Monday Mash-Up

Podcast (The Story Power Marketing Show) How to Claim Your Authority So You Become The Obvious Choice (with Bob Graham) You know your stuff. So when a prospect asks a question, you explain. And explain some more. Then the call ends, and they couldn’t repeat what you told them if they tried. Bob Graham calls…

Recommended Reading Is Email Marketing Dead? No, But… Every few months somebody declares email marketing dead. Megan Braverman says the people asking are grading email on the wrong test. They expect a newsletter to close deals on its own. When it doesn’t, they call it a failure. But in professional services, people hire you after…

Recommended Reading Answer the Worry Before You Answer the Question Somebody types a question into Google. Ann Handley wants you to think about what’s going on in that person’s head while they type. Her example is a buyer searching for software. The query is about features. The moment behind it is about the fear of…

Every time I book an expert to be a guest on my podcast, I ask, “What’s your plan to turn listeners into leads?” Some have a plan, some don’t. Those who don’t make me wonder why they spend time (and often money) on booking agencies to get on my “stage.” At the end of the…

Recommended Reading Why Tourists Fly Across the World for 1949 Sneakers and Nobody Crosses Town for You There’s a line outside a shoe store in Tokyo. Tourists now put an Onitsuka Tiger store on the must-see list, next to Senso-ji temple and the Shibuya crossing. They pay about $100 a pair for a sneaker whose…

Podcast (The Story Power Marketing Show) How To Get Curious About Yourself Before You Get Critical (with Antoine Wooten Jr.) Antoine Wooten Jr. is a coach and educator. In his coaching and in his book, It’s More Than Winning for You, he helps people see who they are beyond what they produce and how they…

Podcast (The Story Power Marketing Show) How To Write A Book You Don’t Have Time To Write (with Jamie Dykstra) Jamie Dykstra is a nonfiction ghostwriter and book coach. She works with executives and entrepreneurs who have “so many thoughts” and helps them shape those thoughts into one clear message and a book they can…

Recommended Event How to Use Your Book to Get Booked and Hired (live Thursday) Thursday evening I’m hosting a free, 45-minute live Boardroom Session, and you’re invited. It’s for you if you’ve written a book, or you’re writing one, and it hasn’t brought you the clients you expected. Not more book sales. Clients. I’ll walk…

Worth Watching The 3-Step Stoic Exercise To Beat Your Fears You know that big move you keep not making? The offer you haven’t launched, the price you haven’t raised, the hire you keep postponing? Most of what stops us isn’t the risk. It’s the fog around the risk. Tim Ferriss has a nine-minute fix he…

Worth Watching Every AI Model Explained in 20 Minutes New AI models drop what feels like every week, and it’s hard to keep track of which one does what. Tina Huang cuts through it. In about 20 minutes she runs through every major model in plain English and tells you what each one is actually…