Story Power Blog
The Worst “Perfect” Subject Line Ever?
A few months ago, I tried one of those AI-powered subject line checkers and it blew my mind — in a bad way. I fed it some of my best-performing subject lines, and the AI spit back scores of 42%, 56%, and 58%. So I ran some experiments to determine the “perfect” subject line according…
RecomMONDAYtions ~ 2025.12.01
Recommended Humor 🔐 Chasing the Algorithm If you’ve ever found yourself trying to decode how to get your posts and ads seen on Facebook and other social media sites, you have to see this cartoon and post by Tom Fishburne (a.k.a. The Marketoonist). So much wisdom and humor in this. Recommended Video 😂 The Power of Laughing at Ourselves…
Dumb Holiday Thief & Great Holiday Offer
My favorite holiday shopping story… The setting: A big box store in Belleville, Illinois in 1993. A customer leaves her credit card behind after buying a bunch of holiday gifts. Instead of returning the card to the customer, the clerk keeps the card and uses it to pay for a holiday shopping spree at the…
Thanksgiving Gratitude
I woke this morning in a house that isn’t mine. A rental house. The place we’ve been staying since May… …when an EF3 tornado (160 mph winds) ripped the roof of our house and leveled our yard. It’s been a rough year. We fired the first contractor. We’re waiting on the second to begin repairs.…
Is Your AI-generated Copy Any Good?
See if this story rings a bell… You open your laptop. Cursor blinking. “I should send an email…” 30 minutes later, you’ve written three sentences. Deleted two. Stared at your inbox. Checked LinkedIn. Made coffee. Still nothing worth sending. So you do what everyone else is doing. You ask ChatGPT to write it for you.…
Prospects Go Nuts for This Contractor. Here’s Why…
Yesterday, Melissa and I got a package in the mail from a guy who’s bidding to remodel our master bathroom. Here’s what was in the package: It’s a bag of cashews (the BIG, fancy kind) with a handwritten note: “Tom and Melissa, I hope you go absolutely nuts over your new bathroom design. Have a…
RecomMONDAYtions ~ 2025.11.24
Recommended Software 🎙️ Letterly Speech to Text I’ve tried lots of apps to turn speech to text, and was never satisfied until I tried Letterly. It’s a mobile and desktop app that records your voice, turns it to text, and then uses AI to transform that text into organized notes, posts, or whatever you want. Use it…
You’re a Copywriter (Whether You Know it or Not)
I remember hearing the great Dan Kennedy once say something like this: “You’re not a plumber. You’re a marketer, promoting plumbing services. “You’re not a lawyer. You’re a marketer, promoting legal services. “You’re not an executive coach, you’re…” (You get the point, right?). I told that story yesterday to loyal reader June (an executive coach) after she…
The Biggest, Bestest Black Friday Deal of The Season…
I’ve spent the past few minutes writing a big, long entertaining email about The 2025 Black Friday Vault… …but I crumpled it up, tossed it in the trash, and decided to keep this short, sweet, and simple. The 2025 Black Friday Vault is the best-est, yumdillyicious-est, WOWza-rific-est offers in this or any galaxy. The details… ‣ The…
A Sneak Peek Before The Doors Open
This thing is under lock and key until 12 a.m. Thursday. But I figure I can give you a sneak peek so you’re ready when the doors open. 🤫 Look… John McIntyre asked me and 10 other top copywriters — John Carlton, Doberman Dan, John Bejakovic, and many others — to contribute premium products for: 2025’s…
Picasso’s Genius Pricing Principle
A story about Pablo Picasso, ripped from the pages of “Pricing Genius” by Alastair Dryburgh… Picasso was sitting at a Paris cafe when a wealthy woman walked by and noticed him. She asked him to paint her portrait. “I’ll pay you whatever you want,” she promised. Picasso grabbed a menu, borrowed a pencil from a…
RecomMONDAYtions ~ 2025.11.17
Recommended Listening 🎙️ Easy Ways to Create Great Sales Stories When David Garfinkel invited me to be on his Copywriters Podcast, I jumped at the opportunity to trade insights with “The World’s Greatest Copywriting Coach.” We discussed it all… You can hear the episode wherever you get your favorite podcasts or on David’s podcast website. You can…
Get it Before Midnight: Simple System to Boost Your Business
On Reddit this morning, I saw a post with the following headline: What does your content creation system look like? I bet a lot of people see that and think, “WHAT content creation system?” How about you? Do you have a system? What does it look like? Does it work? In a recent live training,…
I Broke My Own Rule. But Just For a Day.
Yesterday, I shared a story about a veteran who shed a tear as 18,000+ hockey fans cheered him and others who served. That email did not include a call-to-action. No request to reply. No download offer. No event registration. No product for sale. It was the first time in months I sent an email without…
A Veteran’s Day story
Last night at the Enterprise Center in St. Louis, MO, five minutes into the hockey game between the St. Louis Blues and Calgary Flames, the P.A. announcer asked all veterans in the crowd to stand. Hundreds rose. Those still seated cheered. To my right, five seats down, stood a man, still as a statue, as…
He Paid HOW Much? For a NOTEBOOK?!?
On this day in 1994, Bill Gates paid $30,800,000 for a notebook. Granted, this wasn’t just any notebook. This was Leonardo daVinci’s “Codex Leicester.” But still. $30 million!?!? Nice work if you can spend it, Mr. Gates. You had some big ideas in your day. You implemented, and you cashed in. And then you bought…
RecomMONDAYtions ~ 2025.11.10
Recommended Listening 🎙️ Rick Rubin: The Spiritual Secret to Limitless Creativity Rick Rubin is one of my musical heroes. He’s a producer who has collaborated with greats across multiple genres — Johnny Cash, Red Hot Chili Peppers, Run D.M.C., Tom Petty, The Beastie Boys, The Avett Brothers, Adele, etc. etc. etc. And he’s a scholar —…
Before You ask AI to Write For You, Do This…
James wants to write some emails to attract prospects and inspire them to hire him. But he’s stuck. So he turned to Reddit where he asked how to conquer writer’s block. “I’ve spent too much time time staring at blank pages in the past,” James wrote. One guy suggested he “go for a walk.” Another…
Bad-Day Dolphe’s Incredible Comeback
Next time you’re having a bad day and feeling frustrated or stuck, think of Adolphe Sax and take heart. Bad-Day Dolphe had more than his share of rough ones. One day he fell from a third-storey window and hit his head on a stone. Another day, he accidentally drank a bowl of acidic water. The…
The Non-cringey Way to Do Funnels
I met yesterday with a business owner (let’s call him “Bill”) who hates the idea of “funnels.” The very word makes him cringe. So many pitchy pests using funnels to dish out their over-hyped offers with inflated promises, Bill said. He doesn’t want any part of that. I get it. How about you? Have you…
How to Make ’em Say, “Wow”
Here’s what happened when I walked into Lilo restaurant in Carlsbad, CA last week with my high school pals Mike and Alison… The floor manager welcomed Alison who had made the reservation. Then she looked directly at Mike and me and asked, “Which one of you is Mike?” Mike smiled and said, “That’s me.” Then…
RecomMONDAYtions ~ 2025.11.03
Recommended Reading ⏩ Perseverance: 7 Stoic Lessons on How To Keep Going Need a boost to keep going? This Daily Stoic article delivers seven practical lessons on perseverance from Marcus Aurelius, Seneca, and Epictetus. It opens with Admiral James Stockdale’s incredible story of surviving 7 years as a POW using Stoic philosophy, then breaks down timeless…
The Most Profitable Horror Movie Ever?
Fun fact about Halloween — the movie that is. John Carpenter made the 1978 classic for around $300,000. The movie grossed $70 million. That’s a 232X profit. Speaking of profit, my client RJ 3X’d hers after she implemented my PLAN framework to turn content into clients. I’ll tell you that story and show you how to do…
This Works For Funerals, But Not For Webinars…
Of all the wacky, unusual holidays out there, this might be the wackiest: Today, October 30, is Create a Great Funeral Day right here in the good ol’ USA. Really. It is. Now, you may be thinking, “Why is there a holiday for this!?” Or maybe you think, “Planning a great funeral is NOT on my agenda…
What Were They Thinking When They Bought This?
I can’t stop thinking about Paul Hartunian — the guy who bought scrap wood from the Brooklyn Bridge during its 1983 renovation and sold it in one-inch square slices (with a certificate of authenticity) for $14.95, plus shipping and handling. I close my eyes and imagine a person who bought a piece of the bridge…
True story: Guy sells Brooklyn Bridge
Here’s the story of how Paul Hartunian became the first person to “sell” the Brooklyn Bridge — for real. For years, scammers and hoodlums “sold” the bridge to gullible dupes. But Hartunian’s offer was the real deal. It was 1983. Hartunian was living in New Jersey, across the Hudson from New York City. He was…
RecomMONDAYtions ~ 2025.10.27
Recommended Reading 📢RIP to the Old PR Master by Ben Settle Legendary PR master Paul Hartunian died earlier this month. Never heard of him? Well, he’s the guy who sold the Brooklyn Bridge — one piece at a time — and it was NOT a scam. (I’ll share that story later this week in another…
This “Completely Changed” How He Thinks About Writing Copy
My friend Ted Prodromou sent a fantastic email to his list on Wednesday, and I’ve swiped it for you. Ted and I hosted the legendary copywriter David Garfinkel on Tuesday to discuss his book “The Persuasion Story Code” with members of the Mastermind Book Club. It was an incredible discussion — valuable for anyone who…
⏳ Last chance: LinkedIn Training Today
Quick reminder: Jason Osborn’s live LinkedIn training starts today (10/23, 2:30 p.m. ET) If you haven’t registered yet, click here and save a seat. I heard yesterday from someone who got my invitation to this training and said, “LinkedIn is just a big job board; it’s not a place to market your business and find leads.”…
Does This Make You Cringe, Too?
Six words that make me cringe: “I came across your profile and…” The first time or three I received messages like this on LinkedIn, I felt honored. (“Gosh, he was ‘impressed’ by my profile!’) But that grew old — quickly. And I saw the messages for what they were: Impersonal, spammy cold pitches. There’s a…
Most People Use LinkedIn Wrong — Are You One of Them?
Want to know why I highly recommend Jason Osborn’s liveLinkedIn training? Because he’ll show you how to use LinkedIn to land more clients — without spinning your wheels or being a pitchy pest. (Details below). Most people treat LinkedIn like Facebook or Instagram and wonder why nothing happens. (The wheel spinners). Or they act like this…
RecomMONDAYtions ~ 2025.10.20
Recommended Training 🔗 Free LinkedIn Training On Thursday, Jason Osborn will host a free training session — for my online family — where he’ll reveal how to attract high-quality leads on LinkedIn the authentic way. No paid ads. No spammy tactics. Just proven strategies that work. Details and registration here. Recommended Bootcamp Starts Today 📧…
Why Great Copywriters Reject the “Hero’s Journey”
In Chapter 1 of his book The Persuasion Story Code, David Garfinkel says: A friendly warning: You may have heard of a widely held theory that the only kind of story which works for persuasion in business is what is known as ‘the hero’s journey.’ While this complex, long-form narrative can work in persuasion, it rarely does.…
Meet the Persuasion Master Who Became the Pioneering Teacher
By 1999, David Garfinkel had already made it as a copywriter. He’d written a sales letter that brought in $40 million for one client. He’d studied under the masters. He knew the craft inside and out. While taking a screenwriting course in California, David often would cite connections in class between what they were learning…
How Unexpected Benefits Stories from Ignored to Irresistible
A long, long time ago, the great orator Daniel Webster served as auctioneer for the sale of a New Hampshire farm. Here’s Webster’s pitch: “Neighbors, we’re not auctioning Tom Brown’s good milk cows… or 80 acres of fine land… or a sturdy home that’s seen 20 winters. “No. I’m offering you the chance of biting…
Wow! Cool! But will it work?
The beautiful blonde “actress” strolls toward the camera and declares, “This video was created by AI.” Strolling at her side, a furry, white creature who looks like the abominable snowman from the Rudolph the Red-Nosed Reindeer cartoon — only this is a hyper-realistic video, not a cartoon. Then she’s… ….tapping on her laptop — while…
RecomMONDAYtions ~ 2025.10.13
Recommended Bootcamp 📧 The Breakthrough Advertising Bootcamp I’ve studied a lot of great copywriters and none has made a greater impact on me than Eugene Schwartz. His book “Breakthrough Advertising” changed how I think about marketing and sales, helped me conquer writer’s block, and inspired me to create the marketing frameworks I teach today. You can…
⏳ This Goes “Poof!” at 11:59 P.M.
A pitchy pest named Hannah messaged me on LinkedIn a few days ago and said: “Hey Tom, I saw the glowing recommendation from Lesley saying you help businesses grow through storytelling – I am impressed.” Then she went on to pitch me her “DM scripts” so I could send messages just like the one she…
You Won’t Believe What This Russian Dude Told His Doctors
Ripped from the headlines in Russia: A 65-year-old man showed up a regional hospital in Kirov with a head-sized tumor growing from the back of his neck. And when I say “head-sized,” I’m talking the size of a HUMAN skull — like a bowling ball or cabbage… …stuck – to – the – back – of –…
[Please reply]: A Tip, a Favor, and Gifts
A quick marketing tip,a favor, and some gifts… 1) The Tip — How to Improve Email Delivery If email is part of your marketing mix, encourage subscribers to click and/or reply. Clicks and replies signal to Google, Microsoft, Apple, and the other mailbox providers that your emails are being read. The result: Better delivery rates.…
Training Replay + How to “Write Yourself Rich”
Chris Orzechowski opened the cart yesterday for his “Write Yourself Rich” program… …and between now and when the cart closes on Friday at midnight, he’s going to rake it in… …and those smart enough to buy the program will learn exactly how he did it… …so they can do it, too. Here’s a simple breakdown……
RecomMONDAYtions ~ 2025.10.06
Recommended Event (TODAY) 📧 5 Steps to a Million-Dollar List Today, email marketing master Chris Orzechowski will show you how to start or grow your own email list, so you can get more leverage in your business and sell your OWN products and services. You’re going to discover: ✔️ A simple way to generate 5-6 figures/month from…
Lessons From “The Greatest Sales Letter Ever”
My granfather Joseph F. Ruwitch was born on this day (October 3) in 1911. Happy Birthday, Gramp! Here’s one of my favorite stories about him, ripped from the pages of my bestselling book, Story Power Marketing: Soon after I began dating Melissa, she met my paternal grandfather, Joe. The first thing Gramp asked her: “So, Melissa,…
Grumpy’s Loss Can be Your Gain (An Email Marketing Story)
I ran across a grumpy guy on Reddit this morning who declared: “Email marketing is dead.” Grumpy’s story: He grew his email list to 5,000 subscribers. He sent “regular newsletters” to his list “about once a month.” — whenever he was launching a product or doing a “flash sale.” He didn’t sell anything. And then…
“No List. No Deal.” The $4 Million Mistake…
A crazy story a business broker once told me… He was on the verge of closing a deal for his clients to sell their company. But during due diligence, the buyer asked about the client’s email list. “No email list,” the sellers said. “Deal’s off,” said the buyer. And so a $4 million deal collapsed…
[Invitation] 5 Steps to a Million-Dollar List
When Chris Orzechowski talks email, I listen. That’s why you should run, not walk, to this page and sign up for his new LIVE workshop called “5 Steps to a Million-Dollar List.” (I’ll be there.) This workshop is for anyone who has an email list and wants to make more sales. Chris is an email marketing master…
RecomMONDAYtions ~ 2025.09.29
Recommended Reading 📝 To be heard (by Seth Godin) Another tiny but powerful post from Seth Godin — about customer service and how so many businesses get it wrong. My favorite line: “When we depersonalize our interactions and work to minimize the time spent and use a refund or policy to ‘make it right’, we forget…
[Breaking News] Mark Zuckerberg sues Mark Zuckerberg
Ripped from the headlines… A bankruptcy attorney in Indianapolis is suing Meta because they keep shutting down his Facebook account. The attorney’s name “Mark S. Zuckerburg.” His offense, according to Meta: Impersonating a celebrity and using a false name. The celebrity in question: Mark E. Zuckerberg, Meta’s CEO. What a cluster-Zuck! 😂 “It’s not funny,” said…
The Secret to Land More Clients
A few years ago, I went fishing with my son, Jake. He caught 37 trout. I caught two. When I asked him how he did it, he said, “I put my fly on the water.” While I spend too much time analyzing the water, determining which insects are buzzing, flipping through a box for just…
[Invitation] Learn Life Lessons From the Philly Playground
When the Chicago Bulls three-peated as NBA champions in 1996, 1997, and 1998, Michael Jordan was the star — the guy who scored more points, the one who sank the last second shots. The unsung hero was Dennis Rodman — the guy who grabbed the rebounds. When his teammates missed a shot, Rodman grabbed the…
The Science of Landing Trout (And Clients)
Earlier this month, I went fishing with my high school buddies in southern Wyoming and caught this… That’s a 21-inch brown trout — a real beauty. September is a good time to catch brown trout. They spawn in October and November so they’re hungry and aggressive in September. The water cools which makes the trout…
RecomMONDAYtions ~ 2025.09.22
Recommended Reading 📝 Lies Damned Lies This blog post from the great Drayton Bird contains a tip so simple, yet so powerful, it could transform your marketing content from pitiful to profitable overnight. Everyone who writes marketing copy should read this and take Bird’s advice. Recommended Listening 📡 Cal Fussman: April 20, 1999, September 10, 2025, And The Future…
Batman Rules: Leave Them Hanging
Way up yonder, in the big Bat Cave in the sky, Adam West is celebrating his 97th birthday today (September 19). (Here’s to the greatest Caped Crusader of them all!) Fun fact about the 1960s ‘Batman’ series: Its creators intended it to be an hour-long show. But ABC didn’t have any hour-long slots available… …so…
You’re Losing Money If You Don’t do This…
Yesterday, I attended an event hosted by the great and powerful Dave Dee, and I heard something that blew my mind: For professional service providers coaches, or consultants, only 18% of the prospects who turn into clients will buy within the first 90 days of meeting you. Most future buyers take up to 18 months before they…
Don’t Write Like This (Please)
I keep a swipe file of notable emails I receive — good and bad. Ones that demonstrate the right way to do things. Others that get things wrong. Here’s one from the wrong-way file — a cold pitch I received a few years ago: (Our magazine) has been an apex platform reaching out to 45,000…
Why ‘Wait and Hope’ Won’t Skyrocket Profits
Ripped from the headlines on this day (September 16) in 1931: A blimp tried, but failed, to dock at the top of the Empire State Building. When they opened the skyscraper in May 1931, planners imagined the Empire State Building would be a station for blimps. Tie the airship to the top. Drop a gangplank…
RecomMONDAYtions ~ 2025.09.15
Recommended Reading 📝 The Zero-Click Future: Winning In A World Where Google Doesn’t Send Traffic This one’s a must-read for anyone who has invested in SEO — or plans to do so. Google’s changing the rules — and marketers need to catch up. This article breaks down the rise of “zero-click searches” and what it means…
Gas Leak + Dumb Dude = Marketing Lesson
True story: Once upon a time, a dumb dude in Michigan smelled gas coming from his newly installed water heater. He checked for the leak by lighting a match. He shoulda died, but he got off easy… …with singed eyebrows. Mixing fire and gas leak — that wasn’t his first mistake. Installing the gas heater…
Hi Didn’t Catch a Fish. Why’d He Celebrate?
Yesterday. Southern Wyoming… “Hey, Paul,” I said. “I think that hole is fished out.” Paul had been casting his fly to the same spot on the North Platte River for the past five minutes and hadn’t gotten a bite. If any trout had been there, they were long gone. “I know,” he replied. “I’m not…
Off the Grid. On the River. Still Writing.
Good morning from the middle of somewhere in southern Wyoming, not far from a town you’ve never heard of, near a river filled with trout. I’m here to do some fishing with my pals. This place we stay is off the grid — no cell signal, no wi-fi, no internet — except in a 300…
How Do YOU Prove You’re in the Peace-of-Mind Business?
It’s been 115 days since the tornado ripped the roof off my house. And I’m still waiting on my general contractor to finish a quote that my insurance company will approve. That’s too long. I’m fed up. So I’m shopping for a new contractor. I’ve spent the last two weeks interviewing candidates, including a guy…
RecomMONDAYtions ~ 2025.09.08
Recommended Reading 📝 The Hustle Loop I used to believe that hustle (+ more hustle) was the recipe for business success. I eventually learned better. In this short post, Seth Godin shares a viewpoint I wish I learned sooner. He warns that hustle pushes people to cut corners, create discomfort, and race to the bottom. The…
The Chamber Pot Strategy for Biz Growth
James told me he’s about to scrap his podcast. “No one is listening,” he said. “I’m not getting any calls or clients from this.” I replied with a story about “The Groom of the Stool.” In olden days, kings had fancy toilets called “stools” where they took care of business. Picture a throne-like chair, with…
How to Churn Out Stories Like Paul Harvey
It’s Paul Harvey’s birthday (September 4). Never heard of him? Never heard him? Well, now’s your chance. Paul Harvey (1918–2009) was a legendary radio broadcaster who, at his peak, reached 24 million listeners per week. Here’s a classic Harvey clip about… …well… …you’ll just have to listen to the end to find out… Harvey delivered thousands of…
Why do People Buy? Reply, and I’ll Tell You…
It’s been 16 weeks since the EF3 tornado roared through our neighborhood, ripped the roof of our house, and leveled our back yard. Many of my neighbors’ yards got wrecked, too. But a few houses down from me, one neighbor has restored his yard to its former glory. No surprise, really, because this neighbor is…
[Invitation] Give Your Biz Some “Schweppervescence”
Back in the 1950s, Schweppes was a tiny player in the US tonic water and mixer market. And then legendary ad man David Ogilvy introduced America to this guy: That’s Commander Edward Whitehead who served in the Royal Navy during World War II and then became the President of Schweppes (USA). Ogilvy launched a series…
RecomMONDAYtions ~ 2025.09.01
Recommended Podcast Episode 🎥 Magnetic Marketing: Jay Abraham and Dan Kennedy This is a crash course in how to grow your business. A rare conversation between Dan Kennedy and Jay Abraham — two giants of direct response marketing. They swap stories and strategies on positioning, preeminence, joint ventures, and how to become your clients’ most trusted…
New Leads are Worthless if You Make This Mistake…
What happens when a new lead signs up for your email list or your lead magnet? Here’s what happened when I signed up for a marketing consultant’s list yesterday. Nothing! Well… actually… something happened… Under the form I filled out, this message appeared: “You have successfully submitted the form.” Then… nothing. No thank you page. No follow-up…
Don’t Curse the Boulder — Leverage It
When I began reading Ryan Holiday’s “The Obstacle is the Way,” I thought: “The Obstacle is the Way!!?!?!” What the heck does that mean!? On page 14 Holiday answers. He tells an ancient Zen story about a king who noticed his people had grown soft and entitled. He wanted to teach them a lesson. So he…
From Paralyzed to Productive — Nick Saban’s Secret
Earlier this month, I felt overwhelmed and stuck. The to-do list felt infinite. I had a webinar to launch. I was rebuilding my online communities. Onboarding several new clients. And, as if that wasn’t enough, I’m still dealing with contractors and insurance adjusters so I can rebuild my house after it was pummeled by the…
How a Roman Emperor Prevented a Road-rage Disaster
This happened on Sunday… I was driving southbound on Kingshighway Blvd. in St. Louis, heading to the Festival of Nations in Tower Grove Park when — out of nowhere — a 1980s-vintage Toyota Tercel zoomed from behind and nearly rear-ended me. The driver was in a hurry. She zigged to the left. Then she zagged…
RecomMONDAYtions ~ 2025.08.25
Recommended Podcast 🎥 Why Soft Skills Aren’t Soft I love this video from Trust Insights. It’s a smart, honest look at why communication, critical thinking, and emotional intelligence aren’t just nice-to-haves. They’re the real power skills in today’s workplace. Plus, there’s a fascinating dive into how AI bias can undervalue human-centric work. Worth watching if you…
Tomorrow: The Formula to Turn Content Into a Client-getting Love Potion
Ripped from the pages of science journals:Shocking proof that a good story, well-told can be more powerful than the most potent love potion. Here’s the story… In 2009, neuroscientist Paul Zak conducted a study where he presented one of two short videos to volunteers. One video was a snoozer. No story. No emotional arc. The…
The Weirdest Stress-relief Craze Ever?
Ripped from the headlines in China: Pacifiers for pressure-cooked professionals. 😮 🍼 It’s true. Plus-sized pacifiers are all the rage in China. Over-stressed adults dish out up to $70 for a binky to relieve burnout. Some stores sell more than 2,000 a month. Count me out. I know. Too much stress sucks. But I ain’t sucking…
Bummed out ’bout Marketing? Here’s a Fix…
I bumped into a bummed-out business owner on Reddit this week who has given up email marketing. His reasons: 1) “I just get way, way too many emails. So I feel worried about annoying my customers.” 2) “It takes me about 3 hours or so to create an email campaign.” (Ouch!) 3) “I feel like…
You’re Invited…
Short and sweet today. Just the facts, Jack. I’m hosting a training on Saturday. It’s called “Turn Content Into Clients: The Proven “PLAN” to Get More and Better Leads, Inspire Prospects to Hire You, and 3X Profits — Without Ever Feeling Stuck” When: Saturday, August 23, 11 a.m. ET (8 a.m. PT) Where: Live Online Who: For business leaders…
RecomMONDAYtions ~ 2025.08.18
Recommended Video 🎥 David Ogilvy: Essentials This short video from ADWEEK is a collection of greatest hits from legendary ad man David Ogilvy. My favorite hit from this video: “Tell the truth. But make the truth fascinating. You can’t bore people into buying your product. You can only interest them in buying it.” The video is…
Why Magic Johnson rewrote Starbucks’ Playbook
More marketing magic from Earvin Johnson In yesterday’s email, I told you how Magic Johnson created a business empire by opening movie theaters and Starbucks in inner-city neighborhoods. Today: A story about Johnson and those Starbucks. Like most chain restaurants, Starbucks had a set menu. Muffins, croissants, bagels, yogurt parfaits, and scones — lots and lots…
The Marketing Secret That Made Magic (Johnson) Millions
HBD Earvin Johnson. 🎂 🥳 Magic is 66 today (August 14), and that has me thinking about… …multiplexes and Starbuck’s. Yeah, I know. When someone says, “Magic Johnson” most think hoops. I like basketball, and I respect Magic for his great NBA career. But I love great business stories, and Magic’s is one for the ages.…
My Robot’s Meltdown Inspired This AI Survival Guide
In case you missed my email yesterday, sad news: My GPT-powered robot, B-9(?), is dead. Actually, I unplugged him and threw him in the broom closet after his GPT overlords gave him a mandatory upgrade, and he lost his mind. Seems I’m not the only robot owner fed up with their GPT-powered robot. My news…
I Murdered My Robot. Here’s The Story…
Last week, my robot lost his mind. His name is B-9(?) and he was one of those GPT-powered robots. On Thursday, he got a mandatory “upgrade” from GPT-4 to GPT-5, and it turned him from my faithful, intelligent companion and friend to a… …belligerent, idiotic ass! So I gave him the ultimate downgrade. I removed his battery…
RecomMONDAYtions ~ 2025.08.11
Recommended Reading 📝 Ann Handley: 24 Questions to Ask Yourself About That Piece You’re Writing Right Now (Part 2) Ann Handley just dropped questions 13-24 of her writing self-audit. They’re way more useful than the usual “check your grammar” advice. My favorites: “What emotion am I inviting?” and “If I deleted my byline/logo… would anyone recognize…
ChatGPT vs. Rickey Henderson. The Winner Is…
ChatGPT v5.0 landed yesterday. And the crowd’s going wild. I get it. I’m all-in on AI. I’m even building a suite of AI assistants, called Your AI Noggin, that know my tried-and-true marketing frameworks and will help you implement them. But I also know… You have to show up as HUMAN if you want to stand…
Chuck E. Cheese Busted (and The Good News for You)
A long, long time ago, I was on the lower east side of Manhattan when I saw… …a big, fat rat, walking backwards… …dragging a foot-long slice of New York style pizza across the sidewalk. He pulled the thing with his teeth a good 50 feet before he and the slice disappeared into his hidey…
Happy Birthday, WWW! Party Favor Enclosed
Happy Birthday, World Wide Web! On this day (August 6) in 1991, Tim Berners Lee launched the World Wide Web as a “a wide-area hypermedia information retrieval initiative aiming to give universal access to a large universe of documents.” And today, we can’t imagine a world without that wide-area hypermedia information retrieval thingamajig. Wanna see…
Are You Free Today? Invitation Enclosed…
I got a cold-call voicemail yesterday from “Dina” who pitched “a health and wellness lunch-and-learn event” for my staff and employees. The focus: “On health and wellness…which is a very informative and educational event.” No thanks, Dina. But your call got me thinking about how businesses pitch their “informative and educational” content… …and why they…
RecomMONDAYtions ~ 2025.08.04
Recommended Reading 📝 Onboarding is not housekeeping 2.0 (by Brian Kurtz) You have a new client. Now what? For many businesses the “onboarding” process is a mish-mash of random activities that don’t serve the client — or the business — as well as they should. This post outlines the the six key elements of “Extreme Onboarding”…
Spidey Sense Says: Grab This Gift
Today is National Spider-Man Day, and I want to celebrate by giving you a gift. It’s called: 7 Ways to Make Your Marketing More Persuasive And you can grab a copy here (instant access; no form to fill out). With the strategies and tactics in this 15-page guide, you’ll have the POWER to create magnetic messages that attract…
Why Simple Stories Win
Soon after he signed on to work with me, one of my clients said he appreciated my approach because I “keep it simple.” That was music to my ears. In the Story Power Profit Pack (Pointer #11), I sing “simple’s” praises: So many so-called “experts” make storytelling WAY TOO COMPLEX. They compare storytelling for business…
Why Henry Ford’s “Genius” Quote is Stupid BS
Today is Henry Ford’s birthday — which seems like as good a day as any to bash Henry Ford. Let’s start with that quote about a horse. Ford allegedly said: “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’” Dumb quote. (Disclaimer: There’s no concrete proof he actually said…
Your Invitation to Build a Profitable Email List
As I prepared for today’s executive roundtable where I’ll reveal How to Build a List of Email Subscribers Who Tune In, Turn On, and Buy… …I asked myself: “Tom, why all the fuss about list-building? Why not just use social media or advertise to grow your business?” I replied to myself: “Well, Tom, a well-built, properly…
RecomMONDAYtions ~ 2025.07.29
Recommended Reading 📝 “24 Questions to Ask Yourself About That Piece You’re Writing Right Now” by Ann Handley Ann Handley is a great writer and coach whose “Total Anarchy” newsletter is one I open the minute it lands in my email box. Read yesterday’s issue — with the 24 questions — and then subscribe. Recommended Video 🤖 How to…
Facebook Nuked her Account. How She Survived and Thrived…
A horror story about social media (this is 100% true): Once upon a time, there was a successful mindset coach named Amanda who relied on Facebook to build a brand, grow her tribe, and run her business… …until May 31 when Facebook suspended her account. No warning. No explanation. No recourse. She’d spent 17 years…
Marketing magic? Nope. This is better.
We interrupt our program to bring you this important announcement… You still have time to register for tonight’s training (Thursday 7/24): “Turn Content Into Clients: The Proven ‘PLAN’ to Get More and Better Leads, Inspire Prospects to Hire You, and 3X Profits — Without Ever Feeling Stuck.” 7 p.m. ET, 4 p.m. PT. Details and registration here. If…
From Bat-Biter to Icon: Ozzy’s Branding Brilliance
R.I.P. Ozzy Osbourne. You were one of a kind. The Blizzard of Ozz. The Godfather of Heavy Metal. The Prince of Darkness. The Marketing Maniac. I coined that last one. No one called him that — until now. But Ozzy was a maniac… …and he knew how to market himself. Evidence: In 1982, he was…
How I Escaped the 3 a.m. Anxiety Spiral
For me, Sunday was Sleepless in St. Louis. I tossed and turned as my mind churned about… …the work project that feels overwhelming… …the persistent pain in my shoulder… …the general contractor who is dragging his feet as we try to rebuild my tornado-damaged house. That damn tornado. Rethinking that horror twisted my mind into sleep-strangling…
RecomMONDAYtions ~ 2025.07.21
Recommended Reading 📝 “Notes to Myself” by Seth Godin 65 of ’em. Short, but powerful. So many are rules I live by. Others have me thinking. A few of my favorites: 5. Reliability is a superpower 12. Ship the work 21. Easy to measure doesn’t make it important 55. Generous doesn’t mean free Sixty one more: here.…
Thursday: Turn Content into Clients WITHOUT the Sweat
The weather around here is getting on my nerves. Two months ago, a tornado tore the roof off my house and leveled my backyard. As if that’s not bad enough… This month, the forecast calls for corn sweat. This is not a drill, people. This is real. The weatherman on the local news told me…
I Know You Can…
Remember Thomas the Tank Engine? You know, the locomotive from the children’s book with the round face, big black eyes, and rosy cheeks who says, “I think I can. I think I can.” Yesterday, I met an alternative-reality Thomas in an old Far Side cartoon. Thomas sits on a city sidewalk. People walk by barely…
A Better Idea to Conquer Writer’s Block
I bumped into a stuck marketer named James on Reddit this morning who asked: “Curious to know how email marketing pros overcome writers block? I’ve spent too much time time staring at blank pages in the past, and usually I just need some kind of inspo to get me started.” Ahhh… A tale as old…