Tom Ruwitch

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How Musicians And Marketers Become Masters

By Tom Ruwitch

Last month, I saw Richard Thompson at the Sheldon Concert Hall in St. Louis. He’s one of my favorites. A great singer and songwriter and — maybe — the best guitarist I’ve ever heard. During the concert, I turned to my friend John and said: “Close your eyes and listen. It sounds like he has a separate…

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Famous Marketing Expert BS’d Me (and others) so I Ripped Him…

By Tom Ruwitch

Ryan Deiss is one of the most intelligent and successful digital marketing strategists in the galaxy… …and now I’m going to rip him. After you read the story, let me know what you think. I’m interested to hear your thoughts. The story began yesterday morning when Ryan sent me one of those Cyber Monday promotions…

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Monday Mash-Up ~ Vol. 2, Ep. 43

By Tom Ruwitch

Jack Turk on the Story Power Marketing Show + 25 Types of Humor to Tickle Your Funny Bone (+ Examples) + Get Back Reveals The Beatles Creative Process + LinkedIn Marketing for Introverts + George Harrison

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The #1 Quality That Helps Hockey Pros and A-List Copywriters Succeed

By Tom Ruwitch

I’m about to tell you a story about a hockey game. Not a hockey fan? No worries. Stick with me. The story is not really about sports. It’s about marketing and mindset.  Last night, I went with my son, Jake, to a hockey game.  Here in St. Louis, we love the St. Louis Blues.  The…

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Monday Mash-Up ~ Vol. 2, Ep. 42

By Tom Ruwitch

Dan Sullivan Dispenses Marketing Wisdom + Ted Prodromou and Brian Kurtz + Marketing Lessons from Mark Twain + How a Minor Leaguer Became MVP of the NHL All-Star Game + Dan Sullivan

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The Surprising Truth About Pickle-flavored Lip Balm

By Tom Ruwitch

Looking for the perfect stocking-stuffer for a loved one who has everything? Here’s an idea:  Pickle Lip Balm.  Yeah, you heard me right.  Pickle Lip Balm is a real thing.  You can buy a gherkin-sized tube of Mr. Pickle’s World-Famous Pickle Lip Balm on Amazon for the low, low price of $11.95.  Warning: You may not like…

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A-List Copywriter: How to Create Great Content Without Getting Stuck

By Tom Ruwitch

Yesterday, I interviewed A-List copywriter Jack Turk for an upcoming episode of my podcast, The Story Power Marketing Show. Wow! Jack delivered the goods! So many gold nuggets about how to create great, client-attracting content without getting stuck.  I’ll let you know when the episode goes live (later this week).  For now, a sneak peek… We…

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Fwd: Monday Mash-Up ~ Vol. 2, Ep. 41

By Tom Ruwitch

Recommended ListeningGuy Kawasaki and Seth Godin Guy Kawasaki and Seth Godin are two of my marketing heroes. And in this episode of Kawasaki’s “Remarkable People” podcast, they’re together talking about the current state of marketing. This is one of those podcast episodes that I’ll replay many times. Recommended ViewingA Familiar and Funny Customer Service Nightmare Here’s…

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If You Had The Best Product In The World…

By Tom Ruwitch

If you had the best product in the world, how would you market it?  I spotted that question on a marketing forum last week… …and I was sad — but not surprised — to see the responses. Every single response focused on tools and tactics.  “I would personally advertise it through Google advertisements, PPC. I…

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How C.S. Lewis & J.R.R. Tolkien Collaborated Despite Conflict

By Tom Ruwitch

I just started reading a book called “Bandersnatch.” It’s about the writers C.S. Lewis and J.R.R. Tolkien and their relationship as colleagues and competitors. In the 1930s and 40s, Lewis and Tolkien were members of a literary club called The Inklings at Oxford University.  Members critiqued one another’s works-in-progress.  “Bandersnatch” explores how Lewis and Tolkien…

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