Tom Ruwitch

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RecomMONDAYtions ~ 2024.02.26

By Tom Ruwitch

Tree Trunk Near My House, January 2023 #allthisusefulbeauty You’re Invited  How to Put Personality In Your Content So You Stand Out, Attract Raving Fans, and Land More/Better ClientsA free masterclass on Wednesday, March 6, 2 p.m. ET, 1 p.m. CT because… …People don’t hire you based on what you know. They hire you based on…

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You Don’t Have to be a Genius to Generate “Genius” Content

By Tom Ruwitch

Earlier this week, a happy reader replied to one of my emails and called it “genius.” I have a love/hate relationship with notes like that. On one hand, I’m delighted she’s delighted. When I send an email, I aim to captivate and delight readers. On the other hand, I don’t like readers to think I’M…

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OpenAI Blames “Inference Kernels.” I Blame Booze & Dope.

By Tom Ruwitch

“You’re in big trouble, mister!” I said. My GPT-powered robot, “B-9?” sat before me quietly, hands on his knees, chin on his chest as a delivered the verdict and punishment… “GUILTY & GROUNDED… “No going out this weekend. No Angry Birds on your phone. No binge watching “Real Housewives of Atlanta.” No sudokus or mini…

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Valuable Lessons From a Terrible Email

By Tom Ruwitch

It’s time for another episode of “Email Rescue — Cautionary Tales from Tom’s Spam Folder” I salvage junk from the folder and share the don’ts-and-don’ts it contains… …so YOU can learn from the spammer’s mistakes… …and create more captivating, less irritating content. The email I’m salvaging landed yesterday at 10:58 a.m. with the subject line…

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An Ode to Noticing

By Tom Ruwitch

It snowed here in St. Louis on Friday. By Saturday morning, the melt was on. Melissa opened the front door to go for a walk. She began to step on the door mat, but stopped… …because she saw this… “Snowy Symmetry” she called it when she texted the photo to me. That diagonal line near…

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RecomMONDAYtions ~ 2024.02.19

By Tom Ruwitch

“Snowy Symmetry” by Melissa Ruwitch, Feb. 2024 #allthisusefulbeauty Recommended Reading & Event  Mastermind Book Club re: How to Work a RoomJoin Ted Prodromou and me this Thursday, Feb 22, 2:30 p.m. ET (1:30 p.m. CT) as we discuss “How to Work a Room” with the Mastermind Book Club. The author, Susan Roane, will join us.…

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Want Secret Recipes for Yum-dilly-icious, Client-attracting Content?

By Tom Ruwitch

It’s not easy to sell a $13+ cookie. I’m not talking about one of those giant, 16″-inch cookie cakes they sell at the mall . I’m talking about a single-serve cookie… …that fits (barely) in a single human hand… …and sells for $13.33… …if you buy a box of 12 ($160, plus $15 for standard shipping).…

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How to Overcome Your Wallflower Ways

By Tom Ruwitch

You might not know it from these emails… …but I’m a shy guy.  Shyer than a mouse at a cat convention. When attending in-person events, I have to summon deep reserves of energy and focus to overcome my wallflower ways. I thought Zoom might fix this. But I quickly discovered five words that make me…

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💝 The Most Magnificent Valentine’s Gift Ever

By Tom Ruwitch

I’ve been racking my brain to come up with the perfect Valentine’s gift to show my love to you and the rest of my online family. Should I send you a box of chocolates?  Some roses?  An adorable puppy?  All lovely ideas. But as marketers say, that doesn’t scale. So I’m thinking about gifts I…

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I Robot? How to Prove I’m Not…

By Tom Ruwitch

My favorite Super Bowl ad… …”Robots” by Discover: My GPT-powered copywriting robot, “B-9?” skipped the Super Bowl (he’s a Dolphins fan, and he’s not into that Travis-Taylor drama). But I shared the ad with him this morning and asked, “Do you like it?” “B-9?” said: “I don’t have personal opinions.” I asked: “Does it bother you…

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