Monday Mash-Up
Recommended Video Bond Halbert Discusses His Dad, Gary Halbert Last Friday, June 12, legendary copywriter Gary Halbert would have turned 88. He’s no longer with us, but his writings are, including his book The Boron Letters. The book is a collection of letters Halbert wrote from prison (that’s a long story) to his son, Bond.…
Recommended Video A Plan is Not a Strategy Most people think confidence comes first and action follows. Kat Cole says it’s the other way around. In this short TED Talk, the CEO of AG1 shares a simple practice she calls the “Hot Shot Rule.” Imagine someone you admire stepping into your role tomorrow. What’s the…
Breaking News Legendary Copywriter Plans to Open Her Vault My friend Kim Schwalm is one of the best direct-response copywriters alive. She has beaten the legends. She has written controls that ran for a decade. She has quietly helped generate close to a billion dollars for the companies smart enough to hire her. And after…
The Meaning of This Holiday Memorial Day: Honoring the Fallen This short video from The Wounded Warriors Project describes what Memorial Day is all about. Recommended Event The No BS Ai Summit If you haven’t done it already, you can still register for the No BS AI Summit. They just announced the fourth speaker: Alicia…
Recommended Podcast Combining Strategy, Tech, and Team to Scale Your Coaching Business! I love Marc Mawhinney’s “Natural Born Coaches” podcast. So it’s always an honor and pleasure to be his guest. We unpacked the framework I use to help coaches scale without drowning in software, half-finished funnels, or AI slop that sounds like everyone else.…
Recommended Video 30 Days Content in 30 Minutes | Social Media Strategy for Business Owners Aaron Witnish is a master at helping business leaders create client-attracting social content at scale without all the headache and hassle. Here’s a presentation he delivered last year that shows you how to do it. Another Recommended Video Yours Truly…
Recommended Reading The daily email model is on its way out When John Bejakovic’s emails hit my inbox, I stop what I’m doing and I read them. They’re that good. On Saturday, I received one I had to share. A big-time marketer told John “daily email is dead.” John argues otherwise and offers proof. This…
Tech Tip Make Sure Your Emails Are Configured Properly I recently installed an extension in my Chrome browser called Email Detective that can check any email in my inbox and tell me whether the technical stuff is right. You don’t need to know what “SPF,” “DKIM” and “DMARC” are. But you need to make sure…
Tech Tip Control of Your Domain to Avoid Digital Nightmares You probably have registered one or more domains for your website. But if you needed to make changes to where those domains point, do you have access to do that? Too many business owners hand over the keys to their kingdom and lose control so…
Recommended Resource Craft: More than a Notetaker, Less Complex Than Notion If you’re looking for an application for note-taking, document management, task tracking, white-boarding, journaling, and more — but you don’t want an overly complex app like Notion — Craft may be the solution. Available on Mac, Windows, iPhone, Android, and the Web, Craft is…