Here’s What Really Sets Apple Apart
Fifteen years ago today (June 29, 2007), Apple released the first iPhone.
The rest is…
Here’s the thing about Apple:
The company makes great technology, but what really sets it apart is the storytelling.
So many great, story-powered ads.
My favorite? One called “Bounce” — a 2019 ad for AirPods (ear phones).
I share the story and unpack the lessons in an e-book called:
5 Storytelling Secrets
to Help You Captivate Prospects
and Inspire Them to Buy
If there was a Storytelling Hall of Fame, the five advertisements in this e-book would be first-ballot inductees. They’re storytelling masterpieces.
“Bounce” is one of those ads. See all five and discover their lessons by clicking the button below…
p.s. I help coaches, consultants, and business leaders discover and deliver powerful stories that captivate prospects and inspire them to act. Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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