Tom Ruwitch

Categories

An Invitation to Learn From my Mistakes…

By Tom Ruwitch

One of the reasons I’m hosting a free masterclass about lead magnets (Thursday, Dec. 7 2 p.m. — register here)… …I want you to learn from my lead-magnet mistakes. An example of one of my lead magnet failures from the early days: Soon after I started my email marketing software company, MarketVolt, in 2001, I attended…

Read More

RecomMONDAYtions ~ 2023.12.04

By Tom Ruwitch

You’re Invited  How to Create Prospect-Attracting Lead Magnets AND Business-Generating Follow-Ups — Quickly & Easily With the right lead magnet (free giveaway), you can attract ideal prospects. With smart, automated follow-up, you can engage those prospects and inspire them to buy. In this free masterclass, I’ll reveal: ✓ Quick, easy ways to create a powerful,…

Read More

The Most Common And Clichéd Opening Is…

By Tom Ruwitch

Is it just me, or has “I hope this email finds you well?” become the single most-overused, cliched, and meaningless opening on the interwebs? Big question. So I turned to a big, AI-powered brain for answers — my GPT-powered copywriting robot, “B-9?” Our conversation — word-for-word — below… 🤖 🤖 🤖 MeHey, “B-9?” What is…

Read More

Join us Today (Oprah-inspired, Legend-endorsed)…

By Tom Ruwitch

It’s not everyday that a marketing legend applauds you for doing something that would “make Oprah proud.” But chalk one up for Ted Prodromou and me. That happened earlier this month when the great Brian Kurtz wrote this post about the Mastermind Book Club. If you’ve never attended a Book Club meeting, today’s your chance. 2:30 p.m.…

Read More

Rudolph the Red-Nosed Lead Magnet

By Tom Ruwitch

Now that we’re finished gobbling Turkey, let the holly, jolly season begin. And nothing says “Holly, Jolly” better than the stop-motion animated movie “Rudolph the Red-Nosed Reindeer.” I watched it earlier this week for the 38-gazillionth time. The made-for-TV movie first aired in 1964, 25 years after a copywriter named Robert L. May wrote the…

Read More

I’ve Invented a New Holiday…

By Tom Ruwitch

I hereby proclaim that today, the first Tuesday after Thanksgiving, will now and forever be known as…  Tick-Tock Tuesday  Get me two aspirin and something strong to wash ’em down with… …because I can’t get the echo of that Cyber Monday ticking and tocking from outta my head.  Don’t get me wrong. I like door-busing…

Read More

RecomMONDAYtions ~ 2023.11.27

By Tom Ruwitch

Recommended Article  Don’t Mistake Audience Size for Revenue Potential Which metrics matter? Neil Patel answers in this must-read article. It reveals how to avoid the “vanity metrics” trap and measure what really matters. Recommended Resource  Pabbly – A Great Alternative to Zapier Like Zapier, Pabbly is an online platform to build marketing automations. I’ve used Zapier…

Read More

Why “You’re Not Alone…” Marketing Works

By Tom Ruwitch

Earlier this week, I met with a business coach who wants her followers to know it’s OK not to feel OK. My client (let’s call her Emily) planned to write a blog post describing her own emotional ups and downs — how she, too, has times when she feels dejected and doesn’t feel grateful. Quite…

Read More

My Thanksgiving Wish for You

By Tom Ruwitch

Happy Thanksgiving. My wish for you: You spend this day (and many others) around a crowded table, filled with people you love. There’s a song called “Crowded Table.” It captures the wish. Before Covid, I produced monthly concerts as a side gig. A hobby business. A labor of love. I built a big email list.…

Read More

Crazy, Stupid Thanksgiving Tales

By Tom Ruwitch

Thanksgiving Eve. To prepare for tomorrow’s holiday, I’m scanning the inter-webs for crazy, stupid Thanksgiving stories so… …if any crazy, stupid stuff happens at MY holiday party, I can think, “At least we’re not the family where…”  Mom and auntie ate way decided Thanksgiving would be a great time to try edibles. They each gobbled…

Read More