The Greatest News Ever


Hello and welcome.

We’ve introduced new security protocols here at Story Power Marketing.

So before you read any further, you must complete a “simple” CAPTCHA puzzle to prove that you are not a robot, alien, aardvark, or orangutan.

And by “simple,” I mean:

“Isn’t it amazing how SIMPLE it is to turn a perfectly calm human being into a screaming banshee who wants to throw their computer out the window?” 

So take a deep breath, and you may begin…

Just kidding!!!! This is a No-CAPTCHA Zone!!!

I pulled this little CAPTCHA caper because…

(…I’m NOT kidding, this time…)

…CAPTCHAs may soon go the way of the dodo bird!

Extinct. Kaput. Relegated to the waste heap of rotten memories. 

I read the news today, oh boy:

Apple is introducing new tech…to let you skip CAPTCHAs” 

Who says the news is all murder, mayhem, and other assorted mischief? 

This is good news the GREATEST NEWS EVER!!!

Why? Because CAPTCHAs suck worse than that Happy Days episode when The Fonz jumped the shark.

I know. We have to keep the robots at bay.

But you’d think that some tech-genius would have invented robot repellants that don’t require us to click on crosswalks, motorcycles, or traffic lights.

(Question: If a sliver of the traffic light pole is in the CAPTCHA box, but the light fixture isn’t, do you click on that box?).

I mean, we’ve put a man on the moon, created Velcro, sliced bread, and invented the Veggetti (important pronunciation tip: It rhymes with “spaghetti.”).

So, praise be to Apple for taking this first giant step for mankind.

For now, Apple’s robot repellant will work only on iPhones and iPads.

But, hey, it’s a start. 

Speaking of “simple” and CAPTCHAs…

Isn’t it amazing how SIMPLE it is to turn a perfectly good prospect into a bored and frustrated reader who wants to throw your emails into the trash? 

So many content creators make it hard on readers. They dish out what I call “CAPTCHA Copy.” 

Reading such copy is like jumping through hoops, wading through mud, clicking on CAPTCHA boxes. Too much work for too little reward. 

Here’s the good news…

You can create content that fires up prospects and inspires them to hire you. I can show you how.

This ain’t rocket science.
But it does require some know-how.

We do this every week in the Content Transformation Academy. 

Kind of like the opposite of jumping the shark. 

Rather than going from great to rotten…

…you can transform your content from boring to brilliant…

…and results from pitiful to profitable.

If you want to learn more, reply to the email with the message “let’s meet.”

I’ll shoot you a link to my booking calendar.

We’ll discuss what’s working for you, what’s not, and what you’re looking for. 

I’ll offer some actionable advice to help you transform your content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.

And if we agree there are ways I can help you, we can discuss the possibilities.

Reply with “let’s meet” to get the ball rolling.

p.s. Coaches, consultants and other business leaders turn to me to power-up their stories because most dish out the same old boring, "blah, blah, blah" content, turn off prospects and then feel frustrated and stuck. So I help them transform content from boring to brilliant, turn the marketing process from frustrating to fun, and convert results from pitiful to profitable. Bottom line, you can fire up prospects and inspire them to hire you with story-powered content that's simple to create. I'll show you how. Whenever you're ready, here are several ways I can help you land more clients without pitching and prodding:

1) Connect with me on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.