RecomMONDAYtions ~ 2025.07.29
Recommended Reading
📝 “24 Questions to Ask Yourself About That Piece You’re Writing Right Now” by Ann Handley
Ann Handley is a great writer and coach whose “Total Anarchy” newsletter is one I open the minute it lands in my email box.
Read yesterday’s issue — with the 24 questions — and then subscribe.
Recommended Video
If you’ve ever wondered whether that shocking photo you saw online is real — or AI fakery — this TED Talk by Hany Farid is worth your time. He’s a digital forensics expert who walks through how fake images are made and how his team spots the subtle clues that reveal the truth. Eye-opening stuff, explained clearly and without hype. Well worth a watch.
Recommended Event
☑️ Latest, Greatest List-Building Strategies & Tactics
On Tuesday at 12 p.m. ET, I’m hosting a small-group roundtable where I’ll share my latest, greatest strategies and tactics for building an email list.
Want to join me?
Reply to this email with “latest, greatest,” and I’ll send you the details.
Recommended Books
Barry Kleiman is a brilliant businessman… and basketball coach. He has created basketball programs — and coached the game — in places where they never existed.
This year, he has published a pair of books in which he shares “The Playground Principles.” Here’s the description:
“From the asphalt playgrounds of Philadelphia to the world’s most powerful boardrooms, the fundamental principles of human connection, competition, and character remain unchanged.
“In ‘The Playground Principles,’ Barry Kleiman, a self-described “74-year-old kid from a Philly playground” with more than half a century in executive search and development, reveals universal lessons learned on the court are also essential for success and fulfillment in every aspect of life.”
Podcast (The Story Power Marketing Show)
📡 How to Turn Your Message Into Goal (with Chris Silvestri)
Chris Silvestriis the Conversion Alchemist. A SaaS message-market fit specialist and conversion copywriter, he worked for 10 years as a software engineer in industrial automation. Then he took a sharp turn to enter the digital marketing world as UX lead at the usability testing startup Conversion Crimes (and previously at the conversion design agency Zeda Labs). Chris has been working as a copywriter and CRO specialist for online brands since 2016.
Tom and Chris discuss his expertise in combining great copywriting, user experience (UX) design, and psychology to boost conversions. They highlight the importance of understanding your audience’s journey, prioritizing clear calls to action, and using contextual social proof. This episode is a goldmine for anyone looking to refine their marketing strategies and better connect with their audience.
DISCUSSED IN THIS EPISODE
02:33 The Magic of Great Copywriting
05:36 Understanding User Experience (UX)
17:52 The Psychology of Persuasion
24:21 Combining Copy, UX, and Psychology for Success
26:02 Leveraging AI in Marketing
FULL EPISODE VIDEO
Recommended Resource
💡 AI Copywriting Secrets (Volume 2)
Still available for those who missed it last month…
John McIntyre invited some of the world’s top marketers and copywriters to reveal how they have harnessed AI to make their lives easier and their businesses more profitable.
David Garfinkel, Adil Amarsi, Bill Mueller, Bob Bly, Chris Orzy, Daniel Throssell, David Deutsch, John McIntyre, Jon Benson, Lukas Fisher, Rob Marsh, Sam Woods, Shiv Shetti, and me…
…all sharing our best prompts, hacks, and frameworks to leverage AI to save time and land more/better clients.
I sent a lot of emails about this last week because it’s too valuable to ignore.
The early-bird discount is no more. But even at its current price, the value far exceeds the investment.
Words to Ponder
“Success is how you collect your minutes. You spend millions of minutes to reach one triumph, one moment, then you spend maybe a thousand minutes enjoying it. If you were unhappy through those millions of minutes, what good is the thousand minutes of triumph?”
– Norman Lear
Don't go away yet..
p.s. Coaches, authors, and consultants hire me to power-up their creative content and storytelling to captivate prospects, stand-out and book more business.
Whenever you're ready, here are several ways I can help you become a storytelling stand-out so you'll land more clients without pitching and prodding:
1) Get the Story Power Profit Pack -- 52 Strategies, Tips, and Tactics to Transform Your Content from Ignored to Adored.
2) Watch the free, 7-minute Micro-Training: “The 3 Most Important Storytelling Keys to Captivate Prospects and Inspire Them to Act -- Without Pitching and Prodding.”
3) Become a Story Power VIP: Master how to discover, assemble, and deliver business-building stories. Twice-monthly live masterclasses. Members-only content. One-on-one feedback and consulting sessions. And more… If you'd like to learn more about our VIP program, just reply to this email and put "Story Power VIP" in the subject line. I’ll contact you with more details.
4) Work with me one-on-one: If you’re interested in working directly with me -- to discover, assemble, and deliver powerful, business-building stories -- simply reply to this email and change the subject line to "Private Client." Tell me a little about yourself, your business, and what you'd like to accomplish, and I'll reply to discuss options.
5) Invite me to speak at an event: I can tailor a presentation that meets the specific needs of your organization. Informative. Entertaining. Virtual or live. Potential for continuing education credits when applicable for your group. If interested, reply to this email and change the subject line to “Speaking Engagement.” I’ll circle back to discuss the possibilities.
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