RecomMONDAYtions ~ 2025.06.02

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Recommended Videos

✍️ 6 Writing Tips Daniel Pink Used to Publish 7 Bestsellers

Great, short video from one of my favorite authors Daniel Pink.

If you’ve ever stared down a blank page and thought, “Why is this so hard?” you’re not alone.

Pink shares 6 no-nonsense writing tips that helped him crank out 7 bestsellers. Lessons on discipline, momentum, walking (yes, walking), and the one rule that might save your next project.

Whether you’re writing books, blogs, or marketing content, these tips will help you get out of your own way and get words on the page.


🎥 Morgan Freeman | Full Q&A | Oxford Union

The list of Morgan Freeman movies I love is LONG: The Shawshank Redemption, Se7en, Unforgiven, Million Dollar Baby, Bruce Almighty, Along Come a Spider, and on and on and on and on.

That’s why I gobbled up this video in which he shares stories from his career and lessons he’s learned along the way. My favorite: “You can’t tell what’ll be successful. The audience tells you.”


Recommended Reading

❤️ Permission to suck…and prosper

In Chapter 11 of my book Story Power Marketing, I write: “I remember the first time I read Brian Kurtz’s book Overdeliver and got to the part where he refers to your email list as ‘your online family.’ What a great way to describe your list, I thought. Kurtz’s idea: Your list is not some inanimate asset. t’s a collection of human beings—all who can benefit from your insights and your products/services. You need to ‘treat those people with the care and respect they deserve,’ he writes.

In this recent blog post, Kurtz dives deep into this idea and the importance of consistent communication with your audience as the top priority in your business. He argues that regular, authentic engagement with your existing audience fosters trust, loyalty, and long-term success.


More Recommended Reading

📚 The Entrepreneur’s Guide To Getting Your Shit Together (Volume One)

John Carlton is among the all-time great copywriters. But this isn’t a copywriting manual.

This is a guide for business and life to…

…well, you see the title.

Funny, wise, and practical, this is one of those books I’ve read multiple times. I find something new every time I re-read it.


You’re Invited

📚 Mastermind Book Club – June 5

Speaking of “The Entrepreneur’s Guide…,” that’s the June selection of the Mastermind Book Club, and you’re invited to join other club members on Thursday, June 5 at 2:30 p.m. ET to discuss the book.

Every month, Ted Prodromou and I choose a great business book for members to read. We usually meet on the fourth Thursday each month. But scheduling conflicts have pushed this meeting to a special date.

You can attend these meetings for free, but you have to join the Club.

After you join here, you’ll receive notices with the Zoom link in advance of the meeting.


Podcast (The Story Power Marketing Show)

📡 How to Cultivate a Niche and Grow a Thriving Business (with Lindsay Scherr Burgess)

Lindsay Scherr Burgess is the Founder and Moss Boss of Green Wallscapes, a company that brings spaces to life with no-hassle preserved moss, walls, logos, lettering and art.

She has done over 1000 projects in over 35 states, Canada, and the Caribbean and employs a team of mostly female artists in her West Palm Beach studio. Her company’s work has been called “a lavish expression of botanical joy” and has been featured in Architectural Digest, Veranda Magazine, Palm Beach Post, Palm Beach Daily News, and more.

Lindsay shares insights on the importance of niching down, marketing effectively, and creating operational efficiencies. She also emphasizes the significance of understanding your audience and being responsive to their needs.

DISCUSSED IN THIS EPISODE

~02:42 The Accidental Start of the Moss Wall Business

~05:56 How to Scale Well

~10:41 Marketing Insights and Business Development

~24:14 Navigating Economic Challenges and Operational Efficiency

Listen on Apple or Spotify


Words to Ponder

“The best way to guarantee a loss is to quit.”

― Morgan Freeman

Don't go away yet..

p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.

Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:

1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics  to Transform Your Content from Ignored to Adored.

2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”

3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.

4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.

5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.

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Tom Ruwitch

Tom Ruwitch is the founder and CEO of Story Power Marketing. For more than 30 years, he has helped businesses grow by delivering powerful stories using a variety of different media.