Tom Ruwitch
I had a rough day yesterday. One of those days when everything feels hard. When I’m up against it like that, I think about my great-great-grandfather, Joseph Ruwitch. It usually makes me feel better. Stronger. Ready to face whatever’s in front of me. Here’s his story. Joseph was born in 1852, in a place we’d…
Yesterday, I shared the one question I open every discovery call with… …and the Jay Abraham furniture-store story that inspired it. Let’s stay with Jay one more day. Because underneath that opening question sits a deeper skill. And once you’ve got it, the selling almost disappears. The backstory: A while back, Jay Abraham and Dan…
When I begin a discovery call with a prospect, I always open with a question like this: “{First Name}, tell me what’s going on with you and your business that made this hour feel worth it.” Then I shut up and listen. Part of the inspiration and strategy for this comes from Jay Abraham and…
Ripped from the headlines: Last week, courts cleared the way for a wave of lawsuits against Meta, Google, and TikTok. The most popular social platforms are under siege. The ground is shifting. Will your go-to platform be here in two years? Work the same? Cost the same? Nobody knows. And that’s the problem. Because you…
Recommended Read How to Land More Speaking Gigs In a recent email newsletter, Ann Handley had some great advice for experts who want more speaking gigs. Her core point: skip the hunt for agents and bureaus and focus on becoming referable. Start with the audience you want to reach and the one problem you uniquely…
Legend has it Ernest Hemingway was having lunch in the 1920s with a few of his literary pals when he boasted he could write a complete, emotionally powerful story with just six words. His lunch mates bet he couldn’t, and they each put $10 on the table to back the wager. Hemingway grabbed a cocktail…
On Tuesday, I hosted a small-group roundtable where I introduced my AI Noggin and demonstrated its awesomeness. I’ll send you the replay if you reply to this email with “awesomeness.” Then you’ll see how easy it can be to consistently create content that gets you hired. Most AI churns out content that’s polished, authoritative-sounding, and…
Today is National Work Like a Dog Day. I don’t get it. First of all, most of the dogs I know don’t work. They lie around and relax, like my crazy-doodle, Moose, who’s lying at my feet as I write this. I suppose this holiday means something if you’re a shepherd, DEA agent, or Iditarod…
I love that show “The Office” (the U.S. version starring Steve Carell). Steve Carell’s character, Michael Scott, is the village idiot. He dispenses business wisdom, life advice, and workplace direction with enthusiasm and confidence. And most of the time, he’s spectacularly wrong. The thing that makes Michael Scott so funny is that gap between how…
Recommended Workshop Meet my “AI Noggin” and Get One for Yourself Tuesday at 6 p.m. ET (3 p.m. PT), I’m going to unveil AI Noggin, the marketing robot that can extract your best bits of content, organize them, and store them. And then you can use AI to extract and deliver great “new” content 100x…