Why This Legendary TV Character Would be a Rotten Marketer…

tv character

Remember Eddie Haskell?


He was the guy on Leave it to Beaver (a TV classic!) who oozed insincerity. 


“Hello, Mr. and Mrs. Cleaver. Isn’t it a lovely day,” he’d say to Beaver’s parents. 


And then, when the adults left the room, Eddie would wreak havoc. 


The sweet-talking devil. 


I had an Eddie Haskell flashback the other day. 


I got an email from a guy named Nick. On the surface, the email was friendly and charming. 


But scratch the surface, and the insincerity spilled out like toxic waste. 


It was paint-by-numbers BS. Templated trash. 


Here’s the template: 

Hey [Insert Lead’s First Name Here], Highly inspired by the recommendations made by [Insert name of person who posted recommendation on lead’s LinkedIn page here] on LinkedIn.


We help agency owners fill their calendars with 5-10 qualified sales meetings per month without spending money on ads.


Interested in a quick call to discuss?


-Nick


P.S. Volunteering at [Insert name of first organization listed under the Volunteering section on the lead’s LinkedIn profile here] must be challenging. How do you maintain a good work life balance?

And here’s what Nick’s paint-by-numbers said in my inbox:

Hey Tom, Highly inspired by the recommendations made by Beth Pagano on LinkedIn.


We help agency owners fill their calendars with 5-10 qualified sales meetings per month without spending money on ads.


Interested in a quick call to discuss?


-Nick


P.S. Volunteering at The Scholarship Foundation of St. Louis must be challenging. How do you maintain a good work life balance?

(Note to all you social media and email cold-callers: “Inspired” is a giant red flag. It screams, “I’m dishing out false praise. I full of B.S.”)

I usually ignore emails like this. Not worth my time to engage. 

But, for some reason, this one got under my skin.

So I decided to reply to Eddie Nick and call his bluff: 

Hi NIck —


Yes, volunteering at The Scholarship Foundation of St. Louis is challenging. 


How do I maintain a good work life balance? 


Thanks for asking. 


Mental Health America offers some really great advice on this subject. I’ve taken it to heart. Here it is…

And then I pasted in a 1,000(+)-word article with tips about how to maintain work-life balance. I closed the email by saying…

Thanks again for asking!


How about you? How do you maintain a good work life balance?

Tom

It took me 30 seconds to google and copy the article and about 60 seconds to write and send the email.


90 seconds to poke Eddie/Nick in the ribs.

On the outside chance that Nick was being sincere, I figured I’d get a charming response about how HE manages work-life balance. 


That response never came. Just a bunch of crickets chirping in the toxic waste dump. 

You can’t build human connections with
fill-in-the-blank templates.

If you want to stand out in the crowded marketplace of ideas…

…if you want to captivate prospects and inspire them to hire you…

…be real!

That begins with honest emails that show you understand your audience…

…without a bunch of fake sincerity.

Personality? Yes.

B.S. fill-in-the-blanks “personalization?” No. 

Here’s the thing about Eddie Haskell:

The adults in the room always saw through his B.S. They never fell it.

And your prospects won’t fall for it either. 

You can’t build meaningful connections with prospects by cutting and pasting factoids from a social profile or merging data from some spreadsheet. 

You can’t attract interest by pretending to be interested. 

p.s. Coaches, consultants and other business leaders turn to me to power-up their stories because most dish out the same old boring, "blah, blah, blah" content, turn off prospects and then feel frustrated and stuck. So I help them transform content from boring to brilliant, turn the marketing process from frustrating to fun, and convert results from pitiful to profitable. Bottom line, you can fire up prospects and inspire them to hire you with story-powered content that's simple to create. I'll show you how. Whenever you're ready, here are several ways I can help you land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

Want to get great content like this...

...delivered straight to your inbox?

Join our email list...

"*" indicates required fields

Hidden
This field is for validation purposes and should be left unchanged.

Post Categories

Previous Post

Next Post

Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.