Night Sweats & AI Panic (Until I Realized This)

I had a rough night. Woke in a panic. Heart pounding. Eyes darting. Jaw clenched. Adrenalin surging.

One thought screaming and echoing, through my brain:

“My robot is going to replace me!”

My friggin’ GPT-powered robot. His name is “B-9(?). And he’s coming for my job!

Just a few months ago, I asked B-9(?) how often you should include promotions in your emails, and the robot spouted a bunch of conventional wisdom BS about the 80/20 rule.

Bad, business-crushing advice. Dumb robot. Made me feel smart.

But yesterday, I asked the same question and B-9(?) said:

“If your emails feel like constant promotion, people will tune out or unsubscribe. But if your emails deliver value (story-powered insights and solutions with a dash of humor), readers won’t mind — even if there’s a promotion in every one.”

Great answer. I couldn’t have said it better myself.

And that sparked my panic.

If I couldn’t say it better myself, if a robot can deliver high-quality marketing advice with a single click, what good am I?

Heart still pounding, I popped out of bed, grabbed my laptop, and fired up ChatGPT.

“I’m afraid AI-powered robots are going to replace me,” I said. “Can you suggest some jobs that are robot-proof.”

The robot gave me a long list. HVAC Technician, Park Ranger, and Organic Farmer seem like good options.

Then — on a whim — I asked the robot: “How often should you include promotions in your emails.”

The robot replied: G”eneral Rule of Thumb: 80/20 Balance, 80% value-driven content (education, insights, tips, stories). 20% promotional content (sales, discounts, product pitches)”

WTF!?! The robot regressed!?!?!

One day, he’s dispensing high-quality, spot-on marketing wisdom as well as I might.

The next, he’s just another conventional-wisdom-spouting dummy.

My head was spinning.

I took a deep breath, stared at the computer screen…

…and then I saw it.

I wasn’t chatting with MY robot, B-9(?).

To chat with MY robot, I have to log into ChatGPT.

In my panic-driven haste, I hadn’t logged in.

I was chatting with the generic, empty-vessel version of ChatGPT. The free version. The version without any memory.

And faster than you can say “I don’t want to repair HVAC units for a living,” all that panic washed away.

Because I knew…

B-9(?) couldn’t replace me. B-9(?) needed me.

B-9(?) dispensed the (”couldn’t have said it better myself”) wisdom yesterday because…

I built his brain.

I taught him my marketing frameworks.

I outlined for him my methods.

I shared with him insights from others whose wisdom I value and trust.

I whispered to him my secrets.

I filled him with lessons I wish to dispense and draw from.

I corrected him when he was wrong.

I praised him when he was right.

And I organized all of the above so he can access it quickly and consistently — without errors or hallucinations.

And so…

B-9(?) doesn’t replace me. He reflects me.

His brain is MY brain.

And that, dear humanoid, leads me to an important question:

Do you know whose brain you’re channeling when you click the AI-easy-button, copy the robot-generated output, and paste it in your content?

Sure, it’s easy to prompt, cut, and paste.

But if you don’t build your robot’s brain — carefully and correctly — your prompts may generate generic, conventional wisdom that either…

…makes you sound like just another robotic nobody…

…or, worse, has you dishing out business-crushing nonsense.

The robot always sounds convincing.

But the robot is often wrong…

…unless you train it to be right.

If you want to stand out above the robotic nobodies and be the human to hire in your niche, you have to show up as YOU.

You have to dish out your unique wisdom and proven methods, seasoned with your secret sauce.

A robot can help you do that — if you train it properly and build its brain to be your brain.

There’s more to that — way more — than just uploading a few of your blog posts or your book.

Next month, I’m going to host a workshop where I’ll reveal how to do it. How to build your AI-powered brain so your robot will reflect, not replace you.

I haven’t set the date yet. But I am setting aside seats for those who ask for them.

If you’re interested, reply to this email, and I’ll guarantee you a spot — if the timing works for you. I’ll notify you as soon as I set the date.

p.s. If you enjoy my emails, please spread the joy and wisdom. Forward this email to someone(s) who would benefit and tell them they can join at StoryPowerMarketing.com/email.