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Maya Angelou’s Priceless Marketing Wisdom

By Tom Ruwitch

Maya Angelou once said, “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” She was a civil rights activist and poet — not a marketing consultant. She didn’t say that to help you and me grow our businesses. But take her words…

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Why Your Marketing Might be a Cliche

By Tom Ruwitch

A few months ago, I met with an employment coach who helps unhappy workers find a job to fit their passions and skills. When they come to her, they’re scared. They’re frustrated. They’re anxious. They’re unfocused. They’re unsure of themselves. She works with clients to TRANSFORM… From scared to courageous. Frustrated to satisfied. Anxious to…

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I Pull Back The Curtain to Reveal…

By Tom Ruwitch

Remember that scene in “The Wizard of Oz” when Toto pulls back the curtain so Dorothy and her pals discover the “Wizard of Oz” is merely a man? I’m thinking about that scene for two reasons: 1) After I send this email, I’m hopping in my car with my wife to follow the gray concrete…

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3 Most Important Storytelling Keys

By Tom Ruwitch

I just released a new on-demand micro-training (12 minutes): The 3 Most Important Storytelling Keys toCaptivate Prospects and Inspire Them to Buy —Without Pitching and Prodding You can watch the whole thing in less time than it takes to down your second cup of coffee. Click the big button below to watch now. And after you watch,…

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Why You Should Implement the Proven Thing, Not Chase the “Next Big Thing”

By Tom Ruwitch

Soon after I began the shelter-from-home thing back in 2020, a friend invited me to join Clubhouse. It was a new app that allowed people to converse in audio chat rooms. He said it was THE NEXT BIG THING. I didn’t sign up right away. But I kept hearing the Clubhouse BUZZ… ….The usual stuff…

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Why You Need to Clean Up Your Stinkin’ Thinkin’

By Tom Ruwitch

Back when he was a star catcher for the New York Yankees, Yogi Berra told a young teammate, “90% of the game is half mental.” OK, maybe Yogi wasn’t as good at math as he was at catching, throwing, and hitting. But he had a point. To succeed in baseball, you need mental focus and…

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How to Eliminate Guesswork and Catch a Big One…

By Tom Ruwitch

I just returned from a week in southern Wyoming where I gathered with high school buddies for some R&R and fishing. The first day on the North Platte River I stood knee-deep in the icy water. The only sounds: The rolling river, the occasional screech of a red-tailed hawk, and the “chirp-chirp” of grasshoppers… …and…

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Client-Attracting Secrets from the Storytelling Hall of Fame

By Tom Ruwitch

Major League Baseball inducted three players into the Hall of Fame yesterday — including one of my childhood heroes Ted Simmons. So yesterday seemed like a good day for me to release my new e-book that features …5 legendary ads from the Storytelling Hall of Fame. The e-book title: 5 Storytelling Secretsto Help You Captivate Prospectsand…

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Cautionary Tale: How to Waste Money and Repel Prospects

By Tom Ruwitch

I came across this quote from Bill Gates the other day that makes a ton of sense: The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. For 19…

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Loads of Leads Won’t Always Help. Here’s Why…

By Tom Ruwitch

I met last week with a business owner who was hungry to get new leads. As I dove deeper with him, I learned he has NO idea how to nurture those leads. His plan: Pitch them immediately and pitch them hard. He’s one of those “Pleased to meet you. Will you marry me?” types. The…

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