RecomMONDAYtions ~ 2025.04.07

Recommended Reading

We Are All Goofballs by Seth Godin

Reading time <20 seconds: A short, powerful post by Seth Godin which you must read if you’ve ever been hard on yourself (or others) for making a mistake.

**********

Recommended Event

Mastermind Book Club – April 26

Speaking of “The Boron Letters” and Gary Halbert’s son, Bond… We’re reading that book this month in the Mastermind Book Club. And Bond Halbert will be our guest when Club members meet on Thursday, April 24 (2:30 p.m. ET) to discuss the book.

Every month, Ted Prodromou and I choose a great book for members to read. We meet live on Zoom on the fourth Thursday to discuss how we can apply the book’s lessons to our businesses.

You can join the Club for free here. Club Members receive the Zoom link by email before the meeting.

**********

Recommended Viewing

Csaba Borzási Breaks Down Halbert’s Great “Coat of Arms” Letter

In 2021, my friend Csaba Borzási conducted The 100-Day Proven Sales Letter Breakdown Challenge. He brokedown 100 of the greatest sales letters and published the breakdowns as videos. Breakdown 26 of 100: Gary Halbert’s famous “Coat of Arms” letter.

If you want to understand what made Gary Halbert great, watch this video.

If you don’t care about Gary Halbert, but you DO care about landing more clients, watch this video.

And then tune into the rest of Csaba’s breakdowns. They’re great.

**********

Using Emotional Triggers To Create Magnetic Marketing

I shared this last week and wanted to share it again in case you missed this…

I recently sat down with the great Samantha Riley as a guest on her “Influence by Design Podcast.” Samantha is an Authority Positioning Strategist who hosts conversations for ambitious coaches, experts and service based business owners about strategic growth, impactful branding, and creating a business that reflects your vision of success and fulfilment.

Here’s the episode description:

Ever wonder why some brands instantly grab attention and others barely get a glance? It’s not just about what they say, but how they make you feel.

In this episode marketing expert Tom Ruwitch breaks down why facts alone won’t convert your audience and how emotion is the real driver behind buying decisions. If you’ve been stuck in the “info trap,” thinking that tips and knowledge are enough to attract clients, this conversation is your wake-up call.

We dive into how storytelling and emotional triggers can transform your marketing from forgettable to magnetic. Tom shares his 3E Framework for crafting content that doesn’t just inform but inspires action. He also shares tips on how to choose the right stories for your content.

If your marketing feels like a struggle, chances are you’re focusing too much on what you do and not enough on why it matters to your audience. Shift the focus from facts to feelings, and you’ll create content that doesn’t just inform but inspires.

For full show notes and links, please visit: https://samanthariley.global/podcast/623/

Listen on Apple, Spotify, or Amazon

**********

Recommended Resource / Website

AppSumo

AppSumo is a top online marketplace known for offering lifetime deals and exclusive discounts on software, tools, and digital products designed for entrepreneurs, startups, and small businesses. Launched in 2010 by Noah Kagan, AppSumo collaborates with cutting-edge software creators to deliver affordable access to high-quality tools that fuel business growth.

**********

More Recommended Reading

15 Years of AppSumo by Noah Kagan

Speaking of AppSumo… The founder, Noah Kagan, recently published a post to celebrate the platform’s 15th anniversary. He shares nine lessons he’s learned as he’s run the business. These are valuable lessons for anyone growing a business. My favorite: #8 – “Starting is easy. Sticking with it is the hard part.”

Words to Ponder

“…when you get stuck or emotionally jammed up one of the ways to get yourself unclogged and flowing again is just to keep moving. Run. Walk. Jog. Write. Do the dishes. Or whatever. But don’t sit around waiting for a flash from Heaven.”

~ Gary Halbert in The Boron Letters