Journey to the Past

Posts by Month


Computers Are Smart But They Can’t Beat You At This…

By Tom Ruwitch / March 23, 2021 /

In 1987, world chess champion Garry Kasparov declared, “No computer can ever beat me.”   That was the year I graduated from college, ready to make my mark. I was cocky as Kasparov. Supremely confident in my abilities. A problem solver. A go-getter.   Ten years later, an IBM super-computer called “Deep Blue” whipped Kasparov in a…

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How Hardcore Conservatives and Hippies Found Common Ground

By Tom Ruwitch / March 11, 2021 /

This is a story about how hardcore, ultra-conservatives found common ground with a bunch of hippies.  I know that seems unlikely these days, but it happened not that long ago. And this happening is loaded with business lessons. Our story begins soon after the turn of the millennium, in 2002, when the Internet was just…

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How Steve Jobs Cracked ’em Up and Why It Matters

By Tom Ruwitch / March 9, 2021 /

Steve Jobs introduced the iPhone during his keynote address at the Macworld conference in San Francisco, January 2007.   Standing on stage, in his bluejeans and that black, mock turtleneck, Jobs whipped the crowd into a frenzy by confirming the Apple phone was here.  And then it was time to reveal it.   Three minutes into the…

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My Birthday & My Dad

By Tom Ruwitch / March 7, 2021 /

I don’t usually write to you on Sundays. But I’m making an exception today because it’s my birthday, and I’d like to tell you a story… …about my dad.  His name was Wally Ruwitch. When he was 50 years old he was diagnosed with Stage 4 colon cancer. I was 24 then, working as a school…

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How Huck Finn Can Help You Grow Your Business

By Tom Ruwitch / February 18, 2021 /

I was thinking this morning about Huck Finn and his friend Jim, the runaway slave.   Mark Twain published The Adventures of Huckleberry Finn on this day in 1885. I first read it ialmost 100 years later when I was a junior in high school.  And for two years after college, I was an English teacher who taught…

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How Walt Disney Built the Happiest Place on Earth

By Tom Ruwitch / February 9, 2021 /

Back in the early fifties, when he was trying to build a park like no other, Walt Disney needed to raise some dough. Disneyland was going to cost him $17 million to build. That’s equal to around $165 million today. Walt and his company had done pretty well. But not THAT well so… …he launched…

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Why happy customers don’t show you the love

By Tom Ruwitch / January 28, 2021 /

For the last few months, my wife and I have skipped trips to the store and ordered groceries for home delivery.  You know… the pandemic and all.  Here in St. Louis, Missouri, USA, we have several options. We prefer one called Shipt.  Why? Because the shoppers communicate well with us and consistently delight us.  We…

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Henry Aaron. Immortal. Inspiration.

By Tom Ruwitch / January 26, 2021 /

I was 9 years old when Henry Aaron broke Babe Ruth’s career home run record. I watched him hit number 715 on TV with my brother and my dad. We celebrated the feat. I didn’t have a clue what he’d gone through.  Even some of his teammates now say they didn’t know… …He received tons…

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A Fan, A Hall of Famer, and A Wink… Business Lessons from the Ballpark

By Tom Ruwitch / January 21, 2021 /

Marketing master Gary Vaynerchuk shared a story on LinkedIn the other day that I have to share with you. He describes going to his first baseball game with his mom and uncle in 1985 when he was a kid. Superstar outfielder Rickey Henderson catches a fly ball to end an inning and (Gary V takes…

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Al Franken Messed With My Mind and Then I Got Over It

By Tom Ruwitch / January 19, 2021 /

When I was a younger business person, I never thought much about mindset.  Meditation? Not for me. Visualization? No, thanks. Self-affirmation? Not a chance.  I think it was Stuart Smalley’s fault.  Remember him? He was a recurring character on Saturday Night Live in the 1990s. Al Franken played the part before he left SNL to…

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