Tom Ruwitch
Yesterday, as the Mastermind Book Club discussed with Aleric Heck his book “Video Authority,” Theresa asked about AI clones. Should we use them in our videos or not? For those who haven’t noticed, you can now use AI to create videos in which you clone yourself. No camera required. Just feed the script to the…
Two live events today. Both free. You’re invited to both. The Mastermind Book Club 2:30 p.m. ET / 11:30 a.m. PT Aleric Heck joins Ted Prodromou and me to discuss his book, Video Authority. Aleric has spent 16-plus years on YouTube working out how to turn viewers into paying clients. Bring your questions. You don’t…
Do you ever feel like a best-kept secret? You know your stuff. You deliver a great product or service. You could help more people… …if only those people knew about you. So you write a book, plop it on Amazon, and wait for appointments to roll in. Or you appear on a bunch of podcasts,…
Here’s the number one mistake business leaders make after they write a book. They think writing a book is like Field of Dreams: “If you build it, they will come.” So the book gets published. And the author waits. Posts about it. Waits some more. Hopes somebody notices, buys it, reads it, and picks up…
Recommended Event How to Use Your Book to Get Booked and Hired (live Thursday) Thursday evening I’m hosting a free, 45-minute live Boardroom Session, and you’re invited. It’s for you if you’ve written a book, or you’re writing one, and it hasn’t brought you the clients you expected. Not more book sales. Clients. I’ll walk…
Two weeks ago I slept in my own bed, in my own house, for the first time since May 15, 2025. 475 days. An EF-3 tornado sent the old roof to Oz, shattered half the windows, detstroyed our screen porch I used as an outdoor office, and every leveled tree in the backyard. I’m home…
In yesterday’s email, I asked you to embrace vulnerability. That used to be hard for me. For a long stretch of my business life, I was that guy who believed asking for “help” was a sign of weakness. Work on my mindset? No way. Not necessary, I thought. I blame Stuart Smalley. If you were…
Do you have some knowledge you learned the hard way? Sure you do. We all do. Here’s the trickier question: When you deliver that knowledge to clients, do you share your “learned-the-hard-way story?” A while back, I reviewed a client video in which she shared a bit of knowledge and added, “I learned that the…
I’ve got that Madonna song stuck in my head… HolidayCelebrateHolidayCelebrate Here’s what I’m gonna celebrate today: It’s National Online Learning Day! Now, before you shrug and bah-humbug away ask yourself: Can you name one thing (or maybe 10) that you’ve learned online — through a course, webinar, or even just a 60-second video — that…
Worth Watching The 3-Step Stoic Exercise To Beat Your Fears You know that big move you keep not making? The offer you haven’t launched, the price you haven’t raised, the hire you keep postponing? Most of what stops us isn’t the risk. It’s the fog around the risk. Tim Ferriss has a nine-minute fix he…