Why Story Power
Someone asked me recently which superhero I like best. No contest, I said. It’s Batman. Here’s why… He didn’t drop in from planet Krypton with the power to leap tall buildings in a single bound. He wasn’t bitten by a radioactive spider. He’s merely a man named Bruce Wayne… …who mourned the murder of his…
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A priceless story and lesson from marketing legend Dan Kennedy… When he broke in as a speaker, he loaded his speeches with as much information as time allowed. He bragged he delivered more “meat per minute” than other speakers. He said so in advertisements. And then he learned better. Says Dan in his book, Make ‘Em…
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When I first came up with the idea for my soon-to-be-released Story Power Profit Pack, I thought of publishing it as a pack of playing cards — 52 pointers in all. I shelved that idea because, as cool as the cards might have looked, they would been less useful than the format I settled on.…
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A Buddhist temple in Thailand has temporarily shut down after every one of its monks admitted to smoking meth. Talk about Breaking Bad-dah! The sheriff and village headman visited the temple, 150 miles north of Bangkok after villagers tipped them off. When drug tests came back positive, the temple’s four monks confessed. The temple’s chief…
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Good morning. I’m back in my home office for the first time in two weeks… …sipping a mug of black coffee (not as tasty as the double espressos I drank in France, but good enough)… …eating a piece of leftover pie for breakfast… …and wondering what e-maily goodness to send you. (Pause while I rest…
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Last month, an accomplished, intelligent business woman named Brooke told me I make her grimace. And good golly, Miss Molly, that made me feel warm and fuzzy all over. Once upon a time, I might have sulked if someone put “Tom Ruwitch” and “grimace” in the same sentence – especially a female someone. But not…
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Yesterday, I heard Troy Broussard dish some dirt on marketing jackasses who resort to stupid tricks… …such as ending mass emails with “Sent from my iPhone.” Those cunning tricksters want you to think they’ve sent a personal email, composed one thumb-tap at a time, just for you. Troy said, as I often say: You don’t…
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I crossed paths with a desperate marketer yesterday who craves more followers for his company’s LinkedIn page. A competing company recently gained 1,600 followers in 30 days, and Desperate didn’t want his company to fall behind. So he posted his story to a marketing forum and asked for help. Then the rotten advice began to…
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My new neighbors are making me look bad. They moved in over the summer and immediately began pumping big bucks into their century old house. A new roof. Fresh paint. Landscaping makeover. And that’s just what we can see from the front of their house. Yesterday, as I returned from walking my mutt Moose around…
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It happened again yesterday. Another expert-in-his-field told me he doesn’t have what it takes to generate creative content and powerful business-building stories. Another struggling business owner who wants to be a stand-out in a crowded market but decided, without trying, that he is a storytelling washout. Another man left on the sidelines watching others play…
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