Tom Ruwitch

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Smart Marketing for a Dumb Watch

By Tom Ruwitch

Melissa walked past my desk last week, looked over my shoulder, and saw this: “You have seven thousand and forty-eight emails in your inbox?” she asked.  “Yep,” I said. “But zero are marked ‘unread.’” (Which, by the way, is not the same as saying, “I’ve READ all 7,048 emails!”) Welcome to my world of digital…

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Have You Felt This Way…?

By Tom Ruwitch

Raise your hand if you’ve ever said or thought any of the following… “I’m not sure how to clone myself to grow the business, but I know it’s essential for our success.” “I have so much on my plate, I can never get done what I really want to get done, and it feels overwhelming.”…

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A Dreaded Biz Diz-ease — and How to Cure It

By Tom Ruwitch

I read yesterday about a business owner with DIY Diz-ease. It’s a dreaded, yet common condition that afflicts many business owners — including little ol’ me. George Sotiropoulos describes one of the afflicted in his book: â€śRoadblocks You Can’t Ignore:” I have a client who did their own accounts on QuickBooks to save the fee to…

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RecomMONDAYtions ~ 2024.07.22

By Tom Ruwitch

Recommended Listenting 🎤 James Rhee: The Power of Kindness in Business w/ Guy Kawasaki Guy Kawasaki has a great podcast called “Remarkable People.” I recommend the episode with James Rhee. From the show notes: James Rhee is “a former high school teacher turned private equity investor and author of the book “Red Helicopter.” James shares his…

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Weekend Plans

By Tom Ruwitch

My college pal Meredith occasionally posts her “Weekend Plans” on Facebook on Fridays. Funny memes. Weird old photos. Old ads. Like this: Or this… Alas, I don’t have lard in the cupboard… …and decapitation ain’t my thing… …so I have other weekend plans. Melissa, crazy-doodle Moose, and I will head to our country place in…

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This May be My Least Favorite Holiday. Here’s Why…

By Tom Ruwitch

Today is “Get to Know Your Customers Day.” My reaction: Bah! Humbug! Don’t get me wrong. I think getting to know your customers is a GREAT idea — if you want to assemble captivating client-attracting content with greater ease. But this is a dumb holiday. Here’s why: **Getting to know your customers (and prospects) should…

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💩 I Bark and Growl at This Poopy Advice…

By Tom Ruwitch

My client Dr. Deb Carlin loves her GoldenDoodle, Lady Hazel, whom she mentions often in her social posts. But some nosy know-it-alls think all that dog-talk is unprofessional. From one of Deb’s Facebook posts this week: “Some… have advised me to tame things a bit and stop overloading my posts with (Lady Hazel)… not good for my…

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“Email Doesn’t Work” and Other Conspiracy Theories

By Tom Ruwitch

I didn’t sleep well on Sunday. The news out of Pennsylvania spooked me. But the thing that spooked me most and left me sleepless: All the social media chatter that followed. I made the mistake of getting sucked in. Speculation piled on top of speculation piled on top of speculation. One uninformed person after another…

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RecomMONDAYtions ~ 2024.07.15

By Tom Ruwitch

Recommended Resource đź“ąFathom – AI Notetaker I used to use Otter.ai to transcribe and summarize Zoom and other online meetings. No more. Fathom is better! It records the meeting (and saves the video), generates a very accurate transcript, and summarizes the meetings in different ways — depending on the type of meeting it is. I’ve…

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Storytelling’s Power — Beyond Marketing

By Tom Ruwitch

Last week I posted a video on social media about completing the final draft of my upcoming book. In case you missed it, you can see the video here: LinkedIn or Facebook. If you comment and say, “Put me on the list,” I’ll send you a .pdf copy before the book appears on Amazon. My high school pal,…

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