RecomMONDAYtions ~ 2025.06.30
Recommended Subscription
📨 Learn from a Legend: Drayton Bird
When an email lands from Drayton Bird, I read it. Right away. They’re always good.
Drayton Bird is a legendary direct response copywriter and marketer who worked alongside David Ogilvy and helped shape modern advertising.
Today, he assumes the role of the codgy protector of sacred marketing ideas. He’s not stuck in his ways. He’s just here to remind us how many of the old ways continue to work.
Go here for his free marketing resources. And while there, sign up for his email list. He sends 3 or 4 every week.
Recommended Books
📕 The Persuasion Story Code by David Garfinkel
Speaking of marketing legends… for more than 30 years, David Garfinkel has been one of the great direct response copywriters on the planet.
Like all the great copywriters and marketers, he knows how to weave powerful stories into content.
But not just any stories. In this great book, Garfinkel reveals how to create $tories.
From the book’s website: “Unlike traditional stories, the main goal of $tories is not to entertain. It is to persuade. $tories influence behaviors, mold perspectives, change opinions and make people take the actions you desire.”
Learn more and download the first two chapters here.
Recommended Resource
💡 AI Copywriting Secrets (Volume 2)
Speaking of David Garfinkel and his brilliant book…
…in AI Copywriting Secrets (Volume 2), he reveals how he trained AI to learn his storytelling frameworks so it can generate copy that he knows will work.
John McIntyre invited some of the world’s top marketers and copywriters to reveal how they have harnessed AI to make their lives easier and their businesses more profitable.
Garfinkel, Adil Amarsi, Bill Mueller, Bob Bly, Chris Orzy, Daniel Throssell, David Deutsch, John McIntyre, Jon Benson, Lukas Fisher, Rob Marsh, Sam Woods, Shiv Shetti, and me…
…all sharing our best prompts, hacks, and frameworks to leverage AI to save time and land more/better clients.
I sent a lot of emails about this last week because it’s too valuable to ignore.
The early-bird discount is no more. But even at it’s current price, the value far exceeds the investment.
And I’ve decided to extend — just through today — my bonus offer. If you get AI Copywriting Secrets before 11:59 p.m. ET today (June 30), I’ll give you:
- Hit the Inbox Masterclass — An on-demand masterclass — with deliverability expert Scott Hartley — to help you get more emails seen, opened, and acted on, without guessing, overthinking, or getting ghosted by your list.
- Extended free trial and future discounts on Your AI Noggin — A personalized AI content creation platform that learns your unique voice, style, and expertise to produce authentic, on-brand content in seconds without prompts or prompt engineering.
- The 5-in-25 Video Series — Six recordings, each delivering five business-building tips in 25 minutes. Topics: How to build a profitable list; how to persuade prospects to act; how to remove revenue roadblocks in your business; how to leverage AI and more
- Club Storyville 3-Month Membership — My exclusive online community where members learn to create client-attracting, story-powered content that stands out in your niche through behind-the-scenes breakdowns of successful marketing stories, live training sessions, masterclass archives.
Recommended Event
🔗 Jon Keel’s LinkedIn Masterclass
LinkedIn master Jon Keel is hosting his 33rd(!) LinkedIn Masterclass Workshop on July 8, 9, and 10.
LinkedIn has already made over 70 changes and updates to the algorithm and the platform in 2025. If you want to use LinkedIn to grow your business, you need to understand what’s happening on the platform.
Here’s what Jon will reveal:
~ Latest LinkedIn Features: Discover the newest tools and updates to help you stay ahead of the curve.
~ Enhanced Visibility: Learn how to leverage LinkedIn’s features to attract potential clients and opportunities.
~ Optimized Strategies: Gain actionable insights on how to utilize LinkedIn’s latest features effectively to enhance your networking and lead generation efforts
Event Details:
Tuesday, Wednesday, Thursday
July 8, 9, and 10
4-5 p.m. ET
Click here to register and secure your spot today!
Podcast (The Story Power Marketing Show)
📡How to Train Cyber Savvy Teams Without Shame or Shock Collars (with Craig Taylor)
Craig Taylor is the co-founder of CyberHoot, a cybersecurity training company focused on teaching cyber literacy to SMBs, MSPs, Enterprises, and Educators. With over 30 years of cyber experience, Craig integrates his background in psychology and positive reinforcement techniques to build effective cyber literacy programs that change behaviors. His approach helps learners develop secure digital habits.
In this episode, Tom and Craig discuss the importance of preventing cyber threats through education and positive reinforcement, drawing analogies from various fields including sports coaching. They highlight the pervasive threat of cybercrime and offer valuable resources for businesses and individuals to improve their own cybersecurity.
DISCUSSED IN THIS EPISODE
~02:29 The Psychology Behind Cyber Hoot’s Training
~04:55 Challenges and Innovations in Cybersecurity Training
~05:57 Positive Reinforcement in Cybersecurity
~09:25 Empirical Evidence and Future Studies
~12:43 Patenting a New Approach
~16:14 Applying Cybersecurity Lessons to Coaching and Consulting
~20:13 The Reality of Cyber Threats
~22:35 The Challenge of Cyber Insurance
~23:54 Real-Life Cybersecurity Incidents
~24:09 Overcoming Cybersecurity Fears
~25:44 Cybersecurity Awareness and Education
~26:55 Free Cybersecurity Resources
~28:47 Positive and Negative Reinforcement in Marketing
~31:10 The Importance of Cyber Literacy
~37:56 The Growing Threat of Cybercrime
FULL EPISODE VIDEO
Words to Ponder
“…you can make a fortune selling people what they want, but you can go broke selling them what they need.”
~ David Garfinkel
from his book Breakthrough Copywriting
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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