Sales Copy so Good Prospects Thought They Paid for It
I heard a wild story from a guy who used to design direct mail packages for the legendary publishing house Boardroom.
In the 1990s, Boardroom began mailing “magalogs” — magazine length publications designed to sell something, such as a newsletter subscription.
Here’s the wild thing the designer told me:
Boardroom’s customer support department used to receive letters and calls from people who received the magalog. They would say, “Thank you for sending the magazine. I don’t recall subscribing, but I enjoyed it very much.”
Think about that…
Sales content that is so informative and entertaining that prospects mistake it for a product…
…and they’re glad they “bought” it.
Of course, many of those “customers” who mistook the magalog for the product bought the subscription.
That’s the point.
These magalogs informed, entertained, captivated…
…and converted.
You can create such content.
Imagine how that will feel.
You’ll no longer be the annoying pest, flooding prospects with content they don’t want.
You’ll be the welcome guest, delivering content they cherish…
Content that informs, entertains, and captivates.
Content that your audience looks forward to receiving.
Content so good people value you it as if they paid for it.
Content that converts.
It’s easier than you think — if you have a proven method to assemble such content.
Here’s a guide to help you do it (proven method enclosed).
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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