Tom Ruwitch
I’m sitting in the kitchen with my AI-powered copywriting robot, B-9(?)… …eating a hearty breakfast of leftover stuffing (the best!), cranberry relish (the chunky kind with orange peel), and pumpkin pie. Meanwhile, it’s Black Friday… …which is supposed to be all about great deals and frenzied shopping… …but the name reminds me of darkness and…
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Melissa and I didn’t do this on purpose. When our twins were born in 1997, and we named them Madeleine (Maddie) and Jacob (Jake)… …we weren’t thinking about Thanksgiving (although we were VERY thankful)… …or poultry. But then a few years later, at one of our family Thanksgiving dinners, someone (I think it was Aunt…
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Last night, my brother Mike hosted the extended family for an early Thanksgiving dinner. Between the main course and dessert, Mike asked this question: “If you could sit down with any celebrity — living or dead — and have a conversation, who would it be?” Good question! The first name that popped into my head:…
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Yesterday, I got an email from “Customer Service” with a subject line that started with “URGENT…” Of course, I opened it because… …well… …it was from “Customer Service…” …and it was “URGENT.” I thought it might be a scam, but what if it was real? What if I ignored something truly urgent regarding my account?…
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Recommended Training Podcast Guesting Masterclass with Interview Conections A few months ago, podcastĀ Jessica Rhodes on my podcast. Jessica founded Interview Connections, the worldās first and leading podcast booking agency in 2013, back when no other agencies like it existed. Since its founding, Interview Connections has booked over 30,000 podcast interviews for over 800 clients! Next…
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A long, long time ago, I used to post “Gratitude Snippets” on Facebook. Most days, I would post a short message, expressing gratitude for something or someone. Sometimes I expressed gratitude for the server at the restaurant who was having a hard day but still met me with a smile. Sometimes I thanked a client…
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I came across this question earlier in an online marketing forum: “What are some of the most effective strategies you’ve used for converting social media followers into loyal customers?” My answer: Offer social media followers a valuable resource in exchange for their email address… …so they’ll be on my email list. A quick story to…
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Another timeless marketing tale, ripped from the pages of Scientific Advertising by Claude C. Hopkins: Back in the early 20th century, razor manufacturers touted how quickly their devices could complete a shave. All used vague phrases, such as “quick shave,” to state their claims… …until one manufacturer advertised a “78-second shave.” The result? “…sensational advances in sales.”…
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Here’s a timeless marketing tale from page 37 of Scientific Advertising by Claude C. Hopkins: Two advertisers offered nearly identical food products. One offered the product for free. The other promoted the retail price (15 cents) and offered a coupon to get the produce for $0. With the couponing approach, it feels like the product “maker” has…
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Recommended Viewing/Listening ļøThe Introvert’s Guide to Commanding Attention in Business On his Timeless Marketing Podcast, Brian Kurtz Interviews Kim Walsh Phillips, the Co-Founder of the Elite Speakers Network and the Founder and CEO of Powerful Professionals, a business coaching and education company. This is a must-watch/listen for anyone who wants to elevate their personal brand,…
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