Tom Ruwitch

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Enhance The Ordinary — with Yarn (and Stories)…

By Tom Ruwitch

Around 20 years, a fabric artist in Austin, TX wrapped a door handle in yarn… …and the rest — as they say in some knitting circles — is history. The artist is Magda Sayeg. After wrapping the door handle, the artist, Magda Sayeg, wrapped a stop sign post, a fire hydrant, and other urban objects.…

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RecomMONDAYtions ~ 2024.06.10

By Tom Ruwitch

Recommended Newsletter  Idea Surplus DisorderI subscribed earlier this year to “Idea Surplus Disorder” by Matt Homan after Matt and his team facilitated a strategic planning meeting for a nonprofit I serve in St. Louis. Matt is a smart and creative business leader. I love his newsletter which is “a weekly dose of innovation, ideation, and…

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Fear Sells and That’s OK. Here’s Why…

By Tom Ruwitch

Our home security system is on the fritz. A sensor on a first-floor door has stopped working so the system thinks door is open — even when its closed tight. In order to activate the system and secure our house, we have to “bypass” that door which requires pushing keypad buttons in a sequence more…

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I Wrote a “Perfect” Subject Line (It’s “…a b’nch of dum Nonsense”)

By Tom Ruwitch

Whoa! I just escaped from Bizarro World where everything is backwards. Up is down. Beautiful is ugly. And… Terrible (subject lines) are “perfect.” Let me ‘splain… My client — let’s call him Michael — asked me for help to write a subject line for an email he’ll send next week to a purchased list. The…

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You Can be The “Luckiest” Content Creator Alive. Here’s How…

By Tom Ruwitch

In the summer of ’45, on a scorching day in LA, a guy named Mel visited his friend and partner Bob. On Bob’s piano, Mel found a notebook with a few random lines. “What’s this?” Mel asked. Bob explained: The heat was driving him crazy. So Bob wrote some lines about winter. He thought envisioning…

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The Parable of the Robotic “Priest”

By Tom Ruwitch

Ripped from the headlines: An AI “priest” was defrocked in April just two days after he took to the pulpit. Turns out “Father Justin” may have overstepped. Justin’s robot masters at Catholic Answers intended to “leverage the power of (AI) to create an engaging and informative experience for those exploring the Catholic faith.” But Father…

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RecomMONDAYtions ~ 2024.06.03

By Tom Ruwitch

Recommended Event  Free Training with a Mindset Master If you’ve never crossed paths with Nina Cooke, now’s the time. She helps 6- and 7-figure Business Owners to create an unstoppable mindset so they can build authority and significantly grow their profits. On Wednesday, she’s hosting a live training: 3 Success Secrets of the Most Highly Respected…

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“Loquacious Fowl” and Other Writing Fouls…

By Tom Ruwitch

Copywriting legend John Carlton dropped this truth bomb on his email list yesterday: Finding the right words matter. “Smart sounding speech” does NOT equal real communication. When telling a joke, saying, “A loquacious Antarctic fowl entered a libations establishment…” … does NOT pack the same punch as “A penguin walks into a bar.” The one who wins…

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A Missed Opportunity For Him, a Great Opportunity for You

By Tom Ruwitch

A true story about lead generation gone wrong (followed by an invitation): Once upon a time, an ambitious business owner created a free giveaway to attract new leads. His target market loved his “lead magnet.” 8,000 signed up and gave the business owner their email addresses. (8,000! That’s a good lead magnet). Then the business…

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Let’s Remember the Lesser-known Everest Climber

By Tom Ruwitch

On this day in 1953, Edmund Hillary became the first man to reach the summit of Mt. Everest. One week later, Queen Elizabeth knighted the climber. History remembers and honors Sir Edmund Hillary — especially in the Western Hemisphere. Tenzing Norgay? Not so much. “Who’s Tenzing Norgay?” you ask. He’s the Sherpa who accompanied Hillary…

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