Tom Ruwitch

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The Difference Between Editing and Proofreading — and Why I Focus on The Former…

By Tom Ruwitch

Rumor has it that some crafty marketers sprinkle typos and misspellings into their emails on purpose. The reason: Emails with typos and misspellings seem more personal and authentic — or so some claim.  I get the idea. Typos and misspellings ARE common in “personal” emails.  But I’m not into the fake-authenticity thing.  When you see…

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My Ancestor’s Incredible Journey and How it Instructs Yours…

By Tom Ruwitch

My great-great grandfather Joseph Ruwitch was born in 1852 in a place known today as Ukraine. Back then it was part of Russia – an area called the Pale of Settlement.  It was a massive place created by Tzar Catherine the Great. It was a place the government set aside for Jews… …a place to…

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Here’s What Really Sets Apple Apart

By Tom Ruwitch

Fifteen years ago today (June 29, 2007), Apple released the first iPhone. The rest is… …you know.  Here’s the thing about Apple: The company makes great technology, but what really sets it apart is the storytelling.  So many great, story-powered ads.  My favorite? One called “Bounce” — a 2019 ad for AirPods (ear phones).  I…

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Top Gun Marketing Tips – How to Pilot Your Business to Soaring Success

By Tom Ruwitch

“It’s not the plane…It’s the pilot.” So says Capt. Pete “Maverick” Mitchell (Tom Cruise) in the new movie Top Gun: Maverick.  I saw it over the weekend, and I liked it.  That quote about planes and pilots keeps knocking around in my noggin. Maybe it’s because I’ve seen so many business people get it backwards.  They…

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Monday Mash-Up ~ 2022.06.27

By Tom Ruwitch

Recommended ReadingHow to Stay Relevant — The Beatles and George Carlin Way In past Monday Mash-Ups, I’ve recommended the documentaries “George Carlin’s American Dream” (HBO) and “The Beatles: Get Back” (Apple TV). Here’s a great article by Brian Kurtz that is loaded with lessons about how the best creators evolve to stay relevant (and then some).  And…

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The Greatest News Ever

By Tom Ruwitch

Hello and welcome. We’ve introduced new security protocols here at Story Power Marketing. So before you read any further, you must complete a “simple” CAPTCHA puzzle to prove that you are not a robot, alien, aardvark, or orangutan. And by “simple,” I mean: “Isn’t it amazing how SIMPLE it is to turn a perfectly calm human…

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How to Make Your Content More Readable

By Tom Ruwitch

Notice anything different? A quick story to help you solve the riddle… Last night, I was going through my inbox when I came across an email from a talented coach named Kim. I wanted to read Kim’s email but I didn’t… …because the font was too small. My aging eyes struggled to read it —…

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Friendly PR Guy or Satan? You Decide…

By Tom Ruwitch

I met a “PR guy” named mark at an online networking event last month. He seemed like a nice guy.  (Spoiler-Hint: Remember Al Pacino in The Devil’s Advocate, Robert De Nero in Angel Heart, or Jack Nicholson in The Witches of Eastwick? At first, they seemed like nice guys, too).  So I was happy to hear from Mark…

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How to Identify Ideal Prospects? Here’s a Hint…

By Tom Ruwitch

A curious subscriber named Cynthia asked me last week: “If I want to create a business based on my expertise, how do I begin to identify my prospects?” Great question… …because most business people think they’ve identified their prospects well, but most get it (somewhat or totally) wrong.  So most waste time and money on marketing…

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Monday Mash-Up ~ 2022.06.20

By Tom Ruwitch

InvitationAsk Tom Anything You’re invited to a special live Zoom event called “Ask Tom Anything.” When: This Wednesday, June 22, 4 p.m. EDT, 3 p.m. CDT. Where: Zoom. Registration: Click the blue button below Anything on your mind now? Ask away asap. If you reply to this email and ask a question right away, I’ll answer it at the beginning…

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