RecomMONDAYtions ~ 2026.05.25
The Meaning of This Holiday
Memorial Day: Honoring the Fallen
This short video from The Wounded Warriors Project describes what Memorial Day is all about.
Recommended Event
If you haven’t done it already, you can still register for the No BS AI Summit. They just announced the fourth speaker: Alicia Lyttle, a.k.a. The Queen of AI.
She’ll join on stage Dan Kennedy, Rich Schefren, and Sam Woods.
Four speakers. Four hours. Free.
June 3rd. 11 AM Eastern.
One catch — the room has a capacity limit. So don’t wait until the last minute to grab your spot.
Register here.
Recommended Book & Event
Join us THIS Thursday, May 28 (2:30 p.m. ET) on Zoom when The Mastermind Book Club discusses “Never Lose a Customer Again” with the author, Joey Coleman.
I can’t put this book down.
Here’s a stat that stopped me cold… In every industry, somewhere between 20% and 70% of new customers vanish within the first 100 days.
Think about that. You pour everything into the chase… the pitch, the follow-up, the close. Then the moment they say yes, you go quiet. The relationship you worked so hard to start just… drifts.
That’s the gap “Never Lose a Customer Again” closes.
Joey Coleman walks you through the first 100 days from your customer’s point of view — what they’re feeling week by week, phase by phase — and hands you a playbook for exactly what to do at each stage.
It’s not about working harder to win people. It’s about not losing the ones you already won.
Each month, Ted Prodromou and I pick a great book for members to read and unpack together. We meet the fourth Thursday — and often, the author is right there in the room with us.
~ Tom
Join The Club: https://mastermindbook.club/join-now
Get the Book: here.
Zoom for Meeting: https://mastermindbook.club/coleman
Podcast (The Story Power Marketing Show)
How to Make Selling Fun and Easy Even If You Hate Sales (with Jerry Levinson)
Jerry Levinson is an entrepreneur, business growth strategist, and founder of Profit Now. After spending 20 years building Blind Devotion, a window covering company in Chandler, Arizona,
Jerry learned firsthand that expertise alone doesn’t guarantee business success. Following the 2009 financial crisis and the loss of his business, he committed himself to mastering marketing, sales, and business operations. Within three years, he rebuilt Blind Devotion into a company generating more than $1.2 million in annual revenue before successfully selling it.
Jerry later entered the flooring industry with no prior experience and founded Carpets of Arizona in 2015. By applying the business principles he had developed, he grew the company into a $2 million-per-year business within three years, continuing to expand at a rate of 30% or more annually. Today, Jerry is passionate about helping entrepreneurs build profitable businesses through smarter marketing, stronger sales systems, and operational excellence.
DISCUSSED IN THIS EPISODE
~03:21 Is Sales Fun
~04:35 “Paylessi” Pricing Lesson
~08:38 Sell the Feeling
~11:43 Simple One Price Offer
~14:48 Beat Competition Higher
~16:54 Three Discovery Questions
~23:34 From Vision to Process
~24:30 Budget Questions That Work
~25:30 Ben Franklin Bonding
~28:33 Win on Experience Not Price
~29:10 Stop Emailing Estimates
~32:23 Friction Free Selling
~34:48 Apply Form Psychology
~38:05 Opportunity to Buy Mindset
~39:17 Decision Anxiety and Relief
~43:12 Anchoring With Financing
~45:24 Final Wrap and Resources
FULL EPISODE VIDEO: vimeo.com/1193427085
Listen on…
Words to Ponder
“It doesn’t take a hero to order men into battle. It takes a hero to be one of those men who goes into battle.”
– Norman Schwarzkopf
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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