You’re in This Business — Whether You Know It or Not

business man

I spoke the other day with a business owner who said, “I’m too busy serving my clients to spend time marketing my business.”

I hear that occasionally. Maybe you’ve thought that yourself. 

I responded by citing the great Dan Kennedy who taught me long ago: 

All who run a business are in the marketing business. 

Kennedy says sustained business growth comes when you move from thinking of yourself as a “doer of your thing” to being a “marketer of your thing.” 

Sure, you can delegate certain marketing tasks. But if you run the business, you must be the chief marketer. You must wear the marketing hat – always.

You must examine and constantly reexamine what makes your prospects and clients tick. 

You must discover the stories that will captivate prospects and inspire them to hire you. 

You must have a direct hand in assembling the content you deliver.

Your voice and personality must ring through the stories you tell. 

The good news: This isn’t magic. You don’t have to be a creative unicorn to do it. You just need to develop certain habits and master systems to do this consistently and productively. 

And when you master these systems, you can delegate many tasks to others. When you delegate, though, you remain in charge.

Want to know how to develop those habits and master those systems?

That’s what we do in the Content Transformation Academy. 

And we’re enrolling new VIP Members now. Reply to request a Story Power Hour phone call with me We can discuss if this is what you need to become a confident and effective marketer of your thing. 

p.s. I help coaches, consultants, and business leaders discover and deliver powerful stories that captivate prospects and inspire them to act. Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.