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When Content Inspiration Strikes, Will You be Ready?

By Tom Ruwitch

Paul McCartney says his song “Yesterday” came to him in a dream. Shazam! The song popped into his head while he was sleeping. He wrote it down when he woke.  I’ve never had a song, email, or anything else I create appear to me in a dream.  Bad luck for me, I guess. But that…

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So Many Stories to Create. So Few Ideas. How to Fix That…

By Tom Ruwitch

Yesterday, I heard  “storytelling expert” on a podcast say, “businesses need to get their STORY right.” I hear that a lot. Story. Singular. As in ONE story.  As if storytelling for business is about getting ONE story right, and then you’re done.  But that’s not how it works.  If you want to break through the…

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There’s a Holiday for THIS!? It’s True

By Tom Ruwitch

In case it slipped your mind, a reminder:   Today is National Spaghetti Day Yes, today! You didn’t know?  Me neither, until I consulted HolidaysCalendar.com.  Because of that site, I never miss a big holiday like this one.  More on that in a moment, but first… …in honor of the big day, I’d like to…

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The #1 Quality That Helps Hockey Pros and A-List Copywriters Succeed

By Tom Ruwitch

I’m about to tell you a story about a hockey game. Not a hockey fan? No worries. Stick with me. The story is not really about sports. It’s about marketing and mindset.  Last night, I went with my son, Jake, to a hockey game.  Here in St. Louis, we love the St. Louis Blues.  The…

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The Surprising Truth About Pickle-flavored Lip Balm

By Tom Ruwitch

Looking for the perfect stocking-stuffer for a loved one who has everything? Here’s an idea:  Pickle Lip Balm.  Yeah, you heard me right.  Pickle Lip Balm is a real thing.  You can buy a gherkin-sized tube of Mr. Pickle’s World-Famous Pickle Lip Balm on Amazon for the low, low price of $11.95.  Warning: You may not like…

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A-List Copywriter: How to Create Great Content Without Getting Stuck

By Tom Ruwitch

Yesterday, I interviewed A-List copywriter Jack Turk for an upcoming episode of my podcast, The Story Power Marketing Show. Wow! Jack delivered the goods! So many gold nuggets about how to create great, client-attracting content without getting stuck.  I’ll let you know when the episode goes live (later this week).  For now, a sneak peek… We…

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If You Had The Best Product In The World…

By Tom Ruwitch

If you had the best product in the world, how would you market it?  I spotted that question on a marketing forum last week… …and I was sad — but not surprised — to see the responses. Every single response focused on tools and tactics.  “I would personally advertise it through Google advertisements, PPC. I…

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I Got This Super-creepy Email. Here Are Some Lessons…

By Tom Ruwitch

Wow… Sometimes I can’t believe the garbage that lands in my inbox. I got this one last week from a guy named Joon: Hey Tom, I don’t want to sound weird, but I was creeping your LinkedIn profile and wanted to reach out. Thought I’d see if you’re open to hopping on a call. Put…

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How to Cure Writer’s Block to Create Client-Attracting Content

By Tom Ruwitch

A small business owner asked me recently if I could help her cure writer’s block. She wanted to create client-attracting stories. But every time she sat at her computer to write an email, blog, or social post, she’d freeze.  She’d stare at that blinking cursor and think, “Now what!?”  She was frustrated. She was confused.…

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Business-Building Wisdom from The Youngest Baseball Manager

By Tom Ruwitch

I live in St. Louis, Missouri, USA where baseball is a big deal. Earlier this week, the St. Louis Cardinals tapped Oliver “OIi” Marmol to manage the club. He’s 35. That makes him the youngest manager in Major League Baseball. He’s younger than a few of the players he’ll manage. So, naturally, reporters asked Oli…

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