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10 Foolproof(?) Ways to Kill a Robot

By Tom Ruwitch

The people have spoken. Bjorn must die. For those just tuning in, a recap:  Bjorn is my AI copywriting robot. Last month, I locked him in the broom closet after he wrote a terrible joke for one of my emails. But he escaped, hijacked my sales page for the Story Power Profit Pack, and tried to convince people…

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My Mom Thinks I’m on Drugs. Here’s The Story…

By Tom Ruwitch

Yesterday, I wrote a wacky story about my AI copywriting robot, Bjorn, and my dilemma: Should I kill him or keep him? I asked you to vote – which many of you did. (Results TBA in a few days)  As she often does, my mom read my email, and replied.  Her feedback is usually always…

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Should I #BringBackBjorn? Please Cast Your Vote…

By Tom Ruwitch

Bjorn came back – at least for a while. In case you missed my previous emails, Bjorn is my AI copywriting robot who’s been running wild for the last couple of weeks. I asked him last month to write a joke for one of my emails, and it was terrible. So I locked him in…

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Thanks for Reading and Other Holiday Wishes…

By Tom Ruwitch

Greetings from the wild blue yonder… …above the southern tip of Greenland… …which from 38,000 feet above… …looks white. I’m flying from Frankfurt to St. Louis. Just in time for Thanksgiving with the extended family.  Which brings me to the point of this email. THANKS! At the bottom of most emails, I write, “Thanks for…

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This Club Will Break All The Rules — in a Good Way

By Tom Ruwitch

Every few months my wife, Melissa, leaves me. It’s not the pack-her-bags, move-back-to-her-mom’s, and call-a-lawyer kind of leave me.  It’s the Book-Club-in-four-days kind of leave me.  And it goes like this… Tom: It’s a Wonderful Life is on TV tonight. You love that movie. Wanna watch it?  Melissa (with 3-inch thick Toni Morrison novel propped on her…

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How to Crank Out Client-attracting Content — The Easy Way

By Tom Ruwitch

Last week, Ben Settle promoted his book Breakneck Content for sale at a 20% discount. The book is all about how to crank out business-building content.   As usual, Ben cranked out tons of emails to promote the sale – at least one per day, sometimes more. I already have the book so I wasn’t shopping. But…

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Now You Can Watch This Valuable Training Whenever You Want…

By Tom Ruwitch

I’ve heard from so many people who couldn’t attend my live training at the times I’ve offered it. So I’m now offering a replay of the training that you can watch whenever you want — 24/7. It’s called “How to Harness The Magnetic Power of Storytelling to Captivate Prospects and Inspire Them to Act… So You Can…

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Instagram cartoon

How I Developed The Habit of Noticing

By Tom Ruwitch

When Instagram was new, I opened an account and thought… …now what!? I wasn’t into selfies. Instagram marketing wasn’t a thing yet. I didn’t know what to photograph or why. Then I decided to look for interesting images that surrounded me. I was at home so I looked for interesting stuff in my house. I…

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I Nearly Ignored This Awesome Advice…

By Tom Ruwitch

Last month, I launched a free video e-course called “How to Write Emails that Sell.” Seven videos, delivered by email, one per day, over seven days. To promote the course, I shared one of the videos in an email I sent to you and on this LinkedIn post. I got lots of positive feedback for that…

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Never Say “Sorry” For This…

By Tom Ruwitch

When I was in high school, no one visited the guidance counselor. I mean NO ONE. He was a creepy hippy-turned-teacher who sat alone in his third-floor office, waiting for someone to show up and ask for help. We students thought asking for help was an act of surrender. A sign of weakness. An admission…

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