Tom Ruwitch
Recommended Reading “Operator Error” by Seth Godin If people keep making the same “dumb” mistake with your product, that’s not on them. It’s on you. This post will change how you see every support ticket, complaint, and “user error” your business gets. Seth Godin breaks down three ways products set people up to fail: letting…
My daughter, Maddie, lives in Philadelphia, walking distance from Independence Hall. That’s the place where Thomas Jefferson, John Adams, Benjamin Franklin, John Hancock and other members of The Second Continental Congress gathered to debate, adopt, and eventually sign The Declaration of Independence. They gathered there 250 years ago. You can still visit the room where…
Yesterday, I shared a couple of stories about marketing experts who use social media to build their lists and emails to drive sales. I promised I would share ways to implement this strategy without working your tail off. Here’s one way: Get someone to implement the strategy for you. What if you had a trusted…
Remember that time when Facebook, Instagram, Messenger, and WhatsApp all went down for six hours on the same day? It was October 4, 2021. And the world — at least many of the 3.5 billion account holders who lost their precious social media access — went bananas. But not Amy Porterfield. Soon after that dark…
Check out the trailer for Aaron Sorkin’s new movie, “The Social Reckoning” (watch it here). My takeaway after watching it: Mark Zuckerberg has a very stiff neck. “Stiff” as in immobile. Stiff as in Tin Man (get that guy an oil can!) We see the guy throughout the 2:29 trailer, and he doesn’t twist his…
Recommended Video Inside the Mind of a Procrastinator Why do you cram? Why do you scroll? Why is the most important project on your list also the one you can’t seem to start? Tim Urban answers all of it in this TED talk — with three characters living in your head: The Rational Decision-Maker (the…
In honor of National Take Your Dog to Work Day, I thought you’d like this email I wrote a while back about my crazy-doodle, Moose. It’s the story of how Moose’s hopeless squirrel-hunting strategy is the same strategy killing many businesses’ marketing… …and what wolves figured out 10,000 years ago that you can do today…
“Testimonials Stink.” Ian Garlic said that… …in his book “Video Testimonials That Land The Big Fish.” They’re hurting your business, he says. And he’s right. There’s an important difference between typical, boring, “look-at-me” testimonials and client-attracting, captivating “Video Case Stories.” In typical testimonials, clients proclaim how great YOU are. If you plop such testimonials on…
In the summer of 2024, several months before I published my book Story Power Marketing, I added more than 300 people to my email list by offering a sneak peek of the book before it hit Amazon. Three of those “early birds” have become clients. The revenue I’ve earned — just from those three clients…
Here’s the number one mistake business leaders make after they write a book: They assume, “If I build it, they will come.” (“They,” as in clients.) Your business is not a Field of Dreams where books magically generate clients. Too many authors wait and wait and wait and wait for clients who never come Sure,…