Monday Mash-Up
Why Forcing Yourself To Work… Never Works Daniel Pink’s book Drive is one of my favorite books on productivity and motivation. It spent 159 weeks on the New York Times bestseller list, sold millions of copies, and got named one of the best leadership books of all time. And yet most of us still ignore…
Recommended Event Meet Tom’s Robot – Trained on Story Power Marketing Methods At 6:30 p.m. ET (3:30 p.m. PT) this evening, I’m unveiling the marketing robot I’ve been building in my AI Laboratory. You’re invited to join me, and if you want, you can put my robot to work for you — for free. I’ve…
Increase Your Brain Power with Jim Kwik I spent the weekend at a conference for authors and publishers. Jim Kwik was the keynote speaker. He blew everyone away. Now I’m binging his YouTube channel. Here’s one of the videos I watched last night. If you want to learn faster, remember more, and generally have a…
Recommended Reading “Operator Error” by Seth Godin If people keep making the same “dumb” mistake with your product, that’s not on them. It’s on you. This post will change how you see every support ticket, complaint, and “user error” your business gets. Seth Godin breaks down three ways products set people up to fail: letting…
Recommended Video Inside the Mind of a Procrastinator Why do you cram? Why do you scroll? Why is the most important project on your list also the one you can’t seem to start? Tim Urban answers all of it in this TED talk — with three characters living in your head: The Rational Decision-Maker (the…
Recommended Video The 5 Most Important Ogilvy Ads for Meta Advertisers The great ad-man David Ogilvy was born on June 23, 1911 — 115 years ago tomorrow. He died in 1999, before social media. But his principles and methods shape how we advertise today — on all platforms, online and offline. This video from Dara…
Recommended Video Bond Halbert Discusses His Dad, Gary Halbert Last Friday, June 12, legendary copywriter Gary Halbert would have turned 88. He’s no longer with us, but his writings are, including his book The Boron Letters. The book is a collection of letters Halbert wrote from prison (that’s a long story) to his son, Bond.…
Recommended Video A Plan is Not a Strategy Most people think confidence comes first and action follows. Kat Cole says it’s the other way around. In this short TED Talk, the CEO of AG1 shares a simple practice she calls the “Hot Shot Rule.” Imagine someone you admire stepping into your role tomorrow. What’s the…
Breaking News Legendary Copywriter Plans to Open Her Vault My friend Kim Schwalm is one of the best direct-response copywriters alive. She has beaten the legends. She has written controls that ran for a decade. She has quietly helped generate close to a billion dollars for the companies smart enough to hire her. And after…
The Meaning of This Holiday Memorial Day: Honoring the Fallen This short video from The Wounded Warriors Project describes what Memorial Day is all about. Recommended Event The No BS Ai Summit If you haven’t done it already, you can still register for the No BS AI Summit. They just announced the fourth speaker: Alicia…