Monday Mash-Up ~ 2022.09.12


Recommended Viewing
Preferences and Beliefs Are Often Assembled

Two questions that get at the same idea — but are actually very different:

  1. What age do you expect to live to? 
  2. What age do you expect to die by? 

Researchers gathered a random group of subjects and asked half of them the “live to…” question and half the “die by…” question. 

The average answer for those who got the “live to…” question: 85.0. 

The average for those who got the “die by…” question: 75.1.

Quite a difference! How come? 

Dr. Eric Johnson breaks it down in this 6-minute video: Preferences and beliefs are often assembled

Profound and valuable lessons for anyone who wishes to understand how decisions are made and be more persuasive.

Recommended Viewing / Listening
How to Find and Deliver Impactful Stories – Genius NOT Required

I recently interviewed master storyteller Mark Carpenter for my podcast, The Story Power Marketing Show. 

What a great conversation we had! 

We discussed: 

  • Why learnable systems and habits are more important than “creative genius” to be a storytelling standout.
  • How to become an impactful storyteller – even if it’s not a natural skill for you.
  • Why storytelling is so impactful in making you more memorable, likable, and trusted. (Hint: it’s brain science)
  • How anyone can find impactful stories hiding in their real lives.

Here’s an excerpt video

Full episode video and audio: here. You also can find the podcast by searching for “The Story Power Marketing Show” wherever you find your favorite podcast.

Recommended Resource
5 Tips to Ask Better Questions

The best marketers aren’t great tellers. They’re great listeners. They connect with prospects by asking great questions and hearing the answers. 

As a newspaper and magazine reporter, and now a podcast host, Cal Fussman stands out among the great askers and listeners.

His podcast, Big Questions, is one of my favorites. I learn a lot from his guests AND from the way he conducts interviews.

He offers a great free download on his website: 5 Tips to Develop Your Own Big Questions.

It’s an excellent resource for marketers, business leaders, and anyone else who wants to make better connections. 

Go to, scroll down and look for “GET MY 5 TIPS TO ASKING BETTER QUESTIONS”

Recommended Browsing
The Steve Jobs Archive

Apple unveiled the iPhone 14 last week. But that wasn’t the launch that caught my eye.

Also launched last week: The Steve Jobs Archive — a collection of videos (speeches, interviews, etc) and writings featuring the Apple founder.

The site is simple and elegant — like most things Apple. And it’s loaded with powerful business lessons for business and life. 

Wise Words…
Go Make Something Wonderful

One of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there.”

– Steve Jobs

p.s. Coaches, consultants and other business leaders turn to me to power-up their stories because most dish out the same old boring, "blah, blah, blah" content, turn off prospects and then feel frustrated and stuck. So I help them transform content from boring to brilliant, turn the marketing process from frustrating to fun, and convert results from pitiful to profitable. Bottom line, you can fire up prospects and inspire them to hire you with story-powered content that's simple to create. I'll show you how. Whenever you're ready, here are several ways I can help you land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.