The Recipe for Less Churn and More Profits
Here’s the big idea in Joey Coleman’s book Never Lose a Customer Again:
“The typical business does a great job of getting the attention of
the customer and persuading them to buy, but then does very little
to create a meaningful or remarkable experience for them after the
sale.
“There are many reasons why customers leave, but the main
reason is that businesses systematically ignore the emotional journey
of the customer. Itās not that they donāt care. Itās that the way they do
business and the way their incentives and structures are set up
creates a blind spot around customer experience, and that blind spot
is the problem.”
It’s a BIG problem.
When customers leave, profits plummet.
When customers stay, profits skyrocket (a 5% improvement in retention can lift profits 25ā100%).
Seems simple enough.
But how do you get customers to stay?
That’s the question Coleman answers in his book.
And it’s the question we’ll discuss today, live on Zoom.
You’re invited to join us.
What:Ā Mastermind Book Club with special guest Joey Coleman, discussing his bookĀ Never Lose a Customer Again.Ā (You don’t have to read the book to join the discussion)
When:Ā TODAY,Ā Thursday, May 28, 2:30 p.m. ET
Where:Ā Live on Zoom. Here’s the link…
https://mastermindbook.club/coleman
Fee to Attend:Ā $0
If you want to reduce churn so you can maximize profits, join us.
Joey Coleman will reveal hisĀ eight-phase system for turning brand-new customers into lifelong, raving fans — and why the first 100 days decide whether they stay or quietly walk away.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get theĀ Story Power Profit PackĀ -- 52 Strategies, Tips, and Tactics Ā to Transform Your Content from Ignored to Adored.
2) Watch theĀ free, 7-minute Micro-Training: āThe 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.ā
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And moreā¦ If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. Iāll contact you with more details.
4) Work with me one-on-one: If youāre interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to āSpeaking Engagement.ā Iāll circle back to discuss the possibilities.
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