A Provocotive Question About AI

I met the other day with a business owner — let’s call him “Jim” — who’s hooked on ChatGPT.

Every time he sits down to write an email, social post, or other content, he pushes the GPT-Easy-Button, and…

…VOILA! He almost-instantly has a steaming pile of fresh content ready to share with the world.

(Important note: I don’t call it a “steaming pile” for nothing.)

This is not a happy story.

Jim came to me not to brag about the sales his AI content produced, but rather to ask for help because his results were so stinkin’ bad.

His content looked good (way better than the content he spit out before).

It sounded good.

He churned it out faster than any human copywriter could.

But bad content, produced push-button fast doesn’t grow your business.

It just helps you fail faster.

And Jim didn’t want to fail.

I asked Jim a provocotive question:

How do you tell the difference between BAD AI-generated content and GOOD AI-generated content.

That stumped him.

What about you? How would you answer that question?

Not easy, is it?

And that’s the rub.

AI spits out content that looks and sounds as polished as Martha Stewart’s dining room table.

Your AI robot shows up with supreme confidence and assures you its right — even when it’s dead wrong.

And if you don’t know the difference, you’re sunk.

That’s why I’ve been toiling in my Make-Life-Easier Laboratory…

…to produce AI tools keep Jim and you from sinking…

…to help you assemble content that works.

Next week, I’m welcoming a few guests into the lab for a sneak peek.

I’ll show you how I taught my robot everything I know about creating captivating content that attracts leads and inspires them to buy.

I’ll show you how the robot can:

✔️ Analyze content you (or someone else has written) and give it a Content-Quality score (on a 1-to-20 scale)

✔️ Offer clear, simple-to-implement suggestions to improve the content

✔️ Rewrite the content with the suggested improvements

And that’s just scratching the surface of what it can do.

This will not be one of those giant, anyone-is-welcome events.

This will be a small-group-session, an intimate tour of my lab and the robots I’ve built there.

If you want to attend — and you want early access to these tools when I release them — tell me now.

Reply to this email with “Make Life Easier,” and I’ll send you the details.