From Bat-Biter to Icon: Ozzy’s Branding Brilliance
R.I.P. Ozzy Osbourne.
You were one of a kind.
The Blizzard of Ozz.
The Godfather of Heavy Metal.
The Prince of Darkness.
The Marketing Maniac.
I coined that last one.
No one called him that — until now.
But Ozzy was a maniac…
…and he knew how to market himself.
Evidence:
In 1982, he was performing in Des Moines when a fan threw a bat on the stage.
Ozzy, who later claimed he thought it was a toy, grabbed the bat and BIT ITS HEAD OFF.
The bat was real. And Ozzy was rushed to the hospital for rabies shots.
Media went berserk.
Critics howled.
Parents freaked out.
And Ozzy? He lapped it up and leveraged it.
He became a bat-biting legend.
It was a total accident. He didn’t plan to bite a real bat. But he owned it.
He didn’t backpedal.
He didn’t try to erase it.
He doubled down on his darkness.
And in doing so, he built a brand bigger than his band Black Sabbath.
He became not just a rock star. He became an icon.
Which begs a question for you…
What are you doing to stand out?
The good news: You don’t need to bitea bat. (Please don’t.)
But you do need to own who you are.
Your weirdness.
Your voice.
Your stories.
Too many business leaders try to sound like everyone else.
(AI is making it worse.)
They water down their message.
They bury the boldness.
They hide behind a professional veil.
They don’t stand out.
And then they wonder why they’re not getting hired.
If you want to stand out as the human to hire in your niche, you have to show up with personality and authenticity.
You have to tell powerful, entertaining stories.
Tomorrow, I’ll show you how to do it during my free training called
“Turn Content Into Clients: The Proven “PLAN” to Get More and Better Leads, Inspire Prospects to Hire You, and 3X Profits — Without Ever Feeling Stuck.”
Thursday, July 24, 7 p.m. ET, 4 p.m. PT.
Click the button to get the details and save your seat.
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
Want to get great content like this...
...delivered straight to your inbox?
Join our email list...
Post Categories
Previous Post
Next Post
