Monday Mash-Up
Every time I book an expert to be a guest on my podcast, I ask, “What’s your plan to turn listeners into leads?” Some have a plan, some don’t. Those who don’t make me wonder why they spend time (and often money) on booking agencies to get on my “stage.” At the end of the…
Recommended Reading Why Tourists Fly Across the World for 1949 Sneakers and Nobody Crosses Town for You There’s a line outside a shoe store in Tokyo. Tourists now put an Onitsuka Tiger store on the must-see list, next to Senso-ji temple and the Shibuya crossing. They pay about $100 a pair for a sneaker whose…
Podcast (The Story Power Marketing Show) How To Get Curious About Yourself Before You Get Critical (with Antoine Wooten Jr.) Antoine Wooten Jr. is a coach and educator. In his coaching and in his book, It’s More Than Winning for You, he helps people see who they are beyond what they produce and how they…
Podcast (The Story Power Marketing Show) How To Write A Book You Don’t Have Time To Write (with Jamie Dykstra) Jamie Dykstra is a nonfiction ghostwriter and book coach. She works with executives and entrepreneurs who have “so many thoughts” and helps them shape those thoughts into one clear message and a book they can…
Recommended Event How to Use Your Book to Get Booked and Hired (live Thursday) Thursday evening I’m hosting a free, 45-minute live Boardroom Session, and you’re invited. It’s for you if you’ve written a book, or you’re writing one, and it hasn’t brought you the clients you expected. Not more book sales. Clients. I’ll walk…
Worth Watching The 3-Step Stoic Exercise To Beat Your Fears You know that big move you keep not making? The offer you haven’t launched, the price you haven’t raised, the hire you keep postponing? Most of what stops us isn’t the risk. It’s the fog around the risk. Tim Ferriss has a nine-minute fix he…
Worth Watching Every AI Model Explained in 20 Minutes New AI models drop what feels like every week, and it’s hard to keep track of which one does what. Tina Huang cuts through it. In about 20 minutes she runs through every major model in plain English and tells you what each one is actually…
Recommended Listen Jerry Seinfeld: Systems, Routines & the Work Nobody Sees Waiting for inspiration to strike is the most expensive habit in creative work. Ask Jerry Seinfeld. In a long, wide-ranging sit-down with Tim Ferriss, one of the most successful comedians alive barely mentions talent. He talks about systems. Writing on a schedule whether the…
Recommended Read Do Less – Finish More Quick question: is your to-do list actually a plan, or just a pile? Dan Rockwell says most of them are piles. Everything you might do, dumped in one place, sorted by nothing. No wonder the day gets away from you. His fix is almost aggressively simple. Cap the…
Recommended Read How to Land More Speaking Gigs In a recent email newsletter, Ann Handley had some great advice for experts who want more speaking gigs. Her core point: skip the hunt for agents and bureaus and focus on becoming referable. Start with the audience you want to reach and the one problem you uniquely…