Dr. Oz’s Grocery Gaffe — and Why it Matters to Marketers

grocery

We interrupt this program to bring you breaking news from Pennsylvania…


Dr. Mehmet Oz went shopping at the grocery store because – in his words – his wife wants “some vegetables for crudité.”


GASP! Dr. Oz said “crudité”


(From Webster’s: crudités ~cru·​di·​tés ˌkrü-di-ˈtā  krᵫ-dē-ˈtā : pieces of raw vegetables – such as celery or carrot sticks – served as an hors d’oeuvre often with a dip)


Really. Crudité-gate is big news in Pennsylvania and beyond. 


Here’s why (and why you should care)… 


Dr. Oz has traded in his Oprah’s-favorite-doctor scrubs for a dark suit with an American flag pin on the lapel. He’s running for the U.S. Senate as a Republican. 


That trip to the grocery store happened in April.

Oz strolled through the produce section to make a point about inflation. Raw veggies are expensive. “$20 for crudité,” Oz said. And we can blame Joe Biden for that. 


OK. Fair enough. Let the political debate begin. 


But when Oz’s video resurfaced this week, the conversation shifted from inflation to word-choice. 


Of course, Oz’s opponent John Fetterman weighed in. 


“In P-A, we call this a ‘veggie tray,’” Fetterman chirped in a video he posted on Twitter. 


Fetterman claims he raised $500,000 in 24-hours after the “crudité” news broke.  


Search for “Dr. Oz” and you’ll find dozens of breathless crudité headlines. 


You may be tempted to dismiss this as Democrats and liberal media mocking a Republican candidate over no-big-thing. 


But get this…


Newsmax weighed in, too. 


Newsmax is more conservative than FOX news. If there’s a network that wants to talk about inflation and blame Joe Biden, Newsmax is it. 


But when Oz appeared on the network a few days ago, crudité was on the menu. 


Newsmax anchor: The video and blowback that followed “…does get to the factor ‘Is Dr. Oz relatable to the everyday, hard-working American there in Pennsylvania?’”


Which leads us to the intersection of political drama and marketing lessons… 


Word-choice matters if you want to be relatable. 
And being relatable matters if you want to win.

That’s true in the political arena where you want voters to choose you. 

That’s true in the business world where you want prospects to hire you.

That’s why my Story Discovery process includes ways to…

Discover the words your prospects use. 
Discover the language they’ll relate to.

I teach all of that and more in the Content Transformation Academy

And we’re enrolling new VIP Members now. Reply to request a call with me We can discuss what’s working for you in marketing, what’s not, and whether I can help you fill the gaps. 

p.s. I help coaches, consultants, and business leaders discover and deliver powerful stories that captivate prospects and inspire them to act. Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.