Cautionary Tale: Don’t Cast Your Net Unless You’re Ready to Process the Catch

fish net

My son Jacob makes his living as a commercial fisherman in southwest Alaska.

Sockeye salmon in Bristol Bay. 

This year, the salmon run will shatter records. 

Average sockeye run (2001-2020): 41.3 million fish.

2021 sockeye run: 66.1 million fish (a record). 

This year: 74 million and counting. 

And the season continues through July!

What a business bonanza, right!? 


…sort of…


…Jacob and his mates are shutting things down early. 

Turns out the processing companies don’t have enough storage space for all those fish. 

The fishing boats can catch the sockeye, but they have nowhere to drop them. 

So, instead, they keep their nets rolled up on deck while millions of sockeye swim by. 

Less profit for the fishers. Less profit for the processors. 

Reminds me of the business owner who hired me a few years back to power up his marketing. 

We generated new leads. We improved prospect engagement. We increased sales. 

And then the business owner pulled the plug. 

Turned out he wasn’t prepared for business growth. 

He and his team couldn’t keep up. They dropped balls. Missed deadlines. Made mistakes. 

Long-time customers complained. New customers canceled. 

What a waste of a successful marketing campaign! 

I learned from that experience.

Now, before I help clients power-up their marketing campaigns, I ask…

Are you prepared for business growth?

If they answer, “No,” or if their answer is wishy-washy, I help them increase their processing capacity — before they put their net in the water. 

p.s. Coaches, consultants and other business leaders turn to me to power-up their stories because most dish out the same old boring, "blah, blah, blah" content, turn off prospects and then feel frustrated and stuck. So I help them transform content from boring to brilliant, turn the marketing process from frustrating to fun, and convert results from pitiful to profitable. Bottom line, you can fire up prospects and inspire them to hire you with story-powered content that's simple to create. I'll show you how. Whenever you're ready, here are several ways I can help you land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.