Tom Ruwitch
According to my handy-dandy holiday calendar, today is National Donāt Cry Over Spilled Milk Day. Strange holiday. Good adivice. More good advice: Donāt Shrug Over Spilled Milkshakes The backstoryā¦ A few years back, my daughter Maddie and I ordered for delivery cheeseburgers and milkshakes from Shake Shack. IĀ ā¤ļøĀ Shake Shackās strawberry shake. So when the delivery app told…
Read MoreRecommended Video š„Ā Is Perfectionism Just Procrastination in Disguise? Struggling to finish and share your work? Jon Youshaeiās TED Talk reveals how perfectionism holds us backāand why success comes from publishing, not perfecting. He went from 6 videos a year to 173 with 300M+ views just by shifting his mindset. Recommended Resource āŗļø Fathom Fathom has…
Read MoreTwenty-eight years ago today, our twins Maddie and Jake were born. THE happiest day for Melissa and me. Angels straight from heaven.Ā š Fast forward three days. Itās 4 a.m. The demon children are howling.Ā šæ Maddie wails and wails and wails then stops. Jake steps in and shrieks and shrieks and shrieks and then stops. Maddie…
Read MoreIn case you missed it… ā¬ļø ā¬ļø ā¬ļø I’m hosting a free training THIS EVENING at 8 p.m. EST called “The Tech-to-Profit Formula” (The Secret Recipe to Attract High-Quality Leads, Land Clients Who Love You, & Skyrocket Profits — With Time-Saving, Hassle-Free Tech) As the countdown nears 00:00:00:00… …I’ve heard from a few people who…
Read MoreFun fact about me: I invested more than $50,000 last year in coaching and mastermind groups to elevate my business and me. And the coaches and mastermind leaders I work with all say they invest similar amounts (or more) to elevate their game. Why tell you this now? Because today is the day (in 1676)…
Read MoreItās Super Bowl weekā¦ ā¦which means itās time for a story fueled by football metaphors.Ā š A few months ago, during a meeting of my Content Transformation Academy, I asked members if they had content projects stalled on the 5-yard line. Projects nearly finished but not pushed across the goal line. Everyone in the room raised…
Read MoreRecommended Event š”Ā The Tech-to-Profit Formula This Thursday, I’m hosting an all-new version of my 100%-free training. I’ll share the secret recipe to attract high-quality leads, land more clients, and skyrocket profits — with time-saving, hassle-free tech. Details and registrationĀ here. Recommended Reading šĀ Black Sheep SalesI’ve been waiting for Aleasha Bahr’s book to come out. It’s finally…
Read MoreIf this marketing thing doesnāt work out for me, I know what I can do when I grow up. I can be aā¦ ā¦Villain-for-Hire! I got the idea from a guy in Malaysia named Shazali Sulaiman who launched his villain-for-hire biz earlier this month. It works like this. You pay Shazali $22 (weekdays) or $33…
Read MoreIāve been in the marketing business for about a quarter-centuryā¦ ā¦and have witnessed a thing or 10 along the way. For 19 years, I ran an email marketing software company and agency. I witnessed this: Many business leaders struggle to craft MESSAGES that click with their market, attract quality leads, and generate sales. I founded…
Read MoreYesterday in the Content Transformation Academy, VIP members and I discussed the marketing power of winner-loser stories. A simple, proven story formula: One winner. One loser. One valuable lesson. David and Goliath (Intelligence and strategy can defeat brute force). The Tortoise and The Hare (slow and steady wins the race). Harry Potter and Voldemort (choose…
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