RecomMONDAYtions ~ 2025.06.23
Recommended Video
š„Ā Why Most Business Owners Get Their Book All Wrong
Michael DeLon knows how writing a book can boost a business. In this SHORT video, he says most business leaders don’t write books to sell books.
There’s another reason to write a book.Ā Watch thisĀ to learn how to profit from your book.
Recommended Reading
šĀ “Here to Please” by Seth Godin
Seth Godin packs more wisdom in a few words than any business leader I know.
ReadĀ this post. Just 113 words. It will take you less than 30 seconds. And it could change the way you think about marketing your business.
No need for me to preview it. That would take too long. JustĀ read it.
Recommended Event
Ā Jon Keel’s LinkedIn Masterclass
LinkedIn master Jon Keel is hosting his 33rd(!) LinkedIn Masterclass Workshop on July 8, 9, and 10.
LinkedIn has already made over 70 changes and updates to the algorithm and the platform in 2025. If you want to use LinkedIn to grow your business, you need to understand what’s happening on the platform.
Here’s what Jon will reveal:
~ Latest LinkedIn Features: Discover the newest tools and updates to help you stay ahead of the curve.
~ Enhanced Visibility: Learn how to leverage LinkedInās features to attract potential clients and opportunities.
~ Optimized Strategies: Gain actionable insights on how to utilize LinkedInās latest features effectively to enhance your networking and lead generation efforts
Event Details:
Tuesday, Wednesday, Thursday
July 8, 9, and 10
4-5 p.m. ET
ClickĀ hereĀ to register and secure your spot today!
Podcast (The Story Power Marketing Show)
š” How to Train Cyber Savvy Teams Without Shame or Shock Collars (with Craig Taylor)
Craig Taylor, CISSP, is the co-founder of CyberHoot, a cybersecurity training company focused on teaching cyber literacy to SMBs, MSPs, Enterprises, and Educators. With over 30 years of cyber experience, Craig integrates his background in psychology and positive reinforcement techniques to build effective cyber literacy programs that change behaviors. His approach helps learners develop secure digital habits.
In this episode, Tom and Craig discuss the importance of preventing cyber threats through education and positive reinforcement, drawing analogies from various fields including sports coaching. They highlight the pervasive threat of cybercrime and offer valuable resources for businesses and individuals to improve their own cybersecurity.
DISCUSSED IN THIS EPISODE
~02:29 The Psychology Behind Cyber Hoot’s Training
~04:55 Challenges and Innovations in Cybersecurity Training
~05:57 Positive Reinforcement in Cybersecurity
~09:25 Empirical Evidence and Future Studies
~12:43 Patenting a New Approach
~16:14 Applying Cybersecurity Lessons to Coaching and Consulting
~20:13 The Reality of Cyber Threats
~22:35 The Challenge of Cyber Insurance
~23:54 Real-Life Cybersecurity Incidents
~24:09 Overcoming Cybersecurity Fears
~25:44 Cybersecurity Awareness and Education
~26:55 Free Cybersecurity Resources
~28:47 Positive and Negative Reinforcement in Marketing
~31:10 The Importance of Cyber Literacy
~37:56 The Growing Threat of Cybercrime
Full episode video and show notesĀ here.
Words to Ponder
“We started out by giving away [our maps and guides], and it was the wrong principle. The day I found a Michelin guide book used to prop up a wobbly table, we put a price on them.”
~ Ćdouard Michelin
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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