Gary Halbert’s #1 Money-making Secret
You’re invited to attend tomorrow’s meeting of the Mastermind Book Club where we’ll discuss “The Boron Letters” by Gary Halbert. Thursday, 2:30 p.m. ET.
One-click registration here.
I’m reading the book for the zillionth time (give or take) and loving it as much as ever.
I’m about to share a nugget from Chapter 5 where Halbert reveals the “#1 big secret to making money.”
But before I tell all, pause for a moment and think about it. What is the #1 big secret?
A great product?
Smart marketing?
Efficient production and fulfillment?
Effective cost controls?
All important, of course.
But none of those is Halbert’s most important thing.
His take:
“Money…especially big money, is most often a byproduct of enthusiasm. The money is where the enthusiasm is… When it comes to making money, attitude is the most important thing of all.”
Put that in your pipe and chew on it!
Methinks Gary Halbert is on to something here.
Do you agree? I’d love to hear your opinion.
Reply to this email…
…and/or attend the Book Club meeting.
Every month, Ted and I choose a great business book to read. Club Members meet on the fourth Thursday of the month to discuss the book.
Halbert is among the all-time-great copywriters (maybe THE greatest).
This book is a collection of letters to his son Bond, loaded with lessons about business and life.
Bond has published an edition that includes chapter-by-chapter commentaries he wrote.
Bond will be our guest at the meeting.
And you’re invited to join us, too.
Club Membership is free.
If you click here, you’ll automatically save a seat for Thursday’s meeting and become a member of the Club (if you’re not already).
Don't go away yet..
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