RecomMONDAYtions ~ 2025.06.09
Recommended Video
šµ Donāt Stop Selling Just Because They Buy
If you really want to make that impact on someone… and get the benefits of working with you and have this impact in their life and it’s going to make their life better, than you owe it to them to make a great offer. That’s what sales is… making a great offer.”
So says Jeff Walker in this (<5 minutes) video.
If you’ve ever felt hesitant about sales, thisĀ videoĀ will give you greater clarity, confidence, and purpose.
Another Recommended Video
šµ The Deepfake Scams You’re Not Ready For
This video is not “real.” It was made using Google’s Veo 3. And it’s both fascinating and horrifying.
The future is here…
Recommended Reading
šµ Why the best leaders embrace āstrategic disappointmentā (and how you can, too)
If you lead a business, you will make decisions that disappoint people. The key question: Are you making those decisions strategically with a clear understanding of the risks and rewards?
This greatĀ articleĀ from Fast Company presents the Strategic Disappointment Matrix, a great framework to help you make decisions with greater clarity and confidence.
(Thanks to Matt Homan for recommending this one in his great newsletter,Ā Idea Surplus Disorder.
Podcast (The Story Power Marketing Show)
š” How to Package your Expertise and Get Paid to Share It (with Ralph Velasco)
Ralph Velasco has been a full-time travel photographer and international tour organizer for 16+ years, having created and led over 120 highly-rated international tours in well over 30 countries on 7 continents (plus over 100 domestic tours in the U.S.)
He’s spoken all over the world and in the U.S. at the Travel & Adventure Shows and the New York Times Travel Show, as well as travel blogger conferences (in Spain, Sweden, Israel, and Ireland) and the IOETI digital marketing conference in Cairo, Egypt.
When not traveling, Ralph is based in Chicago. However, he’s been location-independent for 11+ years and traditionally spends anywhere from 8 ā 9 months on the road internationally scouting and leading his tours.
Tom and Ralph dive into the importance of mindful travel and putting the experience above everything else. And they discuss how to turn your expertise and passion into a viable, thriving business.
DISCUSSED IN THIS EPISODE
~02:15 Ralph’s Journey from Restaurant Owner to Travel Photographer
~03:27 The Dawn of Digital Photography and New Beginnings
~05:10 Building a Photography Business in California
~06:48 From Hobby to Full-Time Travel Photography
~09:09 Teaching Photography and Organizing Tours
~10:42 Evolving the Travel Business
~17:24 Crafting Unique Travel Experiences
~20:18 Using Content to Attract Clients
~20:49 Building a Personal Brand for Travel Tours
~22:53 The Importance of Personal Connection in Business
~24:31 Creating a Community Before the Trip
~25:11 Introducing the Tour Organizer Training Course
~26:50 Target Audiences and Learning More
~30:02 The Mindful and Intentional Traveler Series
~36:30 Final Thoughts and Travel Philosophy
Words to Ponder
It’s Michael J. Fox’s birthday today. He once said this:
āIt may seem hard to believe, but it’s catastrophe that offers the most promise for an even richer life. This is the gateway to the good stuff. In other words, you never truly know which way the wind is blowing until the s–t hits the fan.ā
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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