Why Story Power

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The tragic Tale of Sweetie and The Prince of Joy

By Tom Ruwitch

Sana met “Prince of Joy” in an online chat room after she grew tired of her husband, Adnan. She called herself “Sweetie” in the chat room, and she poured her heart out to Prince of Joy. Prince poured back.  They had so much in common. Both from Bosnia. Both in loveless marriages. Both looking for…

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Lessons From a World-class Marketer Who Loved my Email

By Tom Ruwitch

I got lots of great feedback from subscribers after sending an email yesterday about my humiliating Cinco de Mayo mishap.  My favorite response came from the great Michael DeLon — America’s Foremost Authority on Credibility Marketing — who said:  “Well done! I could just picture being at the table, drinking margaritas with you… and telling you, ‘You have salsa on…

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Ai yi yi! This was Embarrassing…

By Tom Ruwitch

When Dr. Ruth Allan asked me during a podcast interview to, “tell us about an embarrassing thing that happened to you,” I didn’t hesitate. I’ve deposited piles of embarrassments in my memory bank. But Ruth was interviewing me during the first week in May, so I had to trot out the story of… My humiliating Cinco…

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A Simpler Way to Ensure the (Storytelling) Force Is With You

By Tom Ruwitch

Yo! It’s Star Wars Day. May the fourth be with you! (Get it!?)  So dust off your Chewbacca costume. Fire up your lightsaber. And let the celebration begin!  One thing… …I won’t be joining you.  I have nothing against the Star Wars movies.  It’s not my favorite sci-fi (that honor goes to Battlestar Galactica, the 2004-09 edition), but…

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You’re Invited…

By Tom Ruwitch

Tomorrow, I’m hosting a live workshop (on Zoom) called… How to Harness the Power of Storytelling to Boost Sales — without Pitching and Prodding When: Friday, 4/29, 11:30-12:30 p.m. EDT, 10:30-11:30 a.m. CDT. Where: Zoom. Click the button below to reserve your spot Here’s a sneak peek… I’ll share the story of a business owner who was…

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A Marketing Legend’s Wise Take on Storytelling

By Tom Ruwitch

I love it when the legends praise “story power.” It happened again yesterday. An email from Drayton Bird. He’s a living legend – among the most influential and successful marketers and copywriters alive.  And in his email he broke down a century old ad for a mail-order business course.  The ad tells “the story of…

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How to Captivate an Audience — the Zelensky Way

By Ryan Dolotallas

On March 8, Ukrainian President Volodymyr Zelensky appeared on video before the British House of Commons. He delivered a defiant, confident speech that included these words: “We will not give up, and we will not lose. We will fight to the end, at sea, in the air, we will continue fighting for our land, whatever…

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How to Consistently Create Never-boring Content

By Tom Ruwitch

In case you missed, I sent an email yesterday that was bursting with dick jokes. Vance Morris dared me to do it (“…use “oversize reproductive assemblage” in an email to your audience,” he said). And I rose to the challenge.  There’s a big lesson in that email (you can read the archived email for that)… …but there’s…

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The story-powered Ad That Launched an Eyeglasses Empire

By Tom Ruwitch

We lost a legend this week — Joe Sugarman, a copywriting great, who taught me (and countless others) tons about marketing. He wrote many great books, including The Adweek Copywriting Handbook. I pulled that book from my shelf yesterday and flung it open to the place I dog-eared long ago: Page 178. The section about storytelling.…

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I Missed the Holiday. Here’s a Pot o’ Gold to Make up For It…

By Tom Ruwitch

Happy Belated World Storytelling Day. The big day was Sunday. I can’t believe I missed it. 🙁 I usually round up a bunch of my storytelling pals, head down to the corner tavern, and get drunk on green beer… …um…check that… Different holiday.  World Storytelling Day? I don’t have any special alcohol-soaked traditions.  In fact, I…

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