Repurpose

My high school buddies and I spent last weekend in Kentucky, touring bourbon distilleries.  Fun fact: Distilleries must use “virgin,” white oak barrels to age their whiskey. Otherwise they can’t call it “bourbon.”  After they age the whiskey for two to 23 years and empty the barrels, distilleries can’t use them for bourbon again. What…

My rented AI copywriting robot, B-9?, read my email yesterday about tracking the mood of your market (read it here in case you missed it)… …and he offered to help.  “You know, Tom, if you want to understand your prospects’ ever-changing moods, just ask me,” he said. “I’m you’re all-in-one market research tool.”  So I asked:…

Here’s a quick tip to help with email deliveries: Ask people on your email list to reply to an email and say, “I got it” (or something like that). That tiny interaction can keep your messages out of that folder where emails go to die. Not foolproof, but it can’t hurt. (By the way, why…

The people have spoken. Bjorn must die. For those just tuning in, a recap:  Bjorn is my AI copywriting robot. Last month, I locked him in the broom closet after he wrote a terrible joke for one of my emails. But he escaped, hijacked my sales page for the Story Power Profit Pack, and tried to convince people…

Yesterday, I wrote a wacky story about my AI copywriting robot, Bjorn, and my dilemma: Should I kill him or keep him? I asked you to vote – which many of you did. (Results TBA in a few days)  As she often does, my mom read my email, and replied.  Her feedback is usually always…

Bjorn came back – at least for a while. In case you missed my previous emails, Bjorn is my AI copywriting robot who’s been running wild for the last couple of weeks. I asked him last month to write a joke for one of my emails, and it was terrible. So I locked him in…

Greetings from the wild blue yonder… …above the southern tip of Greenland… …which from 38,000 feet above… …looks white. I’m flying from Frankfurt to St. Louis. Just in time for Thanksgiving with the extended family.  Which brings me to the point of this email. THANKS! At the bottom of most emails, I write, “Thanks for…