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How they got 28x return selling a pile of junk

By Tom Ruwitch / April 6, 2021 /

Joshua and Rob bought 100 little thrift store objects because they wanted to prove a point. They wanted to show that one person’s thrift store junk is another person’s treasure… …if you can attach emotional significance to the object. So, Joshua Glenn and Rob Walker enlisted 100 creative writers, assigned one of the objects to…

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A great subject line and why it didn’t work…

By Tom Ruwitch / April 1, 2021 /

When a top-notch copywriter forwards to me an example of great marketing, I pay attention. My buddy Adam is one of the best copywriters I know. And yesterday, he forwarded to me a subject line that caught his eye. The subject line: “MIT Device Cuts Power Bills By 65%” Adam said, “That’s about as good…

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How Apple Captivates Prospects and How You Can, Too

By Tom Ruwitch / March 25, 2021 /

In the most recent Monday Mash-Up, I shared with you this ad from Apple which I love:  Great visual storytelling. Great special effects.  But as great as the “Jump” ad is, it’s not the greatest I’ve seen from Apple. This one, named “Bounce,” is even better:   When Apple released this ad in 2019, I showed the ad…

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Computers Are Smart But They Can’t Beat You At This…

By Tom Ruwitch / March 23, 2021 /

In 1987, world chess champion Garry Kasparov declared, “No computer can ever beat me.”   That was the year I graduated from college, ready to make my mark. I was cocky as Kasparov. Supremely confident in my abilities. A problem solver. A go-getter.   Ten years later, an IBM super-computer called “Deep Blue” whipped Kasparov in a…

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You’re Invited…

By Tom Ruwitch / March 16, 2021 /

You’re Invited… I’m hosting a free, online training on Thursday.   How to Harness The Magnetic Power of Storytelling to Captivate Prospects and Inspire Them to Act… So You Can Get More Clients Quickly and Easily  I dug an old pair of shoes out of the attic and shot a new video to tell you all about it. …

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How a Hotel Discovered the Story to Skyrocket Sales

By Tom Ruwitch / March 4, 2021 /

I heard a great story the other day about a hotel owner who raked in more revenue by thinking differently about what he sells.   This story is not just for bigwigs with hotels on Boardwalk and Park Place.   This applies to YOU and me and anyone else who wants to…  …delight customers…  ….forge stronger relationships…

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How Meg Ryan’s Most Famous Scene Can Help You Sell

By Tom Ruwitch / February 25, 2021 /

Remember the famous, “I can tell if she’s faking…” scene in When Harry Met Sally?   Harry (Billy Crystal) insists his partners have never…ummm…faked it.   Sally (Meg Ryan) says women fake it all the time.   Harry’s not buying it.   So Sally proves the point by…  …putting down her turkey sandwich and…  …well…  …faking it…  …enthusiastically…  …right there…

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A Fan, A Hall of Famer, and A Wink… Business Lessons from the Ballpark

By Tom Ruwitch / January 21, 2021 /

Marketing master Gary Vaynerchuk shared a story on LinkedIn the other day that I have to share with you. He describes going to his first baseball game with his mom and uncle in 1985 when he was a kid. Superstar outfielder Rickey Henderson catches a fly ball to end an inning and (Gary V takes…

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How to Know Exactly What Prospects Want — Without Hocus Pocus

By Tom Ruwitch / January 14, 2021 /

Remember that movie with Mel Gibson playing a male chauvinist pig who magically acquires the superpower to “hear” women’s thoughts? I just heard a real-life version of that story.  Both the real-life and Hollywood versions reveal a ton about marketing.  The real-life story features a marketing guy named Ben Settle who, like Gibson’s character, has…

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Cartoon of John Lennon thinking Imagine

John Lennon’s Song for Social Media

By Tom Ruwitch / January 12, 2021 /

Imagine there’s no Facebook. It’s easy if you try. No tweets……or REtweets. Pinterest? Say goodbye.  You may say I’m a dreamer.  But… …Really… …Imagine a world without social media.  Then what?  What would you do next?  How would you connect with prospects?  What would you say?  Without memes… …without some pithy <280-character comment… …without likes and shares? What if…

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