You’ve Got to See This Rotten, Robot-generated Email I Received…


I got an email from an artificial-intelligence robot this morning…

…that’s so bad I had to share it with you and break it down.

Here it is (display images to see it):

I knew something was wrong when I read the first line:

“We hope things are looking nice at Story Power Marketing.” 

Looking nice at Story Power Marketing? Who says that? 

Then this…

“You’re receiving this email as we’ve connected with a few founders & leaders to join our session below.”

Ummm…WHY am I receiving this email?

But wait…

…it gets even worse…

“I love that Story Power Marketing focuses on sales. The best 4th of July appliance sales you don’t want to miss are happening like clockwork, making it a nice time of year to upgrade your home and kitchen. What other kinds of sales do you think should be part of the summer season?”

Huh!? Complete sentences, maybe. But why this garbage about appliance sales? Incoherent nonsense. 

Then the call-to-action:

‘We appreciate if you can check our meeting invitation, the Story Power Marketing intro session (personalized deck), where we included details.” 

Why should I check out the personalized meeting invitation? What’s in it for me? You’ve given me no reason to engage with you.

And then this pathetic, robotic rapport-building: 

Btw, have you heard of Jackson Pianos on Olive Streetin St. Louis? They must be awesome. Have a nice rest of your week!

Yes! I’ve heard of Jackson Pianos on “Olive Streetin St. Louis.” They’re located just down the street from me. 

Hey, Robot. Your template is showing: 

(“Btw, have you heard of . They must be awesome.”)

This stuff makes me cringe. 

At least the sender admitted in the fine print that the email was written by a robot: 

“Kalendar AI has written the content in this email for our customers…Our mission is to help businesses thrive with AI stories creating business opportunities.”

I know. Robots SEEM to make it easier for you. 

That easy button is so tempting. If you don’t like to write, hire a robot to do the dirty work. 

But what good is a robot if it spits out garbage like this? 

Your readers can tell the difference between robot-generated garbage and content written by you. And the difference matters to them. 

You must deliver content that builds and strengthens a RELATIONSHIP between you and your reader/viewer.

Third-party or robot-generated content doesn’t do that.

It may seem easier to produce. But it’s not captivating. It’s not entertaining. It’s not rapport-building. It’s not relationship-strengthening. 

If you want to attract prospects and inspire them to hire you, you must generate human, info-taining, captivating, client-attracting content. 

It’s not as hard as you may fear. And it’s WAY MORE FUN AND FULFILLING to create content like this…

…if you have
systems and processes
to do it with greater confidence,
consistency, and ease. 

I have some open spots in the Story Power Content Transformation Academy — where I teach those systems and processes and provide lots of one-on-one guidance to…

…help members transform content from “boring” to “brilliant” and transform content-creation from frustrating to fun. 

If you’d like to learn more, reply to this email and I’ll circle back with some details.

p.s. Coaches, consultants and other business leaders turn to me to power-up their stories because most dish out the same old boring, "blah, blah, blah" content, turn off prospects and then feel frustrated and stuck. So I help them transform content from boring to brilliant, turn the marketing process from frustrating to fun, and convert results from pitiful to profitable. Bottom line, you can fire up prospects and inspire them to hire you with story-powered content that's simple to create. I'll show you how. Whenever you're ready, here are several ways I can help you land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.