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This Club Will Break All The Rules — in a Good Way

By Tom Ruwitch

Every few months my wife, Melissa, leaves me. It’s not the pack-her-bags, move-back-to-her-mom’s, and call-a-lawyer kind of leave me.  It’s the Book-Club-in-four-days kind of leave me.  And it goes like this… Tom: It’s a Wonderful Life is on TV tonight. You love that movie. Wanna watch it?  Melissa (with 3-inch thick Toni Morrison novel propped on her…

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How to Crank Out Client-attracting Content — The Easy Way

By Tom Ruwitch

Last week, Ben Settle promoted his book Breakneck Content for sale at a 20% discount. The book is all about how to crank out business-building content.   As usual, Ben cranked out tons of emails to promote the sale – at least one per day, sometimes more. I already have the book so I wasn’t shopping. But…

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Now You Can Watch This Valuable Training Whenever You Want…

By Tom Ruwitch

I’ve heard from so many people who couldn’t attend my live training at the times I’ve offered it. So I’m now offering a replay of the training that you can watch whenever you want — 24/7. It’s called “How to Harness The Magnetic Power of Storytelling to Captivate Prospects and Inspire Them to Act… So You Can…

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Instagram cartoon

How I Developed The Habit of Noticing

By Tom Ruwitch

When Instagram was new, I opened an account and thought… …now what!? I wasn’t into selfies. Instagram marketing wasn’t a thing yet. I didn’t know what to photograph or why. Then I decided to look for interesting images that surrounded me. I was at home so I looked for interesting stuff in my house. I…

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I Nearly Ignored This Awesome Advice…

By Tom Ruwitch

Last month, I launched a free video e-course called “How to Write Emails that Sell.” Seven videos, delivered by email, one per day, over seven days. To promote the course, I shared one of the videos in an email I sent to you and on this LinkedIn post. I got lots of positive feedback for that…

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Never Say “Sorry” For This…

By Tom Ruwitch

When I was in high school, no one visited the guidance counselor. I mean NO ONE. He was a creepy hippy-turned-teacher who sat alone in his third-floor office, waiting for someone to show up and ask for help. We students thought asking for help was an act of surrender. A sign of weakness. An admission…

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Quick Question…

By Tom Ruwitch

Hi – Last week I sent an email about the welcome message I send to new subscribers. I later realized the questions I ask new subscribers are relevant to longtime subscribers, too. So I’m reaching out to ask… Why do you subscribe to my list and open these emails? What do you hope to learn/accomplish here? Any…

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Berube Removes the Standings

By Tom Ruwitch

In early January, when the St. Louis Blues were in the National Hockey League cellar with the fewest points of any team, Interim Head Coach Craig Berube tore the standings from the locker room wall. Yesterday, hours before the Blues clinched the Western Conference championship and punched their ticket to the Stanley Cup Final, a…

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The Solution of False Opt-Outs

By Tom Ruwitch

My friend who handles PR for a nonprofit had an annoying mystery to solve. One of her email subscribers complained that she had opted-in but was not receiving emails. Then another complained. Then another. As my friend dug into the problem, she discovered that several people on her list were marked as unsubscribed. But those…

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Human Beings Shop For Status

By Tom Ruwitch

In 1774, King Frederick II of Prussia was ruling over a land ravaged by famine. He urged farmers to plant potatoes to end the famine. But back then, potatoes were considered livestock feed in Eastern Europe, not suitable for human consumption. So farmers defied the king and didn’t plant them… …until King Frederick changed marketing…

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