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Email Away — as Long as You Don’t Drop Boredom Bombs

By Tom Ruwitch

I spoke yesterday to a business owner who doesn’t like getting emails… …so she doesn’t want to send them. “I’ll be honest about email lists or subscriptions,” she said. “I don’t really like being on them. because I always feel like I’m being bombarded by emails…So I’m only intending to send (email) out once a…

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Why Your Rags-to-riches Story Will Fall Flat

By Tom Ruwitch

Raise your hand if you feel an emotional connection with Amazon because you’re drawn to founder Jeff Bezos’s origin story. (Me neither) Why do I ask?  Because I read yet another article about storytelling in one of those big-time business magazines that dished out rotten advice. The article said… “Online shopping behemoth Amazon is another…

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The Problem With “Look at Me…” Origin Stories

By Tom Ruwitch

I read an article this morning in one of those big-time business magazines about “how to create an unforgettable origin story.” It was kinda forgettable.  It contained lots of dos and don’ts… …be honest… …don’t just list a chronology of events… …include specific details… …describe a vivid moment… …and so on, and so forth.  But…

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Why I’m a Shameless Self-promoter (And Why You Should be, Too)

By Tom Ruwitch

A self-proclaimed “respectful” reader reacts to yesterday’s email about Bill Russell and dominating presence…. “This one was a bit self-serving – don’t you think?” Here’s what I think… Oh no! The jig is up.I’ve been exposed.My evil scheme is foiled.  Oh wait… …check that… That’s not what MEthinks.  That’s what HE thinks.  Turns out he…

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You Can Be a Dominating Marketing Presence. Here’s How…

By Tom Ruwitch

When basketball great Bill Russell died on Sunday, I spent a couple of hours reading about him, watching videos, and searching for his quotes. He said lots of memorable things.  But here’s the quote that stood out, the one I included in yesterday’s Monday Mash-Up:  “What distinguishes a great player is his presence. When he…

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Why a Would-be Subscriber Transformed from Hesitant to Happy

By Tom Ruwitch

The meeting with my new friend, Erica, was rollin’, rollin’, rollin’ along.   We agreed to promote each other’s businesses. We discussed ways we might work together. We hit it off. But when I asked Erica if she’d like to join my daily(ish) email list… …we went from rollin’ to reelin’.  We went from “Yes!…

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Why Cassette-loving Radicals are Raging Against the Machine…or Not

By Tom Ruwitch

On my 14th birthday, Mom and Dad gave me two 10-packs of Maxell XLII-S cassette tapes. Yes!!!!!!!!!! Greatest birthday gift ever.  Back in the early 80s, before CDs or MP3s were a thing, cassettes were THE thing.  Affordable. Portable. Swappable. Indispensable. High-fidelity cool I raided my friends’ record collections and taped my favorite albums. I…

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Better Call Saul vs. Breaking Bad — and a Lode of Storytelling Lessons

By Tom Ruwitch

Here’s a question sure to prompt furious debate: Which show is better:Breaking Bad orBetter Call Saul?  If you don’t know these shows, stick with me. There’s a heaping helping of storytelling how-to below… …and you don’t need to know diddly about the shows to dig in.  If you do know the shows, cast your vote. Which…

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Why Your Beautiful Website Might be a Bust

By storypower

A few days ago, when I offered website mini-makeovers to the first five people who requested them, I got an email from a subscriber who wanted my help… …but needed, first, to point out for her site’s “shortcomings.” She wrote: “My caveat…we are a small organization and pay an independent web designer to do our…

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Shark Bites not Severe? This Story Paints a Different Picture…

By Tom Ruwitch

Shark-attack stories are in the news. East coast. West coast. Sharks are attacking from sea to shining sea. Two attacks off the same Long Island beach yesterday.  And earlier this summer, a swimmer in California nearly died.  He described what happened on the morning news: “I was bitten ferociously by a shark right across my…

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