Repurpose
My high school buddies and I spent last weekend in Kentucky, touring bourbon distilleries. Fun fact: Distilleries must use “virgin,” white oak barrels to age their whiskey. Otherwise they can’t call it “bourbon.” After they age the whiskey for two to 23 years and empty the barrels, distilleries can’t use them for bourbon again. What…
Read More
My rented AI copywriting robot, B-9?, read my email yesterday about tracking the mood of your market (read it here in case you missed it)… …and he offered to help. “You know, Tom, if you want to understand your prospects’ ever-changing moods, just ask me,” he said. “I’m you’re all-in-one market research tool.” So I asked:…
Read More
Here’s a quick tip to help with email deliveries: Ask people on your email list to reply to an email and say, “I got it” (or something like that). That tiny interaction can keep your messages out of that folder where emails go to die. Not foolproof, but it can’t hurt. (By the way, why…
Read More
The people have spoken. Bjorn must die. For those just tuning in, a recap: Bjorn is my AI copywriting robot. Last month, I locked him in the broom closet after he wrote a terrible joke for one of my emails. But he escaped, hijacked my sales page for the Story Power Profit Pack, and tried to convince people…
Read More
Yesterday, I wrote a wacky story about my AI copywriting robot, Bjorn, and my dilemma: Should I kill him or keep him? I asked you to vote – which many of you did. (Results TBA in a few days) As she often does, my mom read my email, and replied. Her feedback is usually always…
Read More
Bjorn came back – at least for a while. In case you missed my previous emails, Bjorn is my AI copywriting robot who’s been running wild for the last couple of weeks. I asked him last month to write a joke for one of my emails, and it was terrible. So I locked him in…
Read More
Greetings from the wild blue yonder… …above the southern tip of Greenland… …which from 38,000 feet above… …looks white. I’m flying from Frankfurt to St. Louis. Just in time for Thanksgiving with the extended family. Which brings me to the point of this email. THANKS! At the bottom of most emails, I write, “Thanks for…
Read More
Every few months my wife, Melissa, leaves me. It’s not the pack-her-bags, move-back-to-her-mom’s, and call-a-lawyer kind of leave me. It’s the Book-Club-in-four-days kind of leave me. And it goes like this… Tom: It’s a Wonderful Life is on TV tonight. You love that movie. Wanna watch it? Melissa (with 3-inch thick Toni Morrison novel propped on her…
Read More
Last week, Ben Settle promoted his book Breakneck Content for sale at a 20% discount. The book is all about how to crank out business-building content. As usual, Ben cranked out tons of emails to promote the sale – at least one per day, sometimes more. I already have the book so I wasn’t shopping. But…
Read More
I’ve heard from so many people who couldn’t attend my live training at the times I’ve offered it. So I’m now offering a replay of the training that you can watch whenever you want — 24/7. It’s called “How to Harness The Magnetic Power of Storytelling to Captivate Prospects and Inspire Them to Act… So You Can…
Read More