Tom Ruwitch
Every time I book an expert to be a guest on my podcast, I ask, “What’s your plan to turn listeners into leads?” Some have a plan, some don’t. Those who don’t make me wonder why they spend time (and often money) on booking agencies to get on my “stage.” At the end of the…
In honor of National Poetry Day, behold… Ode to a Book That Hasn’t Brought Clients (Yet) You wrote the book. You hit publish. You beamed.The clients would follow. At least, so it seemed.Your mother bought three. Your neighbor bought one.Then came the silence. The crickets. The none. The book isn’t broken. It opened the door.But…
I’m re-reading The 4-Hour Workweek. Did you know Tim Ferriss almost called it something else? His working title was Drug Dealing for Fun and Profit. It was an inside joke. Ferriss gave guest lectures at Princeton about building his supplement company, and that’s what he called the talk. His publisher wasn’t amused. Neither were potential…
I heard a great band the other day at The Sheldon Concert Hall. Bela Fleck and My Bluegrass Heart. Heard it. Didn’t see it. That’s because I was sitting behind a guy with the single largest head I’d ever seen on a human being. No neck. Just head and shoulders. A HUUUGE head with elephant-sized…
Recommended Reading Why Tourists Fly Across the World for 1949 Sneakers and Nobody Crosses Town for You There’s a line outside a shoe store in Tokyo. Tourists now put an Onitsuka Tiger store on the must-see list, next to Senso-ji temple and the Shibuya crossing. They pay about $100 a pair for a sneaker whose…
Yesterday I asked you to send me a joke. In return, I promised to send you a replay of my masterclass, “How to Put Personality In Your Content So You Stand Out, Attract Raving Fans, and Land More/Better Clients.” The offer still stands. And now I’m turning it into a contest. The sender of the…
Did you watch Apple’s big launch event last month? (Yeah, me neither!) Once upon a time, Apple launches were a big deal. Almost must-see TV. Why? Because Steve Jobs turned the tech launch from the same old boring, “blah-blah-blah” snooze-fest into entertainment extravaganzas, loaded with laughs. When he introduced the iPhone in 2007, Jobs delivered…
Our burglar alarm broke on May 16, 2025 when an EF3 tornado slammed into our house. Melissa and I moved back in last month, but the alarm system was still disabled… …until Friday when it was finally back on line. Melissa is sleeping better now. Which reminds me of a story I tell in my…
I’m still Sleepless in St. Louis. In case you missed last week’s email, the federal government now requires trains to blare the horns at every crossing in my fair city… …because the city failed to bring the crossings up to safety standards. The feds sent trainloads of emails to city officials, directing them to act,…
Podcast (The Story Power Marketing Show) How To Get Curious About Yourself Before You Get Critical (with Antoine Wooten Jr.) Antoine Wooten Jr. is a coach and educator. In his coaching and in his book, It’s More Than Winning for You, he helps people see who they are beyond what they produce and how they…