How a Tabloid Rag Drew More Readers Than The Bible
Back in the 1980s, copywriting legend Gary Halbert once claimed: “More people read any single issue of The (National) Enquirer than have read The Bible since it was first printed!”
(Zoinks!)
Halbert did not share the “sickening statistic” (his words) to bash The Bible.
He was heaping praise on The Enquirer whose writers were, according to Halbert, “among the best anywhere on earth.”
Put aside your feelings about tabloid rags, and don’t get hung up on whether the statistic is true (I have no idea if it is).
The question at hand: Why does The National Enquirer attract readers like a super-magnet?
Halbert’s take:
“Enquirer articles are superbly written. They are clear, concise, crisp and, all in all, the most easily understood articles of any publication. And what do Enquirer writers excel at above all else? You guessed it — HEADLINES. Their headlines are so powerful, they have so much ‘grabbing power’ that, every week, people who have sworn they’ll never again buy such a publication, are almost forced to purchase it in spite of themselves.”
Great headlines (and subject lines) have grabbing power. They draw readers in. They’re irresistible.
When you deliver an email, post on social, send a sales letter, or craft any other content…
…are you drawing prospects in or pushing them away?
Are your subject lines and headlines…
…enticing or yawn-inducing?
…attractive or repulsive?
…irresistible or irritating?
Important questions if you want to captivate prospects and inspire them to hire you.
That’s why Dean Isaacs and I are hosting a 5in25 training on Thursday called, “5 Tips to Write Irresistible Subject Lines and Headlines so Readers Tune In and Read On.”
When: Thursday, October, 20, 3:30 p.m. ET, 2:30 p.m. CT
What: 5 tips in 25 minutes, followed by Q&A.
Where: Zoom. Register here.
Dean and I will share proven formulas to create irresistible subject lines and headlines that will entice and attract readers.
We’ll reveal:
✓ The best way to get someone’s attention — according to one of the world’s great copywriters.
✓ Common subject- and headline mistakes that drive prospects away.
✓ Hall-of-Fame headlines and how you can adopt them for your business.
✓ How to use wordplay to make your subject lines and headlines more magnetic.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
