Tom Ruwitch

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I Wanted to “Murder” the Prosecutor in This Murder Trial. Here’s the Story…

By Tom Ruwitch

As jury selection entered its second hour, with no end in sight, the prosecutor strolled slowly to his table, grabbed his notes, paged through them, paused, paged through them some more, took a deep breath, and then asked, “Have any of you ever had a negative encounter with a prosecutor that would prevent you from…

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Monday Mash-Up ~ 2022.05.23

By Tom Ruwitch

Recommended ReadingSeth Godin on Quality vs. Quantity Here’s another short blog post from Seth Godin that packs a big punch. Here’s a bit from the post… “The media and our culture push us to build something for everyone, to sand off the edges and to invest in infrastructure toward scale. But it turns out that quality, magic…

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Entertainment vs. Sales — Which Matters More? (Hint: It’s a Trick Question)

By Tom Ruwitch

I was up past my bedtime last night watching the NHL playoffs (St. Louis Blues 4, Colorado Avalanche 1. Woo-hoo!) And I had to rush downtown this morning to report for jury duty. So I’m sitting here, sleep-deprived, in the St. Louis Municipal Courts jury waiting room (quite possibly the dreariest place in the galaxy). The…

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How to Know if You’re Sending Too Many Emails

By Tom Ruwitch

After sending my daily email yesterday (subject line: “I didn’t punch Chad in the face, but his email tempted me” — which you can read here) I received a reply from a surprised-to-be-happy subscriber named Kimberly. When she signed up for my list earlier this month, she was hesitant. Daily emails? Not her thing, she thought. …

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I Didn’t Punch Chad in The Face, But his Email Tempted Me

By Tom Ruwitch

I woke this morning to an email from a guy named Chad who claimed his appointment-setting firm could  add “an extra 20K to 40K” to my monthly recurring revenue. Wow! What a promise.  The email contained a video. And in the video, Chad said this:  “We have a system that allows us to harvest anywhere…

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The tragic Tale of Sweetie and The Prince of Joy

By Tom Ruwitch

Sana met “Prince of Joy” in an online chat room after she grew tired of her husband, Adnan. She called herself “Sweetie” in the chat room, and she poured her heart out to Prince of Joy. Prince poured back.  They had so much in common. Both from Bosnia. Both in loveless marriages. Both looking for…

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Monday Mash-Up ~ 2022.05.16

By Tom Ruwitch

Recommended ReadingCreative Thinking – What’s Holding You Back? Brian Clark was serving up great, creative content before “content marketing” was a thing. He created Copyblogger, one of my favorite sites for marketing tips. Here’s a post by Brian from last year that I especially like.  I say this often: Every one can deliver content that…

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The Power of Scratch-between-the-ears Marketing

By Tom Ruwitch

Moose is jealous. For those of you just tuning in, Moose is my dog (Melissa claims him, too).  He’s big and brown, with floppy ears, like a moose, and he’s usually the only dog around.  But there’s a new dog in town.  His name is Cooper, named after a place called Cooper’s Landing in Alaska…

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How I Broke my Monstrous Cookie Habit

By Tom Ruwitch

Three days after the Girl Scout cookies arrived, I couldn’t find them. I searched all over the kitchen.  In the snack cabinet? Nope. The freezer? Not there.  That tiny never-used space above the fridge that requires a step ladder to reach? Not there, either.  As I stepped down from the ladder, I yelled for my…

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This Braggy Bigshot is Full of BS, so I Dumped Him

By Tom Ruwitch

A few months back, I saw a video on Facebook by a marketer named Victory. The video begins with a camera panning across his well-appointed bedroom. Victory strolls into the frame, sits on his king size bed, ties his fashionable shoes, and then marches from his room down the stairs and out the front-door of…

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