Why Story Power
Paul McCartney says his song “Yesterday” came to him in a dream. Shazam! The song popped into his head while he was sleeping. He wrote it down when he woke. I’ve never had a song, email, or anything else I create appear to me in a dream. Bad luck for me, I guess. But that…
Read More
Yesterday, I heard “storytelling expert” on a podcast say, “businesses need to get their STORY right.” I hear that a lot. Story. Singular. As in ONE story. As if storytelling for business is about getting ONE story right, and then you’re done. But that’s not how it works. If you want to break through the…
Read More
In case it slipped your mind, a reminder: Today is National Spaghetti Day Yes, today! You didn’t know? Me neither, until I consulted HolidaysCalendar.com. Because of that site, I never miss a big holiday like this one. More on that in a moment, but first… …in honor of the big day, I’d like to…
Read More
I’m about to tell you a story about a hockey game. Not a hockey fan? No worries. Stick with me. The story is not really about sports. It’s about marketing and mindset. Last night, I went with my son, Jake, to a hockey game. Here in St. Louis, we love the St. Louis Blues. The…
Read More
Looking for the perfect stocking-stuffer for a loved one who has everything? Here’s an idea: Pickle Lip Balm. Yeah, you heard me right. Pickle Lip Balm is a real thing. You can buy a gherkin-sized tube of Mr. Pickle’s World-Famous Pickle Lip Balm on Amazon for the low, low price of $11.95. Warning: You may not like…
Read More
Yesterday, I interviewed A-List copywriter Jack Turk for an upcoming episode of my podcast, The Story Power Marketing Show. Wow! Jack delivered the goods! So many gold nuggets about how to create great, client-attracting content without getting stuck. I’ll let you know when the episode goes live (later this week). For now, a sneak peek… We…
Read More
If you had the best product in the world, how would you market it? I spotted that question on a marketing forum last week… …and I was sad — but not surprised — to see the responses. Every single response focused on tools and tactics. “I would personally advertise it through Google advertisements, PPC. I…
Read More
Wow… Sometimes I can’t believe the garbage that lands in my inbox. I got this one last week from a guy named Joon: Hey Tom, I don’t want to sound weird, but I was creeping your LinkedIn profile and wanted to reach out. Thought I’d see if you’re open to hopping on a call. Put…
Read More
A small business owner asked me recently if I could help her cure writer’s block. She wanted to create client-attracting stories. But every time she sat at her computer to write an email, blog, or social post, she’d freeze. She’d stare at that blinking cursor and think, “Now what!?” She was frustrated. She was confused.…
Read More
I live in St. Louis, Missouri, USA where baseball is a big deal. Earlier this week, the St. Louis Cardinals tapped Oliver “OIi” Marmol to manage the club. He’s 35. That makes him the youngest manager in Major League Baseball. He’s younger than a few of the players he’ll manage. So, naturally, reporters asked Oli…
Read More