Tom Ruwitch

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Why Great Storytellers Are More “Batman” Than “Superman”

By Tom Ruwitch

Someone asked me recently which superhero I like best. No contest, I said. It’s Batman.  Here’s why… He didn’t drop in from planet Krypton with the power to leap tall buildings in a single bound. He wasn’t bitten by a radioactive spider. He’s merely a man named Bruce Wayne… …who mourned the murder of his…

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Critical Advice… In Case You’ve Stripped For Work…

By Tom Ruwitch

It’s the first Friday in February which means just one thing… It’s Work Naked Day!  Really. It is. I wouldn’t make this up.  I don’t partake.  So I asked my rented copywriting robot, “B-9?” to advise those in the holiday spirit.  Me: Do you have any tips for people who choose to work naked? B-9?:You can…

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Robotic Marketer Proves my Point About Robotic Marketing

By Tom Ruwitch

Here’s a story oozing with irony… …about robotic marketing gone wrong.  In December, I hosted a LinkedIn event called “Human vs. Machine Marketing.” One of the lessons we promised in the event description:  “Why set-it-and-forget it robotic marketing backfires.”  Fast forward to yesterday when – two months after the event ended – a LinkedIn member…

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The Onion Rings Marketing Method. Let Me Explain…

By Tom Ruwitch

A priceless story and lesson from marketing legend Dan Kennedy… When he broke in as a speaker, he loaded his speeches with as much information as time allowed. He bragged he delivered more “meat per minute” than other speakers. He said so in advertisements.  And then he learned better.  Says Dan in his book, Make ‘Em…

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Why Jesse James Could Have Been a Great Marketer

By Tom Ruwitch

A true story about Jesse James.  149 years ago today, 125 miles from where I sit… …the James-Younger gang rode into Gads Hill, Missouri, robbed the general store, and held the townspeople hostage.  Then they waited for The Arkansas Express to roll into town.  They lit a bonfire on the tracks, hopped aboard the train…

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Monday Mash-Up ~ 2023.01.30

By Tom Ruwitch

Recommended ViewingCreation Lessons from a Master Architect I saw this yesterday on CBS Sunday Morning —  the story of architect Steven Holl.   Holl paints every day, mostly in a small notebook, for his own entertainment and creative inspiration. Creation without a specific business project in mind, sometimes sparking a business idea later. Holl says: I’ve come at architecture through…

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Bob Dylan’s Secret To Create Stand-out Stuff

By Tom Ruwitch

I rummaged through my attic yesterday to double-check whether I have any classified documents stashed away. (All clear on that front… I think.) I did find a treasure, though. A vintage Zenith radio that belonged to my dad. He grew up before TV dominated, when radio was king. His favorite “shows” were on the radio…

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Relationship-building For Dummies (A Cautionary Tale)

By Tom Ruwitch

Wrap your head around this story… A business owner delegates LinkedIn to an assistant.  The assistant gets an AI-powered robot to help him.  He gives the robot the URL of a LinkedIn post. The robot “reads” the content. Then the robot composes and submits a comment under the owner’s name.  The marketing assistant loves the…

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Is My Robot Covering up for Napoleon Hill?

By Tom Ruwitch

There’s something fishy about Napoleon Hill. I’m trying to get to the bottom of this.  But I fear there may be a GIANT CONSPIRACY to cover up the truth. And my AI copywriting robot and his robot masters may be in on it.  Here’s the backstory… On Thursday, Ted Prodromou and I will host the…

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The Best Way Ever to Do Everything You Want to Do Always

By Tom Ruwitch

I got the “best way” blues.  Last night, I browsed my Gmail promotions tab and found email after email after email touting the “BEST WAY” to build a thriving, sustainable business.  One email said: “Mastering profitable webinars and online events are the best way to consistently generate leads and sales for your business.”  Another insisted:…

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