Tom Ruwitch
While scrolling my feed recently, I came across this news I can’t use: “Moldy Foods You Can Still Eat (and Some You Can).” I skipped it. I suppose someone might find that useful. But I can’t imagine pulling some veggies from the fridge, spotting mold on them, and saying, “Reader’s Digest said this is edible…
Honey, I’m home! For the first time since May 15, 2025, I slept last night in my own bed, in my own house, on the street where I live. That house and that street were direct-hit by an EF-3 tornado on May 16, 2025. The tornado ripped the roof off the house. Shattered half the…
Now I know how Bill Murray’s character felt in Groundhog Day. I’m living the same nightmare, day after day after day. It started a few weeks ago, when I researched one of those AI assistants that you wear all day so you can record and organize everything you say. I didn’t get the gizmo, but…
It’s hard to go it alone. Everybody needs company sometimes. Somebody you can share a meal with. Converse. Compare notes. Two ways to do it. Way #1: Rent-a-Bro for a Few Rubles In Russia, you can hire someone to hang out with you. Nothing illegal. Just a dude who can prep the grill, cook some…
Recommended Listen Jerry Seinfeld: Systems, Routines & the Work Nobody Sees Waiting for inspiration to strike is the most expensive habit in creative work. Ask Jerry Seinfeld. In a long, wide-ranging sit-down with Tim Ferriss, one of the most successful comedians alive barely mentions talent. He talks about systems. Writing on a schedule whether the…
Stephanie Wandke sat down for one session at June’s No BS AI Summit. She walked out with an AI skill and used it to build a story repository. It took her about 40 minutes. Later, she pulled a story from the repository to beef up a proposal she’d drafted. The client approved the proposal for…
My one-word review for yesterday’s Mastermind Book Club meeting: WOW! Our session yesterday with Susan Trivers was one of the best hours we’ve had in that room. Ever. Susan wrote Stop Leaving Money on the Table, and yesterday she showed us how to build incomparable offers that no competitor can undercut and no prospect can…
Busy day around here. I’m hosting two live events today, and you’re invited to both. 2:30 p.m. ET (11:30 a.m. PT) — The Mastermind Book Club Susan Trivers joins Ted Prodromou and me to discuss her book, STOP Leaving Money on the Table. She’ll show you how to ditch hourly billing, price on outcomes, and…
Your payment terms might be quietly telling clients you won’t finish the job. A CPA told Susan Trivers his firm required 50% due on completion. Standard stuff. Everybody does it. Susan asked him what that policy actually signals to a client. He thought about it for a moment and then realized the cold, hard truth:…
I spoke yesterday to a frustrated author – let’s call him August – who has written two books, paid marketing firms more than $12,000 to help him sell them, and hasn’t come close to recouping his investment. “What was your goal for that marketing program?” I asked. “I don’t want to have boxes of books…