing”

By Tom Ruwitch

Soon after I began the shelter-from-home thing back in 2020, a friend invited me to join Clubhouse. It was a new app that allowed people to converse in audio chat rooms. He said it was THE NEXT BIG THING. I didn’t sign up right away. But I kept hearing the Clubhouse BUZZ… ….The usual stuff…

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Why Disney’s Magic-Makers Have Systems for Everything

By Tom Ruwitch

Remember that time you parked in a giant lot, and when it was time to return to your car, you couldn’t remember where it was? You wandered around the parking lot like a lost lamb — your fury rising like lava — until you stumbled upon your vehicle. How’d I know about that?! Come on,…

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What Would You Do If The Stories And Music Stopped

By Tom Ruwitch

My friend Les Landes shared with me a story about stories. I’d like to share it with you. It comes from the author Neil Gaiman who said: “My cousin Helen…was in the Warsaw ghetto during World War II. She and a bunch of the girls in the ghetto had to do sewing each day. And…

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How an Impulse Buy Led to a Legendary Business

By Tom Ruwitch

While on vacation in 1986, a future legend bought a coat in Jackson, Wyoming that changed his life. John wasn’t a legend yet. He was a sales consultant, vacationing in cowboy country. The coat was a full-length “duster.” The kind of coat real cowboys wear. John saw the coat, hanging in the back of Schaefer…

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“The Most Profound Advice…” From a Bestselling Author

By Tom Ruwitch

In a recent Monday Mash-Up, I shared Tim Ferriss’ podcast interview with Annie Lamott. Her book Bird by Bird is one of my favorites about writing. In the interview, Annie tells Tim how she came up with the book title. This story alone is a priceless lesson for writers — especially those struggling to get it…

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How Business is Like Skydiving…

By Tom Ruwitch

In 2017, I jumped from an airplane 15,000 feet above New Zealand… …on purpose. Here’s a picture at the moment of truth. Those are MY legs, hanging out of the airplane, 2.84 miles above Lake Wanaka. Here’s another picture… …after I jumped, freefalling at about 200 feet per second. The plan: Freefall for 60 seconds,…

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School Reunion Calendar Cartton

Why This Letter Generated More Than $2 Billion in Sales…

By Tom Ruwitch

A few years ago, my friend skipped his high school reunion because he was between jobs. He didn’t want to face his classmates while down on his luck. I get it. He dreaded that “what are you up to?” conversation. He didn’t want to tell his story of dreams deferred. He wanted to be the…

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Old Codger Secrets for Marketing Success

By Tom Ruwitch

Over dinner the other night, my pals and I had one of those “back-in-the-day” conversations. Back in the day, we said, people couldn’t stream music on their phones or computers. We had to buy vinyl records (big as a dinner plate) and play them on bulky record players. If you scratched the record (easy to…

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Never Say “Sorry” For This…

By Tom Ruwitch

When I was in high school, no one visited the guidance counselor. I mean NO ONE. He was a creepy hippy-turned-teacher who sat alone in his third-floor office, waiting for someone to show up and ask for help. We students thought asking for help was an act of surrender. A sign of weakness. An admission…

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Why do Prospects Hire You?

By Tom Ruwitch

Before he became a famous and wealthy editor of Ladies’ Home Journal, Edward Bok was just another depression-era kid trying to scrape together some money for his ill mother. He was standing outside of a bakery, watching as the baker put cakes and cookies in the window display. The baker asked young Edward, “Don’t they look…

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