RecomMONDAYtions ~ 2025.04.14
Recommended Viewing
If You Hate Marketing, Watch This
I love this short video. Jeff Walker reframes marketing as a sacred act of service, not sleazy salesmanship. He shares how even wildly successful authors often feel uncomfortable with marketing, but the key is to see it as telling the story of your clientās future transformation.
\If you help people improve their lives, your job is to paint that vision for them ā clearly and passionately.
When you feel resistance, he suggests visualizing or journaling about your clientās success. That clarity and love for their transformation will reignite your motivation and help you fall in love with marketing.
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In thisĀ video, Tim Ferriss reveals how he goes beyond passive reading to actively absorb, reflect on, and apply what he learns from books. Using custom-made indexes, margin notes, Kindle highlights, and action-oriented annotations, Ferriss shares a personal system that turns reading into a tool for real-life transformation.
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Recommended Reading
Sneak Peek at Tim Ferriss’ Upcoming Book
Speaking of Tim Ferriss, I’ve been a fan ever since I read “The 4-Hour Workweek.” Seven years have passed since his last book, but a new one is coming.
He has tentatively titled it “THE NO BOOK,” and he has shared the Introduction and first two chapters here. (So far, so good, in my opinion).
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More Recommended Reading
The Boron Letters by Gary Halbert
While serving time in prison (a story for another day), the great copywriter Gary Halbert wrote letters to his son, Bond, explaining insider tactics and sharing wisdom. Those letters have been collected into a book which is now considered a classic text for copywriters and marketers.
From the Amazon description: “These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.”
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Recommended Events
Mastermind Book Club – April 26
Speaking of “The Boron Letters” and Gary Halbert’s son, Bond… We’re reading that book this month in the Mastermind Book Club. And Bond Halbert will be our guest when Club members meet on Thursday, April 24 (2:30 p.m. ET) to discuss the book.
Every month, Ted Prodromou and I choose a great book for members to read. We meet live on Zoom on the fourth Thursday to discuss how we can apply the book’s lessons to our businesses.
You can join the Club for freeĀ here. Club Members receive the Zoom link by email before the meeting.
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Jon Keel is a LinkedIn master and a great teacher. He’ll host his 32nd(!) LinkedIn Masterclass/Workshop on May 6-8 (4-5 p.m. ET).
If LinkedIn is part of your marketing strategy for 2025 and beyond, I recommend this event. DetailsĀ here.
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Words to Ponder
“Neil Young sang, ‘It’s better to burn out than to fade away.’ I say it’s better to burn slow and see your grandkids.”
~ Austin Kleo
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
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5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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