Why Your Origin Story Bores ’em Stiff
Over on Facebook the other day, a bunch of coaches were moaning and groaning about marketing that turns them off. Webinars overloaded with boring origin stories.
Linda started the thread and said, “OMG, I’m on another webinar where we are 45+ minutes in and the talk is still all about this guy and his ‘experience.’ I wish they would just get to the point of the webinar. I don’t give a shit about all this other stuff, or about your family and your pets and what not. I don’t even care about your bogus hero’s journey anymore.”
Full disclosure: In my webinars, I often include a picture of my family, including my crazy-doodle, Moose.
But I don’t go on and on and on about it.
I agree with Linda. Here’s my take, from page 17 of my bestselling book, Story Power Marketing:
Many “experts” say storytelling begins and ends with your “origin story.” But too many aspiring story-sellers dish out “me-me-me” origin stories. They tell the “interesting” tale of the garage where they invented some widget. They tell, in excruciating detail, how they clawed their way out of some ditch. They tell-tell-tell all about themselves. But they don’t make it sound familiar.
When you start with “look-at-me” stories, audiences tune out and move on. Everyone yawns because they don’t see themselves in those stories. If your story sounds familiar to prospects, they turn on and tune in.
That leads us to Story Power Principle No. 1: Keep the focus on prospects’ emotional journeys.
How do you keep the focus on prospects’ emotional journeys so they’ll tune in, turn on, and want to hire you?
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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