Tom Ruwitch

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My Black Friday-Saturday-Sunday-Monday Offer…

By Tom Ruwitch

Good morning. I’m back in my home office for the first time in two weeks… …sipping a mug of black coffee (not as tasty as the double espressos I drank in France, but good enough)… …eating a piece of leftover pie for breakfast… …and wondering what e-maily goodness to send you.  (Pause while I rest…

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Thanks for Reading and Other Holiday Wishes…

By Tom Ruwitch

Greetings from the wild blue yonder… …above the southern tip of Greenland… …which from 38,000 feet above… …looks white. I’m flying from Frankfurt to St. Louis. Just in time for Thanksgiving with the extended family.  Which brings me to the point of this email. THANKS! At the bottom of most emails, I write, “Thanks for…

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Monday Mash-Up ~ 2022.11.21

By Tom Ruwitch

How to Replace Your To-Do List with Something Way Better + How to Stand Out as an Authority in a Crowded Marketplace + New and Improved Version of Ann Handley’s Classic + Super Simple Highlighter for Chrome + …from Leo Burnett

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Guy With a Million Followers Braces for Twitter Meltdown. Lessons For All…

By Tom Ruwitch

Close your eyes and imagine you’ve built your entire social media following on Twitter. Go on, imagine it.  Pretty scary, huh!?  Where will you and your followers be in a few months after the dust settles from the Elon Musk earthquake.  For those not following the news: Elon Musk (the guy who runs Tesla and…

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She Said I Make Her Grimace – and That Felt so Good

By Tom Ruwitch

Last month, an accomplished, intelligent business woman named Brooke told me I make her grimace. And good golly, Miss Molly, that made me feel warm and fuzzy all over. Once upon a time, I might have sulked if someone put “Tom Ruwitch” and “grimace” in the same sentence – especially a female someone.  But not…

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More Stinky, Rotten Tactics to Avoid — if you Want to Build Valuable, Long-lasting Client Relationships

By Tom Ruwitch

Greetings from my temporary home in Châteauneuf-du-Pape, France, where I’m staying in a 600-year-old house, along a back alley that reminds me of Diagon Alley. I got lots of great feedback regarding my email last week about rotten marketing tricksters who “swim in the shallow end of the tactical gene pool.”  Like this reply from subscriber Gill who…

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How The Family and Me Shifted Our Mood From Cloudy to Sunny

By Tom Ruwitch

Greetings from the south of France where it’s sunny 300 days a year… …and it rained cats and dogs yesterday. Melissa and I flew over on Friday to meet up with daughter Maddie who’s been traveling across Europe for the last few months.  Here, in one of the most beautiful places on earth, the gray, rainy…

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Monday Mash-Up ~ 2022.11.14

By Tom Ruwitch

Send Gifts with Ease + How to Profit with Print and Not Look Stupid Doing It + Turia Pitt: Unmask Your Potential + Finding Creativity In Gratitude, Love, Openness & Wonder + …from Anton Chekhov

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Are you Swimming in The Shallow End of The Tactical Gene Pool?

By Tom Ruwitch

Yesterday, I heard Troy Broussard dish some dirt on marketing jackasses who resort to stupid tricks… …such as ending mass emails with “Sent from my iPhone.” Those cunning tricksters want you to think they’ve sent a personal email, composed one thumb-tap at a time, just for you. Troy said, as I often say: You don’t…

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You won’t believe what this tour guide didn’t know…

By Tom Ruwitch

Did you hear the one about the tour guide in Frankfurt, Germany who can’t speak or read German?  This is no joke.  In September, “Michael_S,” gave this guide a 1-star review after hiring him for a private tour around the city.  From Michael’s review: “…this tour company has very poor standards for who qualifies as…

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