Journey to the Past

Categories

Ripped From the Headlines: Wacky News Stories that Make Great Emails

By Ryan Dolotallas

Every so often, my buddy Adam sends me a link with a challenge to “email this.” Sometimes it’s a link to a crazy discussion thread on Reddit. Often, it’s a random, funny news story.  My favorite “email this” challenge was a news story about status-hungry Chinese big-shots and strippers (more on that in a moment). …

Read More

Ai yi yi! This was Embarrassing…

By Tom Ruwitch

When Dr. Ruth Allan asked me during a podcast interview to, “tell us about an embarrassing thing that happened to you,” I didn’t hesitate. I’ve deposited piles of embarrassments in my memory bank. But Ruth was interviewing me during the first week in May, so I had to trot out the story of… My humiliating Cinco…

Read More

Opening Day Marketing Wisdom From Yogi

By Tom Ruwitch

Major League Baseball opening day… …makes me think of Yogi Berra… …and something he once said: “If people don’t want to come to the ballpark, how are you gonna stop them?” Yogi was a Hall-of-Fame catcher for the New York Yankees – not a marketing genius. But those words are loaded with profound marketing wisdom. …

Read More

How to Captivate an Audience — the Zelensky Way

By Ryan Dolotallas

On March 8, Ukrainian President Volodymyr Zelensky appeared on video before the British House of Commons. He delivered a defiant, confident speech that included these words: “We will not give up, and we will not lose. We will fight to the end, at sea, in the air, we will continue fighting for our land, whatever…

Read More

The story-powered Ad That Launched an Eyeglasses Empire

By Tom Ruwitch

We lost a legend this week — Joe Sugarman, a copywriting great, who taught me (and countless others) tons about marketing. He wrote many great books, including The Adweek Copywriting Handbook. I pulled that book from my shelf yesterday and flung it open to the place I dog-eared long ago: Page 178. The section about storytelling.…

Read More

Ben Franklin’s Wily Way to Turn Foes to Friends

By Tom Ruwitch

Want to turn an enemy into an ally? Here’s a story I got from chapter 18 of “Yes!” by Robert Cialdini – this month’s selection in the Mastermind Book Club (more on that below).  Back in colonial times, long before he graced the $100-bill, Benjamin Franklin was running for reelection as an officer for a literary and…

Read More

Marketing Lessons From the Prince of Denmark

By Tom Ruwitch

Picture this: Your dad, the King, is sleeping in the castle garden. His brother creeps into the garden, kills Dad by pouring poison in his ear, marries the Queen, and takes the throne. So it went for Prince Hamlet of Denmark – at least in William Shakespeare’s version of the story.  At first, Hamlet thought…

Read More

You Know The One About “the company you keep?” What do you think?

By Tom Ruwitch

I love it when high-quality people call B.S. on me… …hold me accountable… …get me out of my rut… …share a perspective I hadn’t considered… …inspire me to implement, not dawdle… …encourage me to be my best… …and then guide me to be even better. And I love to offer peers all of the above. …

Read More

There’s a Holiday for THIS!? It’s True

By Tom Ruwitch

In case it slipped your mind, a reminder:   Today is National Spaghetti Day Yes, today! You didn’t know?  Me neither, until I consulted HolidaysCalendar.com.  Because of that site, I never miss a big holiday like this one.  More on that in a moment, but first… …in honor of the big day, I’d like to…

Read More

How Joyce Saved Her Family From a Deadly Twister

By Tom Ruwitch

Just before the twister hit, Joyce walked out to her pickup truck to roll up the windows. It was November 15, 1988, and the high temperature in Davisville, MO was 70F that day – 15 degrees above normal.  Rain was falling. The wind was beginning to whip.  Joyce, her husband Jim, and their daughter Shannon…

Read More