Monday Mash-Up ~ 2022.07.11
How to Make B2B Content Less Boring
“People want to do business with people, and also people that they trust. Those people have the same motivations and desires and emotions and challenges, just like the rest of us.”
So says content marketing expert Julie Revelant during a recent episode of the Marketing Smarts podcast.
This episode is loaded with valuable nuggets about how to create content that is less boring and more captivating. You can listen and/or read the transcript here.
Why Customer Interviews Lead to Better Marketing
I often say your content will be more captivating and client-attracting if you understand what makes your prospects and customers tick.
In this great article from Copyhackers, Marci Cornett offers this great advice: “Want to dig deep into how your customers see the world? It’s a job that calls for interviews.”
I agree, and I love how the article reveals how to conduct great interviews — even if you’re an introvert.
Recommended Viewing / Listening
How to Build a Community of Engaged Followers
I had a great conversation recently with Robbie Samuels — a business consultant who is all about establishing relationships with followers so they will choose to do business with you.
Robbie shared so many great insights in this conversation which you can hear on my podcast, The Story Power Marketing Show. Full episode and show notes here.
Here’s an excerpt in which Robbie wisely notes:
“…we need to shift the attention away from building email lists just for the sake of building them and more towards attracting the people who would be best served for what you’re offering. And I believe that you’ve already met 80% of the people you need to be the successful. So let’s start there. Let’s go to your existing network and discover likely prospects who already know, like, and trust you.”
You can listen to The Story Power Marketing Show wherever you get your favorite podcasts. If you like what you hear, please post a review.
The Story of The Amistad
In 1841, 12 years after his presidency ended, Adams represented 53 slaves who petitioned the U.S. Supreme Court for their freedom.
After being kidnapped from their homes in Sierra Leone and sold into slavery in Cuba, they revolted on a slave shipped named The Amistad.
The schooner was seized near Long Island. And the Africans were held in captivity while courts decided their fate.
Steven Spielberg told the story in his 1997 film, Amistad, featuring Anthony Hopkins as Adams.
The film is one of my favorites. Here’s the trailer.
…from John Quincy Adams
It is among the evils of slavery that it taints the very sources of moral principle. It establishes false estimates of virtue and vice: for what can be more false and heartless than this doctrine which makes the first and holiest rights of humanity to depend upon the color of the skin?
p.s. Coaches, consultants and other business leaders turn to me to power-up their stories because most dish out the same old boring, "blah, blah, blah" content, turn off prospects and then feel frustrated and stuck. So I help them transform content from boring to brilliant, turn the marketing process from frustrating to fun, and convert results from pitiful to profitable. Bottom line, you can fire up prospects and inspire them to hire you with story-powered content that's simple to create. I'll show you how. Whenever you're ready, here are several ways I can help you land more clients without pitching and prodding:
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP in the Content Transformation Academy: Master how to discover, assemble, and deliver business-building stories. Weekly masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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