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“The Most Profound Advice…” From a Bestselling Author

By Tom Ruwitch

In a recent Monday Mash-Up, I shared Tim Ferriss’ podcast interview with Annie Lamott. Her book Bird by Bird is one of my favorites about writing. In the interview, Annie tells Tim how she came up with the book title. This story alone is a priceless lesson for writers — especially those struggling to get it…

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How Business is Like Skydiving…

By Tom Ruwitch

In 2017, I jumped from an airplane 15,000 feet above New Zealand… …on purpose. Here’s a picture at the moment of truth. Those are MY legs, hanging out of the airplane, 2.84 miles above Lake Wanaka. Here’s another picture… …after I jumped, freefalling at about 200 feet per second. The plan: Freefall for 60 seconds,…

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School Reunion Calendar Cartton

Why This Letter Generated More Than $2 Billion in Sales…

By Tom Ruwitch

A few years ago, my friend skipped his high school reunion because he was between jobs. He didn’t want to face his classmates while down on his luck. I get it. He dreaded that “what are you up to?” conversation. He didn’t want to tell his story of dreams deferred. He wanted to be the…

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Old Codger Secrets for Marketing Success

By Tom Ruwitch

Over dinner the other night, my pals and I had one of those “back-in-the-day” conversations. Back in the day, we said, people couldn’t stream music on their phones or computers. We had to buy vinyl records (big as a dinner plate) and play them on bulky record players. If you scratched the record (easy to…

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Never Say “Sorry” For This…

By Tom Ruwitch

When I was in high school, no one visited the guidance counselor. I mean NO ONE. He was a creepy hippy-turned-teacher who sat alone in his third-floor office, waiting for someone to show up and ask for help. We students thought asking for help was an act of surrender. A sign of weakness. An admission…

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Why do Prospects Hire You?

By Tom Ruwitch

Before he became a famous and wealthy editor of Ladies’ Home Journal, Edward Bok was just another depression-era kid trying to scrape together some money for his ill mother. He was standing outside of a bakery, watching as the baker put cakes and cookies in the window display. The baker asked young Edward, “Don’t they look…

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Computers Are Smart But They Can’t Beat You At This…

By Tom Ruwitch

In 1987, world chess champion Garry Kasparov declared, “No computer can ever beat me.”   That was the year I graduated from college, ready to make my mark. I was cocky as Kasparov. Supremely confident in my abilities. A problem solver. A go-getter.   Ten years later, an IBM super-computer called “Deep Blue” whipped Kasparov in a…

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How Hardcore Conservatives and Hippies Found Common Ground

By Tom Ruwitch

This is a story about how hardcore, ultra-conservatives found common ground with a bunch of hippies.  I know that seems unlikely these days, but it happened not that long ago. And this happening is loaded with business lessons. Our story begins soon after the turn of the millennium, in 2002, when the Internet was just…

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How Steve Jobs Cracked ’em Up and Why It Matters

By Tom Ruwitch

Steve Jobs introduced the iPhone during his keynote address at the Macworld conference in San Francisco, January 2007.   Standing on stage, in his bluejeans and that black, mock turtleneck, Jobs whipped the crowd into a frenzy by confirming the Apple phone was here.  And then it was time to reveal it.   Three minutes into the…

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My Birthday & My Dad

By Tom Ruwitch

I don’t usually write to you on Sundays. But I’m making an exception today because it’s my birthday, and I’d like to tell you a story… …about my dad.  His name was Wally Ruwitch. When he was 50 years old he was diagnosed with Stage 4 colon cancer. I was 24 then, working as a school…

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