Why I Face-Palmed When I Saw This Email Tactic
I’ve noticed something interesting about the emails I get from marketing master (and Story Power email subscriber) Dave Dee. They now include this message at the bottom:
One more thing… If you found this DEEmail helpful, forward it to a fellow professional or friend who’d appreciate it. It only takes a second. Creating it took 20 years of in-the-trenches experience.
Why would did Dave do this?
Because he wants to build his email list. Direct referrals from happy subscribers is one of the most effective ways to do it.
Why does Dave want to build his list?
Because an email list can be the most valuable asset in your business…
…if you CONSISTENTLY deliver informative, entertaining, action-driving emails.
When you do email marketing right, the bigger your list, the more you sell.
It’s that simple, really.
That’s why I planted my face in my palm and said, “Why didn’t I think of that1?” when I saw Dave’s referral request.
But that brief bit of humiliation has sparked a big dose of inspiration.
I’m going to add a similar request to the bottom of my emails — starting with this one.
By the way, did you notice I said, “direct referrals…is ONE of the most effective ways” to build your list.
If you want to grow your list (and why wouldn’t you if bigger list = bigger profits?), you must implement multiple list-building strategies.
I share 5 more easy-to-implement ways to grow your list here:
https://get.5in25.net/list-building-tips-5in25
One last thing: I find Dave’s “DEEmails” very helpful AND always entertaining. Go to DaveDee.com to sign up.
p.s. If you enjoy my emails, please spread the joy. Forward this email to someone(s) who would benefit and tell them they can join at StoryPowerMarketing.com/email.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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