Stop Waiting and Hoping – Take Control
I met yesterday with an author who’s frustrated because his new Amazon bestseller isn’t generating business.
On his website’s front page: A blurb about the book, an image of the cover, and a link to buy on Amazon.
With this approach, a lot has to happen for the book to generate business.
A website visitor has to visit the webpage, click the button to go to Amazon, buy the book on Amazon, read the book, and then (maybe, just maybe) reach out to the author.
When someone buys his book on Amazon, the author has no idea who they are. He has no contact information. He has no way to follow-up.
So the author waits by the phone or checks and re-checks his inbox for out-of-nowhere “let’s meet” requests from happy readers.
That’s a lousy way to build a business.
Here’s a better, proven strategy:
View your book as a super lead-magnet. Give website visitors a way to get the book directly from you, not Amazon.
Maybe you sell a paperback copy and handle delivery yourself.
Maybe you offer a free .pdf copy for download.
(I do both, here: StoryPowerBook.com)
Whatever you do, get the reader’s contact information, especially their email.
Because, if you get their email, you can follow-up on your terms.
No more waiting and hoping and waiting and hoping that they’ll call on you.
You can reach out to them. Inform and entertain them.
Establish your credibility. Build a relationship. Get them to know like and trust you. Inspire them to hire you.
Using your book a book as a super lead-magnet is just one way to grow an email list so you can follow-up and get more clients.
I share 5 more easy-to-implement ways here:
https://get.5in25.net/list-building-tips-5in25
p.s. If you enjoy my emails, please spread the joy and wisdom. Forward this email to someone(s) who would benefit and tell them they can join at StoryPowerMarketing.com/email.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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