Monday Mash-Up ~ 2022.06.06


Recommended Reading
Why ‘Know Your Why’ Isn’t Great Content Marketing Advice

I say this often: Storytelling for business is not about fashioning your origin story. It’s about discovering your prospects’ stories. That’s why I love this article by Robert Rose. So many marketers “start with why,” thanks to Simon Sinek who touted the idea in his TED talk and book.

“Here’s the problem,” Rose suggests. “Most likely, no one outside your brand cares about your brand’s why.”

That’s true. No one cares about your story unless it reflects theirs. 

I like Sinek’s TED talk and book. But I think most marketers have missed the point. Rose gets it right. 

What do you think? Reply to this email if you’d like to share your thoughts. 

Recommended Listening
Smashing the Plateau

I’ve been listening to David Shriner-Cahn’s podcast Smashing the Plateau, and I’m loving it. David is an experienced and wise consultant who helps consultants, coaches, entrepreneurs and small business owners succeed.

The podcast features a wide variety of business-building strategies and tactics. The target audience: consultants following a later career job exit. But I find the content applicable to businesses of all shapes and sizes. 

David also runs the the Smashing the Plateau Community, where consultants come together to meet and support one another, get answers to burning questions, learn from experts, participate in growth challenges, and more.

More information about the podcast and the community here.

More Recommended Reading
How to Build a Daily Writing Habit

The more you write, the better you get…

…and the easier it becomes.

I encourage you to write every day. That doesn’t mean you publish something every day. Just build the writing habit. 

Here’s a great article from Ann Handley to help you build the habit

More Recommended Listening
Why Publishing A Book Helps Build Your Credibility

My friend Michael DeLon, the Paperback Expert, helps experts build their credibility by helping them write and publish a book. 

Michael recently appeared as John Jantsch’s guest on the Duct Tape Marketing Podcast. This episode is loaded with valuable marketing advice. Even if you’re not thinking about writing a book, there’s a lot to learn about marketing and building from Michael and John in this episode

Wise Words
…from a legendary Tennis Great

Bjorn Borg was born on this day in 1956. He said this:

“You have to find it. No one else can find it for you.”

Whenever you’re ready…here are a few ways we can help you become a storytelling stand-out so you’ll land more clients:

1) Follow Tom Ruwitch on LinkedIn and Facebook and (if not subscribed already) join our email list.

2) Attend our free training: “How to Harness the Magnetic Power of Storytelling…” Discover how to transform marketing from a confusing, resource-draining hassle into something that’s simple, fun AND productive. Details and registration here.

3) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

4) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

5) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

6) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.